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!!"
MISSION STATEMENT
At Romanio Café, it is our passion to provide customers not only the finest food but the most
enjoyable dining experience. We believe that: “Dining is and always was a great artistic
opportunity”-Frank Wright
Product
Service
Romanio café provide our customers various choices of food from: Italian Pasta,
French pastries, Japanese sushi and sashimi, Italian ice-cream, hot drink (tea,
espresso, hot chocolate…), cold drinks (pops, bubble tea…) and cocktails.
Phone-free deliver (pastries and dessert for parties)
Internet order (pastries, dessert and drinks for parties)
Off-site catering (Weddings, birthdays, home gathering…)
Location 720 Fifth Ave, New York City
“Fifth Ave is ranked number one as the most expensive street in the world”-Forbes
Magazine
Market According to the NRA’s 2009 Restaurant Industry Forecast: (www.restaurant.org):
New York restaurants are an increasingly important part of the state’s
economy.
State economy: Every $1 spent in New York’s restaurants generates an
additional $.98 in sales for New York economy
Each additional $1 million spent in New York’s eating-and-drinking places
generates an additional 23.4 jobs in New York
!#"
Opening
Date
August 13th
2010.
FUNDING
40%: Personal Saving
$ 30%: Loan from Bank of America
30%: Loan from Chase Bank
Tax deduction for new business through Stimulus Package
!$"
SUCCESS FACTORS
1.Restaurant is
a growing
industry in New
York City
According to the New York State Restaurant Association, New York
restaurants’ share of the food is rising and will register 27.8 billion in sales
by 2009
2.Tourists Tourism is a huge industry in New York City estimating about 47 millions
foreign and domestic tourists each year (www.nycgo.com). According to
www.businesstourismpartnership.com: “Business tourism is worth over $100
Billion in terms of its wide economic impact through associated delegate
expenditure on travel, entertainment, shopping, pre-and post-conference
tours”
3.Constant
Events
Local events draw traffic to the city and our business in particular. New York
City has tremendous amount of small and big events constantly happen every
month:
Sport Games: Yankees baseball game, Knicks basket ball game,
Ranger Hockey game, Giants football game…
Cultural events: Chinese New Year, Columbus Day Festival,
St.Patrick Day Parade on Fifth, Easter Parade…
Food Events: Chocolate Show at Metropolitan, Ninth Ave
International Food Festival…
Fashion Events: New York Fashion week, Designer fashion shows...
4.Traffic from
surrounding
business
Romanio Café has many advantages in drawing traffic from surrounding
businesses:
Retail stores: Abercrombie, Juicy Couture, Valentino…
Hotels: Peninsula, Central Park, Courtyard…
Restaurants & Café: Starbucks, Antique, Otto, Trump…
Attractions: Rockefeller Center, Ground Zero, Times Square..
!%"
5.Romanio
offers an
interesting mix
of international
flavors since
New York is
such a diverse
city in cultures
A)White Hispanic
B)Black Hispanic
C)White-non Hispanic
D)Black non Hispanic
E)Native American
F)Asian, Pacific Islander
G)Others
H)Multiracial