Exclusive Networks Iberia Q1-Q2

Exclusive Networks IberiaQ1-Q2

• Workshops for Partners (VIP) • UTM (Sophos) – Madrid & Webinar• Modern Malware (FireEye) – Lisbon and Barcelona• DDoS (Arbor) – Madrid• Mobility / MDM (MobileIron) – Madrid• Mobile Security (Zscaler) - Madrid

• Certification Courses / Training for Partners• Palo Alto Networks• Infoblox • Aerohive Networks

• Pre-sales Exclusive Sessions (Portfolio EXN)• Bull (10 Pre-Sales)• Telefónica (35 Pre-Sales)

Marketing Plan(Q2: April-May-June)


• Vendors Workshops for Partners• Nutanix Breakfast Meeting (April, 17th) – Madrid. Just for prospect Partners• Imperva Update (May, 9th) – Madrid & on-line. Just for Imperva Partners

• Partner Meetings• Aerohive Networks – TBC (May-June)• Palo Alto Networks - TBC (May-June)• Sophos - TBC (May-June)

• Mobile Ecosystem Roadshow (mix Partners and End Users)• Presentation at asLAN 2013 (April, 10th - 11th) : Tradeshow, Conference, Press

Meeting, stand with documentation…• Barcelona Seminar (May, 16th)- end users and partners• Lisbon Seminar (May, 29th)- end users and partners• Madrid Seminar (June, 6th)- end users and partners


• Tradeshow: asLAN 2013 (Association of suppliers of network systems) Mobile Ecosystem Official Presentation Mobile Security – Zscaler How to design a WiFi network for mobile environments – Aerohive

• Seminars end user oriented/ co-participation with partners• Aiuken “DDoS & Security” (FireEye, Imperva and Arbor) - Madrid • Acuntia “Security Event” (Arbor and Palo Alto Networks) – Santiago C.• S21Sec “APTs Protection” (FireEye) – Madrid and Bilbao• MDTel “DB Security” (Imperva) – Madrid• Glintt “FW Administration and Audit” (Tufin Tech.) – Lisbon• DianaTorres “Mobility: Management and Security” (MobileIron) – Seville• DianaTorres “Network Automation” (Infoblox) – Seville• Exis-TI “Mobility and NG FW” (Aerohive, MobileIron & PAN) - Madrid• Fujitsu – NG Threat Protection (FireEye) – Madrid• …


• Advertising


• Brochures


E-mailing Campaigns Regional Promotions

• 3-4 e-mailings per week• 13.000 Spain• 3.500 Portugal

Best Ideas

• Focus: Technology instead of the Product• Limited registrations (max.10)• Educational• 1-2 active partners involved after each

meeting

• 180 Followers in 4 months• 445 Tweets (5 tweets per day)• Great tool to keep our partners updated• Great platform to catch up with the latest news and trends

DDoS Marketing European Campaign

Start of dispatch - 29th October 2012

Database Size: • 12.640 contacts (Partners & End Users)

E-mailing Open rate: • 2.424 contacts

Survey Link Open rate: • 28 contacts

We’ve got 14 valid answers in the survey (5 End Users and 9 Partners) Results:

• “A” Risk Level Reports – 1• “B” Risk Level Reports – 8• “C” Risk Level Reports – 5

Start of dispatch - 17th November 2012

Database Size: • 4.026 contacts (Partners)

Webinar Link Open rate: • 56 contacts

We´ve got 17 Webinar Attendees (ALL PARTNERS)

Start of dispatch - 21st March 2013


E-mailing Open rate: • 2.397 contacts

Documents Link Click rate: • 38 contacts

Survey Link Click rate: • 19 contacts

We’ve got 2 valid answers in the survey(Both Partners)

We’ve got 9 document downloads(8 partners and 1 End User)

Start of dispatch - 4th April 2013


Documents Link Click rate: • 24 contacts

Survey Link Click rate: • 48 contacts

We’ve got 4 valid answers in the survey(3 Partners and 1 End User)

We’ve got 3 document downloads(2 partners and 1 End User)

Follow UpThese are the results of the follow up :

Follow up Calls

• 21 Follow up calls

Qualified Leads

• 2 End Users (Mapfre and Euskaltel)• 3 Partners ( Powernet, Satec and Telefónica)