EXCLUSIVE BRANDING OPPORTUNITIES · ‘Sponsored by’ on promotional ﬂ oorplans • 1 x editorial piece and company logo included in 1 x email (content and artwork to be provided

SECURITYEXPO.COM.AU

EXCLUSIVE BRANDING OPPORTUNITIESSPONSORSHIP, PROMOTIONAL & MARKETING PACKAGES

For over three decades the Security Exhibition & Conference has been the most established and respected trade event for the security industry in Australia, bringing together the full spectrum of manufacturers, distributors, security professionals and end users to connect and create profi table opportunities.

In 2019, Security was the host to over 6,000 delegates, visitors and exhibitors for the biggest and busiest iteration in recent years, and it’s only getting bigger in 2020.

As the only three days of the year where the industry clears their calendar to reunite, source, negotiate, network and learn, this is the most captive environment for growth.

AT THE LEADING AUSTRALIAN SECURITY EVENT IN 2020.

INCREASEYOUR BRANDEXPOSURE Why be a sponsor?

BUILD BRAND AWARENESSIN A DIFFICULT TO REACH TARGET MARKET

GAIN ACCESS TO A DIVERSE RANGE OF CONTACTS THROUGH THE SECURITY NETWORK

GAIN INTERNATIONAL EXPOSURE

GAIN CREDIBILITYTHROUGH ASSOCIATION WITH THE PREMIER EVENT FOR THE INDUSTRY

HELP LAUNCH PRODUCTSOR SERVICES THROUGH A TARGETED TRADE MARKETING CAMPAIGNMeet the team

Melissa Clendinen Event Manager

+61 03 9261 4662 [email protected]

Leanne Dawson Client Manager

+61 03 9261 4560 [email protected]

22–24 JULY 2020 | MELBOURNE CONVENTION AND EXHIBITION CENTRESECURITY 2020 SPONSORSHIP OPPORTUNITIES2

DEFINEYOUR AUDIENCESecurity is the home to over 6,000 industry professionals and key decision makers from a wide range of industries including:

Source: Security 2019 Post Show Report

Consultant

Integrator

Top VisitorJob Functions

End user / Corporate

Installer

Top visiting companies

• CHUBB

• Wilson Security

• Department of Defence

• Australian Taxation Offi ce

• Australian Federal Police

• Commonwealth Bank

• Westpac

• Telstra

• Australian Super

• Police Force

• Sydney Opera House

• Woolworths

• Crown

• Amazon

• City of Sydney

Top attending industries

BUILDING & CONSTRUCTION

MANUFACTURING / INDUSTRIAL / WHOLESALE

GOVERNMENT

RETAIL

CRITICAL INFRASTRUCTURE

TRANSPORT / SHIPPING / LOGISTICS

EDUCATION

12.2%

15.5%

8.4%

8.2%

4.3%

3.5%

3.5%


36,000+Email

subscribers

246,000+Website page

views annually

36,000+Email

subscribers

EXTENDYOURMARKETINGREACHWith a host of year-round communications, partner events and online channels, the Security Exhibition & Conference is an industry content hub throughout the year.

In addition to their stand presence, exhibitors have access to our integrated marketing campaign that delivers a constant channel to reach Australia’s security community.

From promotion and branding opportunities on our website, engagement through our social channels or sharing content, the Security Exhibition & Conference is an important part of your marketing mix.

3,900+Active Social Communities

@secexpo @security_expo@Security Exhibition & Conference


SPONSORSHIP OPPORTUNITIES Price* Availability Page

Principal Exhibition Sponsor $34,500 SOLD 6

ASIAL Conference Sponsor $12,500 Exclusive 7

Registration Sponsor $8,500 SOLD 8

Central Bar Sponsor $27,030 SOLD 9

Gala Dinner Sponsor $22,570 ON HOLD 10

Gala Dinner Entertainment Sponsor $9,500 Exclusive 11

New Product Award Sponsor $7,500 Exclusive 11

Future of Security Breakfast Sponsor $3,500 Exclusive 12

Networking Drinks Sponsor $9,500 Exclusive 13

Round Table Sponsor $2,500 3 14

Offi cial Show Bag Sponsor $9,500 Exclusive 15

Visitor Lanyard Sponsor $7,500 SOLD 15

Offi cial App Sponsor $5,000 Exclusive 16

Offi cial Wifi Sponsor $5,000 Exclusive 16

Charge Bar Station Sponsor $1,600 3 16

Water Bottle Sponsor $8,000 Exclusive 17

Carpet Tile Sponsor $1,000 5 17

PROMOTIONAL OPPORTUNITIES

Be Seen First Package $1,950 4 18

Map Guide Advertising $1,200 4 18

Onsite Digital Advertising $700 10 19

Meeting Room Hire per day From $500 Various 19

Digital Opportunities

Premium Leaderboard

Standard Leaderboard

Featured Product

Featured Category

$750

$500

$500

$250

Various 20

Marketing Package – Brand Extension Upgrade From $445 Various 21

SPONSORSHIP OPPORTUNITIES


dredenbach

Highlight

22–24 JULY 2020 | MELBOURNE CONVENTION AND EXHIBITION CENTRE

What’s included?

BRANDING:

• Company logo / acknowledgement in all relevant print promotion (offi cial invitations, newspaper inserts, etc.)

• Company logo / acknowledgement in all relevant digital promotion (email, website, social media etc.)

• Company logo / acknowledgement highlighted on all promotional fl oorplans

• Company logo / profi le featured and linked on the sponsor section of the Security website

• 2 x blog posts on the Security website (content to be provided by sponsor)

• Feature article inclusion in 1 x campaign email (pending supplied content for blog posts)

• 2 x social media posts pre-show

AT EVENT:

• Company logo / acknowledgement as the Principle Sponsor on Sponsors & Partners page of the Map Guide

• Company logo / acknowledgement on Exhibition Entrance Feature signage

• Company logo / acknowledgment on offi cial fl oor plan signage

• Company logo / acknowledgement on directional signage throughout the venue foyer

• 5 x tickets to the Gala Dinner

• 5 x tickers to the Networking Drinks Reception

• Opportunity to have a separate sponsor branded build near the Exhibition Entrance

POST EVENT (UP TO 2-MONTHS):

• Company logo and profi le featured and linked on the sponsor section of the Security website

• Company logo and acknowledgement in all relevant print activity (invitations, newspaper, map guide, signage etc.)

• Company logo and acknowledgement in all relevant digital activity (email, website, social media etc.)

• 2 x social media posts

Additional: Access to the pre-registered visitor database via an opt-in option during registration. Potential database size approx. 7,000 (subject to visitor opting-in).

PRINCIPLE EXHIBITION SPONSOR


This exclusive sponsorship offers intimate brand association with the Security Exhibition & Conference and maximum exposure. Your brand will be front and centre with high visibility across major promotions and the main entrance of the exhibition, where all attendees arrive and leave from.

SOLD

SECURITY 2020 SPONSORSHIP OPPORTUNITIES6


What’s included?

BRANDING:

• Company logo / acknowledgement in all relevant Conference print promotion (offi cial invitations, newspaper inserts, etc.)

• Company logo / acknowledgement in all relevant Conference digital promotion (email, website, social media etc.)


• 1 x blog post on the Security website (content to be provided by sponsor) pre-show


• Promotion on the ASIAL website & Social Media platforms

AT EVENT:

• Company logo / acknowledgement on Sponsors & Partners page of the Map Guide


• Opportunity to provide pull up banners for conference rooms (1 per room)

• Dedicated acknowledgement of your sponsorship by the Conference MC

• Opportunity to host a session within the conference program (topic and content to be approved by the organisers)

• Company logo on the Conference room lectern signage

• Company logo on Conference room door signage

• 1 x FOC 3-day delegate pass

ASIAL CONFERENCE SPONSOR


Delivering three days of expert insight and analysis, the ASIAL Conference features a comprehensive program of speakers including renowned industry experts and international academics and is attended by leading local and international End Users, Consultants, Government representatives and more.

CONFERENCE & EXECUTIVE BRIEFINGS

$12,500

Exclusive



What’s included?

BRANDING:

• Exclusivity as the Registration Sponsor



• Company logo / acknowledgement included on the online registration page header

• 1 x editorial piece and company logo included in 1 x email (content and artwork to be provided by sponsor)


AT EVENT:

• Company logo featured on the visitor e-badge distributed to visitors via email prior to the show



• Company logo / acknowledgment on offi cial fl oor plan signage

• Company logo on the Registration desk signage

• Company logo on Registration staff t-shirts

• Opportunity to provide company branding & messaging in the Registration desk signage area

• Company logo on information point & registration staff t-shirts

• Company logo / acknowledgement on directional signage throughout the venue foyer

• 2 x social media posts during the show

EXCLUSIVE REGISTRATION SPONSOR


The Registration Sponsorship offers intimate brand association with the Security Exhibition & Conference. Your brand is seen by all visitors as they either register online or as they enter the event onsite.

SOLD



What’s included?

BRANDING:

• Exclusive Sponsorship and full naming rights of the Central Bar



• Company logo / acknowledgement highlighted on the Central Bar as ‘Sponsored by’ on promotional fl oorplans

• 1 x editorial piece and company logo included in 1 x email (content and artwork to be provided by sponsor)


AT EVENT:

• Company logo highlighted on the Central Bar as ‘Sponsored by’ on Map Guide & promotional fl oorplans



• 2 x social media posts during show

• Opportunity to contribute video content to the Central Bar screen installation/feature (content to be approved by Diversifi ed)

• Opportunity to build pods or additional elements in the Central Bar area at sponsors own cost (to be approved by Diversifi ed)

CENTRALBAR SPONSOR


The Central Bar is the core of the show and occupies the most prominent position on the fl oor plan, accessible from all corners of the exhibition. This high traffi c feature offers signifi cant exposure for your brand and association with a hub of activity. The bar is the main meeting point for visitors and exhibitors offering hot food, drinks and entertainment throughout the show.

SOLD



MAJOR SPONSOR Align your brand with the main social event of the Security industry calendar, with signifi cant branding and acknowledgment by the MC, with the opportunity to address the audience on the night.

What’s included?

BRANDING:

• Company logo / acknowledgement in all relevant Gala dinner print promotion (offi cial invitations, newspaper inserts, etc.)


• Company logo / profi le featured and linked on the sponsor section of the Security website & ASIAL website


AT EVENT:



• Company logo on dinner menu cards

• Company logo on the lectern sign and holding slides

• Acknowledgement of your sponsorship by the dinner MC

• Opportunity for a 2-minute address to dinner attendees

• Opportunity to provide sponsor branded table decorations

• 1 x Table (10 seats) for use by your company– Name/Place cards on your table for each sponsor guest

GALADINNER


The Security Gala Dinner is the annual opportunity for the industry to unite, recognise and celebrate the achievements from the year. To be held on the second evening of the Security Exhibition, the dinner brings together 500 security professionals and their clients from across the country.

ON HOLD


dredenbach

Cross-Out


GALADINNER


CONTINUED...

NEW PRODUCT AWARD SPONSORPresented at the Gala Dinner, the annual New Product Awards celebrate innovation and excellence in the Australian security industry. Align your brand with cutting edge technology and maximise your brand exposure. As new products are the primary reason visitors attend the Security Exhibition, the awards are heavily promoted both before, during and after the event.

What’s included?

BRANDING:



• Sponsorship recognition in all mentions of the awards


AT EVENT:



• Opportunity to address dinner attendees and present the New Product Awards

• 2 x seats for use by your company

ENTERTAINMENT SPONSORWhat’s included?

BRANDING:

• Company logo / acknowledgement in all relevant Gala dinner print promotion (offi cial invitations, newspaper inserts, etc.)

• Company logo / acknowledgement in all relevant Gala dinner digital promotion (email, website, social media etc.)

• Company logo / profi le featured and linked on the sponsor section of the Security website & ASIAL website


AT EVENT:

• Company logo on dinner menu cards

• Acknowledgement of your sponsorship by the dinner MC



• 2 x seats for use by your company

$9,500

Exclusive

$7,500

Exclusive



NETWORKING FUNCTIONS


Security hosts multiple dedicated networking events across the duration of the Exhibition & Conference, a chance for hundreds of attendees to connect and celebrate the industry in a more relaxed and intimate setting.

NETWORKING BREAKFAST SPONSORThe fi rst networking event to kick off Security 2020 is not only a great opportunity for visitors to network before the start the Exhibition & Conference but also to hear from a keynote speaker. Sponsorship provides premium exposure to an intimate high-level group.

What’s included?

BRANDING:

• Company logo / acknowledgement in all relevant Networking Breakfast print promotion

• Company logo / acknowledgement in all relevant Networking Breakfast digital promotion (email, website, social media etc.)



AT EVENT:



• Company Logo/Branding signage at the Networking Drinks Entry point

• Opportunity for a 2-minute address to breakfast attendees

• Opportunity for additional branding within the event space (pull-up banners, brochures etc.) to be approved by Diversifi ed, at the sponsors own cost

• 5 tickets for use by your company

$3,500

Exclusive



NETWORKING FUNCTIONS

SPONSORSHIP OPPORTUNITIES NETWORKING DRINKS SPONSORTo be held at Bar One, Pan Pacifi c at the end of Wednesday 22 July. The Networking drinks is a unique opportunity for exposure to 400+ industry professionals who come together to wind down after a big fi rst day of the exhibition. Tickets to this event are complimentary to exhibitors and available for purchase by all other stakeholders.

What’s included?

BRANDING:

• Company logo / acknowledgement in all relevant Networking Drinks print promotion

• Company logo / acknowledgement in all relevant Networking Drinks digital promotion (email, website, social media etc.)



AT EVENT:



• Company Logo / Branding signage at the Networking Drinks Entry point

• Opportunity for additional branding within the event space (coasters, pull-up banners, brochures etc.) to be approved by Diversifi ed, at the sponsors own cost

• 5 x FOC tickets for use by your company

CONTINUED...

$9,500

Exclusive



SESSION SPONSORSHIPSponsorship of one of the Round Table sessions will provide extensive brand alignment with this popular forum for Security End Users and/or Integrators. Extensively promoted prior to the event, the Round Tables are a major draw card for attendees looking to connect with other professionals, including suppliers.

What’s included?

BRANDING:

• Company logo / acknowledgement in all relevant Round Table digital promotion including segmented communications to specifi c Round Table Audiences


• 1 x social media post pre-show

AT EVENT:



• Company Logo / Branding signage at the Round Table session (pull-up banner etc.)

• 1 x social media post during the show

• Opportunity to network with attendees after the round table session

ROUNDTABLES


After successfully launching in 2019, the Round Table Discussions are returning to 2020 bigger and better to a wider audience. A chance for industry professionals to gather in an expert 3rd-party facilitated environment and address common challenges and learnings from across security.

$2,500

3 Available



These exclusive opportunities provide maximum exposure to all attendees as visitors, delegates and exhibitors make use of these free features of the show.

OFFICIAL SHOW BAG SPONSOREvery attendee has the opportunity to take a free show bag, to be used both during and after the event. Sponsorship of these re-usable bags provides high-visibility and long-term exposure for your brand as it is carried around the show fl oor and after the show is fi nished:




• Company logo on both sides of show bags

• Company logo on showbag distribution point

• Opportunity to retain ownership of any unused show bags

• Opportunity to provide promotional material/gift within the bags (at sponsors expense & subject to approval by Diversifi ed)

OFFICIAL VISITOR LANYARD SPONSOR Lanyards are worn by every visitor, delegate and exhibitor at the show as their identifi cation to enter the event. This high visibility opportunity features your company logo on each lanyard maximising your brand impact at the event and beyond:




• Company logo on 6,000 lanyards (in a colour of your choice)

• Company logo on lanyard distribution point

• Opportunity to retain ownership of unused lanyards

OTHEROPPORTUNITIES


$9,500

Exclusive

SOLD



OFFICIAL WI-FI SPONSOR• Company logo / profi le featured and linked on the sponsor section of the Security website



• Sponsored by’ Company logo on the free wifi login page

• Company logo featured on ‘Free Wi-Fi’ signage across the show

OFFICIAL EVENT APP SPONSOR• Company logo / profi le featured and linked on the sponsor section of the Security website



• ‘Sponsored by’ Company logo on the app welcome page & app menu header alongside Security logo

• 1 x push notifi cation on a day of your choice – content to be supplied by sponsor, approved by Diversifi ed

• 3 x sponsored posts (1 per day) in app feed – content to be supplied by sponsor, approved by Diversifi ed

CHARGE BAR STATION SPONSOR• Company logo / profi le featured and linked on the sponsor section of the Security website

• Thanks to ‘Company logo’ featured on the front & back of an upright charge station – strategically positioned on the show fl oor

OTHEROPPORTUNITIES


CONTINUED...

$1,600

3 Available

$5,000

Exclusive

$5,000

Exclusive



WATER BOTTLE SPONSORGet your brand in the hands of conference delegates and show visitors. This unique opportunity offers you the ability to include your logo and tagline or website on every bottle.

What’s included?

• Exclusivity as the Water Sponsor

• Production of 2,000, 350ml bottled water printed in full colour with your company logo

• Bottled water made available to all event attendees over the course of the 3 days

• 100 bottles per/day available to sponsor for on-stand distribution

CARPET TILEAttract visitors to your stand!

What’s included?

• Branded in your company creative, logo and stand number - a fl oor tile will be placed in an aisle intersection around the show, attracting visitors to your stand (location to be confi rmed by Diversifi ed Communications prior to the show)

• Complete artwork must be provided in a print ready format.

OTHEROPPORTUNITIES


CONTINUED...

$1,000PER TILE

5 Opportunities

$8,000

Exclusive


BE SEEN FIRST PACKAGEPut your company front of mind with the infl uential buyers that attend the Security Exhibition before they even get to your stand. This enhanced marketing opportunity sees your brand stand out from competitors, providing you with additional exposure on fl oorplan promotional material – the most used collateral by all attendees to the show.

What’s included?

• Company logo & stand location enlarged & highlighted on the Exhibition entrance fl oorplan signage

• Company logo & stand location enlarged & highlighted on the Exhibition fl oorplan printed on the mapguide

• Company logo & stand location enlarged & highlighted on the Exhibition fl oorplan directional carpet decals – 3 across the exhibition fl oor

• 1 x push notifi cation from the offi cial Security Event App – content to be supplied by sponsor, approved by Diversifi ed

MAP GUIDE ADVERTISING The offi cial Map Guide is the most a sought-after reference for attendees during and after the event, holding the exhibition fl oorplan, education offerings and a ‘what’s on’ section - making it a great platform to get your brand in the hands of as many visitors as possible. Upgrade your presence with a personalised ad in the Map Guide, with your own brand messaging.

What’s included?

• Full page ad in the DL size, 16-page offi cial Map Guide

• Artwork to be supplied by you – subject to approval by Diversifi ed

PROMOTIONAL OPPORTUNITIES

$1,950

4 Available

$1,200

4 Available



ONSITE DIGITAL SIGNAGE ADVERTISINGLocated in various locations around the exhibition fl oor, free standing digital screens capture the attention of key decision makers while they are in a purchasing frame of mind, ensuring multiple points of exposure for your specifi c messaging.

What’s included?

• Rotating 2 minute video advert on 3 digital screens across the exhibition

– Content to be supplied by you, subject to approval by Diversifi ed

• Potential to be seen 1,800 + times during the 3 day event

ONSITE MEETING ROOM HIRESecurity offers an annual opportunity to connect face-to-face with key decision makers, clients and colleagues. Make the most of the chance to host invited clients away from the busy show fl oor or in a purpose-built meeting room.

What’s included?

• Various days/times available on request

• Multiple set-up styles available

– Boardroom, seminar or classroom

• Various AV and catering options at an additional charge

PROMOTIONAL OPPORTUNITIESCONTINUED...

FROM $500 PER DAY

$700

10 Available



PREMIUM LEADER BOARD$750 + GST (3 Month Package)

For premium exposure this package offers branding on the top visited pages of Security. Your banner will appear prominently on the homepage as well as appearing every 5 entries on the directory pages.

STANDARD LEADER BOARD$500 + GST (3 Month Package)

The package offers leader board branding on all pages excluding the premium pages. Like the premium leader board packages this provides prominent branding opportunities across the whole Security website except for the directory listings inclusion.

DIGITAL OPPORTUNITIESIn the period leading up to the Exhibition & Conference, the

Security website is a hub of activity – where all visitors, exhibitors,

delegates and stakeholders go to plan their visit and source

integral information for a productive and successful show.

There are over 246,000 views annually on the Security website,

with 70% of these views occurring during the 3-month campaign

leading up to the show. Increasing brand exposure during this

time to a highly focused target market.

Options for premium exposure across the site, and premium brand alignment with the largest Security event in Australia, include:

FEATURED PRODUCT $500 + GST (limit of 3 exhibitors)

The product directory is another key visitor planning tool. This exhibitor-only opportunity pins your chosen product, at the top of the directory and the visitor’s focus.

STANDARD LEADER BOARD$250 + GST

Featured Category also utilises the essential product directory. This opportunity pins your company to the top of the category it falls under. Giving your brand key positioning.



StandardInclusions

Brand Extension Plus$445

Brand Extension Premium$925

Online Company Profi leYour company profi le, logo, social media links, email & contact information for direct enquiries on website.

• • •

Highlighted Exhibitor ListingYour exhibitor directory listing highlighted on website exhibitor directory • •

Feature Category SponsorshipYour profi le will be listed fi rst under your chosen category. Maximum 3 listings per category, on fi rst come fi rst served basis.

• •

Online Product DirectoryList your top 10 products online with a written description, image and link to company profi le.

• • •

Exhibitor or Product Category SponsorshipYour profi le will be listed fi rst under either the Exhibitor or Product home page. Maximum 3 listings per category, on fi rst come fi rst served basis.

•

Discover & Network with Buyers OnlineAccess an event networking tool (app) with the ability to private message with buyers.

• • •

Promotion on Social PlatformOne post on one Security social channel. Facebook, Twitter or LinkedIn. • •

Interview on Security Blog Q&A interview to be featured on the offi cial event blog published pre-event. Interview content to be supplied by exhibitor.

• •

Map Guide Exhibitor Name & Stand Number on printed map guide. • • •

MARKETING PACKAGES


INCREASE YOURBRAND EXPOSUREGet in touch with the team and fi nd out how you can be a part of Security 2020

Melissa Clendinen Event Manager

+61 03 9261 4662

[email protected]

Leanne Dawson Client Manager

+61 03 9261 4560

[email protected]

securityexpo.com.au#SECURITY2020

22-24 JULY 2020MELBOURNE CONVENTIONAND EXHIBITION CENTRE

Documents

EXCLUSIVE BRANDING OPPORTUNITIES · ‘Sponsored by’ on promotional ﬂ oorplans • 1 x editorial piece and company logo included in 1 x email (content and artwork to be provided