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EXCITING IDLEWILDBAPTIST CHURCH

COMMUNICATIONS STANDARDS

CONTENTS

INTRODUCTION

Why standards? 1-1

GRAPHICS STANDARDS

Logo Usage 2-1Sub-Ministry Logo Usage 2-4Other Design Considerations for Branding 2-4Letterhead Usage 2-6

REQUESTING SERVICES

How to Request Services 3-1Communications Request 3-3How to Help Us Serve You Better 3-4Lead Time Requirements 3-5Catalog of Available Media 3-6

STYLEBOOK

Exciting Idlewild Baptist Church Stylebook 4-1

Section 1

Section 2

Section 3

Section 4

WHY STANDARDS?Observing consistent standards in the communications of the church andits ministries is important for a number of reasons. The benefits are many:

1. The church is a body and should speak with one unified voice. Standardshelp ensure that one voice is clear and consistent. 2. Standards help portray an image of quality and excellence. Fortune 500companies spend millions ensuring consistent communications standards.The name of our church and of our Good Lord deserve nothing less. 3. Excellence is found in the details, and standards help ensure that thedetails are minded carefully.4. Lack of uniform standards communicates carelessness, lack of unity, andindividual kingdom building.5. Use of standards builds synergy among the various ministries and helpsmake “the whole greater than the sum of its parts.”6. Standards provide greater efficiency in communications because manydesign and communications decisions are made one time rather than“reinventing the wheel” on each project.7. Standards help eliminate mistakes and reduce waste.

S E C T I O N 1 : I N T R O D U C T I O N

“Let all things bedone decently and in order”

I Corinthians 14:40

1-1

GRAPHIC STANDARDS

LOGO USAGE

CHURCH LOGO

The church logo was adopted in 2005 and replaces all previous logos andother graphic treatments of “Exciting Idlewild Baptist Church.” Use thestandards contained here and only official logo art (provided digitally). Donot recreate or let vendors rebuild the logo. Everything from the letterspacing to the relative size of the elements in the logo has been carefullycrafted and is impossible to recreate precisely from scratch.

SIZE

Good design calls for the logo to be used like a signature–not too large nortoo small. Use the following standards in sizing the logo:

Page size Acceptable ranges for width of logoMinimum Maximum

8.5”x11” or smaller 1” 2”

Larger than 8.5”x11” 10% of page width 25% of page width

PLACEMENT

The church logo should rarely be used as the dominant element on a page.It should normally be placed near the bottom of a page, depending on thedesign.

STANDARD LOGO CONFIGURATIONS

The church logo consists of four modular elements (Cross and globe icon,“Exciting,” “Idlewild,” and “Baptist Church”) that ordinarily may not berearranged. In rare applications where the standard configuration will not fitat an appropriate size and when approved by the church administration,elements may be reconfigured or used independently.

2-1

S E C T I O N 2 : G R A P H I C S T A N D A R D S

The logo should beused like a signature

–not too large nor too small.

COLOR AND DUPLICATION

The logo has been designed in such a way that it can be used effectively withall types of duplication methods–from photocopying to four-color processprinting. There are four main versions of the logo:

1. Four-color process 2. Two solid (spot) colors

Pantone process colors Pantone solid (spot) colors

81-1 paprika 1805 paprika

315-2 sage 5825 sage

3. Grayscale 4. Line art

ALTERATIONS AND ANCILLARY ELEMENTS

No alterations to the logo or addition of other elements should be made. Becareful to never stretch or otherwise distort the logo. If ancillary elements suchas the church address or pastor’s name are desired near the logo, they shouldbe separate elements and set in the typeface used in the rest of the document.


2-2

The logo is designedto adapt to a wide

range of designapplications and

duplication methods.

DDuupplliiccaattiioonn MMeetthhoodd LLooggoo vveerrssiioonnPhotocopy or Riso Line art version

1-color offset printing Line art or grayscale version

Two-color printingIf using Pantone 1805 and 5825 Two solid (spot) color version

If not using 1805 and 5825 Line art or grayscale version using only one of the two colors used

Four color process Four color process version or (if design calls for it) line art or grayscale version in one single color only

USING THE LOGO ON A COLORED BACKGROUND

The logo may be used on a colored background by either putting a “glow”around the elements or by reversing it out (making white) in order toprovide good contrast for the elements against the colored background.

Examples

Logo on paprika background Logo on sage background

The various elements of the logo can be either the original color with a“glow” around them; or white, whichever works best to make the colors“pop” off the background. Never substitute other colors in the logo. Onlyone exception is permissible: Making the entire logo one single, non-standard color if the designs calls for that.


2-3

SUB-MINISTRY LOGO USAGEAll logos developed to identify individual ministries of Exciting IdlewildBaptist Church will be based on the main church logo design. The name ofthe individual ministry replaces the “Baptist Church” unit in the same font,position (flush left with “Idlewild”), and relative size. This consistency willhelp to maintain the image and branding of the church and communicatewith one voice. Specialized logos for events or other dated emphases andspecial programs do not necessarily need to follow the church logo template.

Example:

Logo for Exciting Idlewild Men’s Ministry

OTHER DESIGN CONSIDERATIONS FOR BRANDINGIn addition to logo usage, there are other elements of the Exciting IdlewildBaptist Church branding and identity program which need to be consideredwhen designs are being developed. Here are some of the characteristics andelements of the design branding:11.. CCrroossss aanndd gglloobbee iiccoonn The Cross and globe icon is the inspiration forseveral design motifs that characterize the Idlewild branding and identity.The globe represents the world and our Great Commission--”ReachingTampa and Beyond for Christ.” The circular shape also communicatesexternality. The Cross, of course, speaks of Christ and His church.

Flowing out of this icon, the use of broad, sweeping, asymmetricalcurves is one trademark design motif. The use of two such intersecting andoverlapping curves that form a Cross is another. The use of the Cross andglobe icon itself is another design motif. The enlarged Cross and globe iconcan be used as a “watermark” and/or as a design element cropping in froman edge of the page. Circles and circles within a circle can be used effectivelyin designs. Circles, not squares, should be used whenever possible for bulletpoints, check boxes, and dotted lines.


2-4

22.. PPaapprriikkaa aass tthhee ddoommiinnaanntt ccoolloorr.. Extend the branding by using paprika(see page 2-2 for Pantone designations) as the dominate color with sage andgold as accent colors, especially for churchwide pieces. Paprika is a warmand welcoming color and sage communicates growth. The combination ofthese two colors also alludes to the campus interior color scheme.Communications for individual ministries may use other appropriatecolors, but paprika and sage should still be prominent unless the designcalls for a dramatically different color palette. 33.. PPeeooppllee iimmaaggeess.. The branding emphasizes the use of people images.Showing people and their faces is preferable to showing buildings andobjects.44.. FFoonnttss.. Use of more than two fonts in any one piece is highly discouraged.Good design often uses two fonts that complement one another, such as oneserif font for all headlines and a sans serif font for everything else,or viceversa.

EExxaammppllee ooff aa sseerriiff ffoonntt EExxaammppllee ooff aa ssaannss sseerriiff ffoonntt

Garamond Futura

55.. PPrroodduuccttiioonn vvaalluueess.. The perception of the church and the Lord is anextremely valuable asset over which we must be very careful stewards. Wedesire to make a positive first impression on prospects. To that end, the ruleof thumb is that communications pieces which will largely be seen byprospects and other non-members should be produced with higherproduction values than pieces which are targeted primarily at the churchfamily. Generally this means four-color printing and professional design.


2-5


2-6

LETTERHEAD USAGEThe use of church letterhead should be reserved for personal letters to an individual (orgroup of individuals) from an individual. Letterhead should not be used for printingflyers, reports, or other general informational documents.

The letter writer should make every effort to make the letter fit on one page. Longerletters are less likely to be read. If the letter must go to two or more pages, use plain whitepaper of a stock similar to that of the letterhead. Margins should be the same forsubsequent pages as for the first page.

P.O. BOX 44

LUTZ, FLORIDA 33548-0044

T 813.264.1515

F 813.264.2580

WWW.IDLEWILD.ORG

[email protected]

October 11, 2005

Dear beloved member,

This is a sample letter from your Pastor to demonstrate how the new letterhead will look with copy actually in place. The design will accommodate just as much text asmost any other letterhead because the design elements are located in areas where thereis normally no copy anyway. If a letter ever needed a second page, blank sheets in amatching stock would be available.

This is a sample letter from your Pastor to demonstrate how the new letterhead will lookwith copy actually in place. The design will accommodate just as much text as most anyother letterhead because the design elements are located in areas where there is normal-ly no copy anyway.

This is a sample letter from your Pastor to demonstrate how the new letterhead will lookwith copy actually in place.

This is a sample letter from your Pastor to demonstrate how the new letterhead will lookwith copy actually in place. The design will accommodate just as much text as most anyother letterhead because the design elements are located in areas where there is normal-ly no copy anyway.

This is a sample letter from your Pastor to demonstrate how the new letterhead will lookwith copy actually in place. The design will accommodate just as much text as most anyother letterhead because the design elements are located in areas where there is normal-ly no copy anyway.This is a sample letter from your Pastor to demonstrate how the newletterhead will look with copy actually in place. The design will accommodate just asmuch text as most any other letterhead because the design elements are located in areaswhere there is normally no copy anyway.

This is a sample letter from your Pastor to demonstrate how the new letterhead will lookwith copy actually in place.

Your Pastor,

Ken Whitten

TOP MARGIN

Set at 2 inches. This shouldmake the top line (usually thedate) about 1/2” below thelogo’s tagline. For extremelyshort letters, it is permissibleto center the entire letterbetween the logo and thebottom edge of the letterhead.

RIGHT MARGIN

Set at 1.25 inch. The body ofthe letter should not comecloser than 1/4” from the redarea, but this should not be aproblem since the letterhead isdesigned for date andsalutation lines at the top andclosing with signature at thebottom.

LEFT MARGIN

Set at 1 inch. This shouldmake the left margin line upwith the left edge of the logo atthe top.

TYPEFACE

Use a sans serif (gothic-style) typeface, such as Myriador Arial.

S E C T I O N 3 : R E Q U E S T I N G S E R V I C E S

3-1

HOW TO REQUEST SERVICES

Communications Services strives to be proactive in our service. We try tokeep our antennae up, anticipating and planning promotion of majorministry events and emphases in our periodicals.

As much as we try to stay informed, however, nobody knows your ministryand your needs like you. So we depend on you to let us know when youneed services by submitting a request. We have a request form–Communications Request–that provides us with the information we need todo a good job for you. Keep in mind that it is your responsibility to completeone of these forms in order to initiate a job. EEvveenn iiff tthhee jjoobb iiss ddiissccuusssseedd iinn aammeeeettiinngg,, wwee wwiillll nnoott ccoonnssiiddeerr iitt ooffffiicciiaallllyy oorrddeerreedd nnoorr bbeeggiinn wwoorrkk uunnttiill aaccoommpplleetteedd CCoommmmuunniiccaattiioonnss RReeqquueesstt ffoorrmm iiss rreecceeiivveedd.. AAllssoo,, ddoonn’’tt sseenndd ee-mmaaiillss,, pphhoonnee mmaaiillss,, oorr ddeeppeenndd oonn ootthheerr ffoorrmmss ooff ccoommmmuunniiccaattiioonn ttooiinniittiiaattee jjoobbss.. Here’s how the process works:

1. DETERMINE YOUR OBJECTIVES, THEN YOUR NEEDS.Give some thought to what you are trying to accomplish and what thedesired strategies are to achieve your objectives. Look over the “Catalog ofAvailable Media and Services,” (page 3-6). Then determine yourcommunications needs; feel free to ask us for ideas. For major events, youmay want to schedule a meeting with a member of the communicationsteam to develop a detailed Communications Plan.

2. COMPLETE AND SUBMIT REQUEST FORMS.Fill out the forms completely. (Use a separate for for each request please;Periodic Media requests count as one request so that multiple PeriodicMedia for one event may be requested on a single form.) Keep the bottomcopy and submit the other copies to Communications Services. We willprocess these requests. Please do not send requests directly to designers oreditors. This single form (Communications Request) should handle about99 percent of all your needs. If you have special needs, such as a request for

Proactive service

Nobody knows yourministry like you, so

we depend on you tolet us know when you

need services.

What are your communications

strategies?

How can we help?


3-2

an IMAG spot, meet with the Communications director. EEvveenn iiff tthhee jjoobb iissddiissccuusssseedd iinn aa mmeeeettiinngg,, wwee wwiillll nnoott ccoonnssiiddeerr iitt ooffffiicciiaallllyy oorrddeerreedd nnoorr bbeeggiinnwwoorrkk uunnttiill aa ccoommpplleetteedd CCoommmmuunniiccaattiioonnss RReeqquueesstt ffoorrmm iiss rreecceeiivveedd.. AAllssoo,,ddoonn’’tt sseenndd ee-mmaaiillss,, pphhoonnee mmaaiillss,, oorr ddeeppeenndd oonn ootthheerr ffoorrmmss ooffccoommmmuunniiccaattiioonn ttoo iinniittiiaattee jjoobbss oorr rreeqquueesstt sseerrvviicceess.. UUssee tthhee ffoorrmm..

3. CONSULT WITH COMMUNICATIONS SERVICES.Often, we will have questions and will call you to discuss the details of yourrequest. Please try to give us all the information you think we will need,however, when you submit your request.

By the way, this would be a good time to pray for us. We want to fill yourrequest precisely the way God wants it done. We pray for you and yourministry. We appreciate your prayer as we work on your job.

4. PROOF AND/OR APPROVE YOUR JOB.For requests in which you request a proof, you will receive a proof for you toexamine and approve. It will contain a deadline for when we need yourapproval in order to fulfill your request on time.

5. GIVE US FEEDBACK AFTER YOUR JOB IS DONE.We live on information. Often, hindsight is the most valuable kind, yet oftenthe most neglected. Most jobs come back around year after year, so wewelcome constructive criticism that will help us next time. (Encouragementdoesn’t hurt, either.)

How can we make themost impact?

Does everything meetyour approval?

How can we be moreeffective next time?

COMMUNICATIONS REQUESTThis single form enables you to request virtually all communications services. It is simple touse. Just let the form ask you questions.All requests should be submitted to CommunicationsServices.

DDAATTEE NNEEEEDDEEDD

We want to give you the very best quality we can, qualitythat reflects the high level of quality of your program.That takes time (please see page 3-5). Also, pleaseremember that our department handles the publishingand promotion requirements of all the departments inthe church, so we may have demands on us of whichyou’re not aware. Plan well ahead, and submit requestsfar enough in advance to give us ample lead time to doyour job right.

SSEERRVVIICCEESS RREEQQUUEESSTTEEDD

Complete as much of thissection as applies. Feel free tocall us if you have questions.This information includes:

MMEEDDIIAA

Use one request form perrequested job. In other words,check only one square box. Ifyou check Periodic Media,multiple circles may bechecked on a single form.

DDIISSTTRRIIBBUUTTIIOONN

Use the space under eachchoice to fill in “to whom.”

QQUUAANNTTIITTYY

Fill in the number(s) besidethe appropriate box(es).

JJOOBB SSPPEECCIIFFIICCAATTIIOONNSS

Check off as much as you can.If you don’t care or don’tknow, check “Designer’schoice.” If you have somethingin mind that’s not listed on theform, check “Other” and writeit in beside or under.

BBUUDDGGEETT AACCCCOOUUNNTT NNUUMMBBEERR

If your request will involveoutside expenses, pleaseinclude the budget accountnumber from yourdepartment.

AADDMMIINNIISSTTRRAATTIIVVEE SSTTAAFFFF

AAPPPPRROOVVAALL

Most jobs requireAdministrative Staff approval.Jobs requiring this approvalinclude, but are not limited to:

All Periodic Media requestsJobs involving outside

production costs (printing, etc.)Any new jobs that set

precedent, i.e., ones that havenot been done in the past

Jobs that receive exposureoutside the church family

Jobs that are high profilewithin the church family.To avoid the delay of havingthe job returned for approval,the best policy is, when indoubt, get approval.Also, please be sure that anyattached copy/info has beenapproved before submitting.

AANNNNOOUUNNCCEEMMEENNTT CCOOPPYY OORR IINNSSTTRRUUCCTTIIOONNSS

Write the announcement as if it were appearing in thebulletin. We will edit as appropriate. Also attach anyphotos or rough layouts. Please type or write legibly foraccuracy. All copy longer than one paragraph must besubmitted electronically.


3-3

Bulletin


3-4

HOW TO HELP US SERVE YOU BETTER

Communications Services strives to give you what you need, when you needit, and with a high level of quality that reflects our church and your ministry.As partners in your ministry, here are some things you can do to help ushelp you.

THE LAW OF THE UNATTAINABLE TRIAD

Pick any two!

You can’t have all three. This law is a basic principle of any economic systemthat operates with limited resources. Yes, we serve an unlimited God. Wedepend on Him and do everything we can to give you high quality work in atimely, cost-effective manner. And He often does miracles! But He expects usto be wise and reasonable stewards of all the resources (human, financial,time) He entrusts to us.

IIff yyoouu wwaanntt iitt cchheeaapp aanndd ffaasstt,, yyoouu ssaaccrriiffiiccee qquuaalliittyy..Quality is one element with which we don’t like to negotiate. The good nameof our Lord and our church is too valuable to mar with quality that’s underpar. Ordinarily, the only aspect of quality that is negotiable is the level ofproduction values–photocopier, one-color, two-color, or four-color printing,and for certain targets, such as prospects, four-color is a given.

Good

Fast

Cheap

We’re your partnersin ministry. We strive

to reflect the highlevel of quality in our

church and your ministry.

If anyone figures outa way to deliver all

three, please see us.We’ve got some

money we’d like toinvest.

The Fast-Food-Drive-Thru Syndrome


3-5

IIff yyoouu wwaanntt iitt hhiigghh qquuaalliittyy aanndd cchheeaapp,, yyoouu mmuusstt ppllaann ffuurrtthheerr aahheeaadd..This is the proverbial Cadillac taste on a Volkswagen budget. We cansometimes give you a better looking piece without spending a lot moremoney if we have plenty of time to work on it. Of course, we cannot alwayswork miracles!

IIff yyoouu wwaanntt iitt ffaasstt aanndd hhiigghh qquuaalliittyy,, yyoouu wwiillll ppaayy mmoorree..This is another common demand. But the reality is “time is money,” and youhave to pay for convenience and time-savings. That’s why bread costs moreat the convenience store than at the supermarket. We realize that last minuterequests are often beyond your control, but please try to do as muchadvance planning as you can, and we’ll be in a better position to help youwith genuine emergencies.

LEAD TIME REQUIREMENTSThe following chart gives you a general idea of how much time is required toproduce typical communications pieces. Lead time is calculated from thedate the piece is needed, not the event date. Keep in mind that these aregeneral guidelines and that there are a number of variables, such asphotography needed and complexity of design that could require additionaltime. Also, exceptions can be made to do jobs more quickly, but pleaseremember the law of the unattainable triad and try to plan for the requiredtime so that we can do the best job possible for you:

RReeqquueesstt MMiinniimmuumm lleeaadd ttiimmee nneeeeddeeddPeriodic media article/announcement 1 week (Monday, 11:00 a.m.,

before Sunday it begins)In-house duplicated flyers, etc. 1-2 weeksLogos, photography, illustrations 2-3 weeksWebsite content 2-3 weeks1- and 2-color printed brochures, etc. 3-4 weeks4-color brochures, etc. 5-6 weeksPlease keep in mind that this lead time begins when we have receive completeinformation. Until we have the whole picture, it is usually not an efficient use oftime to begin since new information can totally change the direction in which weare headed.

Cadillac tastes on aVolkswagen budget

Anything’s possible...but you may have to

pay for it.

Giving us more timemeans a better job

for you.

PRINT MEDIA ELECTRONIC MEDIA

LIVE

INTERNALLY PUBLISHED

Bulletin (weekly)Monthly newsletter (future)Departmental newslettersLetterPostcardFlyerBrochureBookletInterior signageExterior signageName tagFormPosterBulletin boardProgramEnvelope/letterheadBusiness cardLabelPhotographyLogo

EXTERNALLY PUBLISHED

Newspaper advertisingMagazine advertisingOutdoor advertisingNews releases (to newspapers/ newsletters, magazines, other periodicals)

INTERNALLY TRANSMITTED

VIDEO

Image Magnification (IMAG)StillSpot

Free-standing videoINTERACTIVE

WebsiteE-mail

EXTERNALLY TRANSMITTED

TELEVISION

Paid advertising (broadcast and cable)News releases (television stations)

RADIO

Spot on worship service broadcastPaid advertisingPress releases (radio stations)

INTERNALLY COMMUNICATED

Pulpit announcementSunday School announcementOther live announcements (meetings, conferences, etc.)

CATALOG OF AVAILABLE MEDIA AND SERVICES


3-6

S E C T I O N 4 : S T Y L E B O O K

4-1

EXCITING IDLEWILD

BAPTIST CHURCH STYLEBOOK

INTRODUCTION

Consistency of style is important to projecting a quality, unified image forour church. Though there may be much diversity in the tone and target ofour messages, every piece of communication that comes from our churchshould appear to come from the same voice. To this end, CommunicationsServices has standardized many elements of style which we have included inthis stylebook. It contains style notes related to abbreviations, capitalization,spelling, and usage. This stylebook is organized like a dictionary. Please takea few moments to familiarize yourself with it; pay particular attention to thespelling and capitalization of each entry. Use these standards in allcommunications from personal letters to copy submitted for publications.

OTHER AUTHORITIES FOR STYLE

The Associated Press (AP) Stylebook and Libel Manual is the source ofauthority for style except where it conflicts with the our style as writtenherein. This Exciting Idlewild Baptist Church stylebook also contains somecommonly used style notes that are also found in The Associated PressStylebook.

Webster’s New World Dictionary is the authority for spelling, subject to thesame limitation. If more than one spelling is correct, the first spelling it citesis the one our church uses.

EXCITING IDLEWILD BAPTIST CHURCH STYLEBOOK

aabbbbrreevviiaattiioonnss–As a general rule, abbreviations should be avoided. Thisincludes months, days of the week, roads, and states–except when given aspart of a mailing address.

Consistency saysunity. Every piece ofcommunication that

comes from ourchurch should appear

to come from thesame voice.


4-2

aaccaaddeemmiicc ddeeggrreeeess–Follow AP style. The preferred form is to avoid anabbreviation and use instead a phrase such as: John Jones, who has adoctorate in psychology.

Use an apostrophe in bachelor’s degree, a master’s, etc., which uselowercase letters since they are general designations. Use uppercase forofficial names of degrees: Master of Divinity, Bachelor of Arts.AAfftteerrgglloowwaaggee–Always use figures. When the context does not require years or yearsold, the figure is presumed to be years.

Ages expressed as adjectives before a noun or as substitutes for anoun use hyphens: A 5-year-old boy, but the boy is 5 years old. The class is for3-year-olds.

When giving the age of one person: They have one daughter, Sarah,age 4. If giving the ages of people in a series: They have three children, Sarah,age 4, John, 2, and Matthew, 1.aannggeellaappoossttlleeBBiibbllee FFeelllloowwsshhiipp–Not Sunday School or Bible studybbiibblliiccaall–Because it is an adjective, it is lowercase.bbooookkssiiggnniinnggbbooookkss ooff tthhee BBiibbllee–Always capitalize, without quotation marks, the books ofthe Bible. Do not abbreviate.

Use Roman numerals when referring to books of the Bible such as ICorinthians, III John.

Citations listing the number of chapter and verse(s) use this form:Matthew 3:16, Luke 21:1-13; I Peter 2:1; 5:8.BBooyyss CChhooiirrccaammppoouuttcchhiillddccaarreeCChhrriissttlliikkeecchhuurrcchhwwiiddeeccoommmmaa–Use commas to separate elements in a series. Put a comma beforethe conjunction, even in a simple series. The flowers were red, yellow, andpink.CCrroossss–Capitalize when referring to the Cross on which Jesus was crucified.


4-3

ddaasshh–Do not put a space on either side of a dash. Indicate a dash bystroking the hyphen key twice or using the key for the dash symbol. Choirpractice–Monday, June 12.ddeeiittiieess–Capitalize the proper name of monotheistic deities: God, the Father,the Son, Jesus Christ, the Son of God, the Redeemer, the Holy Spirit, etc.

Uppercase personal pronouns referring to the Christian deity: He,Him, His, Thee, Thou, etc.

Lowercase the word gods as a plural reference to the deities ofpolytheistic religions.

Capitalize the proper names of pagan and mythological gods andgoddesses: Neptune, Thor, Venus, etc.

Lowercase such words as godlike, godliness, godsend.ddeeppaarrttmmeennttddeevviillEEaarrtthheelllliippssiiss–When joining two phrases, do not space before, between, or afterellipsis except when the second phrase begins with a capital letter. In thiscase, space once before the second phrase. Ex. The best...is yet to come. andThe best... Is yet to come. When using Bible quotations, do not use the ellipsisat the beginning or end of the quotation.ee-mmaaiill–Use the hyphenffiirrsstt-ccoommee,, ffiirrsstt-sseerrvveedd bbaassiissGGoodd’’ss WWoorrddggoooodd nneewwss––When referring to the Gospel.GGoossppeellggrraaddee–Use grade followed by the numeral or the numeral with ordinalsuffix (-st, -nd, -rd, -th) and grade: grade 6 or 6th grade. Do not spell out sixth.GGrreeaatt CCoommmmiissssiioonnHHaaddeessHHeeaavveennhheellllhhoommee ppaaggee–Two words.hhoommeesscchhooooll–One word, no hyphen.iinnddeennttaattiioonnss–Do not indent the first paragraph of an article.


4-4

iinnnneerr-cciittyy–When used as an adjective.iinnnneerr cciittyy–When used as a noun.IInntteerrnneettiittaalliiccss––Italicize themes of churchwide emphases and the names of musicalproductions.JJeessuuss’’–Possessive spelling.JJuunniioorr HHiigghh–Do not abbreviate.mmiissssiioonnss–Always use with the final “s” when referring tooutreach/evangelism; use without the “s” when referring to the mission(purpose) of the church or to a specific outreach institution (e.g., a newmission church was planted; a mission field).mmiissssiioonnss pprroojjeecctt–Use “s” on “missions.”mmoonneeyy–Follow AP style for whole dollar amounts ($5, $12). If a whole dollaramount and an amount with cents is used together, use the decimalfollowed by two zeros for the whole dollar amount ($4.00, $5.50, and $6.75). mmoonntthhss– Follow AP style. Do not abbreviate unless necessary in tabularform.

When a phrase lists a month and a year, do not separate the yearwith commas: November 1996.

When a phrase refers to a month, day, and year, set off the year withcommas: February 14, 1996, was the target date.NNoo..–Follow AP style. Use the abbreviation for number in conjunction with afigure to indicate position or rank: No. 1 album.

Do not use # symbol.nnoonnbbeelliieevveerrnnuummeerraallss–Follow AP style. Spell out numerals one through nine andnumerals that begin a sentence. Use figures for numbers 10 or greater: Weread the book five times. There were 20 people present. Fifty people came to themovie.ooffffiiccee–Lowercase: Call the Activities Ministry office for more information. Theword “office” is generally preferable to “department.”PPaassttoorr–It is capitalized when referring to our Pastor or a specific pastor ofanother church, but lowercase when referring to a pastor in general.


4-5

ppeerrcceenntt– Follow AP style. This is one word. Use the numeral and the wordpercent. Do not use the % symbol: 50 percent.ppeerriiooddss ((..))–Type one space, not two, after periods when submitting copyelectronically. Modern word processors and typesetting equipmentautomatically leaves the right amount of space after a period.ppeerrssoonnaall pprroonnoouunnss–Avoid these (our, us) unless referring to a churchwideevent in a churchwide publication. Wrong: Join us for Women’s MinistryTuesday. Right: Join us for Calvary’s Lamb.

It is acceptable to use personal pronouns in department publications.pprraayyeerrwwaallkk,, pprraayyeerrwwaallkkiinnggpprreerreeggiisstteerr,, pprreerreeggiissttrraattiioonnppuunnccttuuaattiioonn–Space only once after ending punctuation and colons in allpublications. We’re going to the store. We’re getting the following: fruit, meats,and vegetable.rroooomm nnuummbbeerrss–Use this style: room W275.SSaattaannSSaavviioorr–Not Saviour.SSccrriippttuurree((ss))–Always capitalize. The word refers to the entire Bible.Therefore, do not write He read the Scriptures unless he read the entire Bible.Write He read Scripture passages.

Our church’s style for quoting Scripture is: “Jesus looked at him andloved him. ‘One thing you lack,’ he said. ‘Go, sell everything you have andgive to the poor, and you will have treasure in heaven Then come, followme’” (Mark 10:21).

Also, use Roman numerals to designate such books as I, II, and IIIJohn. Do not use Arabic numerals, such as 1, 2, 3 John.

Use the King James Version as a matter of preference.SSeenniioorr HHiigghh–Do not abbreviate.ssiiggnn-uupp–When used as a noun: Sign-up for Women’s Ministry begins today.ssiiggnn uupp–When used as a verb: Sign up for youth basketball at the EventsRegistration Center.ssttuuddeennttss–Applies to young people grade 7-college.


4-6

ssoouull-wwiinnnniinngg–When used as a noun or an adjective.ttiimmee–Lowercase with periods as in AP stylebook. 12:01 a.m.-11:59 a.m.;12:00 noon; 12:01 p.m.-11:59 p.m.; 12:00 midnight. Avoid the redundant 9:00a.m. in the morning.

Morning–6:00 a.m.-11:59 a.m.Afternoon–12:00 noon-5:59 p.m.Evening–6:00 p.m.-5:59 a.m.Use a dash to indicate a time period. For example, 9:30 a.m.-4:00 p.m.

ttiittlleess–Do not capitalize articles, conjunctions, and prepositions of fewerthan five letters if the word is not the first or last word in a title. Put titles ofsermons, studies, and seminars in quotation marks.ttiittlleess ((ppoossiittiioonn ttiittlleess))–Always capitalize, such as: Associate Pastor. Membersof Administrative Staff do not use a comma in their titles; they sometimeshave the word “of” or “to.” Non-Administrative Staff use the comma, not theword “of” or “to.” For example, Administrative Staff title would be Minister ofCommunications. Non-Administrative Staff would be Minister,Communications.ttrryy-oouuttssTT-sshhiirrttTTVVwweebbsseerrvvaanntt–Not webmaster.wweebb ppaaggee–Two words.wweebbssiittee–One word.KKeenn WWhhiitttteenn--Refer to him as Pastor Ken, or Dr. Whitten in copy. Whenusing his name and title in stand-alone form, use this designation:Ken Whitten, Senior PastorWWoommeenn’’ss MMiinniissttrryy–Use apostrophe.WWoorrdd ooff GGooddWWoorrsshhiipp SSeerrvviiccee oorr WWoorrsshhiipp–When referring to our weekly event. Doublethe p before adding an ending (-shipped, -shipping, -shipper). This is anexception to the first spelling in Webster’s New World Dictionary.


4-7

yyeeaarr– Follow AP style. Use figures, without commas: 1986. Use an s withoutan apostrophe to indicate spans of decades or centuries: the 1890s, the 1800s.

Years are the lone exception to the general rule in numerals that afigure is not used to start a sentence: 1976 was a very good year!

When a phrase lists a month and a year, do not separate the yearwith commas: November 1996.ZZIIPP oorr ZZIIPP CCooddee–ZIP in all capitals, not Zip code.

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