Thanks for registering your interest in the Hunter Manufacturing Awards 2019.

PLEASE NOTE – THIS DOCUMENT IS A GUIDE TO HELP YOU WITH YOUR SUBMISSION. APPLICATIONS ARE TO

BE MADE VIA THE HMA WEBSITE. TO APPLY FOR ANY CATEGORY, VISIT https://www.hma.org.au/apply-now/

AND SELECT YOUR RELEVANT CATEGORY, AND THEN THROUGH TO CLICK ‘APPLY NOW’.

There is a 2-step process - if you haven’t already, please complete step one by registering your interest

in applying for the category at: https://www.hma.org.au/registration/

Step 2 is to actually apply for the award and submit the application form via the website. The following

document includes all the information you require to successfully complete the process.

You have until the 30 th August 2019 to complete your application for any of the categories.

In the event you need further assistance, clarification or want to submit appendix documentation larger than 20MB please contact 0438 242899

HMA 2019 Application for MARKETING Award Page 1 of 8

EXCELLENCE IN EXPORT OF MARKETING CATEGORY APPLICATION

GUIDE ONLYProudly Sponsored by Major Sponsor

and EXCELLENCE IN MARKETING AWARD SPONSOR

Company Details

Company Name:

Address:

Suburb:

Postcode:

Website:

No. of Employees

No. of Years Company has been Operating

Contact Person Details

Contact Name:

Email:

Phone Number:

Mobile Number:

The contact person may be contacted in the case of a company/plant site visit by a judge

HMA 2019 Application for MARKETING Award Page 2 of 8

EXCELLENCE IN MARKETING DEFINTION

PLEASE READ THE FOLLOWING DEFINITION BEFORE COMPLETING YOUR APPLICATION FORM TO ENSURE YOU ARE SUBMITTING IN THE CORRECT CATEGORY.

To assist you with this application the judges have provided some guidelines

When providing your answers, the “For Example” / guidelines we have suggested for each question are not intended to be exhaustive. They are designed as examples and prompts to help you understand the judges’ requirements. It is important that where you state that you have evidence in support of the specific question you are answering, you need to provide that evidence - usually, a generic brochure or company overview is not sufficient.

MARKETING

Nominations are open to manufacturing companies for consideration of the Excellence in Marketing Award at the annual Hunter Manufacturing Awards.

Nominations are open to any manufacturing company that has introduced a marketing plan/approach that has contributed to continued or future success.

Your marketing plan/approach will be the basis for your submission in providing relevant details as to why your plan/approach has provided successful outcomes.

The judges will look for examples of excellence in Marketing that include, but not limited to; aims of your plan/approach; outcomes directly related to the plan/approach; and future changes based on learning’s from current plan/approach.

Note - Applicants may find that their application into the Excellence in Marketing category may also be a ‘fit’ for another category, such as Product Design, Innovation, Export, etc.

By adapting the information to fit the criteria of other categories you give yourself the opportunity for your product, process etc to be profiled in more than one sector.

EACH OF THE LISTED CRITERIA MUST BE ADDRESSED AND WHERE POSSIBLE, EVIDENCE PROVIDED

Photographs, drawings, etc. may be included as an ATTACHMENT to the online application form. Please label clearly.

Please address the following criteria and restrict the content of each criteria response to 200 words or less. For example; Question 1 can only have a maximum of 200 words.

HMA 2019 Application for MARKETING Award Page 3 of 8

EXCELLENCE IN MARKETING

Please address the following criteria and restrict the content of each criteria response to 200 words or less. For example; Question 1 can only have a maximum of 200 words.

Any accompanying documentation provided ‘as evidence’, may either be inserted as part of this form, or, as an attachment to this application. Attachments must be labelled according to the question number – e.g. question 3- evidence provided.

Please restrict the content of each criteria response to 200 words or less. Criteria Value

SECTION 1 – QUESTIONS 1 – 5 – MARKETING AWARD

1. Outline your marketing plan or approachProvide relevant examples

TV, radio or press advertising Brochures or other printed material Online advertising such as Awards, display or Facebook advertising Online "organic" strategies such as blogging or SEO Social media marketing strategies Online analytics reports with evidence of campaign effectiveness, ie

Google Analytics Other

10

2. What is the aim of your plan/approach?For example

To increase awareness of product and engage locally as well as a wider reach of community

Other

10

3. What outcomes do you attribute to your plan/approach?For example

What have you achieved to date to spur you on to further market your product?

Other

10

4. Did your plan/approach provide value for money?For example

Provide evidence of situation where your plan/approach has given a positive outcome

Other

10

5. How will you change your plans based on what you learned from the approach you took?

10

Total 50

HMA 2019 Application for MARKETING Award Page 4 of 8

SECTION 2 - MANUFACTURER OF THE YEAR AWARDThe following questions relate to the Manufacturer of the Year Award

If entering the Manufacturer of the Year category the following questions are required to be addressed.

Any accompanying documentation provided 'as evidence', should be uploaded with the application.Please restrict the content of each criteria response to 200 words or less. Criteria ValueSECTION 2 – MANUFACTURER OF THE YEAR

1. What bench marks do you employ to ensure that your organisation continues to demonstrate "world class performance" in manufacturing?For example

Exports International accreditation Systematic Benchmarking Approach Import substitution International recognition/presence Other

10

2. Demonstrate the sustainability of your products and services

For example: Demonstration of a culture of innovation Carbon reduction/energy saving initiatives Recyclability of product or part thereof Excellent OH&S Waste reduction initiatives Nimble adaptation to changing markets and changing market conditions What capex has taken place (capex shapes the direction of the business) Other

10

3. Demonstrate a commitment to continuous improvement processFor example:

Improvements in design/research effort Improvements in manufacturing capability and productivity Improvements in employee skills Improvements in marketing eg digital moves Engagement in expo’s/fairs Formal Quality Management System Improvements in procurement, inventory, warehousing, distribution Improvements in systems Improvements in safety Reduction in waste/LEAN program Other

10

HMA 2019 Application for MARKETING Award Page 5 of 8

4. What is your management Philosophy and Employee Commitment?

For example: Apprentices employed Learning/Up-skilling provided Safety ethos Employee engagement and empowerment Is there a discernable philosophy/code of conduct? Is there a bonus arrangement in place? Formal employee recognition process Culture and worship of longevity of service Overseas travel or other novel employee awards Employee information days/meetings Other

10

5. Can your company demonstrate Community Support and Involvement?For example:

Donations / Sponsorship Research grants etc Education/Training/Schools Community or employee health/lifestyle enhancement or education Environment protection or improvement Support for Sport Work Place Giving Personal community involvement Indigenous assistance Manufacturing industry involvement Other

10

TOTAL 50

HMA 2019 Application for MARKETING Award Page 6 of 8

CHECKLIST

Ensure all selection criteria are addressed on your application form. Please note: Applications may not be accepted for judging, if all requested information / selection criteria has not been completed.

Please check box ☒, as each point is marked off.

Have you submitted your application/s using the appropriate generic application form/s from the HMA website at https://www.hma.org.au/apply-now, with all selection criteria being addressed as specified on the form/s?

☐

Have you completed the Manufacturer of the Year Section 2? ☐

Have you completed the company details on the front page? ☐

Have you supplied your current company logo in high resolution colour in JPEG or TIFF and EPS file format?

☐

Have you supplied your company profile?(5 dot points)

☐

Have you supplied your information about the product/concept? (5 dot points) – only if a product/concept is pertinent to the category you are submitting.

☐

Have you supplied a minimum of 2 photographs of the product/concept in high resolution TIFF or JPEG format?

☐

HMA 2019 Application for MARKETING Award Page 7 of 8

SPECIAL INFORMATION relating to the HMA BOARD AWARD

THE HMA BOARD AWARD IS A DISCRETIONARY AWARD.

THE CRITERIA FOR THE HMA BOARD AWARD ARE BASED ON THE COLLECTIVE DATA FROM ALL OTHER SUBMISSIONS A COMPANY HAS ENTERED IN, EXCLUDING THE MANUFACTURER OF THE YEAR WHICH IS A SEPARATE NOMINATION SECTION.

ELIGIBILITY

COMPANIES NEED TO HAVE BEEN OPERATING FOR MORE THAN 18 MONTHS COMPANIES NEED TO SHOW THAT THEY ARE HEADING IN A DIRECTION THAT IS BOTH

POSITIVE AND VISIONARY IF THE JUDGE IS SATISFIED THAT A SUBMISSION IN ANY OF THE GENERAL CATEGORIES

(SAFETY, PEOPLE SKILLS AND DEVELOPMENT, ENVIRONMENTAL, PRODUCT DESIGN, INNOVATION, MANUFACTURING PROCESS, TECHNOLOGY, MARKETING, EXPORT), POSSESSES THE RELEVANT EVIDENCE TO ADDRESS THE NECESSARY CRITERIA FOR THE HMA BOARD AWARD, THE SUBMISSION WILL BE FURTHER CONSIDERED FOR THE HMA BOARD AWARD

THE WINNER OF THE HMA BOARD AWARD IS ELIGIBLE TO WIN AN AWARD IN ANOTHER CATEGORY, BUT, CANNOT WIN BOTH THE HMA BOARD AWARD AND THE MANUFACTURER OF THE YEAR AWARD.

THE WINNER OF THE HMA BOARD AWARD DOES NOT NEED TO HAVE WON AN AWARD IN ANOTHER CATEGORY TO BE ELIGIBLE TO BE ASSESSED FOR THE HMA BOARD AWARD

THE WINNER OF THE HMA BOARD AWARD WILL BE AWARDED THE PRIZE OF A TRIP FOR ONE PERSON TO AN INTERNATIONAL EVENT OR TRADE EXPO THAT WILL ASSIST THE COMPANY TO EXPAND AND GROW AND ALSO, BENEFIT THE RECIPIENTS WITH AN OPPORTUNITY TO SHOWCASE THEMSELVES IN THE GLOBAL MARKETPLACE.

THERE IS NO NOMINATION FORM TO BE COMPLETED FOR THIS CATEGORY

Terms and Conditions regarding the 2019 HMA Board AwardThe winner of this Award will be rewarded with an overseas trip for ONE PERSON to a Trade Expo or event, pertinent to the winner's/ company's line of business. The trip is to take place between October 2019 and October 2019 and will be arranged through the HMA's "In Kind" Travel Sponsors, helloworld Business Travel - Newcastle. The prize covers the cost of 1 economy class return airfare inclusive of taxes and insurance with Qantas Airways (Sydney-Destination-Sydney), plus $2,000 towards accommodation and incidental costs. As a follow up to the trip, a report is to be submitted (within one month of returning from the trip) to the HMA Board of Directors. The report should demonstrate the benefits and impact of the trip on the person and/or company. The information will be used by HMA to profile and promote future Awards and will be posted on the HMA website to highlight the successful outcomes achieved by winning such a prize. The Winner may also be requested to speak at one of the HMA's future events to share the experience of such a trip with other manufacturers. Nominations are open to any manufacturing company that has made an application for an award in at least one or a number of the 2019 listed award general categories - SAFETY, PEOPLE SKILLS AND DEVELOPMENT, ENVIRONMENTAL, PRODUCT DESIGN, INNOVATION, MANUFACTURING PROCESS, TECHNOLOGY, MARKETING, EXPORT.

HMA Board and Judging Panel

HMA 2019 Application for MARKETING Award Page 8 of 8