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Sunnie Chung CIS 660 Data Mining
Example of Data Mining Process with Decision Tree
Using Microsoft Analysis Service
CIS 660 Data Mining
After building the Targerted Mailing Scenario and Adding and Processing Models, I explored the
Targerted Mailing Models, I chose to explore the Decision Tree Model and I got this result.
The lift chart: we notice that the TM_Decision_Tree model provides the greatest lift,
outperforming both the Clustering and Naive Bayes models.