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2007 Marketing 2007 Marketing Update Update

Washington D.C.Washington D.C.

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SPRING and FALL SPRING and FALL Advertising Advertising CAMPAIGNCAMPAIGN

for for The Washington The Washington

ExaminerExaminer• We are buying the following:– Broadcast TV– Cable TV– Outdoor– Radio– In Paper– Online – B2B

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Broadcast and Broadcast and Cable TelevisionCable Television

The Washington Examiner is focused on reaching our targets by placing our two new TV ads in specific TV

Channels

Two New TV Commercials

Elevator :30Dinner Date :30

Flight Dates

5-7-075-14-075-21-076-4-07

•CNN•Golf Network•Sports Net•Discovery Health•Animal Planet•Bravo•CNBC

•E! •ESPN•Food Network•FX•Comedy Central•TNT•USA•Fox News

Cable NetworksCable Networks Broadcast Broadcast NetworksNetworks

•WUSA•NBC4•ABC•CBS•WJLA

6-11-076-18-078-20-078-27-079-3-07

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OutdoorOutdoor• Washington D.C.

– 96 Transit Shelters

– 25 Metro Subway Dioramas

• Benefits of Outdoor Display– Delivers high circulation figures due to its curbside

positioning along main roads

– Penetrates areas where other out-of-home coverage is limited or unavailable

DC Bus Shelters

•Smart Is the New Black.•One a Day Keeps the 'UHH‘ Away•Look at the Big Brain on You. •Makes Your Two Cents Worth More Like $1.50. •My, Your Brain Cleans Up Nicely. •Breakfast of Geniuses.

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In-PaperIn-Paper

• Six new headline ads that we will be running 2X per week as fillers or scheduled

– Breakfast of Geniuses.

– Brainosterone.

– Brains of Steel.

– Make Your Two Cents Worth More Like $1.50.

– Schmooze Smarter.

– Make Knowledge More Common.

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B to BB to B• Newspaper Advertising Source & Circulation

Source: Half-Page, 4-Color ROP Ads

• “Connections” Retailer Advertising Guide & National Advertising Guide: Full-Page, 4-Color ROP Ads, Full-Page Premium Profile

Full Page, 4-C ad

Premium Profile

1/2 Page, 4-C ad

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Examiner OnlineExaminer Online

Print Support Four-Page Wrap

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Partnerships, Partnerships, Contests and Contests and

Branding Branding Opportunities Opportunities

June –December June –December 20072007

• June 8th – 10th

– Celebrate Fairfax

• June 11th – July 13th – Name this Bridge

Contest (Mandarin Hotel)

• July 5th – 8th – AT&T National

Golf Tournament

(Tiger Woods PGA)

• July 28th – Aug 5th

– Legg Mason Tennis Classic

• Back Packs 4 Kids – NBC4, Mix 107,

105.9, CVS

• Sept 15th – Arts on Foot

Festival

• Sept 15th – 16th

– VA Wine Festival

• Oct 10th/25th – 26th – Marine Corps

Health and Fitness Expo

• Oct 28th – Marine Corps

Marathon 10k

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Partnerships in Partnerships in the Marketthe Market