Exam II Jeopardy (No Answers)

8/12/2019 Exam II Jeopardy (No Answers)

1/20

Social and Demographic Factors

A(n) _______________ is a strongly held and

enduring belief.


2/20


The _______________ cohort controls

approximately 80% of personal wealth in the

U.S.


3/20


_______________ are referred to a marketers

dream because they are younger, better

educated, and higher incomes than average

U.S. consumers.


4/20


In terms of total population, _______________

constitutes the largest age cohort in the U.S.


5/20

Economics, Technology, Politics

and the Law

_______________ income is the total amount of

money made in one year by a person,

household, or family unit.


6/20


and the Law

_______________ research attempts to develop

new or improved products, while

_______________ research attempts to

expand the frontiers of knowledge but is not

aimed at a specific problem.


7/20


and the Law

A(n) _______________ exists when there are

many sellers and they each have a similar

product.


8/20


and the Law

The _______________ sets mandatory safety

standards for products consumers use, bans

dangerous products from the marketplace,

and oversees product recalls in the U.S.


9/20

Consumer Decision-Making

The Kindle and the Nook are both examples of

this source of need recognition.


10/20


If a consumers initial scan of information s/he

has stored in memory does not yield enough

information about various purchase

alternatives, this individual will seek additional

information through __________.


11/20


This refers to the brands a consumer will

actually consider buying.


12/20


This refers to a feeling of psychological tension

or postpurchase doubt that a consumer

experiences after making a difficult purchase

choice.


13/20

Consumer Psychological Processing

In Maslows Hierarchy of needs, this refers to

the desire to have satisfying relationships with

others and feel a sense of love, affection,

belonging, and acceptance.


14/20


With this research technique, consumer motives

can be explored by bringing together a small

number of people with similar backgrounds

and/or interests to discuss a particularproduct, idea, or issue.


15/20


This means that consumers do not remember all

the information they see, hear, or read even

after attending to and comprehending it.


16/20


In the multi-attribute attitude models, these are

the product attributes or performance

characteristics that consumers use in

comparing competing brands.


17/20

Culture and Subculture

_______________ refers to the set of values,

norms, attitudes, and other meaningful

symbols that shape human behavior and the

artifacts, or products of that behavior as theyare transmitted from one generation to the

next.


18/20


A(n) _______________ is a homogeneous group

of people who share elements of the overall

culture as well as unique elements of their

own group.


19/20


A _______________ consists of all the formal

and informal groups that influence the buying

behavior of an individual.


20/20


_______________ is a group of people who are

considered nearly equal in status or

community esteem, who regularly social

among themselves, and who share behaviornorms.

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Exam II Jeopardy (No Answers)