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Evolution is definitely happening!
What the 2013 Job Board Trends Survey Tells Us About the Future…And What Job Seekers Think about Job Boards
Who is the Job Board Doctor?
• Jeff Dickey-Chasins• Started in job board industry in
1997• Has consulted with 200+ sites• Conducted industry surveys since
2010
The survey
• Global• 319 participants• UK: 94, Europe: 50, USA and everywhere else:
175• Conducted March-April 2013• Simultaneous survey of job seekers
What types of job boards were represented?
What kind of traffic?
Not as many resumes as you think…
Everyone uses aggregators…
But not everyone evaluates them
Why use an aggregator if you don’t evaluate it?
Big variations in apps per post – and lack of knowledge
29% of job boards either don’t know or don’t measure applications per job posting.
Agreement on the value of inbound traffic sources…
Quality over quantity?
So what are job boards planning to do?
What about mobile?
So what are you doing about it?
Threats ahead…
Is the future good – or bad?
So what do the job seekers say?
Which source is most useful?
• Job search engines (23%)
• Referrals (17%)
• General job boards (17%)
Do we understand why candidates use a particular job board?
Successful job boards balance multiple factors:
• Focus• Depth• Ease of use• Volume
How are candidates using job boards?
How do you track candidates that apply directly on employer sites?
Candidates like the basics…
What about social media?
Integration with LinkedIn is a smart way to attract and retain candidates
What drives candidates nuts?
What is your site doing about the candidate ‘black hole’?
Some final thoughts…
• Job boards aren’t dead – they’re evolving• Candidate quality is key – and job boards must
do better• Mobile access is a must• LinkedIn isn’t going away – you need a
strategy• Solve your employers’ problems – and thrive
Job Board Doctor provides consulting services for job boards and career sites in the following areas:
Short & long-range planning Product development & launch
Sales & marketing SEO
Social media & content creation Site & user interface analysis
Phone: 641-236-0298
Email: [email protected]
Twitter: JobBoardDoctor
Web: www.jobboarddoctor.com
