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Trust, Efficiency and Organization:
Evidence from Rwanda’s Coffee Wet Mills
Ameet Morjaria Harvard Academy
Rocco Macchiavello Warwick
VIth Summer School in Development Economics
June 24, 2014
Ascea, Italy
Introduction
• Recent empirical studies and attention on persistent
performance differences (PPD) across producers but also
within narrowly defined industries (Syverson 2011).
2
Introduction
• Recent empirical studies and attention on persistent
performance differences (PPD) across producers but also
within narrowly defined industries (Syverson 2011).
A. Large sample profitability studies (control for industry).
B. Large sample productivity studies (control for inputs, prices).
C. Focused-sample productivity studies (detailed dependent
variable and controls).
D. Focused-sample relating management practices to
productivity.
3
Introduction
• Recent empirical studies and attention on persistent
performance differences (PPD) across producers but also
within narrowly defined industries (Syverson 2011).
• This might be particularly relevant in low income countries,
large observed dispersions in PPD (Hsieh and Klenow 2009).
• Heterogeneity in management and relational contract might
account for a large fraction of these PPD’s (Bloom and Van
Reeneen 2007, Gibbons and Henderson 2012).
• I am going to do a measurement exercise using coffee wet
mills in Rwanda as a case study.
4
FOREIGN
BUYER FARMERS
EXPORTER
/ MILLER WET MILL
ORDINARY
Sector: Overview
FOREIGN
BUYER FARMERS
EXPORTER
/ MILLER WET MILL
ORDINARY
Sector: Overview
FOREIGN
BUYER FARMERS
EXPORTER
/ MILLER WET MILL
ORDINARY
Sector: Overview
• Wet mills are “large” [$1m sales, source from 300 farmers, 70
employees, seasonal business, high financial requirements]
• Rare in low-income countries to find a setting with large N
within an industry.
• Cherries to be processed <7 hrs multiple geo markets.
• Intrinsic interest
• Combine “insider econometrics” and “relational
contracts”.
• “Insider econometrics”
– uniform production process practitioner measure of efficiency
– GIS information precise control of conditions that effect cost
– Conversion ratio + unit input prices allows to focus on the
part of cost effected by managers
8
Approach
• Combine “insider econometrics” and “relational
contracts”.
• Due to other missing markets, well functioning “relational
contracts” between station and farmers might be necessary
for station efficiency.
• These “relational contracts” rely on trust:
– Beliefs about the stations (future) actions,
– Beliefs about the station (future) type,
– Norms and sense of farmer’s affiliation with the station
– …
for now, we do not distinguish
9
Approach
• Combine “insider econometrics” and “relational
contracts”.
• “Relational contract” (Gibbons-Henderson, HOE, 2012):
– Define “cooperation” and “cheating” measure right practises
– Measure the quality of relations trust (WVS + games)
• Correlate measures of efficiency, quality of relationship and
practises.
10
Approach
• Farmer to Station: farmer sells on credit (or at a lower price to
coop)
Gains from trade: Incentives to cheat:
Station: lower financial requirements
Farmer: demand for smoothing income
Scope of Relational Contracts
• Farmer to Station: farmer sells on credit (or at a lower price to
coop)
Gains from trade: Incentives to cheat:
Station: lower financial requirements defaults on loans / 2nd payment
Farmer: demand for smoothing income
Scope of Relational Contracts
• Farmer to Station: farmer sells on credit (or at a lower price to
coop)
• Station to Farmer: station provides training/assistance/fertilizer to
farmers
Gains from trade: Incentives to cheat:
Station: lower financial requirements defaults on loans / 2nd payment
Farmer: demand for smoothing income
Gains from trade: Incentives to cheat:
Station: better (stable, vol, quality) supply
Farmer: higher income
Scope of Relational Contracts
• Farmer to Station: farmer sells on credit (or at a lower price to
coop)
• Station to Farmer: station provides training/assistance/fertilizer to
farmers
Gains from trade: Incentives to cheat:
Station: lower financial requirements defaults on loans / 2nd payment
Farmer: demand for smoothing income
Gains from trade: Incentives to cheat:
Station: better (stable, vol, quality) supply
Farmer: higher income side-sell to other buyers
Scope of Relational Contracts
• Farmer to Station: farmer sells on credit (or at a lower price to
coop)
• Station to Farmer: station provides training/assistance/fertilizer to
farmers
• For trust to matter these interlinked transactions, must be
difficult to enforce.
Gains from trade: Incentives to cheat:
Station: lower financial requirements defaults on loans / 2nd payment
Farmer: demand for smoothing income
Gains from trade: Incentives to cheat:
Station: better (stable, vol, quality) supply
Farmer: higher income side-sell to other buyers
Scope of Relational Contracts
• Gibbons-Henderson (2013) HOE Chapter
• Bloom, Sadun and Van Reenen (2012):
– Across countries/regions, trust correlates with firm’s size and decentralization
• Firms and Contracts in Developing Countries
- Banerjee and Duflo (2000), McMillan-Woodruff (2000), Banerjee-Munshi
(2004), Fafchamps (2004), Macchiavello (2010), Macchiavello and Morjaria
(2013),
- Blouin and Macchiavello (2013), Dragusano and Nuun (2013), De Janvry et al.
(2013), Casaburi et al. (2014)
- Mullhainathan and Sukhtankar (2013), Banerjee et al. (2014)
• Measuring & Using Trust
- Ferh et al. (2004), Johnson and Mislin (2011), Sapienza et al. (2007) vs.
Glaeser et al. (2000)
- Karlan (2006)
Related Literature
• Census of Coffee Wet Mills in Rwanda
- all wet mills participated (100% compliance)
- one season, May-June 2012
- mill manager (and owner if necessary)
- 4 random workers, 5 farmers in area, main collector
- played games
• Administrative Data
– GIS [location, soil, suitability, roads, water, climate, elevation…]
– Weekly cherry purchases and prices (last 3 years)
– Farmer Coffee Census 2009 (350,000 farmers)
– Export Contracts
– Quality (cupping of lots from wet mill during survey season)
Data
• Capacity and Utilization
• Measure of Efficiency
• Dispersion in Efficiency
• Measuring Quality of Relationship: Trust
• Trust and Efficiency
• Trust and Management Practises: Interlinked Transactions
Plan
Installed Capacity
0.1
.2.3
.4
% o
f S
tatio
ns a
t G
ive
n C
ap
acity
0 500 1000 1500 2000Capacity (Tons of Cherries)
15% < 150 Tons
15% at 150 Tons
30% at 250 Tons
30% at 500 Tons
10% at 1000
Tons
Capacity Utilization
median wet mill
53% capacity U
25% at > 100%
25% at <25%
Aggregate U at
60%
0
.05
.1.1
5.2
% o
f sta
tio
ns a
t ca
pa
city u
tiliz
ation
leve
l
0 50 100 150Capacity Utilization
• Capacity and Utilization
• Measure of Efficiency
• Dispersion in Efficiency
• Measuring Quality of Relationship: Trust
• Trust and Efficiency
• Trust and Management Practises: Interlinked Transactions
Plan
Measure of Efficiency
• Focus on unit costs:
– How managers think about it (survey NAEB conducted)
– How much it costs ($) to produce 1 kg of parchment
• Efficiency = - ln(total unit costs)
• Determinants of Unit Costs:
– 60% is cost of cherries:
a) unit prices in “local” markets
b) Conversion ratio: X kg’s of cherries to obtain 1 kg of
parchment
– 40% is “rest”: labour, finance & WK, transport and
procurement
• Unit Costs are (essentially) constant below capacity, which is
measured by (a) pulping machine, (b) water tanks and drying
tables.
• Capacity and Utilization
• Measure of Efficiency
• Dispersion in Efficiency
• Measuring Quality of Relationship: Trust
• Trust and Efficiency
• Trust and Management Practises: Interlinked Transactions
Plan
0.2
.4.6
.81
-4 -2 0 2 4Efficiency
Efficiency Dispersion
Dispersion in Efficiency
p(5) 1,400/Kg parchment
p(25) 1,600/Kg parchment
p(50) 1,800/Kg parchment
p(75) 2,000/Kg parchment
p(95) 2,300/Kg parchment
Dispersion in Efficiency
0.2
.4.6
.81
-4 -2 0 2 4Efficiency
Efficiency Dispersion Accounting for geography
Dispersion in Efficiency
0.2
.4.6
.81
-4 -2 0 2 4x
Efficiency Dispersion Accounting for geography
Accounting for geography, technology, and cherry costs
Dispersion
Variable: Unit CostsPhysical
EfficiencyCherry Prices
Other Unit
Costs
p75 - p25 Ratio 1.22 1.04 1.11 1.66
p90 - p10 Ratio 1.51 1.1 1.32 2.34
% Variation Explained by:
Geography 27 34 41 30
Technology 8 6 7 4
Physical Efficiency 10 -- [ 4 ] [ 3 ]
Cherry Prices 5 [ 4 ] -- [ 7 ]
% Variation Unexplained: 50 60 52 57
For Cherry costs: R75/25=1.15; R90/10= 1.28. rho(Physical Efficiency, Cherry Prices)=0.33***
Dispersion: Beyond Coffee in Rwanda
Context: P75 - P25 Ratio P90 - P10 Ratio
Unit Costs $ per KG Parchment 1.22 1.51
Physical Efficiency Kg Cherries per Kg parchament 1.04 1.1
Cherry Prices $ per KG cherry 1.11 1.32
Other Unit Costs $ per KG Parchment 1.66 2.34
Across lines & factories 1.95 2.79
Within factories, across lines 1.22 1.64
Syverson Cement VA per HR 1.92 4.02
Hsieh - Klenow U.S. TFP 3.2 --
Hsieh - Klenow China TFP 3.6 --
Hsieh - Klenow India TFP 5 --
For Cherry costs: R75/25=1.15; R90/10= 1.28. rho(Physical Efficiency, Cherry Prices)=0.33***
Minute Output / Minute Labour
Inputs
Measure and Sample
Rwanda Coffee Washing
Stations
Bangladeshi Garments
• Capacity and Utilization
• Measure of Efficiency
• Dispersion in Efficiency
• Measuring Quality of Relationship: Trust
• Trust and Efficiency
• Trust and Management Practises: Interlinked Transactions
Plan
Measuring Quality of Relationship: Trust
• Survey questions to managers / workers / collectors / farmers.
• Canonical questions from WVS:
– Do you think most people would try to take advantage of you if they got
a chance, or would they try to be fair? [scale 1- 10]
– Generally speaking, would you say that most people can be trusted or
that you need to be very careful in dealing with people?
• Trust towards groups (adapted):
– I’d like to ask you how much you trust people from various groups.
Could you tell me for each whether you trust people from this group
completely (4), somewhat (3), not very much (2) or not at all (1)?
– family, neighbours, friends, peers
– manager/collectors, people from Kigali, strangers
• Offers in the trust game played against
managers/collector/farmer/workers
Measuring Quality of Relationship: Trust
24
68
10
WVS Farmers Workers Collectors Managers
p90/p10 p50
• Capacity and Utilization
• Measure of Efficiency
• Dispersion in Efficiency
• Measuring Quality of Relationship: Trust
• Trust and Efficiency
• Trust and Management Practises: Interlinked Transactions
Plan
• Efficiency Ln ( 1/ Unit Costs)
• Trust Farmers average WVS
trust question towards
collectors and people
from Kigali
• Controls Geographic polynomials
District fixed effects
Station’s type and age
• Inference Clustered at sector level
[Ideally spatial (Conley)]
1108
1044
1029
1107
1163
1057
106810841035
1136
1116
1102
1083
1040
1017
1093
1033
1024
1128
1002
1150
1056
1073
1139
1158
1112
1095
1008
1129
1062
1166
1067
1100
1113
1168
1025
1087
1011
1018
1125
1114
1130
11481174
1123
1077
10691030
1012
1167
1053
11331147
10421089
1121
1051
1119
1132
111710371052
105011771078
1071
1038113111511048
1104
1090
1122
1014
1097
11401099
11721096
107611461170
1141
1157
1070
1001
1007102711101005
1091
1159
1016
1127
11421080
1065
1115
1075
1137
1013
1173
100911531086
1156
1047
1169
11551004
1098
1120
1161
1034
1059
1023
1049
1043
1176
1105
1072
10311149
101911641088
1175
1101
10261039
1082
114510201178
1074
11241079
11181058
1015
1081
1045
1143
1066
1111
1160
1092
1061
1054
10061003
1021
1032
1103
1152
1162
1010
1134
1064
10461165
10411063
1138
1028
1135
1109
1060
1094
10361085
1106
1126
1154
-.4
-.2
0.2
.4
e(
effic
iency | X
)
-2 0 2 4e( TRUST | X )
coef = .034, (robust) se = .0097, t = 3.53
Trust and Efficiency
Trust and Efficiency
Trust enabling firms to sustain interlinked transactions with farmers
Coefficient of trust (PCA)
on various outcomes.
Controls: Location
FE, Station Type,
SE (sector)
Cherries Labour Finance Procurement
I II III IV0.023*** -0.016*** -0.008*** 0.002
[0.004] [0.004] [0.003] [0.002]
Geographic Polyn. yes yes yes yes
Station Controls yes yes yes yes
District FE yes yes yes yes
N. Observations 178 178 178 178
Dep. Variable: Share
of Unit Costs in
Trust
Trust and Unit Cost Shares
Unit Cost Shares: Cherries (60%), Labour (15%), Finance (12%),
Procurement (8%) and Other (5%).
Consistent with trust enabling firms to sustain interlinked
transactions which (i) increase regular capacity utilization and
(ii) lower financial costs.
• Capacity and Utilization
• Measure of Efficiency
• Dispersion in Efficiency
• Measuring Quality of Relationship: Trust
• Trust and Efficiency
• Trust and Management Practises: Interlinked Transactions
Plan
Cherries on
Credit
Second
PaymentsInputs PCA
I II III IV0.017** 0.090 0.114* 0.126*
[0.008] [0.059] [0.062] [0.070]
Geographic Polyn. yes yes yes yes
Station Controls yes yes yes yes
District FE yes yes yes yes
N. Observations 178 178 178 178
Dep. Variable:
Interlinked
Transactions
Trust
Trust and Interlinked Transactions
• Level of interlinked transactions appear to very low.
• Coefficients cannot be easily given quantitative interpretation.
• TEST 1: trust negatively correlates with unit costs, other than
cherries
• TEST 2: trust positively correlates with use of interlinked
transactions
– More purchases on credit
– More second payments
– More inputs from the station
• TEST 3: trust positively correlates with financial access
– Finance is a lower share of unit costs,
– Lower MPK
– Better main buyer and lower likelihood of borrowing from main buyer
• TEST 4:
A: competition correlates with unit costs, other than cherries
B: competition negatively correlates with trust
Summary of Findings
• Which trust?
• What is trust?
• Competition: Entry of Wet Mills
• Competition: Farmer Outcomes
To Do
Dep. Variable: Efficiency I II III IV
0.031*** 0.028**
[0.009] [0.012]
0.011 -0.001
[0.008] [0.011]
-0.037* -0.001
[0.019] [0.002]
Geographic Polyn. yes yes yes yes
Station Controls yes yes yes yes
District FE yes yes yes yes
N. Observations 178 178 178 178
Trust (Generic)
Trust (Kigali, Collectors,
Manager)
Trust (Family, Friends &
Neighboors)
Which trust?
• Trust games (sender to collector / farmer) correlate with
respective individual answers.
• Demographics do not correlate too much with trust:
– Trust [Kigali, Manager, Collector]: Age (+), Skill (-),
Distance (+)
– Trust [Generic] : Female (-), Education (+)
• Generic trust correlates with a measure of intensity of
genocide in the location.
Which trust?
• Trust is co-determined in the equilibrium of the repeated game
between the station and the farmers
– Does trust cause efficiency?
– What can managers do to build trust?
• Trust measures “quality” of these relationships. Quality could be
determined by:
– Better management I (better managers build better relationships)
– Better management II (selection: stations with better access to finance establish
trust)
– Better management III (selection: better managers enter high trust
environments)
– Different “cultural/historical” environment, lucky shocks
• Questions:
– How does it evolve over time? / Which trust? / Does history play a role?
What is trust?
Controlling for Managerial Characteristics
• Empirical challenge on providing evidence on the effect of
competition on efficiency, why?
– precise measurement of both productivity and competition is rare
in low-income countries, we need across firms within a sector.
– entry of competitors is likely to be a result as much as a cause of
firm’s poor management/performance.
Competition: Entry of Wet Mills
• Empirical challenge on providing evidence on the effect of
competition on efficiency, why?
– precise measurement of both productivity and competition is rare
in low-income countries, we need across firms within a sector.
– entry of competitors is likely to be a result as much as a cause of
firm’s poor management/performance.
Competition: Entry of Wet Mills
FARMERS
(Small holders)
FOREIGN
BUYER
EXPORTER
/MILLER
Coffee Wet
Mill A
Coffee Wet
Mill B
< 2002
CWS
Coffee Producing
Sector: No. of Trees
No data
Country boundary
District boundary
Competition: Entry of Wet Mills
2002
CWS
Coffee Producing
Sector: No. of Trees
No data
Country boundary
District boundary
Competition: Entry of Wet Mills
2003
CWS
Coffee Producing
Sector: No. of Trees
No data
Country boundary
District boundary
Competition: Entry of Wet Mills
2004
CWS
Coffee Producing
Sector: No. of Trees
No data
Country boundary
District boundary
Competition: Entry of Wet Mills
2005
CWS
Coffee Producing
Sector: No. of Trees
No data
Country boundary
District boundary
Competition: Entry of Wet Mills
2006
CWS
Coffee Producing
Sector: No. of Trees
No data
Country boundary
District boundary
Competition: Entry of Wet Mills
2007
CWS
Coffee Producing
Sector: No. of Trees
No data
Country boundary
District boundary
Competition: Entry of Wet Mills
2008
CWS
Coffee Producing
Sector: No. of Trees
No data
Country boundary
District boundary
Competition: Entry of Wet Mills
2009
CWS
Coffee Producing
Sector: No. of Trees
No data
Country boundary
District boundary
Competition: Entry of Wet Mills
2010
CWS
Coffee Producing
Sector: No. of Trees
No data
Country boundary
District boundary
Competition: Entry of Wet Mills
2011
CWS
Coffee Producing
Sector: No. of Trees
No data
Country boundary
District boundary
Competition: Entry of Wet Mills
57
Competition: Entry of Wet Mills
• Placement of stations is not exogenous…
– we build on a detailed engineering model for the optimal
placement of wet mills, using spatial vectors of various GIS
buffers (roads, rivers, elevation and coffee trees).
– Criteria:
• Select trees with tree count > 30,000
• Create buffers ≤ 1km of any type of road in the catchment area
• Create buffers ≤ 3km of from water springs in the catchment area
• Create buffers satisfying the following: the height of water springs to be 10
m above the elevation of the potential wet mill
– The model predicts entry of wet mills
– We than use these predicted placement in areas surrounding
the catchment areas of mills to instrument for the competition
actually experienced by wet mills, conditional on all ingredients of
eng. Model and all other components.
Competition and Efficiency
Coefficient of
competition dummy on
various outcomes.
Controls: Location
FE, Station Type,
SE (sector)
10371131
1061
1096
1010
1012
1103
1072
1068
1178
1078
1162
1128
117610191013
1032
1095
1160
1076
10281031
1063
1154
1043108010651097
10661026
115611011070102510531172
1050
108611551052
1084
1099
1041
1112
11571051
1111
1130
1145
1140
11161129
1141
1085
112110831153
1087
1044
11131123
1020
1151
1089
10041088
1030
1045
1146
1105
1150
1059
1015
108211491007102711101005
1062
1047
117711751001
1126
1118
1002
11581170
1135
11731117
1055
1100
1033
10901125
1174
1046
1107
1114
1124
1049
1142
1058
1115
1168
1133
1023
11021056
1109
1127
1060
1134
1057
1166
1163
1147
1169
1021
10111104
1038
1108
1167
1148
1164
1036
1006
1120
1035
1165
1122
10181136
114310741092
1016
11521034
1073
1054
1119
109110751039
1094
1040
1024
1064
1159
1008
1009
1139
1042
1071
11381098
1014
1077
10291093
1079
1048
1081
10671069
-4-2
02
4
Tru
st
-1 -.5 0 .5 1Competition
coef = -0.383*, (robust) se = 0.235
Competition and Trust
Controls: Location
FE, Station Type,
SE (sector)
If trust is necessary for wet mill to operate in a given
locality, the figure underestimates how much competition
hinders trust
Competition: Efficiency and Trust
Coefficient of
competition dummy on
various outcomes.
Controls: Location
FE, Station Type,
SE (sector)
• There is a lot to do!!
• Role of competition – instrumenting by an engineering model
• Understand trust
– Farmers’ sense of affiliation with coop
– Past rainfall realizations
– Historical determinants
– Managerial practices: labour
Concluding Remarks
Thank You!
Go Italy!