Everything we’ve done in 2011

Everything we’ve done in 201 1

3

Foreword by Renny Ramakers What is design today? Many people seem to be asking this question. And it’s remarkable how many offer a similar response. At least, it was remarkable that the participants of a debate on the definition of design in Chengdu, China, offered similar answers, whether they came from Bangkok, Taiwan, London or New York.

One of the speakers, Emily Campbell suggested that instead of making resources, design could help people to become resourceful—rather than solving problems, designers could engage people to solve things themselves. Another speaker, Adrian Blackwell stated that design is always unknown—it is an open space in which people can produce new ideas. I stated that design today can be anything anywhere. Design does not only solve problems, it can also offer different perspectives. Design can open new horizons and offer unexpected possibilities. It can find a role in any aspect of daily life, and can even be invisible. Design does not only manifest itself through products, interiors, graphics, garments or buildings, but also through tools, services, scenarios, new business models and other ways of engaging with society.

it is never just products That is what we do at Droog. Sure, we do create new products but it is never just products. We now have an in-house design team and we continue to work with our network of external designers. Many of our products are related to the tools, scenarios and models we are working on. On a product level we are aiming for a mix of affordable and smart solutions, products with experiential and aesthetic qualities that hopefully won’t get easily thrown away, and a revival of everyday vernacular products in collaboration with non-Western design communities.

redesign leftovers

And yes, we continue to redesign leftovers. Last November we presented 23 prototypes made from leftover stock from collaborating companies at the UP conference, where we also launched the underlying economic model of re-designing brand new but dead stock. It’s a follow up of Saved by Droog, the project we presented during the 2010 Furniture Fair in Milan with a collection of products made from stock purchased at online liquidations. With UP, our aim is to bring dead stock back into circulation,

Leftover medical supplies

provided by Mediq for UP

4

as an alternative to recycling, warehousing or the landfill. Redesigning leftovers not only reduces waste, it also redirects creative energy away from designing something new from scratch to working with the existing. The project challenges our negative associations with styling, which can take on a significant role when addressing urgencies of our times.

During the UP conference, we discussed some pending issues, such as intellectual property and an almost unavoidable increase of the selling price when redesign is involved. We are now testing the feasibility of the UP model through various business cases.

everything is makeable, anywhere by anyone

New products were presented with a model also at Design for Download, the project we presented during the 2011 Furniture Fair in Milan, which was selected as one of the top 25 ideas for 2012 by Wired magazine. In collaboration with experts from design, business, media and software development, we developed a model for a platform for downloadable design that is partly open for upload by the crowd and partly curated. Selected designers and design companies will be invited to run a store on the digital platform, where they can decide how much customizing they will enable along with extended services that can be offered. The platform does not only focus on production using high-tech digital technologies, but also on simply carpentry, traditional crafts and do-it-yourself projects. We are aiming to establish a network of workshops all over the world to produce downloaded and customized designs locally. The platform will be launched in 2012.

here, there, everywhere

We began many new collaborations in 2011. With Today Art Museum in Beijing we have started a project on copying, with the thought that China’s negative copying image could be turned into something positive by linking copying to innovation. With Studio X Mumbai we did a workshop in the informal settlement of Dharavi, and with Z33 in Hasselt we are working on a project that explores the potential of post-national identity.

These projects are part of an ambitious series, Here, there, everywhere, initiated by the Droog Lab in 2009. The series proposes new directions for design by observing other ways of living, whether in remote areas or in metropolitan cities, translating local lessons into models with global relevance. Often my intuitive observations become the starting points and framework for the projects. In 2011, we presented three outcomes in the series—Open House, a model for providing services from home inspired by the service economy in New York, Fantastical Investments, an imaginary brand inspired by consumption habits in Russia, and Luxury of the North, new urban luxuries inspired by ways of surviving in the Canadian North. Three new themes will be launched in 2012, and the series will be published in a book, with interviews and essays.

discover your inner service provider

In collaboration with Diller Scofidio + Renfro, Open House aimed to revive boring and financially troubled suburbs by helping people to discover their inner service provider and create a business in their home. The one-day event in the New York suburb of Levittown, together with a symposium

Love hotel, concept for Open

House by Droog with DS+R

5

at Studio X aroused a lot of discussion in the press. The discussions inspired me to see whether this model also could be implemented in a totally different setting. We shifted from the prototypical middle-class American suburb to Tarwewijk, a district of Rotterdam inhabited by a multicultural population with a considerable amount of unemployment and illiteracy, yet with many hidden business activities taking place unofficially. With Jan Konings, Kosmopolis Rotterdam, Netherlands Architecture Institute and invited designers and locals, we are currently exploring how Tarwewijk could become a business district. This model will be presented in 2012.

durability + fantasy

In Moscow I was inspired by Russia’s rich tradition in literature, on the one hand, and by a lavish consumption of all things with diamonds and gold, on the other. This paradox formed the brief given to a design team led by Daniel van der Velden of Metahaven in a project in partnership with Strelka Institute for Media, Architecture and Design. On their research trip to Moscow, the team discovered that these seemingly conflicting ways of consuming can be reduced to passion—to a love of fiction and fantasy as forms of escapism. This need for escapism emerged from a context of institutional mistrust. Russia is a place where money is said to be dust, something not for saving but for spending on more reliable things. We realized that spending on fiction and durable goods could be seen as an investment, a notion that contradicts our feelings of guilt associated with consumption. The thought that acquiring durable goods can be a survival strategy made me think about our notion of the aesthetics of sustainability. If goods are durable, why do they have to look so austere? We seem to think that there is a connection between “saving the environment” and an aesthetic that is bare and grey. We seem to think that sustainability is austerity, moderation, consuming less. If products are designed as an investment, there is no need to our pre-conceived notions of sustainable aesthetics. The collection was exhibited at Droog Amsterdam with a lively debate in September 2011.

did Droog change? Yes and no. In the early days, our presentations concentrated on products. But for sure, these products were telling stories. They showed a different perspective on design. They distanced themselves from the perfection and stylishness of design with a capital ‘D’ and connected to ordinary life with all its imperfections. Quite a number of these products became iconic, like Chest of drawers by Tejo Remy (1991), Knotted chair by Marcel Wanders (1996) and Tree-trunk bench by Jurgen Bey (1999). These products addressed themes like overconsumption and overproduction, simplicity and innovation through a craftsman’s approach to high technology. A few years later, we began to launch projects because we sought to create a coherent message. Well-known projects like Do create (2000), Hotel Droog (2002) and Go slow (2004) aligned with a similar mentality. These projects aimed to stimulate user interaction and awareness of processes, to bring retired people back in the production process and to demonstrate that one can create a great experience with a minimum amount of design. The products and projects of those days anticipated the insights of today. What we did in the past few years and what we are continuing to do, is to explore new levels of design. We are continuously redesigning ourselves. But the spirit remains the same.

Fiction is Survival by Droog with

Metahaven

6

7 highlights

7

07. Droog Lab in China

We began our collaboration with Today Art Museum in Beijing on the theme of copying.

8

06. Façades & functions by you

Here are some of the customized designs made by visitors to our presentation in Milan.

9

05. Old mas-ters wallpaper

Always wanted a Vermeer or Rembrandt on your wall? Now you can have them all.

10

04. Phyllis’ classroom

Drive-way classroom PS72 enabled homeowner Phyllis to teach again.

11

03. Too beau-tiful to hide

12

02. Time is Life carpet

Spanning all your life phases, this carpet is a durable investment.

13

01. UP

We developed an economic model for creating new products with dead stock.

14

Here’s every–thing else.

15

During the Salone del Mobile in Milan in 2011, Droog presented furniture and accessories designed for download by EventArchitectuur and Minale-Maeda, including CNC cut tables, cupboards, desks, side tables, shelves, couches and 3D printed electrical outlets, flowers and charms. Droog also presented digital design tools that allow ordinary computer users to easily make functional design decisions, automatically generating blueprints for local execution in various materials. The tools also enable communication between designer and customer, streamlining and lowering the cost of a custom design process. The presented products have been customized by Droog for its collection.

Design for downloadMilan April 13th – 17th

Projects

Droog also presented the outcome of its Design for download investigation, announcing the coming of the first platform for downloadable design, which will feature curated and open content, easy-to-use parametric design tools and a network of local low- and high-tech manufacturers. The launch of this platform, featuring various brands and institutions alongside Droog, will occur in 2012. The platform will not only include products, but also architecture, home accessories, fashion, food, wearables, inventions and more.

The event was a great success, attracting many members of the public, the press and the design community. Visitors watched a video on design for download and could customize their own versions of the furniture that was on display with interactive software. Droog also hosted two breakfast events for the press and invited guests, and conducted guided tours for visitors. Visitors also shopped at the supermarket pop-up Droog store.

Visit Droog’s blog to read interviews with Renny Ramakers, design studio Event Architectuur, design duo Minale-Maeda, interaction designers Studio Ludens and to watch the video on Design for download.

“With the opening up of the design industry to consumers now empowered with easy-to-access and low-cost design and production tools, the role of curation becomes ever more important.” – Renny Ramakers

Design for download is an outcome of a

project by Droog Design and Mediagilde. For

this project we collaborated with consultants

Cathal McKee (CMK1), Catherine Jasserand

(Ivir), Hans Lensvelt, Institute of Relevant

Studies (Giovanni Innella and Agata

Jaworska), Joris Laarman and Michiel

Frackers. Digital design tools were developed

by Studio Ludens. The project has been

initiated by Droog and was made possible by

Agentschap NL.

16

Façades & functionsby EventArchitectuurDesign for Download

Box-o-ramaby EventArchitectuurDesign for Download

Digital one-offby EventArchitectuurDesign for Download

Playing with electricityby EventArchitectuurDesign for Download

Simply match a façade typology with functions of your choice to make a desk, cabinet or closet. With many other users making their own combinations, you are contributing to a growing collection of furniture.

Create your shelving composition by selecting and arranging scalable enclosures. The dragging and dropping of boxes gives an endless range of options.

Data is infinitely reproducible but not when connected with time-based events. Digital one-off is an online event in which you can upload your inventory and images of your interior for an online competition. EventArchitectuur will offer five selected uploaded interiors a unique design.

Three-dimensional printing makes even the most mundane mass-manufactured objects a matter of choice. Electrical sockets, one of the least considered yet most common interior details, are transformed into playful points of interest in four designs. Using an open fi le, you can make your own, and share them online with others.

“The interesting part of dealing with digital media is that they have their own limits. The most difficult aspect is that there’s no sense of touch involved. We love the gravity tool, which comes into play in Box-o-rama when customers put boxes on top of each other. Gravity is introduced in a digital sense and it’s one of the first steps for getting a feeling for the object.” - Herman Verkerk

17

Inside-out furniture by Minale-MaedaDesign for Download

Wanna-be wardrobe by Minale-MaedaDesign for Download

Virtual florist by Minale-MaedaDesign for Download

Vanity charms by Minale-MaedaDesign for Download

Taking the principles of Gerrit Rietveld to the downloadable realm, this inside-out furniture series makes construction easy and attractive, with brackets and construction details becoming distinctive features. The connections can be 3D printed to suit various sizes of wood, which only need to be cut to length and drilled. Available in various sizes, materials and bracket colours.

A furniture system of infinite variations is made from standard wooden frames and metal fasteners. It can be dressed with the fabric of your choosing, or you can even buy a few outfits, and change them from time to time. Simplicity of construction meets choice.

Reversing the defining characteristics of flowers, these rapid prototyped flowers don’t decay, have an absence of colour, and can be 3D printed without regard to season or location. Delicate and precious like real ones, they have a look and feel that gives them a life of their own. Make a bouquet with your own assortment.

Now that anything can be rapid prototyped, you can order that which you have always wanted as a charm. For wanna-be business heroes, creatives, geeks, beauty queens, shoe lovers, pet lovers, or Droog collectors, these charms suit any personality. You might find that the charm is better than the real thing.

18

Washing machines sit idle most of the time. Homes offer views that mostly go unnoticed. At the same time, housing foreclosures are on the rise and ready-made jobs are not easy to find. Inspired by the service-oriented mentality of New York, Open house by Droog in collaboration with Diller Scofidio + Renfro is a movement in which suburban homeowners supplement their income and develop a new vocation by offering home-made services and facilities to the public.

Open house encourages self-inventiveness, offers ideas, and proposes new models for suburban housing, striking a new balance between the private and public realm. Starting with an economic argument for the struggling middle class, the proposal also addresses the challenges posed by urban sprawl and single–owner consumption. The new residential marketplace not only brings more capital and density to the neighbourhood, it also increases social cohesion through service exchange.

Open house took place on Saturday, April 23rd. The event was kicked-off with a well-attended symposium at Studio-X New York, followed by a bus trip to Levittown, where visitors could view and participate in nine house installations in the neighbourhood, designed and executed by architects, designers and artists in collaboration with the homeowners. One of the installations showcased concepts for future open houses, with proposals for new housing configurations and regulatory modifications.

Here, there, everywhere: Open houseStudio X New York & LevittownApril 23rd

“Part of a shift from hyper-consumption towards collaborative consumption, Open house is an architectural outgrowth of a revolutionary re-adjustment of capitalistvalues, ones which mix with social values.” - Charles Renfro

Visit www.openhouse2011.com and Droog’s website and blog to see more material. The event received extensive local and international press coverage and reviews by publications such as Architectural Record, Dwell, FastCo, Levittown Patch, Levittown Tribune and the New York Times.

TeamDirector: Renny Ramakers

Lead designers: Diller Scofidio + Renfro

Design team: EFGH (Hayley Eber & Frank

Gesualdi), Claudia Linders, Frans Twisk

House installations: Alex Schweder La with

Jessica Rivera and Adam Bandler, Austin +

Mergold with Spencer Lapp, Claudia Linders,

EFGH with Irina Chernyakova, Fake Industries

Architectural Agonism (Urtzi Grau & Cristina

Goberna), Freecell (Lauren Crahan & John

Hartmann), Janette Kim and Erik Carver

with Gabriel Fries-Briggs, L.E.FT (Makram El

Kadi & Ziad Jamaleddine), The Living (David

Benjamin & Soo-in Yang) and Livia Corona

Homeowners: Jose & Carina Barsallo, Phyllis

Dalton, Polly Dwyer, Jim Hudak, Dawn

Occhiogrosso, Rich & Lisa Santer, Anita

Thompson, Ann Torcivia (coordinator), Lisa &

Leo Vanderberg

Consultants: Reinhold Martin, Heleen Mees,

Mark Wasiuta

Content & project manager: Agata Jaworska

Interns: Daniela Dossi, Rachel Harding, Katrin

Murbach, Libby Scarlett

Photography: Naho Kubota

Symposium partner: Studio-X New York,

GSAPP, Columbia University

Open house #1: House Dressby L.E.FT (Makram El Kadi & Ziad Jamaleddine)

Inspired by the suburban housedress of the 1950s, House Dress takes the domestic garment onto the architectural scale to make an exclusive suburban event space. Suspended from the roof and hanging just above the knee, House Dress conceals enough to create a sense of intimacy, yet reveals enough to create a public spectacle. The homeowner, an avid gamer, invites lucky neighbors to join in on one of several ongoing games. A suburban casino takes hold, and here, the house always wins.

19

“When you are 82 years old, people often ignore you because they think you don’t know anything. I was thrilled to find out people wanted advice from me.” – Polly Dwyer, Attention Clinic

Op

en

ho

use

#6:

Att

en

tion

Clin

ic b

y C

lau

dia

Lin

de

rs

20

Fantastical Investments—the outcome of Droog Lab’s study of consumption habits in Russia—is an imaginary luxury brand. By Droog with Metahaven, Fantastical Investments was presented on Thursday, September 22nd with a panel discussion and exhibition at Droog Amsterdam. Unveiling a collection of nine products, the brand acted as a vehicle for discussion on the co-existence of fiction and survival in a new vision on luxury.

“Russians have a deeply engrained reading culture; one can find literary classics in any supermarket. At the same time, they are known for their lavish spending on luxury goods. Our intention was to understand the relationship between these apparent contradictions in developing a new model of consumption inspired by Russia,” says Renny Ramakers.

As part of the Strelka 2010 summer program, the Droog Lab design team led by Daniel van der Velden discovered that many consumption patterns in Russia emerged from a context of institutional mistrust. “Western countries have often been perceived as an example of the future towards which Russia is moving to. However, in the world of rising uncertainty and institutional instability Russia may be considered as a looking glass that for the last 20 years has been offering the Western countries the reflection of this coming future,” stated sociologist and economist Olga Kuzina in conversation with the team.

Here, there, everywhere: Fantastical InvestmentsDroog AmsterdamSeptember 22nd - October 4th

The team observed that acquiring durable goods can be a survival strategy, akin to hoarding or investing in gold, and that consuming fiction and feeding the imagination is equally critical to one’s capacity to thrive. These principles formulated the Fantastical Investments luxury brand proposition, inspired by Russia but aiming for more universal impact.

“Fantastical Investments brings together imagination, luxury and survival, anticipating a gradual dissipation of the 20th century institutional backup for civil life,” says Daniel van der Velden. The brand “thrives on some of the darkest sentiments currently around in Western culture, but gives them a positive turn.”

The panel discussion, moderated by Farid Tabarki, included Renny Ramakers, Daniel van der Velden, Olga Kuzina (economist and sociologist), Sjeng Scheijen (specialist in Russian culture, Leiden University) and Agata Jaworska (Droog). Issues ranging from the role of fantasy in design, the aesthetics of sustainability and the current predicament of austerity were discussed in a lively debate with lots of participation from the audience. A review of the panel discussion and opening by Gabrielle Kennedy can be read on www.design.nl


Lead designer: Daniel van der Velden

(Metahaven)

Design team: Michèle Champagne, Digna

Kosse, Totan Kuzaembaev, Pavel Milyakov,

Studio Droog (Andrew Brash, Rachel Harding,

Sander Hofstee, Marielle Janmaat, Agata

Jaworska, Jorge Mañes, Simon Phillipson,

Renny Ramakers, Martijn Schönfeld)

Consultants: Olga Kuzina, Sjeng Scheijen


Graphic design: Metahaven

Partner: Strelka Institute for Media,

Architecture and Design

Excess is Essenceby Droog with MetahavenFantastical Investments

Prescription is Insuranceby Droog with MetahavenFantastical Investments

A surplus of ephemerals like earth and pigments stashed for years of intensive use.

A lifetime of pills for real and imagined pains and pleasures.

Investment is Invisibilityby Droog with MetahavenFantastical Investments

A discrete way to secure value. Each screw is 32 grams of 24-carat gold.

21

Fantastical InvestmentsDaniel van der Velden

When you search for “Russian million-naire,” Google asks: “Did you mean Russian billionnaire?” In Russia, the extreme wealth possessed by some has taken on forms that have little to do with capitalism proper, but re-mind us more of some czarist ancien regime. The belief in “hard work” and “rugged individualism,” which made neoliberals feel good about themselves, are absent. The socio-democratic belief in a predictable system of equal opportunities and entitlement are also absent. Instead, there is glamorous desperation and catastrophic optimism, or, as we could also say, fantastical pessimism. The Russians do not live in the illusion of order and perfection that many of us inhabit. Most Russians, according to the Economist, do not plan for more than two years ahead, and even this relatively short timespan can be considered an eternity by Russian standards. They have already given up faith in the government. An inces-sant production of fiction and fan-tasy is needed to cope with reality. This, we argue, is the Russian “les-son” for design. We shall name it “Fantastical Investments.”

One of our team members, the ar-chitect Totan Kuzambaev, told us about his friend, who ownes not one, but two Porsche sports cars. Asked why he had two, his friend

answered he needed one to drive, and the other for the spare parts.

We believe this type of consump-tion is distinct from the culture of “shopping”—though, of course, retail plays a strong role in the Rus-sian cities with their megamalls and Bugatti stores. Consumerism here has nothing to do with the impera-tive to keep the economy going, as George W. Bush ordered the Ameri-cans to do after the 9/11 attacks. It has nothing to do with a naive em-brace of the blessings of capitalism after the Iron Curtain had been lifted.

Austerity is the opposite of fantasti-cal investments. Austerity is an ideol-ogy. Western governments, through their austerity measures and their deep belief in their benificial effects, are simply taxing their own people for money already spent on, and by the financial system—but that is not the point here. The point is that there is an inherent lack of imagination to austerity.. Religion gave salvation. Consumerism gave satisfaction. Austerity gives nothing. IIt offers ultra short-term employment opportunities in a bleak, neoliberal Gulag. It of-fers well-educated, shiny politicians, stripping constituents of their ability to finish school. IIt is deeply unfair, but let us concentrate on austerity’s single major flaw; that it prohibits pleasure.

22

The Fantastical Investments project, in this initial stage, has tried to save pleasure from austerity. IIn that re-spect, Russia comes as an exemplary case. As Renny Ramakers intuitively and rightly sensed in the three-line summary that was given to me at the start of this project, there is a yet undetected connection between fiction and luxury, where the com-modity performs a different role than the legitimization and glorifi-cation of capitalist achievement; a role that is indeed more analogu-ous to that played by fiction or art. In the West, luxury gadgets perform the role of reward—I’ve earned it, I’ve deserved it—the protestant in us dislikes diamonds so has to find an extreme legitimization of their possession. He has to find rational rules to justify why we would want to own two armor-clad yellow Lam-borginis, a luxury yacht that looks like a Stealth bomber, and so on.This rationalization is completely fake, and Russia knows this. There is no rational explanation why we would want or need a dia-mond-plated Mercedes. Russia is more ready than we are to ad-mit pointlessness and absurdity.

Neoliberalism tries to tell us that dia-monds are the pay-off after a life spent working. Russia tells us, more convincingly, that diamonds are the pay-off after a life spent not working. So, what is the difference between a diamond and a piece of fiction, a

story that is a shelter, an storage that is armour, a prescription that is an insurance—to name but a few of the slogans inspired on the products.To this end, we need to look at the relationship between design and time. Some of the pieces in Fantas-tical Investments assume that you will spend a lot of time with them, and in them, rather than dispose of them, although of course also that remains a possibility. Fantastical In-vestments, if given the choice, would shamelessly prefer quantity over quality. The bath, for example can be read as an ultra-hedonistic piece of escapism—a fair point. But just look at the sheer quantities of addi-tives stashed in its grid; and compare these to the shamefully small tester bottles and containers sold at the health stores we all love to hate.

Our carpet reaches 13 meters and spans your life. You begin your life in white, then evolving into simple geometry, the patterns that offer a sense of repetition and reassurance. Then you become embroiled in a Persian carpet of life experiences, until finally, white takes over again.

23

Fic

tion

is S

urv

iva

l po

ste

r by

Me

tah

ave

n

24

WIJkonomie Tarwewijk RotterdamSeptember – February 2012

Saved by droog. at Laboratory of the FutureCentre for Contemporary Art Ujazdowski Castle, WarsawOctober 17th – January 15th 2012

Saved by Droog at Laboratory of the Future was the first comprehensive presentation of Droog’s commitment to the use of unwanted material from the Nineties until today. The presentation featured classics like Chest of drawers and Rag chair, along with Saved by Droog, a product collection made with leftovers purchased at online liquidation auctions in 2010.

WIJkonomie Tarwewijk is a follow up of Open House, the outcome of Droog Lab project in collaboration with Diller Scofidio + Renfro which took place in Levittown, New York, and it is also the next step of a collaboration between Jan Konings and Kosmopolis Rotterdam, who have been engaging with residents in Tarwewijk to stimulate bottom-up business in the area.

WIJkonomie Tarwewijk be presented at Netherlands Architecture Institute in February 2012. There will be several installations in the neighbourhood and strategic proposals presented to decision makers. The event is made possible by Stichting DOEN.

The goal is to visualize and build on existing social and economic networks in Tarwewijk, and to develop new tools and strategies to strengthen the economic and social vitality of this area.

25

The UP conference Machinegebouw-Westergasfabriek, AmsterdamNovember 3rd

UP, a new economic model for upping the value of dead stock through design was launched by Droog with the UP conference on November 3rd. The first line of UP products was unveiled, using stock from collaborating companies including Makro, van Gansewinkel, Vlisco and Mediq.

At the UP conference, designers, manufacturers, industry experts and sustainability pioneers discussed the possibilities (and impossibilities) of redesigning unsold goods to bring them back into circulation. Speakers included Maurits Groen of Maurits Groen Milieu & Communicatie, Jean-Pierre Bienfait, CEO Makro Nederland, Jan Jongert of 2012Architecten and Renny Ramakers. The conference was concluded with a panel discussion moderated by journalist, author and strategic advisor Mark Blaisse (Pilgrims Consultants).

Questions that were raised include: to what extent are companies willing to acknowledge that a product is not sellable, what are the intellectual property right issues associated with redesign of existing products, what are the financial implications of the model, how will redesigned products be perceived by the market and should the redesigned products be branded as UP or should they return anonymously into the production process. A summary of the conference can be read on Droog’s blog. The conference was also featured by publications such as Volkskrant and Parool.

UP is an outcome of “New is the New New,” a government-funded investigation into the value of dead stock, initiated by Droog Design Foundation. It is the latest undertaking in Droog’s commitment to unwanted material, which began in the Nineties. Resourcefulness relevant to our times, UP represents a commitment to re-appropriating industry leftovers in order to bring them back into circulation.

UP is in collaboration with 2012Architecten,

Isabel Berglund, Mark Blaisse (Pilgrims

Consultants), Call for Action, CMK1,

Committee, Jenske Dijkhuis, Makro

Nederland, Mediq Suomi (Finland), Rotor,

Royal Leerdam/Libbey Europe, Sebastian

Straatsma, Studio Droog, Van Gansewinkel

Groep, Annelys de Vet, Vlisco, Wegter

Grootverbruik BV. The project has been

made possible by Agentschap NL.

“Everyday, tonnes of sellable products are recycled or simply destroyed worldwide, resulting in an unacceptable loss of material and energy. Recycling in practice is down-cycling. Many recycled materials are processed into inferior products” – Renny Ramakers

Shoes by Studio DroogUP

Material: carpet (supplied by 2012Architecten/InterfaceFlor), leather laces

Pencils by Ruben Iglesias UP

Material: magazines, catalogues, graphite

26

Toys by Isabel BerglundUP

Snack set by Studio DroogUP

Briefcase by Studio DroogUP

Material: plastic tube (supplied by Mediq Suomi), wool

Material: glass (supplied by Royal Leerdam / Libbey Europe), coating, spoons

Material: trays (supplied by Makro Netherlands), foam, leather, fi xings

Puzzle / building blocksby CommitteeUP

Material: cutting board (supplied by Makro Netherlands), wood veneer

Lamp by Jenske DijkhuisProduced for the UP collection

Material: airplane window (provided by 2012Architecten/Air Salvage International), LED strip

27

Re

co

rd b

y St

ud

io D

roo

g. M

ate

rial:

X-r

ay

fi lm

(su

pp

lied

by

Me

diq

Su

om

i), p

rintin

g

28

Here, there, everywhere: A.B.C.D.E.—an open discussion on design processStudio X MumbaiNovember 18th

Here, there, everywhere: Global hub – project kick-offSingaporeNovember 21st – 23rd

On Friday, November 18th, Studio X Mumbai hosted A.B.C.D.E.— an open discussion on design process, presenting studies from Droog Lab’s 11-day workshop led by Bas Princen in the informal settlement of Dharavi, Mumbai.

“Designers often have a desired outcome in mind, and the design process becomes a means of realizing this pre-determined outcome. We are investigating how the unique qualities of an informal economy might inform different ways of working for designers,” says Renny Ramakers.

Starting with a diagram found with a Google search on Indian mathematics, the team engaged with producers in Dharavi, creating iterations of the diagram as a means to understand the equation and to develop a way of working with each other. Each iteration is a study that generates the next, blurring the boundary between study and object, tool and result, in an open-ended process that builds upon the capacities of the system.

“The abstract diagram was a way of breaking routine for the designers and the producers,” says Bas Princen. “Production of ordinary goods was replaced by experiments in new ways of engaging, involving input both from the designers and the producers. As designers we had to adjust our attitudes to work within this system.”

Invited by the Embassy of the Netherlands in Singapore, Droog visited Singapore to explore the theme of a global hub as a Lab project. Renny Ramakers and content and project manager, Agata Jaworska, met with individuals and organizations from the private and public sector, including various design agencies, Philips Design, Singapore Furniture Industries Council (SFIC), Singapore Design Council (DSC), National University of Singapore and Nanyang Technological University. The project is currently being launched and will be presented in 2012.

“Production of ordinary goods was replaced by experiments in new ways of engaging, involving input both from the designers and the producers. As designers we had to adjust our attitudes to work within this system” – Bas Princen

The discussion, moderated by Rajeev Thakker (Studio X Mumbai), included Renny Ramakers, Bas Princen, Quaid Doongerwala and Shilpa Ranade (DCOOP Architects), Ishan Khosla, Eric Klarenbeek, Jorge Mañes, Rahul Srivastava (URBZ), Ranjana Dani, (MIT Institute of Design, Pune), Radhika Desai (Domus India), Rohan Shivkumar (architect), and Agata Jaworska (Droog) in conversation with the audience. A review of the event was published by Domus. Look out for part two of this project coming up in 2012.


Partner: Rajeev Thakker (Studio X Mumbai)

Media partner: Radhika Desai (Domus India)

Lead designer: Bas Princen

Design team: Quaid Doongerwala and

Shilpa Ranade (DCOOP Architects), Ishan

Khosla, Eric Klarenbeek, Jorge Mañes

Consultants: Ranjana Dani, (MIT Institute

of Design, Pune), Matias Echanove and

Rahul Srivastava (URBZ), Rohan Shivkumar

(architect), Lilet Breddels (Archis/Volume)


Studio X team: Adrienne Thadani, Nicola

Antaki, Soumya Raja

29

Here, there, everywhere: Luxury of the NorthGladstone Hotel, TorontoNovember 30thUniversity of Alberta, EdmontonDecember 8th

The Canadian North is simultaneously characterized by scarcity and abundance. Its extreme qualities—extreme coldness, remoteness, lightness, darkness, feasts and famines—shape people’s living practices and ways of using resources. In partnership with Tim Antoniuk of University of Alberta, Luxury of the North by Droog with Cynthia Hathaway, Winy Maas (MVRDV, The Why Factory) with Pirjo Haikola (The Why Factory) and Christien Meindertsma explored how qualities of the Canadian North can inspire new urban luxuries and future city concepts. Outcomes were presented to the public in Toronto and Edmonton.

On November 30th, Toronto’s Gladstone Hotel hosted a well-attended discussion on XXL City with a tasting of giant foods. Participants included Renny Ramakers, Cynthia Hathaway, Mark Gorgolewski, Tim Antoniuk (University of Alberta) and Agata Jaworska (Droog), with moderator Misha Glouberman. Chef Marc Breton prepared three tastings made with a locally grown giant pumkin.

Arctic Imports by Winy Maas (MVRDV, T?F) with Pirjo Haikola (T?F), Mick van Gemert (MVRDV, T?F) and Ania Molenda (T?F)Mental and natural qualities of the Arctic inspire five future city concepts by The Why Factory. Each of the city concepts—Horizon city, Endless backyard, No noise (shown above), No safety and Artificial suns—explore how a quality found in the Arctic might result in a different urban landscape, urban form and architecture.

Wild bone china Wild tea herbarium by Christien Meindertsma Often people who do not live in nature are either very protective of it, or don’t care about it at all. Seeking a new way to harvest the land within an ecosystem, Christien Meindertsma developed a Wild tea herbarium and Wild bone china from plants and animal remains found in a nature reserve in the Netherlands.


Partner: Tim Antoniuk, University of Alberta

Media partner: AZURE Magazine

Design team: Cynthia Hathaway, Christien

Meindertsma (Flocks), Winy Maas (MVRDV,

The Why Factory) with Pirjo Haikola (The Why

Factory), Mick van Gemert (MVRDV, The

Why Factory) and Ania Molenda (The Why

Factory), Stuart Sproule (Red Flag Design)

Illustration XXL City: Max Klaentschi with

Rachel Harding (Droog)

XXL chef: Marc Breton

Consultants: Ole Bouman (Netherlands

Architecture Institute), Ed van Hinte


Droog interns: Andrew Brash, Daniela Dossi,

Jorge Mañes, Tom Merrell, Katrin Murbach,

Simon Phillipson, Libby Scarlett

Supported by: Canada Goose,

Gladstone Hotel

Special thanks to giant vegetable growers

Luke and Christina Melnyk, John Vincent and

Brad Wursten

On December 8th, University of Alberta hosted a Luxury of the North lecture series and panel debate featuring Pirjo Haikola (The Why Factory), Christien Meindertsma, Agata Jaworska (Droog), with our project partner Tim Antoniuk (University of Alberta) and invited local voices Joey Hundert, Shafraaz Kaba and Geoff Lilge. The discussion was moderated by Gavin Renwick.

30

XXL City by Cynthia HathawayLuxury of the North

Inspired by the Inuit practice of sharing large mammals for food, Cynthia Hathaway proposes the production and engagement with giant vegetables and animals as the starting point of new city development. An indoor-outdoor facility incorporates growth, processing, cooking, dining, preserving and shopping. Drawing people to live in close proximity to their food source, XXL aims to attract people to come to the food source instead of the other way around.

31

32

Here, there, everywhere: The New Originality: lessons from Chinaresearch trip, Shenzhen, ChinaDecember 11th – 17th

Here, there, everywhere: Belgium: Identity matters?research trip, Brussels and HasseltDecember 17th – 20th

China, especially in the Shenzhen area, has always been known for the bluntness of its copying. With the current rise of creative industries in China, the country is undergoing a mind shift. Its aim is to replace the “Made in China” image and to follow the Western model of creativity and originality.

At the same time, in the West we see the rise of the open design movement, which is underpinned by a strong criticism of copyright. Regardless if we are for or against open design and co-creation, we have to admit that a rigid system of copyright laws can block creative thinking. Since copying is deeply rooted in Chinese culture and is not seen as something negative, we believe China can be a model country for new understandings of originality. The New Originality will look to the hub of copycat culture in search of new incentives, new business models, and new ways of developing original thought. The New Originality links copying to innovation.

The project was kicked-off with a trip to Shenzhen from December 11th – 17th, where concepts were developed and public lectures and debates were held at Fangsou in Guangzhou and at OCT Art and Design Gallery in Shenzhen. Outcomes will be presented in 2012 at Today Art Museum.

TeamContent direction: Renny Ramakers, Li

Degeng (Today Art Museum)

Local partner: Today Art Museum, Beijing and

OCT Art and Design Gallery, Shenzhen

Designers: Ed Annink, Richard Hutten, Xiaodu

Liu, Stanley Wong

Droog team: Rachel Harding, Marielle

Janmaat, Agata Jaworska

Clinging to one’s identity can cause a lot of hardships—stagnation, cultural clashes, alienation and political instability. One of the original six founders and home to the current capital of the European Union, Belgium now holds the world record for the longest period without government. As one of the few countries lacking a quintessential national identity, the Droog Lab believes Belgium could be a model for how individuals, companies and institutions could formulate their future identities. Led by Erik Kessels and in partnership with Z33, the project will explore the value and real potential of (no) identity.

The project was kicked-off with a research trip to Brussels and Hasselt. Outcomes will be presented in 2012 in partnership with Z33.

“In China, some things are not designed. They are produced.” – Xiaodu Liu


Lead designer: Erik Kessels (KesselsKramer)

Partner: Jan Boelen (Z33)

Design team: Helmut Smits, Jessica Gysel,

Lernert & Sander, Thomas Lomee, Jurian Strik

Consultants: Walter Bettens (DAMn magazine),

Huda Smitshuijzen AbiFarès (The Khatt

Foundation)


Droog interns: Andrew Brash, Jorge Mañes

Image: One second of silence by Edith Dekyndt

33

Dusk/dawn mirror by Minale-Maeda for Droog was named one of best domestic designs in the seventh Wallpaper* Design Awards. According to Wallpaper, “eleven major awards have been chosen by our panel of six international judges, but the 60 or so remaining have been nominated and fought over by Wallpaper* staffers and our international network of contributors.”

Dusk/dawn mirror is inspired by a reflection on a pool of water of the sky at dusk or dawn. Hung one way, it reflects dusk, and hung the other, it is dawn.

In 2011, Amsterdam International Fashion Week and Vodafone presented the first Vodafone Creative Corner – a space at the main location of AIFW where visitors could meet each other and discuss.

Renny Ramakers was invited to participate in a discussion at the Vodafone Creative Corner together with participants from the fashion industry on Saturday, January 29th. The public discussions were led by Professor of Industrial Development and Innovation and lecturer in Art, Culture and Economy, Dany Jacobs.

Renny Ramakers presented new projects, including the Droog Lab and Design for download at De Invasie van Kortrijk! The event also featured work by 70 young designers, and a lecture by Trui Moerkerke and Herman Konings.

85 lamps and Red revisted were spotted in Il Buco, an Italian restaurant opened in Psirri, Athens’s up-and-coming district sometimes described as the Soho of Athens. The restaurant was designed by the Athens-based Sotovikis and is located on the third floor of a neo-classical building, with views of the Acropolis.

Renny Ramakers presented a lecture at the Design Indaba 2011 Conference and Simulcast on February 24th. Design Indaba 2011 took place at the at the Cape Town Convention Centre and included the Design Indaba Conference and Young Designers Simulcast from February 23rd – 25th, and Design Indaba Expo from February 25th – 27th.

Darwin chair by Stefan Sagmeister for Droog was featured at Connecting The Past and The Future exhibition at the Graphic Design Museum in Breda, The Netherlands. The exhibition featured an overview of the Museum collection with works from the 20th and 21st centuries.

Droog Lab’s content manager, Agata Jaworska presented work in progress for the Fantastical Investments project led by Daniel van der Velden (Metahaven) at Ignite Amsterdam 6, Mediamatic.

Dusk/dawn mirror wins best domestic design January 21st

Discussing Dutch fashionAmsterdam International Fashion WeekJanuary 29th

Lecture at De Invasie van Kortrijk!Buda Libre XL, Kortrijk, BelgiumMarch 19th

Spotted in Il BucoAthensFebruary 16th

Lecture at Design IndabaCTICC Conventions Square, Cape Town, South AfricaFebruary 24th

Connecting The Past and The FutureGraphic Design Museum in BredaFebruary 15th – May 29th

Ignite Amsterdam 6February 9th

BerlinFashion.TV interviews Renny RamakersDroog AmsterdamFebruary 9th

Lectures, events and more

34

Designed by Droog and hand-crafted by The Vinyl Factory, Tensnake Live + album by Hamburg-based electronic music artist Tensnake was been released in a limited edition of 1000.

Renny Ramakers presented a lecture on Art Design, as part of the exhibition OVERLAP, organized by Den Frie Centre of Contemporary Art.

Open Design Now: Why Design Cannot Remain Exclusive is a production of Premsela Netherlands Institute for Design and Fashion, Waag Society and Creative Commons Netherlands in association with BIS Publishers. Launched in July, the book features an interview with Renny Ramakers along with contributions from amongst others, John Thackara and Bre Pettis. The book examines new business models and issues of copyright, sustainability and social critique. Case studies show how projects ranging from the RepRap self-replicating 3D-printer to $50 prosthetic legs are changing the world.

Dutch Design Fashion Architecture (DutchDFA) published a short documentary about Droog as part of its Dutch Profiles series. Dutch Profiles are short documentaries about architects, graphic, product and fashion designers in the Netherlands. Containing interviews with both well-known and upcoming Dutch designers, Dutch Profiles focus on their conceptual approach, their work process, and the context of their projects.

Renny Ramakers was a guest editor of Jotta.com.

Artist Franck Bragigand launched The Living Museum, a selection of painted actions realised around the world by the artist. As an on-going museum, new performances will be added in the future. Amongst works realized in Japan, Canada, Russia, United States, Morocco and elsewhere in Europe, seven videos feature projects with Droog.

Droog released new product photography for Strap, Hang on easy, Shadylace parasol and Birdhouse by CMK1.

Tensnake Live +June 6th

Lecture: Design is Design, Art is Art, And now and then the twain will meetDen Frie Centre of Contemporary Art, CopenhagenMay 12th

Open Design NowJuly

Dutch profiles: Droog by DutchDFAMay 30th

Guest editor for JottaJuly 27th

The Living MuseumMay 31st

New photographyAugust 3rd

Droog’s presentation during Salone del Mobile 2011 in Milan was brought to Droog Amsterdam where visitors could create their own furniture and see the designs by Minale-Maeda and EventArchitectuur for Droog during the DesignSALON/ event.

Design for downloadDroog Amsterdam April 28th – May 15th

Two female (Fleur Goedendorp and Iris Nieuwenburg) and two male (Ted Noten and Marc Monzó) jewellery designers presented their latest work at the Droog store at The Cosmopolitan of Las Vegas.

Jewel 2F2MDroog Las VegasJune 3rd – September 5th

35

Mercure Culture PrizeSeptember

Renny Ramakers participated as a member of the jury for the Mercure Culture Prize. Mieke Cuppen was selected as the winner for the design of a table concept for Mercure Hotels, to be realized in all of its hotels in the Netherlands. The competition was open to visual artists, illustrators, designers, architects, along with students of art schools and other creative programs.

Paper bone chair at RijksmuseumRijksmuseum AmsterdamAugust 30th

Droog New York and Joris Laarman donated the Paper bone chair to the Rijksmuseum. The prototype was on display at the Rijksmuseum from August 30th until September 26th. Paper bone chair is the latest addition to an arrangement that will be shown in the main building of the Museum in 2013.

Paper bone chair by Joris Laarman for Droog is an early study of the internationally acclaimed aluminum Bone chair. Made out of paper with laminated object manufacturing technology—the first rapid prototyping technique now superseded by laser sintering—the one-off piece is an example of ‘antique high-tech’. For both chairs, Laarman uses 3D soft kill optimization software used in the automobile industry to literally generate the shape of a chair as an evolutionary process.

Chengdu BiennaleChengdu, ChinaSeptember 29th and 30th

Renny Ramakers presented a lecture at the 2011 Chengdu Biennale on September 29th as part of the design exhibition ‘The Solutions’. On September 30th she took part in a panel discussion with the topic ‘What is design?’ The 2011 Chengdu Biennale took place at the at the East Chengdu Music park, Chengdu, China.

Visitors from IsraelDroog AmsterdamOctober 24th

QubiqueBerlinOctober 26th – 29th

Visitors from India with DutchDFADroog AmsterdamOctober 27th

Tal Erez, design mentor at Integrated Design at Holon Institute of Technolongy, Israel (HIT) visited Droog with thirteen students for a discussion with Agata Jaworska about design research and the ambitions of the Droog Lab.

Droog’s distribution partner, Now is Here hosted a stand at Qubique, Berlin featuring Droog products.

Dutch Design Fashion Architecture (DutchDFA) invited a group of designers and journalists for a visit to Droog and a discussion with Agata Jaworska about Droog’s products and project initiatives.

Visitors from AustriaDroog AmsterdamOctober 26th

Organized by the Creative Industries Office of Austrian Trade in the Austrian Federal Economic Chamber, 14 visitors including designers and representatives of Austrian organisations for the promotion of design and creative industries for a tour of the store and discussion on Droog’s current activities.

The fall-winter collection 2011 by Christophe Coppens was on show and for sale at Droog Las Vegas. Christophe Coppens is a born collector. Ever since his childhood he has been collecting stuff with passion. This collection is a gathering of his memories about former collections, his bestsellers, his favourite pieces and all the things he likes or adores.

The Collector Droog Las VegasSeptember 29th - December 1st

36

d2b - designers to businessBrussels October 28th

The New Originality – debateFangsou, Guangzhou, ChinaDecember 15th

The New Originality – lecture OCT Art and Design Gallery ShenzhenDecember 16th

Droog at Walker Art CenterWalker Art Center, MinneapolisOctober 22nd - January 22nd

www.up.droog.com

www.droog.com www.drooglab.com

Droog Points

Wall of Owners

Droog on Twitter and Facebook

Time Out Amsterdam

Droog Amsterdam was nominated for “best design shop” in the Best of Amsterdam 2011 awards by Time Out Amsterdam.

Speed dating eventW139, AmsterdamDecember 14th

Invited by Wallonie-Bruxelles Design/Mode (WBDM), the Brussels Fashion & Design Centre, and Designed in Brussels, Agata Jaworska of Droog participated with a lecture and private talks with designers at the 2011 edition of d2b – designers to business. The event was a professional meeting day between Belgian designers and international design companies.

On December 15th Droog participated in a lively debate in Guangzhou, China. Richard Hutten, Renny Ramakers, Ed Annink, Xiaodu Liu of Urbanus Architecture and Design, and Hong Kong based designer Stanley Wong discussed the issue of copying both in China and globally, and its potential to unlock new creative methods currently prohibited by copyright laws.

Droog gave a lecture on Dec. 16th at the OTC Art Loft in Shenzen. Richard Hutten, Renny Ramakers, Ed Annink and Stanley Wong, a prominent artist from Hong Kong, presented their work and shared their thoughts on the effects of copy culture on design.

This major international exhibition - Graphic Design: Now in Production - explores how graphic design has broadened its reach dramatically over the past decade, expanding from a specialized profession to a widely deployed tool. With the rise of user-generated content and new creative software, along with innovations in publishing and distribution systems, people outside the fi eld are mobilizing the techniques and processes of design to create and publish visual media. At the same time, designers are becoming producers: authors, publishers, instigators, and entrepreneurs employing their creative skills as makers of content and shapers of experiences.

The exhibitions features saved by droog. products Beware of software vest, Sad Hanky and Happy wallet.

Droog launched www.up.droog.com to communicate the investigative UP model and to continue UP development.

Droog separated its website into two distinct sites. www.droog.com now hosts the online store and www.drooglab.com hosts Droog projects and events.

Shoppers increasingly rely on the opinions of trusted others when making shopping decisions. Droog rewards online shoppers when they refer their friends to the online store with points, which provide a discount for any next purchase. Droog will also offer points on selected items on special occasions.

Droog’s online store features a Wall of Owners that shows how shoppers use purchases in their home. Product owners are invited to join the wall by uploading a photo of themselves together with their Droog product. Photos can be shared with friends through Facebook and other social media. Wall of Owners celebrates new owners and gives Droog insights into how its products are used.

As of print @droogamsterdam has 4979 followers and Droog’s Facebook page has 6157 friends.

Invited by the Prince Claus Fund and Premsela, the Netherlands Institute for Design and Fashion, Agata Jaworska of Droog participated in a speed dating networking session which was organized on the occasion of the Prince Claus Fund Awards. There were over 100 international guests from diverse disciplines including visual arts, photography, cinema, performing arts (music, dance, theatre), literature, cultural heritage, architecture and design.

Too Beautiful too hide – hot water bottle by Wendy LegroCommissioned by Droog for the Droog collectionNovember 17th

A simple way to stay warm, the hot water bottle is a timeless product. With its soft skin and unique aesthetics, this one becomes too beautiful to hide.

37

PublicityVT Wonen

Go to gate

Euro Sky

Elle Wonen

Elle Wonen

Volkskrant

www.racked.com

Woonfacts

Seier

Droog

1997…1994

Inside design A’dam

Losgezongen van de kleren

Inside Droog at The

Cosmopolitan of Las Vegas

Janurary

2011

Collect Kunstantiek

Eigenhuis & Interieur

Eigenhuis & Interieur

LA Times

Prima Maison

Time Out

Wallpaper

Las Vegas Weekly

Wysokie Obcasy

Inventario

City Guide Las Vegas

Joris Laarman

Droog Goes Las Vegas

Met kleur kan ik het onnoemelijke

benoemen

High tech, high energy, high style

Cactudéco

Dutch DNA

Awards 2011

For Droog, home is where the

Lego buffet is

Do Budy

23 Projects

On the Strip

February

City Guide

De Architect

Globe Style

Eigen Huis & Interieur



Time Out Amsterdam

Mind

Case Da Abitare

Las Vegas

Wij, de mensen

Letter Perfect

Protest op tafel

Protest op tafel

Clean design

Dutch Design

We like it Dry

Mondovisione

March

De Volkstkrant

www.details.com

arredoeconvivio.com

Lantliv

core77.com

www.bright.nl

www.nytimes.com

Casa Da Abitare

New York Times

www.fastcodesign.com

Licht und Wohnen

Bright

www.gestalten.com

thescoutmag.com

www.dwell.com

www.architectureweek.com

www.archpaper.com

livemodern.com

citysights-ny.info

designwire.interiordesign.net

bustler.net

www.otto-otto.com

www.duthcartevents.com

www.design-calendar.com

archrecord.construction.com

www.nytimes.com

core77.com

archidose.blogspot.com

collabcubed.com

levittown-ny.patch.com

www.fastcodesign.com

www.detnk.com

blog.archpaper.com

De meubelbeurs Salone de

Mobile bestaat 50 jaar

Do-It-Yourself Design Projects that

are less crafty, more cool

L’altalena che germoglia

Grün & Blumig

Playing with Electricity at Droog’s

Design for Download

Download Droog Design

Diller Scofidio & Renfro and Droog

team up for a one-day event

Eco-lusso tropicale

Growing a Slice of City Life in

Suburbia

In Levittown, The Ur-Suburb, A

Proposal To Remake Sprawl Into A

Small-Biz Oasis

Licht mal anders

Download Droog Design

Droog Open House in Levittown

Open House

Open House by Droog and Diller

Scofidio + Renfro

Open House: Service Economy

Hits the Suburbs

Open House with Droog, Diller

Scofidio + Renfro

Tour: Open House by Droog and

Diller Scofidio + Renfro

Droog taking over Levittown

Open House symposium

Open House by Droog led by

Diller Scofidio + Renfro

Open House by Droog

Droog Open House event

Not quite the jetsons but a better

future for living

Open House

Diller Scofidio & Renfro and Droog

team up for a one-day event

Droog, Diller Scofidio & Renfro

present Open House

Today’s archidose

Open House 2011: Droog

Levittown transformed into Future

Suburbia

In Levittown an experiment

turning suburbs into small biz oasis

Open House 2011

Droog and Diller Scofidio+Renfro

reimagine Levittown

April

38

www.apartmenttherapy.com

bigthink.com

www.azuremagazine.com

www.antonnews.com

www.psfk.com

Traditionalhome

opinionator.blogs.nytimes.com

popupcity.net

Design Indaba Weekly

Ivy

www.funxhpop.nl

Traditional Home

newStyle

Dutch DFA

Ecducation Facility

Libelle

Vogue.com

Grazia

Core77.com

Levittown Open House by Droog

Diller Scfidio + Renfro

Is it time to Re-architect a New

Suburbia?

Levittown’s second life

Open House 2011 Future of

Suburbia unveiled in Levittown

A future Suburbia Open House

New + Next

Suburbia: What a concept

The Open House: A Model For A

Future Suburbia

Droog at Milan 2011

Dutch Design verovert je hart!

Radio interview

New + Next

Blank Hout

Interview Renny Ramakers

Product Group

Handig (om te hebben)

Shop the look guide

Easy chic

Playing with electricity

April (cont.)

May

Archinect


LSNglobal.com

Dutch DFA

www.domusweb.it

www.gimmii.nl

Bo Bedre

www.guardian.co.uk

Domus

Elle Decor

Elka Karl

Elka Karl

Elle Decor

details.com

Op-Ed: an Open House?

1999

Open House

Droog in Dutch Profiles

Download for Design

Nat van Droog

Paere let

10 of the best high-end shops in

Amsterdam

Download design

1991…2011

Getting to know Aldo Bakker

Guess what this curve piece is?

Milaan 2011

DIY designs

June

grist.org


U Mag

Rijksmuseum Nieuws


www.agentschap.nl

FFW >> Mag!

Knack Weekend

Inspiracje

Stylus


Muine Heritage

Horeca Entree

High Profile

Essential Magazine

Elle Decor

Design Indaba

www.virtueelplatform.nl

CREE

Levitt to Beaver: Suburbia gets a

mixed-use makeover

Afval - Unica

Lad! Mich! Runter!

Nieuw in het Rijksmuseum De

Bone Chair van Joris Laarman

(Schenking Droog Design)

Daar zit muziek in

Renny Ramakers Droog Design

Por Objetos Menos Ordinarios

Mokum a la Mode

Strefa wody i snuu

Dutch Masters

Shopping

Zoom Trende

7-koppige jury cultuurprijs

Mercure Hotels

Kunstenaars aan de slag met

tafelconcepten voor hotels

Nature Trial

Itinerario ad Amsterdam

Droog at Milan 2011

Droog presenteert Design for

Download in Milaan

Architecture interieure

August

July

InStyle

Hamptons Cottages & Gardens

http://blog.zeit.de

Form

Flair

Flair

Zeit Magazine

Flair

Vogue Living

Delicate New Food Culture

Elle Decor

Architektur & Wohnen

Life, etc.

Shady Lace

Bottle Boat

Design zum Download

Industrial Rival

Pure Nature

Bottle Boat

Living etc.

Design

Droog, Marije Vogelzang, Hansje

van Halem and sloom.org

Itinerario as Amsterdam

100 icons in 100 years

September

39

design.nl

blog.smow.com

yorokobu.es

Azure

www.cultuurnet.nl

www.overdose.am

Damn Magazine

The Next Ten

Zycie Warszway

Zrob to W Warszawie

Vt Wonen


NRC Weekend

MU

DutchDFA

wsj.magazine.com

Gazeta Wyborcza, dodatek Co

Jest Grane?

Rzeczpospolita

Gazeta Wyborcza dodatek

Stoleczna

Stolica

Aktivist

Kmag

Elle

Twoj Styl

Warsaw Insider

Sukces

TVP Kultura

TVP 1

rp.pl

kulturalna.warszawa.pl

designattack.pl

citydoping.com

Fantastical Investments in Russia

Fantastical Investments by Droog

and Metahaven

Fantastical Investments Están

locos estos rusos?

DROOG IT YOURSELF

Ykse Expo vna start met 5

tentoonstelling in nieuwe ruimte

op Strijp-S

The work of conceptual ‘Dutch

Design’ collective Droog

New Dutch Thrift

Design is no longer confined to

object

Kultura

Baw Sie Odpadami

Oktober woonmaand

Het Katern / Netwerken

Werkpak

After the Bit Rush

Fantastical Investments in Russia

Design of Digital Age

Angazuj zie

Nowe zycie rzeczy niechcuanych

Recykling jest modny

Jesien ze sztuka

Drugie zycie luzki

saved by droog

saved by droog

saved by droog

saved by droog

saved by droog

Informacje

Teleekspress

saved by droog

saved by droog

saved by droog

saved by droog

October

Horevcaentree.nl

Nu.nl

MVO Nederland

www.p-plus.nl

BNR Duurzaam

Items

Items

Wonenonline.nl

AZURE

Beijing & Qubique

Architectura Murator

Arteon

Planeta FM

Domus

Experimenta Design 2011

at Home

De Volkstkrant

Graphic design now in

production

NRC Weekend

Telegraaf.nl

Brabant Dagblad

De Gelderlander

NRC Weekend

Het Parool /PS Wonen

Fastcodesign.com

Meubel

Parool

BN de Stem

De Twentsche Courant

Stentor Apeldoornse Courant

Limburger

Zuiderzeemuseum Enkhuizen

alistairhenning.posterous.com

Das Magazine


www.domusweb.it

www.deliciousinformation.

blogspot.com

www.torontostandard.com

www.bebon.tumblr.com

HOME Magazine

Useless

Webbedingen

Design van afdankertjes

Design entrepeneur 3.0

Hout

Mieke Cuppen wint Mercure

Cultuurprijs

Restproducten? UPCYCLEN!


Design op tafel

Redesign

Wanted: the moste Fashionable

Hot Water Bottle Ever

Gerecycled design

Nieuw leven voor dode voorraad





Dutch design in the 21st century:

Hands ON

Luxury of the North

Flauschig

Het Katern/Nieuws

A.B.C.D.E., an open discussion on

design process

Droog Lab

We’ve Seen the Future, and It’s

Giant Pumpkins

Last night in Toronto: XXL City

Wohnenlichtklassiker

November (cont.)

November

December

Mieke Cuppen wint eerste

Mercure Cultuurprijs

Mieke Cuppen wint Mercure

Cultuurprijs

Droog Design: onverkochte

spullen herontwerpen

Droog Design

Radio interview Renny Ramakers

Porseleinmanufacturen op zoek

naar nieuwe betekenis

Droog: Up - nieuwe leven door

dode voorraad

New is the New New

Droog explores the great

Canadion North

Let’s cycle UP

saved by droog

saved by droog

Newsy Kulturalne

Too beautiful to hide

40

About usDroog Co-founded and directed by curator and author Renny Ramakers, Droog creates products, projects and events around the world in collaboration with designers, clients and partners. Droog has offices in Amsterdam and New York, a store in Amsterdam, and retail partners worldwide.

Droog pioneers new design directions, new collaborations, creative tools and business models for design, business and consumer culture. Driven by its unique perspective, Droog offers a selection of accessories, lighting, furniture and studio work that change your experience of daily life.

www.droog.com www.drooglab.com

Report 2011 Stichting Droog Design & Droog B.V. Staalstraat 7a/b 1011JJ Amsterdam the Netherlands t +31 (0)20 - 523 5050 f +31 (0)20 - 320 1710 [email protected] Foreword by Renny Ramakers Concept & text by Agata Jaworska Design by Droog ©2012 Droog

Documents

Everything we’ve done in 2011