Everything is Graphic Design

Graphic EverythingISDESIGN

A look at a world without Graphic Design.

This is a little book for all you prospective Graphic Design Guru’s to give you a few reasons for the importance of Design in society. You will get the usual questions from your flatmates, friends and family about your degree, such as “So do you just draw all day?”,and these points should help explain what you do and why.

Everyone has their own reasons for doing graphics and ways they like to shrug off the ‘Haters’ however it’s always good to be prepared in the event of sudden questioning.

and it’s always good to remember...

“Graphic Design is at the core of everything.”James Flanagan, 2011

CONTENTS3&4

5&6

7&8

9&10

11-16

17&18 19-22

23&24

25&26

27&28

Nothing would be user friendly.

Nothing would be sold effectively

No system of writing

No visual hierarchy

These things wouldn’t exist

Nothing would have identity

These brands wouldn’t be successful

These jobs wouldn’t exist

No form of visual communication

The World would be a dull place

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EVERYTHING IS GRAPHIC DESIGN

NothingWOULDBE USERFRIENDLY

Nothing

FRIENDLY

Photoshop, Illustrator, Indesign, Windows, Mac OS, firefox, Safari, magazines, Instruction manuals... you name it. If it’s meant to be used for anything at all, it will have been designed in a way that makes dealing with the information in it as easy as possible.

For example interfaces on computer programs are designed using a huge amount of symbols and minimal written language so that they can be used quickly and effectively by anyone due to visual aid as opposed to written. This means that it can be used by people regardless of language etc. Also the interfaces are designed so that it is as easy to navigate as possible and and will only require basic instruction to use.

Even books, including this one, are designed in a manor that is recognised as the easiest to navigate, with contents at the front and sections clearly split using title pages and so on.


EFFECTIVELY

WOULDBE SOLD

NOTHING

NOTHINGSelling things basically relies on its

visual appeal, how good it is made to look or how well whatever it does is communicated to the consumer by a designer.

These things rely on graphic design as the product or concept itself often isn’t enough. To aestheticise a product in order to make it eye catching and to design the method in which it is being sold in a way that communicates fully what it is about is the job of the graphic designer.

Without this, It would just be tough luck, and the product would have to speak entirely for itself.


OF WRITING

ThereWOULD BE

SYSTEMNO

WOULD BE Systems for reading and writing have been entirely developed by designers and using various methods of design over a very long period of time. Despite a lot of developments in the implementation of this system pre-dating the term ‘graphic design’, everything within it has been done for a reason. This includes;- Writing from left to right. - Writing from top to bottom - The design of the characters- The format they are displayed. e.g sentences, paragraphs, chapters.- The format in which they are delivered e.g. books, magazines.

These are all in place because they aid the reader in dealing with the information by allowing it to flow, like a conversation. This is why writing is known as the visualisation of language.


NOvisualHIERARCHY


Without visual hierarchy the difference between high and low end graphics and products in general would be non-existant. This means we’d never be able to tell what quality of product we’re buying and using.

Although this may seem minor, the design of a products packaging is the first thing that people will look at and is a very powerful tool for selling. If a products graphics make an impact it’s bound to be a winner.

Difference in graphics also helps people to form opinions and be visually engaged. Without this difference in visuals there would be nothing to differentiate products or peoples opinions.

3TheseTHINGS

WOULDN’TEXIST

3These wouldn’t exist without Graphic Design.

NUMBERS

5 5EVERYTHING IS GRAPHIC DESIGN

theScotch egg

These wouldn’t exist without Graphic Design.

(This should soon become clear)


Thinkingoutside the box



ideas

i-de-anounideas (plural)

1. A thought or suggestion as to a possible course of action - they don’t think it’s a very good idea

2. A concept or mental impression - our menu list will give you some idea of how interesting a low-fat diet can be

3. An opinion or belief - nineteenth-century ideas about drinking

4. A feeling that something is probable or possible - he had an idea that she must feel the same

letters


GDEVERYTHING IS GRAPHIC DESIGN

WOULDNOTHING

HAVEIDENTITY

HAVE


Similarly to visual hierarchy, companies identities help people to differentiate between them and make an appropriate decision on the service they want to use.

Logos and companies identities are also designed purposefully to be memorable, allowing customers to remember a company from something as simple as the logo. Brands like Nike have gained prestige over the years and anything with their logo can be sold at much higher prices than average because of the branding.

This system of branding companies has also produced some really brilliant pieces of design that wouldn’t exist otherwise.

TheseBRANDSWOULDN’TEXIST

WOULDN’TEXIST


Coca Cola

Nike


Shell


Apple

Life’s Good


Woolmark VolksWagen

MacDonalds Adidas


JobsWOULDN’TEXIST

tHese

- Graphic Designer

- Web developer

- Artworker

- Mobile Visual designer

- Illustrator

- Front End Developer

- Creative Studio Manager

- Digital Graphic Designer

- Design Manager

- Print Manager

- Print Technician

- Senior Designer

- Art Director

- Freelance Designer

- Marketing Designer

- Digital Art Director

- Mac Artworker

- Design Engineer

- Catalogue Designer

- Design Support

- Middleweight Designer

- Software Engineer

- Events Promotion

- Marketing

- Associate creative Director

- Web Programmer

- Digital Marketing Executive

- Software Developer

- Interface Designer

- Web Creative

- 3D Visualiser

- Editorial Designer

- Editor

- Junior Designer

- In House Designer

- E-Mail Designer

- Packaging Designer

- Exhibition Designer

- Print Desinger

- Brand Packaging Designer

- Motion Graphics Designer

- Head Of Studio

- Retail Designer

- Creative Producer

- Flash Designer

- Media Producer

- Desktop Publishing Operator

- Technical Artworker

- Retoucher

- Visual Design Consultant

- CGI Producer

- Photographer

- Online Content Editor

- Application Developer

- Design Lecturer

- Assistant Artworker


AND PLENTY MORE...

Form of

COMMUNICATION

NO

visual

COMMUNICATIONEVERYTHING IS GRAPHIC DESIGN

Visual Communication is very much one of the base principles of graphic design. Somethings ability to communicate entirely from visuals. This is incredibly important because it is the only form of communication that can be understood internationally. It completely surpasses any language barrier in place.

Every piece of design in the environment is supposed to catch a persons eye, and communicate visually what it’s about. Without graphics, visual communication wouldn’t exist, and in theory, NOTHING could be communicated effectively.

Road signs are the perfect example of visual communication in action, using only very simple graphics to communicate incredibly important information, very quickly.

WOULD BETHE WORLD

DULL

WOULD BETHE WORLD

DULLEVERYTHING IS GRAPHIC DESIGN


EVERYTHING IS GRAPHIC DESIGNMAX GREGORY

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Everything is Graphic Design