Everything is Going to Change by Michael Chasen

8/3/2019 Everything is Going to Change by Michael Chasen

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I wanted to talk today a little bit about changes happening in

education and the world around us.


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Story of Blackboard


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The reason the chair story is relevant is because the security was onlylooking at the computer, the technology, and not what was the driverdriving it out of the building. This is not dissimilar from the educationindustry today or infact many industries where people believe

technology is the change event and dont realize that the technology isbeing driven by the consumer.


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I am here to talk about two big issues


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Even I fall into the trap in thinking technology will change everything. Icame across this quote and I thought finally someone is recognizing thatfacebook and twitter and mobile computing are going to fundamentallychange how education is delivered. Then I continued reading and saw

this quote was from 40 years ago.


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And in fact I could go back 100 years and look at the classroom andnotice it doesnt really look that much different.

Its often said that if Ben Franklin were alive today, the only thing hewould recognize from his own lifetime is the inside of a classroombecause it has changed so little.


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In todays classroom we have replaced pen and paper with notebookcomputers but otherwise education remains relatively unchanged.


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But that is about to change.

So let me explain why this change is coming and why it is different from

all of those other times people claimed education was going to changeand it didnt. Let me explain what is different.

There are 2 major driving forces that are building up like a title wave:


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This change is being lead by the consumer.


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The change is taking place while there is also a bubble around educationthat is about to burst.

Some of those who watch these dynamics closely have even suggestedthat after crashes in real estate, the stock market, and the overalleconomy, that education could be the next bubble.


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Let me go into each of these in more detail.


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There has been a number of technology shifts in education but in thepast they were all lead by the institution (or system administrator)themselves. This new technology shift of mobile and social is being leadby the students.

So lets better understand these students and consumers:


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While we struggle with these challenges in education technology is

transforming everything around us, making it harder to keep up.

The rise of the social Web is happening faster than the changes thatcame before it, and reshaping expectations and opportunities for everyindustry.

Think about it: there are 7 billion people alive in the world today

and we already have 5 billion mobile phones worldwide. Of course Ihave three different ones right now but stillthats a lot of phones


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Today, more people have access to a mobile phone than a clean toilet.Which is kind of scary when you think about it


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Thankfully some of these people are now using their phones to find aclean toilet! Yes, theres an app for that. Hundreds of thousands of people

have already downloaded the Toilet Finder app so they can find a place

to take care of business


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In 2009 there were 300 million mobile apps downloaded. Last year therewere 5 billion.


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Did you know that 92 percent of American kids have an online presenceby the time theyre just 2 years old?


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There are 2nd graders who type 60 words a minute


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High school students who have full time jobs on the internet while theyare in high school


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Today, Kindle books now outsell all hardcover and paperback books soldon Amazon, COMBINED.


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And all of your textbooks can fit on that single device.


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So obviously the passion people have for mobile devices is extremestudents are now spending 9 percent more time on apps than on theInternet. And more time on social media than they spend reading or doingemail.


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And some are not using email at all. Is your institution prepared tocommunicate with a student body that uses technology but may not utilizethe web or email?


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And in higher ed, a recent study found that 80 percent of all collegeadmissions officers have received a friend request from applicants.InterestingI wonder how many accepted?


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We talk about the importance of schools in the US News & World reportranking. That is only the first of many tools students are using to reviewyour institution.


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They even rate the professors.


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But professors are using tools to.


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So now students can use their mobile devices for more than Angry Birdsor chasing food trucks. So far, over 5 million students have used our appsto check their grades. Theyve checked their courses over 13 million

times. During back to school in September, there were over 3 million hits

on our apps in just three weeks.


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And this new consumer is causing us to change the way we look at

education. Today our product has just a course view


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At Blackboard, we saw the way that young people were using socialnetworks and we heard from them that they wanted to see more of that intheir education experience. So were re-engineering our software tosupport more socialization. Now, youve got blogs and wikis right in the

course. And soon, instead of going into their courses sequentially likethey have in the past, when a student logs into Blackboard, theyll see

their own stream of information with news and updates from their

classmates, courses, and activities, presented in a way thats very similar

to the way their information is presented on sites like Facebook.


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To truly appreciate how much this technology is used


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And this changing consumer is hitting education just as the economy isputting enormous pressure on this education bubble.


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Take a look at Borders, an institution that couldnt really keep up with

where the world is heading. Borders had difficulty reaching the higherexpectations consumers developed in part thanks to technology.Successful institutions must find ways to reinvent themselves to stay

relevant when the world changes. Otherwise they go away.

I think the Borders example is actually very relevant to higher education.Because as we try to keep up, were facing the same changes that

Borders did, reaching with people that have become much savvierconsumers in all parts of their lives. They have much higher expectationsand are much more willing to walk if they dont feel like those

expectations are being met.


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In some parts of the world, this may be already happening. England hasbeen struggling with major economic issues that forced them to makechanges in how education is funded. Higher ed in England has alwaysbeen heavily subsidized and very low cost. But starting next year, tuition

at many colleges will nearly triple. And young people have taken to thestreets in a series of protests that drew attention all over the world.


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Can that type of revolution around education happen here in the States?Actually, the U.S. is wrestling with very similar issues and many statesare having to consider their own hard choices. Lets look at it through thelens of the challenges faced by just one state: Iowa.


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Iowa can be considered a bellwether state politically. In the last fivepresidential elections, Iowas popular vote has been within a couple of

percentage points of the national popular vote. So the states vote has

been highly predictive of the eventual winners. But Iowa is also abellwether in other ways.


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Look at education. Iowa recently shared some data on their owneducation performance and they rank 8th in the nation in the percentageof high school graduates. Sounds pretty good, right?


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It does until you realize that in just seven years, over 60 percent of alljobs in Iowa will require some postsecondary education


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and only 1 in four Iowa students have a Bachelors degree


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and just 8 percent have a graduate degree.


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Of course the state is looking at how this translate to areas that lead toeconomic growth


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So even though they have a high graduate rate from high school becausethey have low undergrade and graduate degrees they are far behind incritical economic growth areas.


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Maybe, but the state reports that theyre now spending LESS ontechnology than they did a decade ago. Now, I personally think that statesshould spend BILLIONS on school technologybut most people wouldagree that trying to meet the challenges of 2012 with a 1998 budget

doesnt make a lot of sense.


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And Iowa needs more college graduates and individuals with graduatedegrees just as education has reached its most expense point ever.


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I can compare education costs to housing or to healthcare. And theseare two areas economic experts agree have been or are in a bubbleand yet the cost of education outpaces them both.


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So these forces are reshaping the world and how people live in it. Andthey pose big questions for education and its ability to keep up.

But here we can look to technology


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Look at the music industry. It wasnt long ago when they were in a fightwith technology and new sharing sites like Napster. There was a lot ofupheaval over digital rights management and illegal downloading. Butover time lots of people were working together to figure out new models

for delivery and engagement. And the situation is much better for users.Today they have access to the next generation of music programs likeiTunes and Spotify and Pandora.

Napster used openness

Itunes add mobile

Spotiy used social

And Pandora used analytics (to select next song you likely want to listen

to)


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The same thing with books.

Amazon used both open (letting indpendant authors sell their books),

social (letting you review books and connect with similar people) andanalytics (recommending what you should buy based on last purchase).

Then the Kindle and the iPad added mobility.


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So we can apply this change to education to see what is likely to happenand the direction we need to head.


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Open

Social

Analytics

Mobile


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OPENNESS -, weve seen pioneers like MIT experiment with making theircourses available to wide audiences outside their institution. As morefollow their example, some are wondering what we stand to lose by givingaway access to courses, content and teaching. But others are asking

what we to gain? Were following this work closely ourselves to see howwe might make it easier for people that use our software to support openeducation more broadly within and outside of their institutions.


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SOCIAL - One of our clients, Ivy Tech Community College in Indiana, is agreat example of an institution thats going social. Theyre the largest

accredited school in North America with more than 100,000 students. Sotheyre Really Big. But theyre using our instant messaging and

collaboration tools to make the learning experience more personal. And toencourage informal, peer-to-peer learning through spontaneous, instantconnections. Its like FaceTime for learning.


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ANALITICS - One of the best stories Ive seen is at the University ofMaryland Baltimore County, where John Fritz and his team are looking ate-learning activity data and showing that to students so they can comparetheir own activity to that of their peers. And begin to see the kinds of

changes they could make in their engagement or study habits based on aprofile of activity that can lead to greater outcomes. They believe, like Ido, that your activity data should tell you something, and that we shouldfigure out a better way for it to be used to improve the studentexperience.


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MOBILE tell Stanford mobile story. Let me show you what Stanford is doingwith Mobile (show iPhone add and iPad add)


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I dont know what the school of the future

will look like. I dont know how long it will

be until students really have more controlover the learning process.

What I do know is that when you look at thecharacteristics of the learner and when you

examine the economic forces that areapplying pressure around us there is achange coming. Institutions can utilizetechnology to help adapt to that changethe technologies we have talked about


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today Openness, Social, Analytics, andMobile.

Were seeing pockets of innovation, but we need

those to be at a much broader scale. So far, theimpact of innovation on education has beenmodest when you consider its overall potential,and how innovation has already transformed

every other area of our lives.

But this change is coming and many of you inthis room are at the forefront of this changethe question is can we stay ahead before the

wave of the consumer and the wave of theeconomy overtake us and change education forever.

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Everything is Going to Change by Michael Chasen