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Everybody Lies: How We Can Use Google Search Data to Understand the Human PsycheSeth Stephens-Davidowitz, Ph.D.
Op-Ed Contributor; Author
Jeff Seder
How Jeff Seder Tried to Predict Horses
•Size of horses’ nostrils
How Jeff Seder Tried to Predict Horses
•Size of horses’ nostrils (DIDN’T WORK)
How Jeff Seder Tried to Predict Horses
•Size of horses’ nostrils (DIDN’T WORK)•Volume of fast twitch muscles
How Jeff Seder Tried to Predict Horses
•Size of horses’ nostrils (DIDN’T WORK)•Volume of fast twitch muscles (DIDN’T WORK)
How Jeff Seder Tried to Predict Horses
•Size of horses’ nostrils (DIDN’T WORK)•Volume of fast twitch muscles (DIDN’T WORK)•Size of horses’ defecations
How Jeff Seder Tried to Predict Horses
•Size of horses’ nostrils (DIDN’T WORK)
•Volume of fast twitch muscles (DIDN’T WORK)
•Size of horses’ defecations (DIDN’T WORK)
How Jeff Seder Tried to Predict Horses
•Size of horses’ nostrils (DIDN’T WORK)
•Volume of fast twitch muscles (DIDN’T WORK)
•Size of horses’ defecations (DIDN’T WORK)
•Size of left ventricle
How Jeff Seder Tried to Predict Horses
•Size of horses’ nostrils (DIDN’T WORK)
•Volume of fast twitch muscles (DIDN’T WORK)
•Size of horses’ defecations (DIDN’T WORK)
•Size of left ventricle (WORKED)
How Jeff Seder Tried to Predict Horses
PERCENTILE
Height 56
Weight 61
Pedigree 70
American Pharoah as a 1-Year-Old
PERCENTILE
Height 56
Weight 61
Pedigree 70
LeftVentricle
American Pharoah as a 1-Year-Old
PERCENTILE
Height 56
Weight 61
Pedigree 70
LeftVentricle 99.61
American Pharoah as a 1-Year-Old
1. Frequently, the value of a dataset is not its size; it is its newness.
2. Winners in world of Big Data are
entrepreneurial.
3. Winners in world of Big Data fail a lot to find the
big winner.
4. There are left ventricles out there.
What are left ventricles waiting to be found?
Remember: Everybody Lies
Everybody Lies
• Women report 1.1 billion condoms used in heterosexual sex
• Women report 1.1 billion condoms used in heterosexual sex
• Men report 1.6 billion condoms used in heterosexual sex.
• Women report 1.1 billion condoms used in heterosexual sex
• Men report 1.6 billion condoms used in heterosexual sex.
• Nielsen reports 600 million condoms sold every year
Digital Truth Serum
• Predicting who will turnout and vote
• Predicting who will turnout and vote• Predicting who is at risk of suicide
• Predicting who will turnout and vote• Predicting who is at risk of suicide
• Measuring racism
All Big Data is NOT the Same
Digital Truth Serum
Digital Truth Serum
Digital Truth SerumDigital Brag to My
Friends About How Good My Life is Serum
Digital Brag to My Friends About How
Good My Life is Serum
Official Circulation Data
Official Circulation Data
Top descriptions of husbands
the best
Top descriptions of husbands
the best
my best friend
Top descriptions of husbands
the best
my best friend
amazing
Top descriptions of husbands
the best
my best friend
amazing
the greatest
Top descriptions of husbands
the best
my best friend
amazing
the greatest
so cute
Top descriptions of husbands
the best
my best friend
amazing amazing
the greatest
so cute
Top descriptions of husbands
the best gay
my best friend a jerk
amazing amazing
the greatest annoying
so cute mean
Top descriptions of husbands
An important way to use any Big Data: Zooming In
An important way to use any Big Data: Zooming In
A/B Testing
A/B Testing
When the first subway
opened in Boston
Cartoons from when the first
subway opened in Boston
When the first subway
opened in Boston
Cartoons from when the first
subway opened in Boston
Winner!!!!
Can the SnotBot
Drone Save the Whales?
Can This Drone
Save the Whales?
Can the SnotBot
Drone Save the Whales?
Can This Drone
Save the Whales?
Winner!!!!
Islamophobic searches
Islamophobic searches
Hate crimes against Muslims
Islamophobic searches
Islamophobic searches
Islamophobic searches
Islamophobic searches
