Every Can CountsSave a Cup - AGM

11th February 2010

Every Can CountsOverview

Background

• Over 8 billion drinks cans sold in the UK each year

• Around 50% are currently recycled

• Estimated 30% of drink cans are consumed “away from home”* • Aluminium 30,000 tonnes (1.9 billion cans)• Steel 12,000 tonnes (384 million cans) • “Captive Cans”!

• Government and Industry priority to boost recovery levels

*source NOP survey January 2008.

Industry-led programme

Project Partners:• Aluminium Packaging Recycling Organisation (Alupro).• The UK Canmakers• Beverage Can Makers Europe (BCME)• Corus• Novelis• WRAP

Programme Managed by Alupro

The programme

• All beverage cans

• Brand – Every Can Counts

• Focused regional programme

•Targeted national accounts

• University, Beach & Festival programme

• Proactive communications programme

www.everycancounts.co.uk

Support for the Champion: • Webshop• General information• Downloadable resources

for communications• Screensaver• Posters• Buttons

• Competitions• E-zines

Achievements

• 131 organisations recruited

• 491 actual sites/locations • Significant signings• National multi-site retailer• National retailer depot/warehouse trial• Several well know brand companies• Fire service

• 1828 ECC boxes distributed

ECC Customers

Every Can CountsPartnership with Save a Cup

Why is Save A Cup supporting Every Can Counts?

• Natural extension to existing services• Members also vend cans• Customers are asking about cans• Support customers recycling and environmental

initiatives• Adds value to services already offered• Wider range of materials• Generates revenue!

What’s in it for your customers?

• Easy to implement high profile initiative which is supported by Government

• Easy to access advice and support to make it happen!• Save a Cup• Alupro

• Free starter pack• Access to communication and collection materials

Save a Cup – WM Van Trial

Save-a-Cup Adopters!

Communication & Marketing

Maintaining Support for Save a Cup

Data Totals

Number of SAC ‘B, DY, WV, WS, CV, NG, LE, DE & Scotland postcode customers 333

Signed up to ECC (out of 259 spoken to) 64

Customers who have declined (out of 259 spoken to) 79

Number of employees at the 64 signed up sites 9531

• 64 sites signed up by Alupro to the SAC/ECC trial• 89 sites signed in total• Work with SAC to increase revenue from cans collected• Alupro to trail a new area with ECC and SAC existing

customers • i.e: South East

Contact details

Jane Carver

Programme Manager

Alupro

Tel: 01527 597757

Mobile: 07748 843303

Jane.carver@alupro.org.uk