Everglades Country

Club builds a retail

advantage with

Toshiba TEC

Located on the Peninsular area of the New South Wales Central Coast, Everglades

Country Club is widely regarded as one of the region’s finest clubs. Along with an

18-hole golf course and three lawn bowling greens, the Club features a wide range of

facilities within its 3,400 square metres of clubhouse. In 2008, the Club’s focus on

providing members and guests with the best possible experience was given a boost

with the introduction of a Toshiba TEC and Retail Systems Australia POS solution.

Challenge: Identify a total and robust retail POS solution

In mid-2008, the Club’s Secretary/Manager, Mr. Wayne Dean, selected a group of five

specialist solution providers to submit proposals for the supply, implementation and

support of a new retail POS solution. “We were looking for a solution that would give

us a robust hardware platform, proven software, greater accountability, and

partnership with a company that was committed to working with us.

“Importantly,” Mr. Dean continues, “we wanted a retail POS environment that

could be readily built on to take advantage of new technologies and innovations in

retail POS.”

Solution: Toshiba TEC and Retail Systems Australia

As the five responses came in, it soon became quite apparent to Mr. Dean that the

solution proposed by Retail Systems Australia, which featured its own RSAPOS

software and Toshiba TEC WILLPOS A10 touch-screen terminals, was well ahead of

the rest.

Taking the rough

High on the list of operational benefits the WILLPOS A10s afford the Club is the units’

ability to withstand the harsh wet bar environment. “A fact of this environment is that

Retail Information Systems

Case Study

"Even during peak periods,

bar customers expect to be

served with a minimum of

delay. This means that the

POS hardware must be able

to stand up to rough

treatment at every level. In

this, the Toshiba TEC

hardware delivers on that

requirement hands down!"

Wayne Dean

Secretary/Manager

Everglades Country Club

For more information on TOSHIBA TEC Point Of Sale solutions, please call (02) 8845 6222 or visit www.toshibatec.com.au

© 2009 TOSHIBA TEC Australia. The information contained herein is subject to change without notice. TOSHIBA TEC Australia shall not

be liable for technical or editorial errors or omissions contained herein.

liquid spills are par for the course,” Mr. Dean says. “Aside

from those spills that occur normally during service, there are

also liquids involved in the day-to-day cleaning. Essentially,

the terminals are constantly subjected to liquids, which are of

course electronic equipment’s worst enemy.”

Regardless of that, the design and engineering of the

WILLPOS A10s have ensured the Club’s new POS terminals

will easily withstand their ‘worst enemy’; and this is crucial in

a bar environment where rapid customer service is a key

requirement. “Even during peak periods, bar customers

expect to be served with a minimum of delay,” Mr. Dean

explains. “This means that the POS hardware must be able to

stand up to rough treatment at every level. In this, the Toshiba

TEC hardware delivers on that requirement hands down!”

Twice the support

While specific on-site support requirements were only broadly

detailed in the Club’s initial request for interest document,

evaluation of the responses soon showed that it was the

Toshiba TEC hardware which took line honours in that regard.

Where all the other responses ‘boasted’ on-site warranty

support periods ranging from three to twelve months, it was

only Retail System Australia’s Toshiba TEC-based solution

that carried a full 24 months!

“Aside from the fact that it gave us at least twice the on-site

support period that anyone else was offering, it demonstrated

clearly that Toshiba TEC and Retail Systems Australia were

providing us with equipment they knew was going to last the

distance,” Mr. Dean stated.

Getting the extra sales

One of the main goals of any business in the food and drinks

industry is encouraging customers to purchase additional

items; and with the WILLPOS A10’s integrated customer-

facing 15-inch LCD screen, Everglades is

achieving just that.

Taking advantage of the RSAPOS software’s

in-built advertisement display option, full-

screen custom advertisements for the Club’s

bottle and gift shop are continually displayed

on a rotation basis on all nine WILLPOS

A10s. “In this type of operation, you want

customers to consider discretionary

purchases,” Mr. Dean explains. “Given that

our bars mainly serve drinks, we’re keen for

the customers to be reminded of any bottle

shop specials that may be on offer.”

When asked if the advertising being

displayed on the customer-facing screen is

helping to drive sales in the bottle and gift

shop, Mr. Dean is quick to point out that

while the current economic downturn is

effecting sales in many hospitality industry

areas, the Club’s takeaway sales have held firm. “If we hadn’t

opted for the customer-facing display, then there’s a very

good argument that we may well be losing sales.

“Interestingly, when we asked the various solution providers

about second displays on their POS terminals, the WILLPOS

A10 was the only one presented to us as a fully integrated

POS terminal with dual screens. The rest? They did not

include such generous and flexible customer display options

as part of the standard package.”

Keeping the options open

Having been in the hospitality industry for many years, Mr.

Dean is only too aware of the importance of the WILLPOS

A10’s industry standard architecture. With that, the Club has

implemented a broadly scoped POS environment that can

take full advantage of the best in hospitality POS technology.

This includes RFID (Radio Frequency Identification), which is

a key feature of the RSAPOS software.

With RFID, the details of each transaction is recorded along

with a unique bar staff member identifier, which is picked up

by a third-party RFID reader that reads the RFID information

contained in a wrist band worn by bar personnel. “Features

such as this give us a POS solution that is quite simply one of

the best available,” Mr. Dean states. “And this is where having

a non-proprietary POS terminal pays enormous dividends

both to the Club and our members and guests.

“Over the years,” Mr. Dean continues, “I’ve seen far too many

instances of companies being ‘held captive’ by proprietary

systems, essentially locked in to the one platform, one vendor

and one solution set.

“In selecting the WILLPOS A10, we’ve given ourselves a

robust and reliable POS terminal and total freedom for

the future.”