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Evergage for Technology

UNDERSTAND EACH PERSONImmediately recognize anonymous visitors, trial users and

existing customers, and present di�erent experiences based

on in-session activities and what you already know about them

from your CRM or other data sources.

CONDUCT ACCOUNT-BASED MARKETINGDeliver tailored content and experiences to anonymous visitors

based on instant identification of their company, industry or other

firmographic data the moment they arrive on your website.

DECIPHER INTENTUtilize behavioral tracking to not only understand what content

or solution a visitor viewed but also where he spent the most

time and what he is looking to accomplish during his visit.

PROMOTE CONTENT ASSETSAutomatically promote blog articles, eBooks and other assets

you’ve invested in by displaying related content based on the

visitor’s preferred topics or category, persona and past activity.

DELIVER DYNAMIC, SEQUENTIAL CTAsAs visitors move through your funnel, automatically show the

next most relevant call-to-action (e.g. promote a related eBook

download once a visitor has watched an introductory video).

DRIVE EVENT & WEBINAR REGISTRATIONSBoost attendance by promoting your events and webinars

broadly, to targeted segments, or to individual users and

accounts; then automatically remove the messages once

someone has registered.

PERSONALIZE EMAIL CAMPAIGNSTrigger timely, one-o� emails based on an individual’s actions

or external factors. Include content recommendations that

are personalized at open time in triggered emails or your

MAP-delivered campaigns.

RUN TESTS ACROSS WEB & MOBILEOptimize conversion rates by conducting A/B or multivariate

tests on your site or in your web or mobile app – including

single page apps that rely on the latest JavaScript libraries,

like AngularJS or jQuery.

MANAGE CROSS-CHANNEL PERSONALIZATIONTrack detailed visitor and user behaviors across multiple

channels – website, mobile app and email – and deliver

personalized experiences, messages, and recommendations

across these channels in real time.

Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling technology companies to better acquire, onboard and retain customers through real-time 1-to-1 personalization. The Evergage platform empowers marketers to present the most relevant content and digital experiences to each individual based on who they are, what they do on your site or in your app, and stage of relationship.

Here’s just a sampling of how digital

marketers in the technology industry

use Evergage to drive results.

Use progressive surveys to gain customer insights, increase overall

INFO@EVERGAGE.COM | 1-888-310-0589 | EVERGAGE.COM

ACT ON BIG DATAIntegrate data from your CRM, MAP and other sources

with Evergage’s Customer Data Platform and use the

combined insights to deliver truly individualized

experiences.

ONBOARD TRIAL CUSTOMERSPresent relevant “getting started” resources to trial

users and encourage them to complete key milestones

that increase the upgrade probability. Alert sales reps

on the status of user activity.

DELIVER RELEVANT IN-APP MESSAGINGEnsure individual and account level customers get the

most out of your solution by promoting new features

and capabilities, relevant tutorials, and helpful articles

when they are logged in and engaged.

REDUCE SUPPORT COSTSRecognize key search phrases or incorrectly entered

form details in order to preemptively present help and

“how to” content that address common user questions.

SCHEDULE NOTIFICATIONSNotify sales reps via triggered email alerts when visitors

from the same account are active on the site based on

the number of visitors, pages visited, time spent,

timeframe, etc.

UTILIZE TARGETED SURVEYSCapture additional customer insights by deploying

unobtrusive surveys based on user behavior; then

respond with appropriate content, advice, suggestions

or support tips.

CROSS-SELL & UPSELL TO CUSTOMERSImprove the chances users will upgrade or purchase

complementary solutions by presenting relevant o�ers

based on what features they have or have not interacted

within your web or mobile app.

REDUCE CHURNMonitor activity at the individual and account level to identify

potential churn risks – such as low usage – and notify key

stakeholders via the CRM so they can take action.