EVERESTV WAFFER-Consumer Reserch-MBA Project Report-prince Dudhatra

8/6/2019 EVERESTV WAFFER-Consumer Reserch-MBA Project Report-prince Dudhatra

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PROJECT-REPORT

ON

CONSUMER

RESEARCH

OF

EVEREST

WAFERS

[APRICOT FOODS PVT. LTD.]


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DECLARATION


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ACKNOWLEDGEMENT

It is really a pleasure for me to prepare a report at this stage, it is

my sincere they to thank all those who helped me directly or indirectly

during my research process.

First of all I would specially like to thanks our professor in charge

MANAGEM,ENT FACULTY who has make the arrangements for my

research on EVEREST WAFERSto know about consumer research of

EVEREST WAFERS.

After I would like to thank Executive to APRICOT FOODS PVT.

LTD. Rajkot, for granting me permission for my practical training. I am

very thankful to Mr. RAJESH PATEL head of service department for

his valuable guidance, co-operation and sparing his valuable time also.

At last but not lease I like to thanks my friends & family members

for their encouragement during the training period.

Place: - Rajkot AGHERA ANKUR

Date :- T.Y.B.B.A.


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PREFACE

Industrial activity plays an important role in overall economic

development of the developing country like India. Industrial Visit is a

part of practical training contained in B.B.A. course.

B.B.A. is a special course of management, where the

management knowledge is given during the year and which is more

related with the practicability of it in the managerial field.

So, I am very please to get a chance to research on EVEREST

WAFERS. and made the report on new marketing ofAPRICOT FOODS

Pvt. Ltd.


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GENERALINFORMATIO

N


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CONTENTS

Sr. No. Particulars1. Introduction

2. Project At Glance

3. History & Development

4. Size and Form ofOrganization

5. Organization Structure

6. Success of Everest Wafer

7. Best Quality, AffordablePrice

8. Turn Over

9. Companys Achievements


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Introduction

The firm has been engaged in the production of deliciousnourishing food product, which has acclaimed warm response of people

in the Rajkot. The firms products like potato wafers, banana wafers and

other salted products are prepared in its fully automatic plant with

bacteria free and stringent hygienic standards. The use of computer

system ensures uniform quality and obviates the necessity for touch of

human hands.


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Project At A Glance

Name of the Unit: Apricot Foods Pvt.

Ltd.

Address of the Unit: Apricot Foods Pvt.

Ltd.

2410/ G.I.D.C.Lodhika,

Village: Metoda.(Dist. Rajkot)

Brand name of product: EVEREST

Phone No: (02827) 287066,

(02827) 287265.

Name of the Managing Director:Rajesh PatelDanish Patel

Sanjay Patel

Name of the Finance Manager:

Rajesh Patel

Name of the Marketing Manager:

Danish Patel

Name of the Production Manager:

Sanjay Patel

Years of Establishment: 2005


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Nature of Project: Consumer Research

Report


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HISTORY &

DEVELOPMENT

Everest Wafer Pvt. Ltd. was started in year 2005 it is food

production company this food production company manufactures

Tomato Wafer, Banana Wafer, Potato Wafer, Masala Wafer, Aloo Sev,

etc.

Initially the company was started with limited capital of Rs.

2 cores. Mr. Rajesh Patel, Mr. Sanjay Patel, Mr. Denish Patel are

promoter of the company the company was located in Metoda G.I.D.C.

Rajkot. Initially capital of Rs. 2 Cores and that time Capital Employed is

Rs. 3.50 Cores.

SIZE & FORM OF

ORGANISATION

There are three types of industries on the basis of

investment specified by the Government.

(1) Small scale Industries.

(2) Medium scale industries.

(3) Large scale industries.

A firm, where its investment in fixed assets is in between

60 lacks to 3 corers is called a small scale industries. A firm where its

investment in fixed assets is in between crores to 5 corers is called a

medium scale industry. A firm where its investment in fixed asset is

above 5 corers is called large scale industry.


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As per the above division APRICOT FOODS PVT.LTD is

a Medium scale industry as it has invested between 3 cores and 5

cores.

APRICOT FOODS PVT.LTD is a private Limited

company from 2005.

ORGANISATIONSTRUCTURE

Organization structure is the vital tool for providing

information about any organizational relationships such as chart shows

the major function and their respective relationships the channels of

formal authority the relative authority of each manager who is in charge

of each respective function.

APRICOT has adopted line & steps organization

structure hence the overall control supervision and direction are in the

hands or Board of directors.

The Board of Directors are:

Rajesh Patel Sanjay Patel Danish Patel


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The organization chart of APRICOT FOODS PVT.LTD. is

as under:

Organization ChartCHAIR MAN

Managing Director Technical Director

Technical Staff

Production MarketingManager Manager

Area wisePacking Technical Sales man

Supervisor Manager

WorkingStaff


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OBJECTIVE OF THE

COMPANYThis is obvious that primary and basic objective of any

industry is to maximize profit. But in present competitive market, profit

maximization is not an only objective of any industry or firm. In this era,

each and every company wants to increase its market share and

goodwill.

The mission of Everest Wafers Pvt. Ltd. is to do business

in the international market. The company wants to add novelty products

at reasonable prices to satisfy the consumers and they are by

increasing market share.

Everest Wafers Pvt. Ltd. desires to achieve the goals like;

To increase productivity and Market share of the company.

To produce Quality products at a reasonable price.

To increase the profitability of the company.

To enter in the international market.

In all, the company wants to earn reputation of excellent

taste, high quality and perfect packing in Indian market as well as in

international market. Thus, the company is continuously striving for

that.


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TURNOVER

The turnover refers to the total sales revenue during the

year. Every company always trys to increase the turnover of the

company.

The present turnover of the company is about 23 to 24

crores aggregated of all the products. In this the proportion of the

wafers is 70% and Namkeens is 30%.

COMPANYSACHIEVEMENTS

The companys food production like potato wafers,

banana wafers and other salty production are prepared in its fully

automatic plant with bacteria free and stringent hygienic standers. The

use of computer system ensures uniform quality and obviates the

necessity for launch of human hands. The production environment is

such which makes is possible to make the production less only and

more nutritive.

In very short time period the company has achieve terrific

achievements by the selling of total production in whole market.


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MARKETINGSTRATAGY

(MIX)


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CONTENTS

Sr.No. PARTICULARS

1. MARKETING-MEANING &IMPORTACE

2. PAST ROLE OF MARKETING

3. CHANGES AND IMPROVEMENT

4. QUALITY INOVATION

5. INTRODUCTION


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MARKETING - MEANINGAND IMPORTATNCE

Marketing is a comprehensive terms and it involves all

resources and a set of activities necessary to directed and facilitate the

flow of goods and services from producer to consumer in the process

distribution.

It is a total system of business activities designed to

product. Price, promote and distribute products to achieve

organizational objectives.

Moreover, in a country like India it creates more

employment opportunities which in turn are useful for its economy.

PAST ROLE OFMARKETING

The present form of marketing is the result of hierarchy

marketing in this field. Previously marketing was perceived totally

different than today. The past of marketing is as follows:

Production Orientation Stage:Manufactures in this stage typically focused on increasing

output, while assuming that customers would seek out and buyreasonably priced, well made products. This emphasis on production

and operation dominated until the great provision in the early 1930s.

Sales Orientation Stage:The depression changed perceptions. Just offering a good

product was assurance of market success. Managers began to release

that to sell their products in an environment where customer had the

opportunity to choose from among many alternatives, required


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CHANGES ANDIMPROVEMENT

The present form of marketing is the result of the

hierarchy of evaluation in this field. Previously marketing was perceived

totally different than today. The present role of marketing is as follows:

Customer Orientation. Co - ordinated marketing activites. Customer is the boss/king Customer Care.

Everest Wafers Pvt. Ltd. keeps in mind the customer

needs while introducing a new variety. This efforts are tone through co-

ordinated marketing activities, customer care is also given due

information.

Changes & Improvement:

SELLING

DISTRIBUTION

PRICING

PROMOTION


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MORDEN MARKETING:

MARKETING

RESEARCH

PRODUCT

PLANNING

TESTMARKETING

ADVERTISING

AFTER SALES

SERVICES


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QUALITY INVOATION

Everest Wafers strictly believe in quality improvement and

that is why it is now ready to take any challenges from people to make it

a more qualitative product.

Everest believes that quality is must for increasing sales

level and for that purpose they always try to make the best quality

products which can serve consumers in a better manner.


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INTRODUCTION

Marketing mix is the bridge that demises the gap between

the product and consumes without marketing all production activities

would be fulfill. Therefore more production is not enough. It is equally

important to make the consumer aware of the goods produced. After

the consumer importance to distribute the Goods & Services to all

prospective consumers. But the marketing activities do not here. The

view and ideas of the consumers are taken into and the product is to be

changed according to the consumers needs. Thus the sum total of all

the activities undertaken to satisfy the consumers wants and demands

constitutes the activities of marketing.

Marketing is comprehensive firm and it includes all

resources and a set of activities necessary to direct and facilities to

direct the flow of goods and services from product to utility consumer in

the process of distributing. In other words marketing comprises of all

the activities involved in the determination and satisfaction of consumerneeds at a profit. Thus marketing encompasses all activities of

exchange conducted by producers and middleman in commerce for the

purpose of satisfying consumer demand.

In marketing planning, marketing information is used to

assess the situation specific marketing targets are selected in the form

market segments for each segment of market a combination of a

number of devices or types of marketing activities that are coordinated

into a single management programs to reach a particular target or

market segment is formulated. The combination of these marketing

methods or devices is known as the marketing mix.


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Thus marketing mix is the set of marketing goals that the

firm used to pursue its marketing objectives in mix goals can be

classified as under down heads. There are.

1. Product.

2. Price

3. Promotion

4. Place

5. People

These are popularly known as the five P's of marketing

mix.


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SWOT

ANALYSIS


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SWOT

S:- Strength Concentrate on your Strength.

W:- Weakness Recognize your Weakness

O:- Opportunity Evaluate your opportunity

T:- Threats Research your threats

SWOT analysis is a good tool for a manger, like a

Thermometer Stethoscope for a doctor.


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STRENGTH:-

Enable you to best foot forward.

The biggest strength is companys brand image

The quality of the product, as well as itsresponsible price is the second strength.

The distribution network of APRICOT FOODS allover Gujarat is excellent.


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WEAKNESS:-

Only when you recognize them, you cancorrect them.

EVEREST Wafer sales its products just in selectedstates of India.

EVEREST Wafer has sill not introduced wafers invarious states in order to compute with themultination.

Very less spending on advertising


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OPPORTUNITIES

They are plenty even in adversity evaluate.

Expand its area of operation & give new varietiesin its product range diversify their business in theform of franchising.

Increase production and expand their distributionarea to capture national market.


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THREATS:-

They are live tickling booms, defuse them by facingpreventive actions.

The biggest threat is of the multinationals that mayeat away their share.

If they restrict their boundaries of operation, thenin long run, it will affect its profitability.


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RESEARCH

METHODOLOG

Y


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Contents

Sr. No. Particulars

1. Meaning & importance ofConsumer Research

2. Scope of Consumer Research

3. Consumer research process


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MEANING & IMPORTANCE OFCONSUMER RESEARCH

Mostly Consumer Research involves studies related to

buyer behavior, brand preference product or brand usage, advertising

awareness, sales promotion, Physical distribution, Dealer Behavior,

competition and so on. The simple meaning of research is that it is the

process of gathering, recording and analysis of critical of relevant facts

about any branch of human activity. It indicates critical and searching

study and scientific investigation of problem, a proposed course of

action hypothesis or a theory while Consumer Research is the

systematic gathering, recording and analysis of data about problem

connected with market product, price, promotion and destination. It is

connected with all those factors, which have a direct impact on the

Consumer Research is process of manufacturers like What to produce?

How to produce and When to produce? It works as the bridge between

producers and consumers.

This Consumer Research is directly interested in offering

sound alternative solution to marketing problem relating to exchange of

goods and services from producer to consumer. Beginning and end of

marketing management is Consumer Research. In a dynamic economy

Consumer Research acts as the investigate arm of marketing manager.

As now days are competitive in nature and so many competition comes

into a market so with the help of Consumer Research both the aim the

information regarding customer demand and new competitors can be

obtained immediately and best action should be taken in connection

with it respectively. So the firm has to keep continuous contact

regarding market situation with the help of the Consumer Research. It is

possible that preference of customers, their wants and changing

demand can be known bitterly by Consumer Research.


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SCOPE OF CONSUMER RESEARCH

The scope of study is to understand the thinking of

consumer towards Apricoat Food Product Pvt. Ltd. How do they react

to the products given? How much they are satisfied against their

buying decision? Which factors motivated them to make decision of

purchasing product? These the scope can be specifically highlighted as

below mentioned.

To pin point the features, which persuade andinfluence the buying decision of purchasing

companys products.

To find out their satisfaction in accordance withtheir paying value.

What is the problem of APRICOAT FOOD in theminds of Consumers?

It also includes the study of different influence andattributes.


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CONSUMER RESEARCH PROCESS

Consumer research formally studies of specific problem and

opportunities. They may request a market survey, a product preference test, a

sales forecast by region or research on advertising effectiveness. Consumer

research is the systematic design, collection, analysis and reporting of data

and findings relevant to a specific marketing situation.

FACING THE CO-EFFECTIVE CONSUMER RESEARCH

PROCESS INVOVES

5 STEPS

Define The Problem

Develop The Research Plan

Collect Information

Analysis The Information

Present The Findings


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STEP- 1

DEFINE THE PROBLEMS

The first step calls for marketing manager is define the

problem carefully. The various problems and objectives of the survey

are:

(1) To find out influencing factor on buyingprocess.

(2) To find out consumers awareness aboutvarious brand.

Thus, the problem was to study the market, product,

preferences & test, market share analysis, brand preference, product

modification, improvement etc.


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STEP- 2

DEVELOP THE RESEARCH PLAN

The second step of Consumer Research calls for

developing the most efficient plan for gathering the needed information.

Designing a research plan calls for decision on data sources, research

approaches, research instruments, sampling plan & contact methods.

(1) Data Sources:

The research plan can call for gathering

primary data, secondary data or both. Primary data are gathered

for a specific research object.

Most of the Consumer Research projects

involve some primary data collection. The normal procedure is to

interview some people individually and or in groups. In this

survey, a primary data source is used.

(2) Research Objectives:

Primary data can be collected in 4 ways.

Observation

Focus Group

Survey

Experiments


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In this, survey research is used to learn about peoples

knowledge, preference, belief & so on and measure these magnitudes

in the general population.(3) Research Instrument:

Consumer Research has a choice of two main research

instruments in collecting primary data.

Questionnaire

Technical Devices.

In this survey, questionnaire is used. A questionnaire

consists of a set of questions presented to respondents for their

answers. Care should be taken in forming questions & sequence of

questions. The questionnaire should be simple, direct with unbiased

wordings.

(4) Sampling Plan:-

After deciding the research approach and instrument, the

Consumer Research must design a sampling plan. This plan calls for 3

decisions.

(5) Sampling Unit:-

Who is to be surveyed? The Consumer Researcher must

define the target population that will be sample. In this survey the

population was students.


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(6) Sample Size:-

How many people should be surveyed?

Large sample gives more reliable results than small

sample. However, it is not necessary to survey the entire target

population to achieve reliable result. In this survey sample size is 100

respondents.

(7) Sampling Procedure:-

How should the respondents be choosen?

There are two types of procedure of sampling:

(1) Probability Sampling(2) Non probability sampling.

Probability sampling is used in this survey, samples were

selected on the basis of random sampling method.

(8) Contact Method:-

Once the sampling plan has been determined, the

Consumer Research must decide how the subject should be

connected. The choices are mail, telephone or personal interview is

used, personally questionnaire was filled by the respondents and

survey was conducted.


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STEP-3

Collection Of Information

The data collection phase of Consumer Research is

generally the most expensive and the most prone to error. In this case

of survey 3 problems arise.

(1) Some respondents will not be at home and must bereplaced.

(2) Some respondents will refuse to co-operate still others will

give based or dishonest answer.

(3) Question will not be fully filled up or they misplace thequestionnaire or make it dirty.

Step-4

Analysis the Information

The next to last step in the Consumer Research process

is to extract pertinent findings from the collected data. Here the

tabulation of data is done and frequency distribution is developed.

Step-5

Present the Findings

The last step in Consumer Research process is to present

research report. It is either in written form, because generally written

form of finding is more convenient.


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SURVEYFINDINGS


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CONTENTS

Sr. No. Particular

1. Objectives of Study

2. Questionnaire

3. Analysis of Survey

4. Limitations of Study


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OBJECTIVES OF STUDY

Every survey done by achieve some objectives and goals

of the enterprise. This survey done to find out the solution of the

following:

To know the factors affecting the purchase of wafers and

namkeens.

To know the market share and market awareness of Everest

Wafer.

To find out the potentiality of Everests new variety of

Products.

To know whether Apricoats products should be distributed

outside Gujarat and about its probable Success.


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QUESTIONNAIRE

Consumer Research on Everest Waffers

(1) Name:- ________________________

(2) Age:- _________________________

(3) Address:- _______________________________________________________________________________________

(4) Do you include wafer in your regular snacks?

Yes [ ] No [ ]

(5) In which occasions your prefer Wafers?

Regular Snacks [ ] School/College [ ]Parties [ ] Other [ ]

If other please specify____________________________________________________________________________________________________________________

(6) Which brand of WAFERS & NAMKEENS doyou prefer the most?

Everest [ ] Balaji [ ]

Samrat [ ] Kishan [ ]

Any other [ ]

Please Specify____________________________________


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(13) What efforts should Everest Wafers take toestablished in over India?

Expand Distribution [ ]

Increase Production [ ]Increase Advertisement and sales promotion efforts [ ]Give variety in the product range [ ]Diversify in the new segment [ ]Bring out different product range for [ ]Different target market [ ]

(14) Should Everest Wafers launch new productsin various ranges?

Yes [ ] No [ ]

(15)If yes, then in what range?

Rs. 5-10 [ ]Rs. 10-20 [ ]Rs. 20-30 [ ]Above 30 [ ]

Prepare By,Bhavik B. PatelT.Y. B.B.A.M.T.D.C.C.


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ANALYSIS OF SURVEY

Do you include wafer in your regular

snack?

Sr.No.

Particulars

No. ofResponden

t

% ofResponden

t1. Yes 15 15%

2. No 85 85%

Total 100 100%

Yes

No

Interpretation:-

85% of the respondents do not includeswafers in their snacks, but 15% does include which is alsoa reasonable portion.


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In which occasion you prefer wafers?

Sr.No.

Category No. of Respondent

% ofRespondent

1. Regular Snack 10 10%

2. Parties 32 32%

3. School/College 44 44%

4. Other 14 14%

Total 100 100%

Regular Sanck

Parties

School/College

Others

Interpretation:

Respondents in school/College and partiesgenerally prefer wafer which is 44% and 32%respectively. Other 10% and 14% include regular snack,picnics theaters etc.


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Which brand of WAFERS &NAMKEENS do you prefer the most?

Sr.

No.

Brand No. of

Respondent

% of

Respondent1. Everest 24 24%

2. Balaji 67 67%

3. Samrat 5 5%

4. Kishan - -

5. Any other 4 4%

Total 100 100%

Interpretation:-

24% consumers prefer Everest

wafers, 67% Balaji, 5% Samrat, and 4% any

other (home made/Lays).

Everest wafers has covered much market.

Its market share is much more than other

brands.

0

10

20

30

40

50

60

70

80

Everest Balaji Samrat Kishan Other


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Approximately what amount do youspent on every month on Wafers &Namkeens?

Sr.

No.

Particulars No. of

Respondent

% of

Respondent

1. Less thanRs. 100

60 60%

2. Rs. 100-Rs. 250

30 30%

3. More thanRs. 250

10 10%

Total 100 100%

Amount Spent By Respondents

0

10

20

30

40

50

60

Less than

Rs. 100

Rs. 100-

Rs. 250

Morethan

Rs. 250

Interpretation:-

Consumer spend less than Rs. 100

on Wafer & Namkeen every month are 60%

and spending of consumers more than Rs.

100 but less than Rs. 250 are 30% and only

10% consumer spend more than Rs. 250

per month.


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Which qualities of EVEREST satisfiedyou?

Sr.No.

Particulars No. of Respondent

% ofRespondent

1. Delicious taste 49 49%

2. GoodAttractivepackaging

4 4%

3. Varieties 10 10%

4. Good Quality 37 37%

Total 100 100%

0

10

20

30

40

50

60

Delicious Test Good Attractive

Packing

Var ie tie s Good Quality

Interpretation:

49% consumers of Everest are

satisfied by the delicious taste of their

products and 4% are satisfied due to

their good & attractive packing, 10%

are due to varieties in their productsand 37% are satisfied due to food

quality in the products. From this we

can conclude that mainly their

consumers are satisfied due to

delicious taste and good quality of

their products.


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Do you think gift schemes or pricediscount influence your purchasedecision.

Sr.No.


% ofRespondent

1. Yes 57 57%

2. No 43 43%

Total 100 100%

Yes

No

Interpretation:-

57% respondents give opinion, if any giftscheme or price discount is introduce thentheir purchase decision will be affected and43% remain constant in the purchasedecision i.e. there will be no any type of

influence in the purchasing decision due togift schemes or price discount. So,companys introduce various schemes, asmajority of consumers purchase decisionwill be affected by it.


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Do you like the packaging of Everest products?

Sr.No.


% ofRespondent

1. Yes 80 80%

2. No 20 20%

Total 100 100%

Yes

No

Interpretation:-

From the above, we can derivethe conclusion that packaging ofEverest product is liked by most ofthe consumers. 20% consumersdislike it. It is only due to theirpersonal choices and preferences ofcolor and packaging. In liking of thepackaging, the reasons given byrespondents are due to their nitrogenfilled packing which keeps productsvery fresh and also due to good &attractive packing material. Some ofthem like it due to saffron color ofpacking, which seems attractive.Most of the consumers found itattractive.

Which factors do you consider to buy wafers/Namkeen?


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NO. OF RESPONDENTS

Factor Rank-1 Rank-2 Rank-3 Rank-4 Rank-5

Quality 60 20 6 10 4

Price 8 20 42 24 6

Brand 20 30 22 18 10

VarietyAvailable

10 25 28 16 21

Packing 2 05 02 32 59

Total 100 100 100 100 100

% OF RESPONDENTS

Factor Rank-1 Rank-2 Rank-3 Rank-4 Rank-5

Quality 60% 20% 6% 10% 4%

Price 8% 20% 42% 24% 6%

Brand 20% 30% 22% 18% 10%

VarietyAvailable

10% 25% 28% 16% 21%

Packing 2% 05% 02% 32% 59%

Total 100% 100% 100% 100% 100%


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Quality

0

10

20

30

40

50

60

% of

Respondents

Rank 1 Rank 2 Rank 3 Rank 4 Rank 5

Interpretation:-

Quality of wafers and numkeens wasthe first factor which majority of thepeople considered as important.Moreover, Everest has an excellentfor its wafers and snacks.


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Price

0

5

10

15

20

25

30

35

40

45

% of

Respondents


Interpretation:-

Majority of the respondents i.e. 42% rankedprice as 3rd preference while selecting anybrand of wafer & namkeens.


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Brand

0

5

10

15

20

25

30

% of

Respondents


Interpretation:-

Surprising but true 30% of the respondents gavebrand name of 2nd important factor in purchasingwafers and namkeen while 20% respondents gave1st and 3rd is 22%. So we can say that Everestenjoys a very good brand image all over India.


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Variety Available

0

5

10

15

20

25

30

% of

Respondents


Interpretation:-

28% on the respondents have given varietyavailable as 3rd factor while 21% and 25%respondents gave it 5th and 2nd rank respectively.


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Would you switch over to any other brand fromyour present preferred brand?

Sr.No.


% ofRespondent

1. Yes 22 22%

2. No 78 78%

Total 100 100%

Yes

No

Interpretation:-

78% of respondents will not switch over toother brands, if they found such qualitativeproducts with its delicious taste and newvaried products with different tastes. 22%respondents may switch over to some otherbrand, if it is more good in taste and qualityand if they would get the wafers better thanthe existing brand. So, to maintain theinterest of the consumers the companyshould try to introduce new varied productswith different tastes.


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What efforts should Everest Wafers taketo established its brand all over India?

Sr. No. Particulars No. and % of Respondents

1. Expand distribution 11

2. Increase production 14

3. Increase advertising and sales promotional tools 15

4. Give variety in the product Range 22

5. Diversify in the new segment 26

6. Bring out different Product range for different targetmarket

12

Total 100

0

5

10

15

20

25

30

% of

Respondents

1 2 3 4 5 6

Particulars

Interpretation:-

In order to capture national and internationalmarket, Everest Wafers has to diversify in the newadvertisement etc. which most of the respondentsfelt. The other effects to expand distribution or giveproducts tailored to the target market.


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LIMITATIONS OF STUDY

The survey done on Everest wafer has been conducted

with maximum accuracy and effectiveness and try to minimize the

limitations of the survey method. Some of the limitations of study are:

Sample size of 100 may not be sufficient todraw accurate conclusions.

The survey is done in a specified fixed area i.e.Rajkot city.

Personal basis of respondents and analysisand interpretation may become a constraint inrevealing the true picture.

Personal limitation like I am a student ofT.Y.B.B.A. not having the expertise knowledgeof doing survey and analysis of data may be

there.


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SUGGESTIONS


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SUGGESTION

A report is always incomplete, if there are no

recommendations by the person who wrote the report. There are a few

recommendations that I would like to give to Everest Wafer Pvt. Ltd.,

which I hope would be found useful by the company.

Every product/ company has its own businesscycle. With few products base, no companycan be successful for a long time withoutgiving something new. Thus, Everest has tocontinuously keep revitalizing by bringing outnew varieties for each target market e.g.introduced different flavored wafers with freetattoo inside for children.

Take contracts of big events and held stalls atsay food festivals etc. cricket matches etc.

Appoint works who would continuously makenot snacks from potatoes and other rawmaterial for the company. And if any itemsclicks and gains favorable response, then itcan appear in the menu of franchise of ApricotFoods Pvt. Ltd.

To facilitate all the above, they should increaseadvertising and sales promotional efforts bymodern means.


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FUTUREPLAN


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FUTURE PLANS

Every company plans its operations well in advance to

meet the changing requirements and ever increasing competition.

Everest Wafers Pvt. Ltd. has also set some short term as well as long

term goals, which are furnished as under:

Everest Wafers . are launching its products inother parts of Maharashtra shortly. Moreover italso has plans to launch in Rajasthan andMadhya Pradesh in near future.

Everest is planning to launch wafers indifferent flavor within coming 6 months to 12months.

Everest Wafers is the only company in Gujaratstate which is producing nitrogen packing, buthow they are searching something more thanthis which will present the product fromchanging weather conditions.


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CONCLUSION


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CONCLUSIONS

While undergoing survey at Everest Wafers I found that

the unit has excellent brand name and distribution channel.

But if it tries to increase in production and area of

operational, it will benefit by leaps and bounds. Moreover, to keep a

standing in this ever changing consumers market, Apricot Foods hate to

make their products tailor make to the market.

In addition they can also go for the franchising concept for

marketing their product which I have showed in my survey.

Overall I had a very good experience while undergoing

survey, where I could learn a lot of practical aspects. Also preparing a

report on subject like New look of Everest Wafers, was a challenge

and I have tried my level best to justify this subject.


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BIBLIOGRAPH

Y


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BIBLIOGRAPHY

(1) MARKETING MANAGEMENT:

- Philip Kotler

(2) Fundamentals of Marketing:

- WilliamStanton


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Documents

EVERESTV WAFFER-Consumer Reserch-MBA Project Report-prince Dudhatra