Join A Different Herd -Event Summary

Presented by Carolyn Vinup

Normandale Community CollegeWorkforce Partnership & Development

Join A Different Herd-Event SummaryPresented by Carolyn VinupNormandale Community College Workforce Partnership & Development

Event Overview-Join a Different Herd-Rebrand Your Career was held at Normandale Community College on Tuesday, May 18, 2010 from 8am - 3pm. This was a free event sponsored by the Hennepin South Workforce Center.

• Event Ideation: Heather Isaacs, Alan Hill and Tom Reese• Event Producer: Carolyn Vinup, Normandale Community College• Event Support: Hennepin South Workforce Center, Department of Employment & Economic Development• Event Support: Leadership & Faculty at Normandale Community College• Special Thanks To: Laurie Trach, Susan Speetzen, and Pat Thiewes

Event Statistics-• Attendance 500+ (500-600 people)• Normandale Community College prepared 500 plastic bags for all attendees, we ran out before the event began.• Evaluation Forms- 329 collected • Door Prize Forms- 762 collected

Participation-• 4 moderators• 21 presenters for Morning Track• 5 presenters for Afternoon Track• 20 key supporters providing Carolyn information• 45 volunteers from a variety of resources: WFC, Job Seekers, Job Clubs, HIRED, EAC, Normandale Community College Continuing Education Staff, and Normandale Community College Faculty)• 30 Organizations• 5 Career & professional development resources • 18 Departments at Normandale Community College• 2 outside consultants

Venue-Normandale Community College-Why this worked-• Large space with multi rooms that supported presentations and learning• Breakouts placed in close proximity throughout the building to make it easier for people to navigate to breakouts and other presentation• Ample Parking and Free Parking• Students were not in session, first week of Summer Break - Buildings had space available• Java Junction, a small concession area offered coffee, beverages and simple lunches for attendees• Vending machines were available

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Departments involved at Normandale Community College -

• Building Services -

• Logistics -

• IT/Technology -

• Video Production -

• Security -

• Public Relations -

• Printing Department -

• Marketing -

• Photographer -

• Entire Continuing Education Staff -

• Normandale Community College Counselors -

• The Mahendra Nath Career & Academic Planning Center -

• Normandale Foundation -

• Catering -

• Shirley -

• Faculty -

• GCDF offering Workforce Counselors contact hours for attending various breakouts throughout the day -

• Workforce Partnership & Development Project

• 2 outside consultants to help with branding and imaging

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Marketing & Outreach -• Fliers handed out at Workforce Centers, Normandale Community College Continuing Education office front desk & Normandale Career Development classes

• Press Releases sent to major newspapers and local publications

-Star Tribune

-Pioneer Press

-Bloomington Sun Current

-Eden Prairie News

-Eden Prairie Sun Current

• Email releases sent to

-Bloomington Chamber

-Eden Prairie Chamber

-Shakopee Chamber

-Richfield Chamber

-Edina Chamber

-Workforce Centers

-Job Clubs

-Job Support Groups

-Networking Groups

-All employees at Normandale

-Continuing Education email list

-Normandale Community College Alumni list

• MNSCU sent out messages communicating the event as Best Practice

• Social Media

-Twitter

-Linkedin

-Facebook

• All presenters sent emails, blogs, tweets and Linked In updates

• ISEEK

• Workforce Counselors Training Groups

• Word of Mouth

• Other

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Branding -

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• Sample Email Announcement • Sample Poster

• Sample Flier

• Sample Website

• Sample Door Prize Form

Branding - • Sample Press Release

• Sample Twitter Broadcast

• Sample Thank You Poster

• Sample Herd Powerpoint

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• Sample Best Practices

The Event -

• Keynote Speaker: Catherine Byers Breet (Auditorium full with 400 people, plus overflow room with another 125+ people)• Department of Employment and Economic Development (DEED): Tom Reese Business Specialist, Jim Wrobleski, Director - Job Seeker Services Field Operations, Rachel Vilsack Business Labor Analyst, Jacqueline Buck, Workforce Development Representative • Mayor of Bloomington: Gene Winstead• Industry Breakouts: Moderators and Panelist• Healthcare: Moderator: Neil Johnson, Executive Director, Minnesota Care Association (180PPL); Mady Ronning, Lutheran Social Services; Sarah Swenson, Recruiting Manager at The Cooperative Community Program; Rebakah Kent, Senior Program Manager at Bio Business Alliance of Minnesota; Sharon Hulback, HR Director and Marketing Manager at Twin Cities Orthopedics.• IT & Technology: Moderator: Jacqueline Buck, Workforce Development Representative (125PPL); Michael Kelly, Target Corporation (was not able to attend); Michael Spano, President Tribeca LTD; Moni Islam, IT Professional and Instructor at Normandale Community College; Molly Loomis, Senior Technical Recruiter, Kelly Engineering Resources; Heather Miner, Senior Recruiter, Tech Pro• Self Managed Careers: Moderator: Jeanne Larson, Founder and President, Incubator, Inc. (180PPL); Rich Muller, Founder & President, Career Rediscovery and The Business Development Portal; Lenore Rockler, Senior Employment Counselor HIRED; Anne Pryor, Career Coach & Social Media Consultant, Career Partners International Twin Cities; Rosa Werthwein, Recruiter Human Resources, PDI Ninth House; Jim Cormican, Founder, Twin Cities Entrepreneurs (was not able to attend)• Career & Professional Development Resources (offered from Noon to 1:15pm (nice mix of people after breakouts finished at 12:30pm), MN Workforce Center & Job Skills Transfer Assessment Tool (JOBSTAT), I SEEK, Advance IT, Normandale Community College Continuing Education Department, The Mahendra Nath Career & Academic Planning Center Afternoon Breakouts- approximately 350-400 people attended the afternoon sessions• Knock Fear Right Out Of Your Way-Catherine Byers Breet (125-150 people)• Finance SOS-The Stonebridge Community of Thrivent Financial for Lutherans (5 people attended)• Creating a Freedom Plan Portfolio Career-Anne Pryor (90 people)• Leveraging Social Media so it works for you -Kate-Madonna (80 people)• Resiliency for a Lifetime, for Business Success & Personal Fulfillment - Steve Beseke (70 people)

Sponsorships-• Thrivent Financial - covered a portion of Catherine Byers Breet Keynote presentation and the 30 door prizes; Catherine’s book, DVD and personal job coaching sessions

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Feedback on Evaluation Forms - see separate sheets

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Morning

• Morning Keynote, Catherine Byers Breet

• Which Industries are Hiring, Rachel Vilsack

• Healthcare

• IT/Technology

• Self Managed Careers

Afternoon Breakouts

• Knock Fear Right Out of Your Way

• Finance SOS

• Creating a Freedom Plan Portfolio Career

• Leverage Social Media

• Resiliency for a Lifetime

(31 additional pages available upon request)

Join A Different Herd - Scrapbook

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Photography provided by Karla Caspari, Caspari Design Group

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Join A Different Herd - Scrapbook