Rain or Shine Fashion Show

2013 - 2014

Event Planning and Promotion

Sarah Janssen

TABLE OF CONTENTS Part I Event

Purpose and Objective 1 Time and Date of Event 2

Theme 2 – 3 Key Performance Indicators 3 – 4

Anticipated Unknowns 4 – 5 Sponsors 6 – 7

Event Production Roles 7 – 8 Organizational Chart 9

Committee Tasks 10 – 11

Part II Location Analysis Primary Location 12

Floor Plan 13 Event Requirements 14 – 15

Amenities Provided 15 Secondary Location 16

Amenities Provided 17

Part III Market Identification and

Marketing Plan

GANTT Chart Analysis to Day of Event

18

Actions/ Timeline 19 – 21 Consumer Analysis

Demographic 22 – 23 Behavioral Analysis 24

Psychographics 25 – 29 Press Release 30

Ad/Promo Material 31 – 32 Reach and Budget 32

Appendix A

Ad/Promo Material 33 - 34

Appendix B Event Risk Assessment 35 – 36

Appendix C

Special Event Application 37 – 41 Seattle fire Marshal’s Permit 42 – 44

Temporary Food Application 45 – 46 Event and Food Vendor Req. 47 – 48