Event & Movie Mgnt

8/6/2019 Event & Movie Mgnt

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What is anWhat is an Event?.....Event?.....

Social / lifeSocial / lifecycle eventscycle events

Education and career eventsEducation and career events

Sports eventsSports events

Entertainment eventsEntertainment events Political eventsPolitical events

Corporate eventsCorporate events

Religious eventsReligious events

Fund raising/ cause related eventsFund raising/ cause related events


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People Involved in Organizing an EventPeople Involved in Organizing an Event

Event Manager/Event PlannerEvent Manager/Event Planner

Event CoordinatorEvent Coordinator

Information ManagerInformation Manager Logistic ManagerLogistic Manager

Security ManagerSecurity Manager

Infrastructure ManagerInfrastructure Manager


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People Involved in SponsoringPeople Involved in Sponsoringan Eventan Event OrganizersOrganizers SponsorsSponsors PartnersPartners ClientsClients Supporting AgenciesSupporting Agencies


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TOP EVENT MANAGEMENT

COMPANIES IN INDIA360 degrees360 degrees

Percept D MarkPercept D Mark

Wizcraft InternationalWizcraft International

Entertainment Pvt LtdEntertainment Pvt Ltd

DNA Networks Pvt Ltd.DNA Networks Pvt Ltd.

Cineyug EntertainmentCineyug Entertainment


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SWOT Analysis in Event PlanningSWOT Analysis in Event Planning

'S''S' stands for Strengthsstands for Strengths'W''W' stands for Weaknessesstands for Weaknesses'O''O' stands for Opportunitiesstands for Opportunities

'T''T' stands for Threatsstands for ThreatsAnalysis ReportAnalysis ReportAfter conducting market, competitors,After conducting market, competitors,

product/service research and SWOT analysis,product/service research and SWOT analysis,create a report which contain details of allcreate a report which contain details of allthe research work done by you.the research work done by you.Documentation of your research work isDocumentation of your research work isimportant, later for event evaluation. Yourimportant, later for event evaluation. Youranalysis report will also help you in gettinganalysis report will also help you in getting

sponsorship for your event.sponsorship for your event.


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Event Planning TipsEvent Planning Tips

WhyWhy

WhatWhat

WhenWhen WhereWhere

WhoWho

HowHow


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2010 FIFA WORLD CUP

HOST CITY: CAPE TOWN

MARKETING PLAN


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Host City ObjectivesHost City Objectives

Host semi finals and events successfully

Party capital of Africa

Maximum public benefit and lasting legacy:InfrastructureEconomic OpportunitiesEnvironment

Desirable destination for investors and tourists leveraging long-term economic growmi finals


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Critical Success FactorsCritical Success Factors

Infrastructure for the event must be readyInfrastructure for the event must be ready Uninterrupted service deliveryUninterrupted service delivery Operational plans, staff and equipment must be readyOperational plans, staff and equipment must be ready Service providers such as accommodation, transport,Service providers such as accommodation, transport, restaurants must be readyrestaurants must be ready Safety and security for visitorsSafety and security for visitors Local community support, involvement, ownership andLocal community support, involvement, ownership and

acceptanceacceptance

Shared view of longShared view of long--term economic objectivesterm economic objectives Adequate resourcingAdequate resourcing


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Critical Success FactorsCritical Success Factors

Distinctive appeal & brandDistinctive appeal & brand Imaginative use of city geography and historyImaginative use of city geography and history Political support, clear communications constituenciesPolitical support, clear communications constituencies Partnership between sectors & governmentPartnership between sectors & government Objectives, leadership, roles & responsibilitiesObjectives, leadership, roles & responsibilities Strategic alignmentStrategic alignment


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2010 MARKETING PLAN OBJECTIVES2010 MARKETING PLAN OBJECTIVES

To ensure that the CityTo ensure that the City residentsresidents embrace the eventembrace the event(Party Capital)(Party Capital)

To communicateTo communicate readinessreadiness (infrastructure and an(infrastructure and anoperational)operational)

To enhanceTo enhance visitor experiencesvisitor experiences by improved serviceby improved servicelevelslevels To demonstrate andTo demonstrate and showcase opportunitiesshowcase opportunities forfor

businesses, artists, craft to participate in the eventbusinesses, artists, craft to participate in the event To encourage more travellers to Africa prior,To encourage more travellers to Africa prior, during and post event by addressingduring and post event by addressingAfro pessimismAfro pessimism Build andBuild and enhanceenhance marketing initiatives that alreadymarketing initiatives that already

workwork UseUse events, announcements, infrastructureevents, announcements, infrastructure

milestonesmilestones as media,as media, marketing, community opportunitiesmarketing, community opportunities


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Local :Local :-- Residents of Cape Town, WCapeResidents of Cape Town, WCape

BusinessBusiness

Service providers (Transport & Accommodation)Service providers (Transport & Accommodation) MediaMedia

Partnership agencies (CT Tourism, CT Partnership,CTRU,Partnership agencies (CT Tourism, CT Partnership,CTRU,

Wesgro, business, soccer fraternity)Wesgro, business, soccer fraternity)

Staff (Province, City)Staff (Province, City)

National :National :-- Partners (National Government, LOC & Other Host Cities)Partners (National Government, LOC & Other Host Cities)

MediaMedia

InternationalInternational FIFA (& other event owners)FIFA (& other event owners)

MediaMedia


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PrePre--Campaign PhaseCampaign Phase

Cape Town was awarded Host City status after concludingCape Town was awarded Host City status after concluding the Host City Agreement in February 2006the Host City Agreement in February 2006

PrePre--campaign stage (February 2006campaign stage (February 2006 11 June 2008)11 June 2008)

Extensive national and international media coverageExtensive national and international media coverage costs, legal processes & challengescosts, legal processes & challenges milestones in stadium constructionmilestones in stadium construction preparationspreparations

Informational website tracking progressInformational website tracking progress Host City Agreement rights: Logo launch, HC pamphlet, HCHost City Agreement rights: Logo launch, HC pamphlet, HC

poster,poster, Preliminary Draw Expo, Berlin logo launch and Soccerex)Preliminary Draw Expo, Berlin logo launch and Soccerex) Align existing projects to 2010 objectivesAlign existing projects to 2010 objectives -- e.g. Tourisme.g. Tourism

IndabaIndaba


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Campaign PhasesCampaign Phases

2 Years to go, need to start the build2 Years to go, need to start the build--upup Timing is right: Cape Town is on trackTiming is right: Cape Town is on track

Phased campaign to avoid 2010 burnPhased campaign to avoid 2010 burn--out & fatigueout & fatigue Messaging to reflect desired outcomesMessaging to reflect desired outcomes

for a particular phasefor a particular phase Five (5) phases are proposedFive (5) phases are proposed Aligned to Major FIFA events andAligned to Major FIFA events and

milestones in the buildmilestones in the build--up to 2010up to 2010


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Phase1Phase1

The BuildThe Build--up Phaseup Phase11 June 200811 June 2008 16 June 200916 June 2009


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Phase 1 CampaignPhase 1 Campaign

Strategic ObjectivesStrategic Objectives

Residents to embrace the eventResidents to embrace the event1.1. Readiness (milestones)Readiness (milestones)

2.2. Local preparation to enhance visitor experienceLocal preparation to enhance visitor experience

3.3. International marketing targeting visitorInternational marketing targeting visitorgroupsgroups

4.4. Business opportunities..Business opportunities..


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CampaignCampaign

1.1. To build excitement amongstTo build excitement amongst

residents and the region of theresidents and the region of the

coming eventscoming events -- Cape TownCape TownTeam 2010Team 2010

2.2. e.g.Cocae.g.Coca--colas We all speakcolas We all speak

footballfootball

3.3. Nike A little less conversation,Nike A little less conversation,a little more actiona little more action

4.4. The campaign must solicitThe campaign must solicit

emotion, pride and a chuckle byemotion, pride and a chuckle by

the target audience (Nandosthe target audience (Nandos

Party CapitalParty Capital))



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TacticsTactics

1.1. BillboardsBillboards

2.2. City publications & websiteCity publications & website

3.3. Civic Centre, Visitor Centre,Civic Centre, Visitor Centre,Airport, Train StationAirport, Train Station

themed exhibitsthemed exhibits

4.4. Print adverts, video materialPrint adverts, video material

and collateraland collateral5.5. Supported by Events and pressSupported by Events and press

coveragecoverage

6.6. Naming rights/Operator TenderNaming rights/Operator Tenderawardaward



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The CampaignThe Campaign

FACT: Capetonians love their CityFACT: Capetonians love their City

Cape Town Icons..Cape Town Icons.. Cape Town speak..Cape Town speak.. Cape Town does.Cape Town does. Cape Town lovesCape Town loves Cape Town history..Cape Town history.. Cape Town heritageCape Town heritage

Communicate to residents what CapeCommunicate to residents what CapeTown presents to the World ..Town presents to the World ..Cape Towns 2010 Team is all itsCape Towns 2010 Team is all itsresidentsresidentsBuild on the success of Host CityBuild on the success of Host CityLogo and Host City PosterLogo and Host City PosterCatchy creative and slogans to beCatchy creative and slogans to bedesigned by professional agencydesigned by professional agencyCampaign on factual and milestoneCampaign on factual and milestoneinformationinformation



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Phase 2:Phase 2:

Crunch Time!Crunch Time!Delivery of the Final DrawDelivery of the Final Draw

(1st Official FIFA Event in Cape Town )(1st Official FIFA Event in Cape Town )Delivery of the StadiumDelivery of the Stadium

16 June 200916 June 2009 15 December 200915 December 2009


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PHASE 2PHASE 2

Target Market ShiftTarget Market Shift

Two Official FIFA Events will bring toTwo Official FIFA Events will bring to South Africa theSouth Africa theinternational media and the FIFA Familyinternational media and the FIFA Family

Primary target market shifts from Capetonians and SouthPrimary target market shifts from Capetonians and SouthAfricans to the International marketAfricans to the International market

Build on confidenceBuild on confidence after the Confederations Cupafter the Confederations Cup

Optimum period to encourage more visitors to the destinationOptimum period to encourage more visitors to the destinationfor the Final Draw and other FIFA eventsfor the Final Draw and other FIFA events

Promote the Cape Town offerings, hotels, base camps, publicPromote the Cape Town offerings, hotels, base camps, public

viewing areas, services, infrastructureviewing areas, services, infrastructure OnOn--going communication to the local residents requiredgoing communication to the local residents required

regarding preparations and milestonesregarding preparations and milestones


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PHASE 2PHASE 2


To position the City to host eventsTo position the City to host events

Addressing Afro pessimismAddressing Afro pessimism

Build and enhance marketing initiativesBuild and enhance marketing initiatives

that already workthat already work

CampaignCampaign

Messaging to incorporate imagery ofMessaging to incorporate imagery of

The Party Capital and The place toThe Party Capital and The place tobe in 2010 and Africas Greatestbe in 2010 and Africas Greatest

Destination. Tapping into themes inDestination. Tapping into themes in

the official slogan Celebrate, African,the official slogan Celebrate, African,

Humanity This messaging toHumanity This messaging to

continue through the competitioncontinue through the competitionphasephase


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PHASE 2PHASE 2

TacticsTactics

BillboardsBillboards

City publications & websiteCity publications & website

Civic Centre, Visitor Centre, Airport,Civic Centre, Visitor Centre, Airport,

Train Station themedTrain Station themedexhibits/billboardsexhibits/billboards

Include Tourism AreasInclude Tourism Areas

Visitor Information CentresVisitor Information Centres

Tourism publicationsTourism publications

Print adverts, video material andPrint adverts, video material andcollateralcollateral

Broadcast material (around Final Draw)Broadcast material (around Final Draw)

Supported by Events and media coverageSupported by Events and media coverage


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The Campaign An emotive campaign carrying the Destination Marketing objectives to

encourage international visitors to purchase the ticket align and extendSATs excellent international campaign with Sky News and CNN

Table Mountain

Robben Island

The Winelands

Kirstenbosch

The people The World Cup Party Preparations

Accommodation

Transport

Visitor Services

Things to do

Desired response: Ive decided, I want to stay in Cape Town & the Western Cape for the 2010 FIFA World Cup!

Slogans and imagery to be professionally developed

Align to SAT Tourism Growth Strategy

Target specific markets as teams qualify for 2010 Tournament,

Tailor-make offering for the 32 teams coming to the final draw.


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Phase 3Phase 3

Preparation and Anticipation!Preparation and Anticipation!Tangible ExcitementTangible Excitement

The Cape Town Stage is PreparedThe Cape Town Stage is Prepared15 December 200915 December 2009 11 June 201011 June 2010


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Target MarketTarget Market

Primary target market remains international audiencePrimary target market remains international audience

Phase 2 and 3 are the Citys biggest opportunityPhase 2 and 3 are the Citys biggest opportunity

to promote the destination to an international audienceto promote the destination to an international audience Visual language, collateral and marketing material (Phase 2)Visual language, collateral and marketing material (Phase 2)still relevantstill relevant

Build on the success of the Final DrawBuild on the success of the Final Draw

Communication focus moves from general DestinationCommunication focus moves from general DestinationMarketingMarketing

Carries a distinctive football specific messagingCarries a distinctive football specific messaging Facilitated by the test events in the New Green Point StadiumFacilitated by the test events in the New Green Point Stadium

After Final Draw the countries playing in Cape Town areAfter Final Draw the countries playing in Cape Town areknownknown

Can design adopt a country programmesCan design adopt a country programmes

Collateral to adopt a language strategyCollateral to adopt a language strategy

DealDeal--making phase for teams and base campsmaking phase for teams and base camps

Phase 3Phase 3


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To position the City to host eventsTo position the City to host events

Addressing Afro pessimismAddressing Afro pessimism

Build and enhance marketing initiativesBuild and enhance marketing initiatives

that already workthat already work

CampaignCampaign

Messaging to incorporate imagery ofMessaging to incorporate imagery of

The Party Capital and The place toThe Party Capital and The place tobe in 2010 and Africas Greatestbe in 2010 and Africas Greatest

Destination. Tapping into themes inDestination. Tapping into themes in

the official slogan Celebrate, African,the official slogan Celebrate, African,

Humanity This messaging toHumanity This messaging to

continue through the competitioncontinue through the competitionphasephase

Phase 3Phase 3


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The CampaignThe Campaign

Phase 2 Emotive Campaign ContinuesPhase 2 Emotive Campaign Continues

The City is physically prepared to host with marketingThe City is physically prepared to host with marketing

collateralcollateral

The campaign is incorporated into the event areas,The campaign is incorporated into the event areas,

decoration, tourist attractionsdecoration, tourist attractions At this stage, all the world will focus on the ???? StadiumAt this stage, all the world will focus on the ???? Stadium

Cape Town to present a magnificent facility completed onCape Town to present a magnificent facility completed on

time and to specificationtime and to specification


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Phase 4Phase 4

The biggest Show on earthThe biggest Show on earthParticipants and guests arrive in CapeParticipants and guests arrive in CapeTownTown

Will we deliver the destination promise?Will we deliver the destination promise?The 2010Party CapitalThe 2010Party Capital

11 June 201011 June 2010 11 July 201011 July 2010


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2010 FIFA World Cup2010 FIFA World Cup

Arrival of football teams, football stars and matchArrival of football teams, football stars and matchoutcomesoutcomes

will be main content for media (particularly accreditedwill be main content for media (particularly accreditedmedia)media)

City wants incident free event.City wants incident free event. InIn--Stadium brandingStadium branding Host City ExhibitionHost City Exhibition City Media Information in the Media CentreCity Media Information in the Media Centre V

isitor service and ex

perienceV

isitor service and ex

perience Media Services project to enhance reporting on theMedia Services project to enhance reporting on thedestinationdestination

The Four Fan Parks and related events are the CitysThe Four Fan Parks and related events are the Citysmain event related activities during stage, amain event related activities during stage, a

mechanism to involve local communitiesmechanism to involve local communities


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RisksRisks

CrimeCrime TransportTransport

WeatherWeather Fragmentation of effortsFragmentation of efforts NonNon--aligned messagingaligned messaging


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The campaignThe campaign

During the eventDuring the event -- See you again See you again bibintot type advertisingntot type advertising

campaign prominent at airport departure hallscampaign prominent at airport departure halls

Negotiate with Airlines for pilots to use see you again on departureNegotiate with Airlines for pilots to use see you again on departure

PostEvent We did it billboardPostEvent We did it billboard -- images of the party, and the successimages of the party, and the success Factual reporting on final costs, arrivals, length of stay, national prideFactual reporting on final costs, arrivals, length of stay, national pride

general economic and social impact.general economic and social impact.

Legacy, Sustainability, Investment, TourismLegacy, Sustainability, Investment, Tourism

Lessons for Brazil 2014Lessons for Brazil 2014 EventsEvents HandHand--over of the Stadium to the Operatorover of the Stadium to the Operator


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Phase 5Phase 5

PostEvent, Reality CheckPostEvent, Reality CheckWe did it! We hosted the greatest showWe did it! We hosted the greatest show

on earth!on earth!

Cape Town, its facilities and people theCape Town, its facilities and people thehighlight!highlight!South Africa, a Nation Triumphant!South Africa, a Nation Triumphant!

Africa, a proud Continent!Africa, a proud Continent!Good Luck Brazil for 2014, were here toGood Luck Brazil for 2014, were here tohelphelp


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Marketing PartnersMarketing Partners

FIFA/LOCFIFA/LOC

SABC, Media partnersSABC, Media partners

National and Provincial governmentNational and Provincial government SA Tourism/Brand South AfricaSA Tourism/Brand South Africa

Cape Town Routes UnlimitedCape Town Routes Unlimited

WesgroWesgro Cape Town TourismCape Town Tourism Cape Town PartnershipCape Town Partnership

Cape Town International AirportCape Town International Airport MetrorailMetrorail

Tourism Attractions (Cape Nature/Robben Island/V&A Waterfront)Tourism Attractions (Cape Nature/Robben Island/V&A Waterfront)

Cape Town International Convention CentreCape Town International Convention Centre Event Owners (e.g. Jazz Festival, Food & wine, Book Fair etc)Event Owners (e.g. Jazz Festival, Food & wine, Book Fair etc) FIFA PartnersFIFA Partners

Other Host CitiesOther Host Cities Surrounding Towns in the Western CapeSurrounding Towns in the Western Cape

FIFA FamilyFIFA Family


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THANK YOUTHANK YOU

Documents

Event & Movie Mgnt