A little about me

It is wonderful to create.Akira Kurosawa

A little about you

What can you expect today?

Framework

Exploration

Application

Letʼs get started

The Interconnected AGE

billion1

billion1.5

billion3.3

Easy-to-use tools

Are you prepared for this reality?

The SOCIAL MEDIA Primer

Technology is only as good as the peopleit connects

Static content >> Dynamic flow

Push out >> Pull in

Destination >> Presence

Five Main ToolsBlogs

YouTubeFlickr

FacebookTwitter

Four Key Tactics - be real- stand out - involve- interact

Blogs

http://beth.typepad.com/beths_blog/

create conversations

Flickr

share images

33 million users3 billion images

YouTube

share videos

1 billion videosviewed per day

Facebook

stay sociallyconnected

200 millionregistered users

13.4 billion minutesspent per month

Fan Pages

Fan Pages (cont.)

Events

Causes

Twitter

real-time sharing

7 million daily visitors

3 million 35-49 years old

Four Key Tactics - be real- stand out - involve- interact

Bring these toyour online presence

Questions?

taking it from adequate to

amazing

access to the right information

boost conversation beforeduring

afterusing social media

the purpose of an event is conversation

conversation can start long before

the old way

organizers attendees

organizers

attendees

attendees

attendees

attendees

the new way

which is more persuasive?

connecting attendees before the event

HOO

weak ties

MarkGranove+er(1973)“TheStrengthoftheWeakTies”

AB C

three waysto connect attendees

shared resources to comment on

and contribute to

1

del.icio.us and RSS feeds common storiesof interest

display this anywhere attendees can

view it

easy methods for creating

content about your event2

event photos and videos

twitter feedschat roomslive cam feeds

fill the gaps

create a social network for your event3

Ning.com site

Example #1 SXSWi

http://sxsw.com/interactive/

panel picker

http://panelpicker.sxsw.com/

community

http://my.sxsw.com/user/home

unofficial stuff

http://pepsicozeitgeist.com/

Example #2 #140conf

promotion

http://140live.socialapproach.com/

in the room

Example #3 2009 NMC

http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/

Pathable

http://www.nmc.org/2009-summer-conference http://2009.nmc.org/

Flickr and Twitter

http://www.flickr.com/photos/alexandrapickett/3685867335/

1,874 Tweetsfrom 173 people

VoiceThread

http://voicethread.com/#home

http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/

Example #4 BlogWell

Word of Mouth

http://gaspedal.com/events/

Well Equipped

Do the Unexpected

LET’S STAY CONNECTED

> @scottyhendo > scott.henderson@mediasauce.com > 317.218.0488 > blog.mediasauce.com