EVENT CONCEPT: Life is busy, stressful and people are always on the move, quite literally! The Kolkata Smile Caravan organized by On the Rox E-magazine(www.ontheroxmag.com), one of the first of its kind in Kolkata, seeks to gift people some fun, laughter and quality times even in their busiest moments. The whole concept of having a sponsor relates to the very basic fact that the sponsor is the giver of this smile through his/her contests, promotional activities, games and other entertainment.

EVENT SCHEDULE:5 roadshows starting from July, 2015:

July, 2015- College Square/Coffee House pavement

August, 2015- Golpark & Gariahat adjacent area

September, 2015- Park Street (entire stretch from Park Hotel to St. Xavier’s)

October(1st week), 2015 – In front of New Market Area/Lindsay Street

October(Last week), 2015 - Indoor Event- Tentatively 6 Ballygunge Place(Hotel)/Similar

Annual Mega Event

Tentatively 1ST November-On The Rox Infusion (Annual Mega Event) – Kala Mandir/Similar

EVENT COMPONENTS:Primary theme based contest and games where the sponsor gets to give out or announce prizes for participants. Themes and other activities will be decided and aligned according to the branding goals of the company (s) sponsoring the event post consultation with company executives and management personnel. Mostly like Talent hunt, Street Plays, Unplugged sessions, Games, Quizzes and much more…

Entertainment and other cultural activities often backed by POPULAR FACES in the city which will also directly draw more people to the event

These roadshows will work as a firm foundation towards building up the craze for the sponsor’s brand at the main event of On The Rox, Infusion 2015 which is a part of the roadmap established through this proposal

On The Rox representatives will be present in full force along with a known RJs to helm the programme

Our dedicated team of Campus Buzz will ensure most of the youth(campus crowd) to be present in all the events.

TARGET AUDIENCE: 5000+(DIRECT) UNLIMITED(INDIRECT)

POSSIBILITIES FOR SPONSOR1. By positioning himself/herself as the main facilitator of these smiles and enjoyment to

people, the sponsor’s brand automatically carves its own place in their minds by default. To this end, the title sponsor will be projected as the chief smile partner to generate more goodwill.

2. By associating with On The Rox which is a youthful and peppy movement that is steadily growing day by day, the sponsor establishes himself/herself as an entity which is open towards supporting and backing the youth, thereby automatically creating another market base by default.

3. Word of mouth marketing, on spot marketing, online and offline marketing and direct/indirect reach to innumerable people also works to establish the sponsor firmly in the minds of viewers and participants.

SPONSORSHIP SLABS:Chief Smile Sponsor/Title Sponsor: INR 3 Lacs

Associate Sponsor: i) INR 1.5 Lacs

ii) INR 1.5 Lacs

Co Sponsor: i) INR 50, 000

ii) INR 50, 000

Powered by: INR 30, 000

DELIVERABLES ARE MENTIONED IN THE FOLLOWING SLIDES

CHIEF SMILE SPONSOR / TITLE SPONSOR

1. Direct marketing and interaction opportunities spread out through 5 road shows and the annual mega event

2. Exposure to unlimited people at venues along with fixed On The Rox and Campus Buzz participants and attendees

3. Direct promotions for products or services both online and offline

4. Online promotions and publicity as a natural component of the package through the following mediums- On The Rox website (www.ontheroxmag.com) where sponsor logos and event details will be flashed on a daily basis, Facebook page and other forums like Twitter, Google Plus and YouTube (customized event video to be created and promoted with sponsor logos)

5. An extension event only website fully emblazoned with sponsor logos and other material to be created as a build-up to the event along with other direct marketing deliverables listed above

6. Direct lead generation and enquiries through contests

7. Sponsors can build their ground here and get access to the big bang, the culmination of all these activities, i.e. Infusion, the annual OTR Event as part of the package since a target audience for the sponsor will be built by then. Prizes for these events can be given out by sponsors there

8. Specific events sponsors and partners can also be given exposure through topic based news feeds on a daily basis on our Facebook page where the average organic post reach is approximately between 2.5-4k

9. Direct backlinks to the websites of all our sponsors

10. Tags for related content on our website that directly link to sponsor’s website

11. Sponsor logos and name to be central theme on all banners, posters, flexes and other publicity material for events

12. Additional promotions through publicity partners for events across print and audio visual media and billboards spread across the city

13. Logos of sponsor to be printed on t-shirts to be given away to participants and sported by On The Rox volunteers

ASSOCIATE SPONSOR(s)1. Direct marketing and interaction opportunities spread out through 5 road shows and the annual mega event

2. Exposure to unlimited people at venues along with fixed On The Rox and Campus Buzz participants and attendees

3. Direct promotions for products or services only offline

4. An extension event only website fully emblazoned with sponsor logos and other material to be created as a build-up to the event along with other direct marketing deliverables listed above

5. Direct lead generation and enquiries through contests

6. Sponsors can build their ground here and get access to the big bang, the culmination of all these activities, i.e. Infusion, the annual OTR Event as part of the package since a target audience for the sponsor will be built by then. Prizes for these events can be given out by sponsors there

7. Direct backlinks to the websites of all our sponsors

8. Sponsor logos and name to be central theme on all banners, posters, flexes and other publicity material for events

9. Additional promotions through publicity partners for events across print and audio visual media and billboards spread across the city

10. Logos of sponsor to be printed on t-shirts to be given away to participants and sported by On The Rox volunteers

CO-SPONSOR(s)1. Direct marketing and interaction opportunities spread out through 5 road shows and the annual mega

event

2. Exposure to unlimited people at venues along with fixed On The Rox and Campus Buzz participants and attendees

3. An extension event only website fully emblazoned with sponsor logos and other material to be created as a build-up to the event along with other direct marketing deliverables listed above

4. Direct backlinks to the websites of all our sponsors

5. Sponsor logos and name to be central theme on all banners, posters, flexes and other publicity material for events

6. Additional promotions through publicity partners for events across print and audio visual media and billboards spread across the city

7. Logos of sponsor to be printed on t-shirts to be given away to participants and sported by On The Rox volunteers

POWERED BY:1. Exposure to unlimited people at venues along with fixed On The Rox and Campus Buzz participants

and attendees

2. An extension event only website fully emblazoned with sponsor logos and other material to be created as a build-up to the event along with other direct marketing deliverables listed above

3. Direct backlinks to the websites of all our sponsors

4. Sponsor logos and name to be central theme on all banners, posters, flexes and other publicity material for events

5. Additional promotions through publicity partners for events across print and audio visual media and billboards spread across the city

6. Logos of sponsor to be printed on t-shirts to be given away to participants and sported by On The Rox volunteers

PARTNERS REQUIREDRadio Partner – Pre-announcements of the roadshows and events, and a RJ as an emcee for all the events

Print Partner – Advertisement of our roadshows and annual event(we will buy your papers as per any prescribed contract)

Publicity Partner – Will manage the total publicity of the event along with our marketing team

Cab Partner – Transportation of Celebrities & guests

Venue Partner (only in case of 1 indoor event) – Should provide the venue for the indoor event(not the Annual Mega Event)

Apparel Partner (100 t-shirts each for 5 roadshow and 1 Annual Event)

Social Partner (we will invite 100 underprivileged or disabled children to participate in all these events)*All partners will have their logos in ALL promotional materials, and their names will be announced in

our events by the emcee. Also they will be promoted through social media.

IF YOU ARE INTERESTED, CONTACT US:

Voice: Mr. Arunava Chakraborty : +918017485217

Mr. Anuvab Chattopadhyay : +919051116814

Mail: info@ontheroxmag.com; arunava@ontheroxmag.com; anuvab@ontheroxmag.com

Website: www.ontheroxmag.com

Regd. Office: 261/11 Prince Anwar Shah Road. Kolkata – 700033

FOLLOW US AT: /ONTHEROXMAG