Event Calendar 2021

IDC Europe

Event Calendar 2021

2020 in Numbers

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LinkedIn posts

10.000+

Independent speakers and advisory board

members

1.500+

Analysts who shape the agenda and moderate

content

500+

Technology decision makers across all

industries in attendance

20.000+

Digital events

1.500+

Why IDC Events

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Our strategy leverages:

• A broad active database & extensive relations with C-level executives & the wider IT community

• Dedicated multi-channel campaigns

Acquisition

Our campaigns enable you to:

• Develop integrated marketing campaigns that address the needs of tech buyers & influencers at each stage of their journey

• Amplify your content through dedicated microsites, email campaigns to IDC’s database, & the IDC website

• Hyper-target approved end-user profiles, resulting in prequalified leads

LeadGeneration

Your benefits include:

• Pre-event surveys to gain customer insights & support your marketing goals

• The ability to record, share, repurpose content (e.g. blog posts, videos, infographics, additional digital assets)

• The Executive Brief that summarizes the key discussions & findings for digital consumption & engagement

StrategicFormat

Leverage our expertise to:

• Create compelling content based on IDC research, IDC Insights, & IDC CIO Advisory

• Brainstorm on key topics, content development & agenda planning

• Supplement your messaging with IDC speaker & moderators

Analyst Insight

IDC Events provide:

• A platform to network & engage in peer-to-peer discussions

• The ability for delegates to participate from anywhere in the world

• A cost-effective alternative to hosting an event in a physical venue

Coverage

Your IDC Event Digital Journey

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1. The StoryIDC kicks-off the content of the event by gathering regional & local insights based on in house & external research.

2. Advisory BoardIDC selects and works closely with a chosen panel of experts from leading companies in each country to shape the event agenda.

3. AudienceIDC handpicks & invites CxO frommajor companies in each country to join the event. IDC & Partners host the

live digital summit. For 2-3 hours IDC lives streams through three different platforms the event for best quality in terms of A/V & branding.

4. Delivery

5. The End?No, it’s not the end. After the event, partners get to engage with the audience by receving the attendees list, join 1-2-1 meetings & share the recording of their presentation.

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Far-reaching changes in diverse areas such as society, organizational culture, and technology are redefining what it takes for any organization to generate sustainable business value in order to remain competitive and successful.

Visionary and high-impact keynote speakers, together with Summit advisory board members, will drive discussions to deliver insight into cross-industry, local and regional challenges and approaches to customer service, innovation, and technology.

IDC SummitWHY THE FUTURE ENTERPRISE REQUIRES CHANGE

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Geographical Coverage Topic Duration MQLs Date Event typeAustria CIO 120 to 180' 60+ 22-Jun-21 Digital ForumPortugal CIO 120 to 180' 60+ 27-01-Oct-21 Digital ForumSpain CIO 120 to 180' 60+ 28-Sep-21 Digital ForumFrance CIO 120 to 180' 60+ 9-Dec-21 Digital ForumEuropean CIO 180 to 240’ 180+ 5-Oct-21 Digital Summit

Geographical Coverage Topic Duration MQLs Date Event type

Adriatic CIO 180' 90 24-Mar-21 Digital SummitHungary CIO 180' 50 25-Mar-21 Digital SummitRomania CIO 180' 70 7-8-Apr-21 Digital SummitCzechia CIO 180' 70 17-Jun-21 Digital SummitRussia CIO 5h 70 9-10-Jun-21 Digital SummitGreece CIO 180' 70 24-Jun-21 Digital SummitKazakhstan CIO 2 days 70 9-10-Sep-21 Hybrid SummitSlovakia CIO 180' 70 23-Sep-21 Hybrid SummitAdriatic CIO 2 days 50 21-22-Oct-21 Hybrid Summit

Western Europe

Eastern Europe

Marc DowdIDC CIO PrincipalAdvisor

Chris WestonIDC CIO PrincipalAdvisor

Martin CanningGroup VP, European Advisory

IDC SummitList of events across Europe

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FROM SECURE TO TRUSTED: PRIORITIES ON YOUR JOURNEY TO DIGITAL LEADERSHIP

This decade has already provided many lessons. One is that the mantra “never let a good crisis go to waste” could have been written for the cybercriminal fraternity. Another is that the concept of digital trust is rapidly becoming a business imperative in the digital era.

At the heart of this all, as always, is security: the critical barrier between data integrity and compromise and a fundamental building block for digital trust. But trust encompasses so much more.

From privacy and compliance to sustainability; from ecommerce to trusted ecosystems; and from ethics and transparency to brand reputation and loyalty. Engendering digital trust is a business imperative, but it requires leadership and governance from board level to ensure that it becomes part of the very fabric of the business.

The Future of Trust

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Western Europe

Eastern Europe

Geographical Coverage Topic Duration MQLs Date Event typeSpain Security 120 to 180' 60+ 16-Feb-21 DigitalFinland Future of Trust 120 to 180' 50+ 2-Mar-21 DigitalNorway Future of Trust 120 to 180' 40+ 3-Mar-21 DigitalDenmark Future of Trust 120 to 180' 60+ 4-Mar-21 DigitalBenelux (Regional) Future of Trust 120 to 180' 60+ 9-Mar-21 DigitalSweden Future of Trust 120 to 180' 60+ 10-Mar-21 DigitalFrance Security 120 to 180' 60+ 11-Mar-21 DigitalPortugal Security 60 to 90’ 60+ 21-22-Apr-21 DigitalUK-Ireland Security 120 to 180' 60+ 22-Apr-21 DigitalItaly Security 120 to 180' 60+ 17-June-21 DigitalFinland Security 120 to 180' 50+ 21-Sep-21 DigitalDenmark Security 120 to 180' 60+ 23-Sep-21 DigitalBenelux (Regional) Security 120 to 180' 60+ 28-Sep-21 DigitalNorway Security 120 to 180' 40+ 29-Sep-21 DigitalSweden Security 120 to 180' 60+ 30-Sep-21 DigitalUK-Ireland Privacy 120 to 180' 60+ 9-Sep-21 DigitalDACH (Regional) Security 120 to 180' 60+ 7-Sep-21 DigitalEuropean CISO 180 to 240’ 180+ 15-Nov-21 Digital

Geographical Coverage Topic Duration MQLs Date Event typeCzechia Security 180' 60 18-Mar-21 DigitalPoland Security 150' 70 27-Apr-21 DigitalKazakhstan Security 180' 250 20-May-21 HybridHungary Security 180' 70 20-May-21 DigitalAdriatic Security 180' 70 26-May-21 DigitalPoland Security 60' 60 November Digital

CISOs, CIOs, CTOs/directors of enterprise security, Privacy officers, risk managers, auditors, Security, risk, compliance, data privacy, auditing, Critical infrastructure & large data processors

Target Group

Duncan BrownVP of Enterprise Research Europe

CISOs, CIOs, CTOs/directors of enterprise security, Privacy officers, risk managers, auditors, Security, risk, compliance, data privacy, auditing, Critical infrastructure & large data processors

Target Group

The Future of TrustList of events across Europe

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NAVIGATING THE NEXT NORMAL WITH A HUMAN-FIRST AND PURPOSE-DRIVEN FOW STRATEGY

We are at an inflexion point in history. Uncertainty, rapid change and disruption are becoming patterns of our new reality, and the models and assumptions of the past are no longer valid to build our future (quoting Einstein: “don’t use old maps to explore the new world”). Whilst digital transformation is positioned as the panacea for success, this approach leaves out two fundamental core components: on the one hand, that “humans” are the engine behind any digital change; on the other hand, that a “purpose-driven organization” is the vision and ultimate goal of everything, a company’s North Star. They’re vital for business resiliency and growth, and they’re the anchor of a Future of Work Strategy.

To succeed in the Future of Work, or the new paradigm of work, companies need to effectively address the following questions: how to manage and secure a distributed workforce in a hybrid working environment? How automation and intelligent technologies will augment employees and create new business value? How can organizations quickly adapt and respond to change? And, finally, and most importantly, what are the traits of a good leader?

The Future of Work

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Western Europe

Eastern Europe

Angela SalmeronAssociate Research Director, European Future of Work

• CIOs, CTOs, • CDOs leaders involved in

• Workplace Technologies, Mobility,

• Agile Transformation, • End User engagement, • Employee's experience, • Organizational Development, • Talend management, • HR, Finance, • Marketing,

Target Group


Italy Future of Work 120 to 180' 60+ 11-Mar-21 Digital

Spain Future of Work 120 to 180' 60+ 27-May-21 Digital

UK-Ireland Future of Work 120 to 180' 60+ 13-May-21 Digital

France Future of Work 120 to 180' 60+ 3-Jun-21 Digital

Benelux (Regional) Future of Work 120 to 180' 60+ 28-Oct-21 Digital

Nordic (Regional) Future of Work 120 to 180' 80+ 28-Oct-21 Digital

DACH (Regional) Future of Work 120 to 180' 60+ 7-Oct-21 Digital

France Future of Work 60 to 90’ 40+ 4-11-21 Digital

European Future of Work 180 to 240’ 180+ 22-Jun-21 Digital

Geographical Coverage Topic Duration MQLs Date Event typePoland Future of Work 60' 70 16-Sep-21 Digital

Russia Future of Work 120' 150 23-Sep-21 Digital

Czechia Future of Work 120' 70 19-Oct-21 HybridHungary Future of Work 120' 50 18-Nov-21 Digital

The Future of WorkList of events across Europe

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THE FUTURE OF DIGITAL INFRASTRUCTURE IS CLOUD!

We are now entering the next phase of cloud adoption where enterprise applications are moving to the cloud and IT organizations need to handle multilayer applications in complex Multi-Cloud operations as well as well as dynamic cloud native applications on the same platform.

Typical challenges that arise include deciding which workload should be placed in which cloud, what the criteria are for deciding workload placement, how to govern cloud usage and ensure regulatory compliance, how to gain visibility into the performance of cloud services, how to secure enterprise applications and cloud native applications, and how to enable cloud based innovation from edge to core to cloud and drive the right level of connectivity.

The Future of Digital Infrastructure

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Western Europe

Eastern Europe

Carla ArendSenior Program Director: Lead Analyst, Cloud in Europe

• CIOs, CTOs, CDOs & COOs• Heads of IT• Datacenter Management• IT Sourcing & Provider

Management• Enterprise Cloud Manager• IT Architecture Management• Security Management• Infrastructure Management

Target GroupGeographical Coverage Topic Duration MQLs Date Event type

Portugal Cloud 60 to 90' 40+ 10-11-Mar-21 Digital

DACH (Regional) Cloud 120 to 180' 60+ 16-Mar-21 Digital

Italy Digital Infrastructure 120 to 180' 60+ 13-May-21 Digital

Spain Cloud 120 to 180' 40+ 22-Jun-21 Digital

France Cloud 120 to 180' 60+ 23-Sep-21 Digital

Italy Resilient Infrastructure 60 to 90' 40+ 23-Sep-21 Digital

Benelux (Regional) Cloud 120 to 180' 60+ 23-Nov-21 Digital

Denmark Cloud 120 to 180' 60+ 25-Nov-21 Digital

Finland Cloud 120 to 180' 50+ 30-Nov-21 Digital

Norway Cloud 120 to 180' 40+ 1-Dec-21 Digital

Sweden Cloud 120 to 180' 60+ 2-Dec-21 Digital


Russia Infrastructure 180' 100 17-Mar-21 Digital

CIS Infrastructure 180' 250 18-Mar-21 Digital

Poland Cloud 120' 70 25-Mar-21 Digital

Russia Cloud 180' 250 17-Nov-21 Digital

The Future of Digital Infrastructure

List of events across Europe

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EMPOWERING YOUR BUSINESS TO RECOVER, REBUILD AND REIGNITE GROWTHWhat differentiates enterprises with a greater enterprise intelligence quotient is not simply access to or ownership of more data than their competitors or better analysis of this data. It is also their ability to continuously learn at scale, to reflect on and to explain outcomes based on that learning and, ultimately, to adapt based on this learning faster than competitors.

These enterprises embrace the classic dictionary definition of what intelligence is — a noun defined as:The ability to acquire and apply knowledge and skillsThe collection of information of business, military, or political valueIDC defines future of intelligence as a verb — an organization's capacity to learn combined with its ability to synthesize the information it needs in order to learn and to apply the resulting insights at scale to gain a sustainable competitive advantage or an ability to fulfill the organizational mission.

The Future of Intelligence

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• CIOs, IT directors and managers • IT planners and strategists • IT architects and IT

infrastructure managers • Datawarehouse managers and

data scientists • Solution architects• Heads of digital strategy• Heads of analytics, BI, and

insight• Business heads of department

Target Group

Philip CarnelleyAVP, European Software Group

Neil Ward-DuttonVP, AI and Intelligent Process Automation European Practices


France Data Governance 60 to 90' 40+ 1-Apr-21 Digital

Portugal Data 60 to 90' 40+ 11-12-Mar-21 Digital

Benelux (Regional) Future of Intelligence 120 to 180' 60+ 21-May-21 Digital

Nordic (Regional) Future of Intelligence 120 to 180' 80+ 27-May-21 Digital

DACH (Regional) AI & ML 120 to 180' 60+ 6-July-21 Digital

UK-Ireland AI & ML 120 to 180' 60+ 13-Oct-21 Digital

France Data & IA 120 to 180' 60+ 14-Oct-21 Digital

Italy Future of Intelligence 120 to 180' 60+ 26-Oct-21 Digital

DACH (Regional) Data Analytics 120 to 180' 60+ 25-Nov-21 Digital

European Data & Future of Intelligence 180 to 240’ 180+ 7-Jun-21 Digital

The Future of Intelligence


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Digital innovation was on its way to a mainstream trend in late 2019. Then the COVID-19 pandemic changed everything. For many industries, it became suddenly and painfully evident who the winners and losers were based on their digital capabilities and their ability to respond to the immediate need to innovate and adjust operations and processes. What is clear is the extreme pressure placed on businesses this year had the effect of accelerating IT related initiatives intended to further organizations' digital capabilities.

For some organizations, this was relatively simple by adopting a video collaboration solution such as Zoom, Webex, and Teams. For other organizations, there was an immediate need to equip thousands of office workers with the technology required to support a distributed, work-from-home scenario that had never been attempted before. And for others, it created an urgent situation where centrally hosted applications had to be made available in a secure manner to a distributed network of employees working from home.

The Future of Digital Innovation

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• CIOs and VP/Heads/Directors of:• Head DevOps• Head of Operations• Head of Digital Transformation• Head of Infrastructure• Enterprise Architects

Target Group


France Digital Factory 120 to 180' 60+ 8-Apr-21 Digital

France Agile Infrastructures & SDX 60 to 90' 40+ 6-May-21 Digital

France Open & API World 60 to 90' 40+ 20-May-21 Digital

Nordic / Benelux (Regional) DevOps 120 to 180' 80+ 9-Sep-21 Digital

UK-Ireland DevOps 120 to 180' 60+ 23-Oct-21 Digital

DACH (Regional) DevOps 120 to 180' 60+ 26-Oct-21 Digital

Spain Innovation 120 to 180' 60+ 21-Oct-21 Digital

Portugal Innovation 60 to 90' 40+ 22/26-Nov-21 Digital

Nordic / Benelux (Regional) Application Modernisation 120 to 180' 80+ 7-Dec-21 Digital

Jennifer ThomsonSenior Research Director & Lead Accelerated App Delivery Practice

The Future of Digital Innovation


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Customer Experience for many is an intangible all-embracing concept that is difficult to define, manage and measure. Significant CX investments require a ‘leap of faith’ as sustainable ROI often only becomes fully evident in the medium to long term. Customer Success is a tangible CX application and use case that can provide more immediate and measurable business outcomes and is fast becoming a necessity for B2B manufacturing and services companies.

Increasingly product-oriented vendors are 'servitizing' their business models, moving from physical to digital, and from one-off payments to ongoing subscription business models. Service models are more vulnerable to churn than traditional product sales models and require a higher degree of ongoing customer satisfaction. Customer Success is a pioneering method of ensuring continued ongoing cashflow from clients, customer loyalty and advocacy, and long-term customer value.

The Future of Customers & Consumers

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• CIOs, CTOs, senior IT decision makers

• Head of Customer Experience, Heads of customer intelligence

• Head of Marketing, Digital Marketing Manager, Customer Service Manager,

• Head of Innovation• Head of Operations

Target Group

Gerry BrownResearch Director, European Software Group

Geographical Coverage Topic Duration MQLs Date Event Type

Portugal Customers Experience 60 to 90' 40+ 2-4-June-21 Digital

Benelux (Regional) Customers Success 120 to 180' 60+ 27-Apr-21 Digital

Nordic (Regional) Customers Success 120 to 180' 80+ 27-Apr-21 Digital

Italy Future of Customers and Consumers 60 to 90' 40+ 17-Nov-21 Digital

France Customers Experience & retail 60 to 90’ 40+ 18-Nov-21 Digital

Spain Customers Experience 120 to 180’ 60+ 24-Nov-21 Digital

The Future of Customers & Consumers


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An increasing portion of an enterprise's ability to generate value will be tied to its participation in a new economy. As new business models, customer requirements, and ways of operating emerge, new ecosystems are created. Traditional industry value chains that were limited in the number of partners give way to scaled-up digital ecosystems that leverage software platforms to deliver scale and speed, as well as federate data from connected products, assets, people, and processes.

These open, agile, and scaled ecosystems facilitate the sourcing and distribution of innovation and provide operational support and expertise as required to support dynamic needs and opportunities. Organizations must continually morph with shifts in trends that will disrupt their industry value chains. As organizations understand these shifts, they form new, additional partnerships in industry ecosystems — within their industry or across others — that deliver value, create resiliency, foster innovation, and anticipate threats and opportunities.

The Future of Industries

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Western Europe

Eastern Europe

• CIOs and VP/Heads/Directors of:

• Head DevOps• Head of Operations• Head of Digital Transformation• Head of Infrastructure• Enterprise Architects• LoB Leaders

Target Group

Roberta BiglianiGroup Vice President, Head of IDC Insights and Future of Work Executive Lead – IDC Europe

Geographical Coverage Topic Duration MQLs Date Event typeSpain Government 60 to 90' 60+ 21-Mar-21 DigitalFrance Manufacturing 60 to 90' 40+ 23-Mar-21 DigitalAustria Healthcare 120 to 180' 60+ 25-Mar-21 DigitalFrance Digital Banking 60 to 90' 40+ 7-Oct-21 DigitalEuropean Healthcare 180 to 240' 70+ 18-May-21 DigitalEuropean Retail 180 to 240' 70+ 21-Sep-21 DigitalEuropean Utilities 180 to 240' 70+ 11-Oct-21 DigitalEuropean Government 180 to 240’ 50+ 17-Oct-21 DigitalEuropean Banking 180 to 240' 70+ 9-Nov-21 DigitalEuropean Manufacturing 180 to 240' 70+ 18-Nov-21 Digital

Geographical Coverage Topic Duration MQLs Date Event typeCzechia Government 120' 50 17-Feb-21 DigitalCzechia Manufacturing 120' 70 27-May-21 Digital

Poland Utilities & Sustainability 120' 70 22-Jun-21 Digital

Czechia Finance 120' 50 22-Jul-21 DigitalHungary Manufacturing 180' 50 30-Sept-21 DigitalRomania Future of Industry 60' per day 50 10/5-7/2021 DigitalRussia & CIS Smart City 180' 250 7-Oct-21 DigitalPoland Manufacturing 180' 70 28-Oct-21 DigitalKazakhstan Government 1 day 100 11-Nov-21 HybridRomania Finance 180' 60 11-Nov-21 Digital Czechia Manufacturing 180' 70 11-Nov-21 HybridAdriatic Cross-industry 180' 70 24-Nov-21 Digital

The Future of Industries


Documents

Event Calendar 2021