Sense Events

The Experience of Motion 19th of April 2013

Creative development

Sense Events

Keywords

Sense Events is located in Eindhoven. We have 4 top event planners in different genres. We also work with the best freelancers. We organize business events, music events, concerts, fairs, party’s etc. Each event planner has constant personal contact with the client to achieve the best result.

Do you want the ultimate experience on your event? We love new challenges, the bigger, the better.

We stand for quality, knowledge and service. Our main purpose is to inspire people and be creative in every possible way.

Sense Events has already organize al lot of business events in al kind of ways. Congresses, fairs, experimen-tal events (trying something new), employees party and symposiums.

Quality – the best people, best equipmentKnowledge – we know what we do because of our experienceService – client is kingDiversity – everything is possibleUnique – every event is unique. We don’t do an event the same twice.Personal - personal contact with the planner.

Event planners

Stefan Pennings Nikki LeermakersLieke Frencken Marloes Hogenkamp

“We made event planning our profession because we love to organize events. Every event is a new challenge where we can put our heart and soul into.

We create the ultimate experience in every event!”

lieke@sense-events.nl stefan@sense-events.nl nikki@sense-events.nl marloes@sense-events.nl

Sponsoring & Funding Marketing & Communication Finance & Sales

Mission Vision

Core values

For Sense Events is an event a perfect marketing or PR tool that raises positive emotions to you and your target group. groups. Emotions which ensure that you connected customers, motivate employees, generate awareness or sells your product. What intention you have, a good event is a moment with added values.

We create unique events that informs, entertains, stimulates and inspires and thus contribute to achieving your business goals.

Involvement An event is about people. Sense Events is about people. It is about client. And it starts with ourselves. If we are not involved with our colleagues, how can it be for you?

We do not fake it, our interest in you and your company is sincere. We really want to know what drives people and organizations, their ambitions and maybe even their dreams. Only in that way we can help to deliver great concepts and achieve the goals of our client. True friendship and relationships start with involvement and we know that like no other.

Reliable Again a taken for granted, so it seems. However we are a company that really delivers. Our authenticity has its origins in our establishment. For several years we do what we promise. We want to be a reliable employer, and therefore we want to be with our staff a reliable supplier for you as a client. You will find no small print, but clear terms and agreements. We do what we promise, and very often just a little more.

Sense Events aims: creating, producing, and performing quality events. Sometimes we do that to surprise the audiences with a unique experience.

Another time is only a flawless organization enough to impress. A controversial and carefree event organizing: in this objective we bite down. With our work-ing method we distinguish ourselves in the industry. Typically is our perfect blend of organizational skills and creativity.

Of our employees and suppliers we expect that they dare to be creative and innovative on the one hand and on the other hand business, pragmatic and decisive.

To achieve a successful event Sense Events strives to a good relationship with his clients. Before, during and after the event, so we involve the customer closely in everything what we do. We are using short communication lines, on this way we arise misunderstandings or surprises.

We are convinced that the success of your event is partly determined by an open attitude and personal contact between Sense Events and You!

HospitalityHospitality is to us one of the most important core values .. And it does not stop with the catering at an event. Indeed, it do not even start. Hospitality is in our genes.

CreativityCreativity is the key to success to distinguish yourself from the competitors. Sense Events thinks out of the box and creates unique concepts with fresh ideas. With a professional team where creativity is an naturel gift, you can assume that the concept that we develop for you, is unique to distinguish yourself from your competitors.

Marloes Hogenkamp

Starting pointsIntroduction Each year Bovag organizes the Bovag Dealercongress. It’s the larg-est annual management-event within the automotive branche. Primarily the congress is meant for members of BOVAG Autodeal-ers. However importers, representatives of leasecompanies and suppliers are also visiting the congress. The Bovag Dealercongres is the place to be to meet relations and get inspired.

Goals To create unity and pride. To be proud of the carindustry, proud of the car. Sufficient opportunities to network. Transfer of information.

ProblemOver the last few years there have been doubts about the current concept. Should the congress not become more like an event? Would offering an experience not be more important than a ‘plain’ transfer of information? How do we create a bigger attendance (af-ter all the whole of the automotive-branche holds 40.000 people!)?

Should the Bovagcongres become a multiple day event? A road-show? An evening-event?TAnything goes as long as our goals can be reached.

Targetgroup Autodealers, leasecompanies, importers, suppliers . 95% male ‘in a suit’.

Number of guests Approximately 1000

Period/ day During midweek in a ‘safe’ period (so take holidays into account)

Themes 2009 The Power of Passion 2010 Branche in Motion 2011 Inspiration by Innovation

Sponsors A large part of the congress is sponsored. This happens in a variety of ways: advertisement, stands, banners, commercials, speakers etc

Budget 250.000€ (Tickets 75.000, Sponsors 150.000 and Bovag-contribu-tion 25.000)

Communication The communication path towards targetgroup (potential visitors and sponsors¬) should match with the concept. Both targetgroups can be reached by digital communication and are open to modern communication tools.

Achieving success begins with a good start!

When the guest arrive on the big parking space ore on the station of Harlingen they will be picketed up by big buses to bring them to the port of Harlingen. When they arrive in Harlingen port they will be welcomed by the Bovag and will be escorted to the big boat the MS Friesland. On the boat the guest are provided with a drink and split op in two groups of 500 people. Group one goes to the upper deck and will listen to the speaker Luc van Bussel specialized in mobility and en-trepreneurship in the Netherlands speaks about resurrection of the automotive industry. The second group goes to guest speaker Mark Ward van der Mieden he drops a show about creating brand value among staff and the customers.

When the speakers are finished there is the opportunities for the guest to drink something and chat with their colleagues. Then the second round begin and the groups will listing to the other guest speaker.

Design

After they are finished the guest gets drinks and snacks until the boat arrived at Terschelling.

On Terschelling there is a wagon ride with horses, so the guest can see the most beautiful parts of the island. After this pleasant ride they go back to the boat end sail to Vlieland with a fast boat.

When they arrived in Vlieland there is a two minute walk to the beautiful hotel “ZeeZicht”. On the patio of the hotel that is lying on the beach, there is a big barbeque end live music with, inter alia, the big singers Waylon, Jeroen van de Boom and Ben Saunders winner of The voice of Holland. The guest can enjoy the music, the diner and the peace of the island.

After diner the guests goes back to the pork where the MS Fries-land is waiting for them. On this boat they are going to sail back to Harlingen pork. The dessert will be served at this boat and there are live entertainers en artist, the artist will make souvenirs for the guest by making caricature and portrait drawings. The guest gets something to drink and there will also be live music.

When the boat sails into the pork of Harlingen the buses are waiting for the guest, so they can take the guests back to their cars or the station.

For the people at home there is a possibility that they can in-teract with the guest by means of twitter. And the shows of the speakers will be broadcast live on the special site of the Bovag for the people who stayed home. With the twitter account the people that stayed home can ask questions for the speakers.

ConceptWhen we where brainstorming for this event, we quickly came out to motion. It makes it possible to go to other places, to discover the world en enjoy of different places. With the opportunities of motion there is much possible and you came further in life. The people of Bovag makes this pos-sible!! And they deserve what they give.

Time table

10:15 - 10:45 buses pick up the guest from the parking and the station.11:00 the boat leaves from Harlingen to Terschelling it takes about two hours until one o’clock11:00 - 11:15 take place at “MS Friesland”11:15 - 11:45 Guest speaker: Luc van Bussel, specialized in mobility and entrepreneurship in the Nether-lands speaks about resurrection of the automotive industry end Guest speaker: Mark Ward van der Mieden drops a show about creating brand value among staff and the customers. 11:45 - 12:15 break with drinks and snacks 12:15 - 12:45 Guest speaker: Luc van Bussel, specialized in mobility and entrepreneurship in the Nether-lands speaks about resurrection of the automotive industry end Guest speaker: Mark Ward van der Mieden drops a show about creating brand value among staff and the customers. 12:45 - 13:00 Chat with colleagues with a drink and snacks13.00 Terschelling13:00 - 13:15 Gather in port13:15 -13:30 Start of wagon ride with horses13.00 Terschelling

13:15 -13:30 Start of wagon ride with horses13:30 -15:30 Ending of wagon riding back in port15:30 - 16:00 Gather in port and sail with the fast boat to Vlieland16:00 - 16:30 Sail to Vlieland16:30 Vlieland16:30 - 16:45 Walk to hotel zeezicht (2minutes walking)16:45 - 17:15 Drinking with live Music in hotel Zeezicht 17:15 - 18:15 Barbecue on the beach patio with live music (or with bad weather inside)18:15 - 18:30 Back to the boat ( 2minutes walking) 18:30 - 20:30 MS Friesland sails back to Harlingen

The dessert is served at the boat, there is also a reception with Music and entertainers. • RobertdeVriesanenergizerhegavesaxxlshowofcabaretandinformaiton • Caricaturist • Portraitpainter • Livingstatue • Bigsisters • Bloesemact

20:30 - 20:45 with buses back to the parking and the station

Communication

Direct-event

On the event the invited will receive a programfolder with the vision of BOVAG of the event, the activitties, times and places.

The key speakers will start with a message from BOVAG. It’s important to tell why the speakers are there and what their connection is to BOVAG. Unnoticed, BOVAG can bring over a message.

Their also will be poster at the event with information about the event and the activities during the day. The location and times are very important for the ultimate experience.

Post-event

After the event the visitors will receive a email with a thanks for coming and a idea for the concept next year. If it went well the concept will be back. It’s important to share the thoughts from BOVAG with the visitors. They will feel connected.

Pre event

The people who gonna be invited need to be invited. This goes partly through social media. Bovag creates a invite and sents these to the dealers who come to the event. Also the different compagnies who are adjoined to BOVAG. BOVAG makes an event on Facebook and inviteds the relevant people. On this page they see the theme of the event, the activities and the date.

BOVAG creates also a pre video about concept, show the people what they can expect. Make it attractive but at the same create curiosity.

We know that not every invited is active on social media. That’s why we also sent an email to all the invited, to make sure everyone gets invited. The video will be send attached to the email.

Posters and flyers will be hand out in the office.

Sponsor packages

We offering Platinum, Gold and Silver Sponsorship Packages:

Your company name and the nature of your sponsorship listed on a display panel in the foyer area of the boat

Below a short description about the differents between the packages.

Platinum: € 5.5000,- No more than three Platinum sponsorship will be issued.

In addition to the general benefits mentioned above you will receive: • Thechancetonegotiateextrabenefits • Logodisplayedonallconferencematerials(withothersponsors) • NamedasPlatinumsponsorontheBOVAGwebsite • Onefullpage(A4)colouradvertisementinattendeeslist • Company-flaginfrontoftheboat • NamedonthenamebadgeoftheemployeesofBOVAG

Gold: € 4.250,- No more than three gold sponsorships will be issued.

In addition to the general benefits mentioned above you will receive: • Logodisplayedonallconferencematerial(withothersponsors) • NamedasGoldsponsorontheBOVAGwebsite • Onefullpage(A4)black&whiteadvertisementinattendeeslist • Yourlogoondisplayatthereception

Silver: € 2.850,-

• NamedasSilversponsorontheBOVAGwebsite • Onehalfpageblackandwhiteadvertisementintheattendeeslist

Sponsor packages

Costs

Cost are based on: • 1.000geusts • forthe19thofApril • fromquarterpasttenuntilquartertonine • thelocationwillbeTerschellingandVlieland • andtravelingperboatandbus

Location €44.000 Catering €65.000 Staff €30.000 Entertainment €45.000 Transport €20.000 Extra €31.000 Organization costs €15.000

Total excl Tax €250.000 Tax € 32.500 Total incl Tax €282.500

Location €44.000Boats €23.000 Restaurant Zeezicht € 5.250 Parking € 4.000 Decorations € 2.750 Technique € 9.000 Catering €65.000Drinks €27.500 Diner €37.500 Staff €30.000Staff €30.000 Entertainment €45.000Robert de Vries € 1.450 Caricaturist € 5.000 Portrait painter € 6.000 Living statue € 2.250 Big sisters € 1.550 Bloesem act € 750 Jeroen van de Boom € 8.500 Waylon € 12.500 Ben Saunders € 7.000 Transport €20.000Buses €20.000 Extra €31.000Speaker Luc Brussel € 1.500 Speaker Mark Ward € 2.000 Photographer € 5.500 Wagon ride €19.000 Invitations € 3.000 Organization costs €15.000

Costs in detail

SSense Events

Frederik Hendrikstraat 14A 5583 CN Eindhoven

Tel:(0031) 40237-6897 Email: info@sense-events.nl