Event and Program Overview

Event and Program Overview

2 Animal Humane Society | animalhumanesociety.org

Animal Humane Society | animalhumanesociety.org 3

About Animal Humane Society As the leading animal welfare organization in the Upper Midwest, Animal Humane Society (AHS) is transforming the way shelters care for animals and engage their communities. From innovative medical and behavior programs to investments in outreach and advocacy, we’re advancing animal welfare and creating a more humane world for animals in Minnesota and beyond.

Every year we care for more than 22,000 companion animals in need and aid thousands more through programs that help people nurture and protect their pets.

Our commitment to an open admission policy means we take in every animal surrendered to us, regardless of its health, age, breed, or behavior. We provide extensive medical treatment, surgery, behavior modification, and foster care to ensure every animal — even those with special challenges is given a safe refuge and a chance at adoption.

As a result of these extraordinary efforts, more than 93 percent of the animals that came through our doors last year were adopted or placed within the community.

In addition to adoption, AHS offers services and support for every stage of an animal’s life, including:

z A free Pet Helpline (952-HELP-PET) that provides caring pet advice and resources

z More than 100 family-friendly training classes per week

z Pet boarding at two locations — Animal House and Now Boarding

z Education programs and camps for children and families

z Low-cost spay and neuter surgeries, wellness services, specialty surgeries, and dental care for pets of people with limited means, military personnel and veterans, and nonprofit rescues and shelters

z Assisting pets and empowering their owners in underserved communities through our Community Outreach program

z Investigating reports of animal cruelty and neglect throughout Minnesota and neighboring states through our Humane Investigations department

z Partnering with local businesses and farms to give non-adoptable cats a chance to thrive through our Community Cats program


FACEBOOK FOLLOWERS

MORE THAN

116,000 EMAIL

SUBSCRIBERS

MORE THAN

140,000

INSTAGRAMFOLLOWERS

MORE THAN

25,600PET HELPLINE

CALLS

MORE THAN

110,000

PAGEVIEWSLAST YEAR

MORE THAN

23 million

ACTIVEVOLUNTEERS

MORE THAN

2,100YOUTUBE

SUBSCRIBERS

MORE THAN

10,500TWITTERFOLLOWERS

MORE THAN

7,300

DONORSANNUALLY

MORE THAN

50,000

MO

RE

THA

N 41,000

$

PEOPLE ENGAGED WITH AHS FOR PET OR ADOPTION SERVICES, INCLUDING TRAINING, BOARDING, EDUCATION, AND COMMUNITY OUTREACH SUPPORT WITHIN THE PAST YEAR

The Power of our Reach


Why support Animal Humane Society?Animal Humane Society is an independent nonprofit organization with no affiliation to any national animal welfare organization or government agency. Our work is funded solely by private donations, special events, adoption and program fees, and merchandise sales.

AHS is able to provide the highest quality of care and compassion to pets and people in our community through the generous support of donors and partners who are as passionate about animals as we are.

SUPPORTING ANIMAL HUMANE SOCIETY ALSO PROVIDES BENEFITS TO YOUR ORGANIZATION, INCLUDING:

z A connection to the largest animal welfare organization in the Upper Midwest and its broad, passionate support base

z Brand exposure to our key demographics, including women and families

z Employee engagement and team building

z Social responsibility and a way to give back to the community

z Alignment of company values with animal welfare, education, and community support

z Attracting new customers

Ways to support Animal Humane Society z Sponsorship opportunities such as:

a special event (Wine Dinner, Whisker Whirl, or Walk for Animals)

a transport or outreach vehicle

a Community Outreach wellness event

a litter of animals or animals needing specialized care

z Make a financial donation

z Form a Walk for Animals team with family, friends, and coworkers

z Provide in-kind products such as treats, supplies, or enrichment toys for shelter animals, or silent/live auction items for special events

z Host a fundraiser to benefit AHS

DIY FUNDRAISING MADE EASY

Animals need our help year-round, and it’s with your support that we can change the world for dogs, cats, and critters in need. Whether it’s a friendly office competition, a celebratory event, a team fitness challenge, (or just because!) your business can use any occasion as an opportunity to fuel your own fundraiser.

With easy-to-use tools, you can fundraise on your own schedule, motivating your friends and family to give to something you love — animals!

Get started by visiting animalhumanesociety.org/DIY-fundraising.


Wine Dinner

Wine Dinner is a cultivation event, bringing together Animal Humane Society’s top donors for an amazing culinary experience and opportunities to give through ticket sales, live auction items, and a fund-a-need. This event grants access to our most charitable group of donors in an intimate setting. Attendees enjoy a five-course meal with wine pairings specially created by top chefs from around the Twin Cities.

z More than 20 successful years

z More than 200 attendees each year

z Raises more than $200,000 annually to support the mission of AHS

DEMOGRAPHICS*

z This is an invite-only event for our leadership donors that have a higher net worth and more disposable income than attendees at our Whisker Whirl or Walk for Animals events.

z The primary audience for AHS is women ages 35-60 years old. We see that trend continue at Wine Dinner, with spouses also in attendance.

* Based on 2018 attendees

Signature Fundraising Events


Whisker Whirl

AHS supporters and their canine companions dress up and mingle with other pet lovers while enjoying food, drinks, auctions, and more.

Highlights include guest activities (e.g. photo opportunities, raffle), a VIP reception, and a mission-focused program. Silent and live auctions feature destinations, tasty cuisine, sporting events, and goods and services to spoil your pet.

z More than 12 successful years

z More than 550 people and 200 dogs in attendance each year

z Nearly $300,000 raised each year to support the mission of AHS

DEMOGRAPHICS*

z Higher disposable income than Walk for Animals attendees.

z The primary audience for AHS is women ages 35-60 years old. We see that trend continue in Whisker Whirl attendees, with spouses also in attendance. The average guest age is 51 years old.

z 18% live in Minneapolis, 8% live in St. Paul, 72% live in the metro area, and 2% live out-of-state. Highest concentration of metro attendees are from St. Louis Park, Edina, Plymouth, Minnetonka, and Golden Valley.

z 55% attended Whisker Whirl for the first time, 32% have attended the last 2-5 years, and 13% have attended for 6-10 years.


Signature Fundraising Events

“Our partnership with Animal Humane Society continues to be a real privilege. We admire their compassion for animals and their dedication to helping the less fortunate. It’s organizations such as AHS that make corporate sponsorship a rewarding part of our business. I am glad we are on their team!”

Jayme Wisely President & CEO GLS/NEXT Precision Marketing

Bonus sponsorship assets available

with commitment by October 1.

Pet Dish E-newsletter

A G A L A T O B E N E F I T

WHISKERWHIRL

F E B R U A R Y 1 6 , 2 0 1 9

M I N N E A P O L I S C O N V E N T I O N C E N T E R

T I C K E T Sanimalhumanesociety.org/whiskerwhirl


F E B R UA R Y 16, 2019

Spend Valentine’s Day weekend with your one true love!We hope you and your pup will join us at our annual Whisker Whirl gala. You’ll enjoy a delectable seated dinner, exquisite drinks, and exciting auctions and activities — all to help animals in need. You and your furry Valentine won’t want to miss this memorable evening.

T I C K E T S animalhumanesociety.org/whiskerwhirl 763-432-4842

A GAL A TO BENEFIT

2019

A GALA TO BENEFIT

WHISKERWHIRL

MINNEAPOLISCONVENTION CENTER

2.16.19

TICKETSanimalhumanesociety.org/whiskerwhirl

2 0 1 9

A G AL A TO BENEFIT

WHISKERWHIRL

M I N N E A P O L I SC O N V E N T I O N C E N T E R

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Animal Humane Society845 Meadow Lane NorthGolden Valley, MN 55422

S A V E T H E D A T E2 . 1 6 . 1 9

N E W L O C A T I O N


T I C K E T S O N S A L E D E C E M B E R 1animalhumanesociety.org/whiskerwhirl

Q U E S T I O N S ?763-432-4842

[email protected]

Pets hold a special place in our hearts and it’s a love worth celebrating! Join us with your pup at our annual Whisker Whirl gala. You’ll enjoy a delectable seated dinner, exquisite drinks,

auctions, and activities — all to help animals in need.

You and your furry Valentine won’t want to miss this memorable evening.

2 0 1 9

A N I M A L H U M A N E S O C I E T Y . O R G / W H I S K E R W H I R L # W H I S K E R W H I R L

In-shelter Banner

Facebook Thank You Post

Save the Date Postcard

Event ProgramTable Tent

Mail Insert

Promotional Examples

E-mail Stationery Footer

Animal Humane Society provides resources that compassionately serve all the stages of an animal’s life. Our mission is to engage the hearts, hands, and minds of the community to help animals.

SPONSORS

2 0 1 9

GALA COMMITTEE

Josh Arnold

Debra Evans

John Glenn

Liz Grey

Liv Hagen

Dick Hall

Shanna Haugland

Andrew Leonard

Alysha McClain

Kate Ra�erty

Ali Schneider

Ellie Smith

Mary Tan



F E B R U A R Y 1 6 , 2 0 1 9

2 . 1 6 . 1 9


[email protected]

Spend Valentine’s weekend with your one true love! You’ll enjoy a delectable seated dinner, exquisite drinks, auctions, and activities that celebrate the

special place animals hold in our hearts. Don’t forget to bring your own beloved pup!

NE W LOC ATIONM I N N E A P O L I S C O N V E N T I O N C E N T E R


Animal Humane Society provides resources that compassionately serve all the stages of an animal’s life. Our mission is to engage the hearts, hands, and minds of the community to help animals.

SPONSORS

2 0 1 9

GALA COMMITTEE

Josh Arnold

Debra Evans

John Glenn

Liz Grey

Liv Hagen

Dick Hall

Shanna Haugland

Andrew Leonard

Alysha McClain

Kate Ra�erty

Ali Schneider

Ellie Smith

Mary Tan


Invitation

Event Presentation

M I N N E A P O L I SC O N V E N T I O N C E N T E R


Spend Valentine’s weekend with your one true love! You and your pup are cordially invited to our

annual Whisker Whirl gala. You’ll enjoy a delectable seated dinner,

exquisite drinks, auctions, and activities that celebrate the special

place animals hold in our hearts. Join us and experience how your

love is changing lives.

2 . 1 6 . 1 9


In-shelter Signage

Postcard

Event Signage


Walk for AnimalsThe Walk for Animals is a celebratory day featuring a 2.5-mile walk, live band, vendors, fun activities for all ages, and a festive atmosphere honoring the special bond between humans and their pets.

The Walk is also the largest and most successful fundraising event for AHS with a goal of raising $1 million for animals in need.

z Long history — 48 successful years!

z Largest human/animal walk in the country

z Estimated 9,000 people and 5,000 animals in attendance

z More than 400 corporate, veterinary clinic, and friends/family teams

z A dedicated team of more than 300 volunteers and 150 staff make this well-organized event possible

z 45 “flealess market” vendors, food and beer trucks

z Radio station featuring music and giveaways

z A Walk for Animals rally emceed by celebrity guests

DEMOGRAPHICS*

z Primary audience for AHS is women ages 35-60 years old. We see that trend carry over to this event.

z All ages enjoy participating in the Walk for Animals, especially families with children. The average guest age is 42 years old.

z Walkers averaged 2.3 years of participation.

z The majority of people attending reported living in Minneapolis or St. Paul. Large audience segments also came from surrounding suburbs including Plymouth, Maple Grove, St. Louis Park, Coon Rapids, Blaine, and Golden Valley.


“We have been thrilled and honored to partner with AHS over the past several years. We enjoy donating not only funds, but also seeing our employees engage in the cause as well. Getting to know many of the committed employees and volunteers that do the daily work to execute their mission keeps us coming back!”

Tom H. Sween, COO/President, E.A. Sween Company/Deli ExpressBonus sponsorship assets available if

commitment made by December 1.

Promotional Examples

Mile Marker Signage

Event Map

Bandana

THANK YOU TO OUR GENEROUS SPONSORS

Event Signage

Postcard

In-shelter Banner

walkforanimalsmn.orgM A Y 4

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M A Y 4walkforanimalsmn.org

Donate. Walk. Celebrate.It’s time to lace up and leash up to make the world a better place for animals. Your support helps us care for thousands of animals in need.

MAY 4walkforanimalsmn.org

Donate. Walk. Celebrate.It’s time to lace up and leash up to make the world a better place for animals. Your support helps us care for thousands of animals in need.

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8:00 a.m.Check-in, prize pick-up, activities, vendors & food trucks open

9:00 a.m.Summit Brewing Company beer truck, and Bloody Marys, courtesy of Crooked Water Spirits and Fast Mary’s, open

Purina Pro Plan Performance Team show

9:30 a.m.Walk Rally

10:00 a.m.Walk begins!

Live music by American Bootleg

11:00 a.m.Purina Pro Plan Performance Team show

11:30 a.m.Pet costume contest begins

12:30 p.m.Check-in & prize pick-up close

Live music by American Bootleg

1:00 p.m.Purina Pro Plan Performance Team show

1:30 p.m.Walk for Animals grounds close

2:00 p.m.Shuttle service to parking lots ends

Share your photos with

Thank you to our partners that advocate for animals in our community

Sit. Stay. Shop.Dog Games

Ask a TrainerKids Activities

Microchip, Nail Trim, and Gland Expression Clinic

Photo OpsYouth & Family Programs

Animal HouseNow Boarding

Veterinary CentersLegacy Circle/Loved for Life

Pet Loss Support GroupGet Involved with AHS

Animal Advocates

Sponsors

AHS Booths

I parked at

Get Social

Thank you

to the 500 wonderful staff and volunteers who help make this event possible!

Schedule - May 4, 2019

#walkforanimals

9785 Hudson Rd.Woodbury, MN 55125

845 Meadow Ln. N.Golden Valley, MN 55422

1115 Beulah Ln.St. Paul, MN 55108

animalhumanesociety.org

M A Y 4

Donate. Walk. Celebrate.

Support animals on every step of their journey. Help us raise $1 million to care for thousands of animals in need.

walkforanimalsmn.org

Making happy tails wag for more than 40 years

HOW YOU CAN HELP

Register today and start raising money at walkforanimalsmn.org.

Get your friends, family, and coworkers involved! Start or join a fundraising team.

Donate to a Walk participant or make a general gift to support the Walk for Animals.

QUESTIONS?

[email protected]

763-432-4841

Join Animal Humane Society at the Walk for Animals on Saturday, May 4, and help raise money for animals in need. Every dollar raised provides medical treatment, behavior programs, and compassionate care to more than 23,000 animals who come to our four Minnesota shelters every year. With your support, these cats, dogs, and critters will get the love and care they need to find new homes and new beginnings.

That’s something worth wagging about.

Facebook Ad

walkforanimalsmn. org

Support animals on every step of their journey. Help us raise $1 million to

care for thousands of animals in need.

M A Y 4

Join Animal Humane Society at the Walk for Animals on Saturday, May 4, and help raise money for animals in need. Every dollar raised provides medical treatment, behavior programs, and compassionate care to more than 23,000 animals who come to our four Minnesota shelters every year. With your support, these cats, dogs, and critters will get the love and care they need to find new homes and new beginnings.

That’s something worth wagging about.

HOW YOU CAN HELP

Register today and start raising money at walkforanimalsmn.org.

Get your friends, family, and coworkers involved! Start or join a fundraising team.

Donate to a Walk participant or make a general gift to support the Walk for Animals.

QUESTIONS?

[email protected] 763-432-4841

Making happy tails wag for more than 40 years.

Mail Insert

Registration Postcard

Join thousands of animal lovers and their pets at Animal Humane Society’s Walk for Animals on Saturday, May 4 and help us reach our goal of raising $1 million. Together, we’ll celebrate the joy pets bring to our lives and raise money to make second chances possible for animals in need.

Questions? walkforanimalsmn.org | 763-432-4841 | [email protected]

845 Meadow Lane NorthGolden Valley, MN 55422

You’re just a walk away from giving animals in our community the happy new beginnings they deserve.

Register now for Animal Humane Society’s Walk for Animals on Saturday, May 4.

The first 500 people to register and raise $50 by March 24 will receive an exclusive prize!

walkforanimalsmn.org

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Animal Tracks Ad

animalhumanesociety.org Winter 2018 15

2 0 1 9

Together, we raised $1 million to help animals

in our community get the second chances they

deserve. Every dollar contributed helps Animal

Humane Society provide lifesaving treatment and

compassionate care to the 23,000 animals that

come through our doors each year. Thank you for

supporting animals and Animal Humane Society.

We hope to see you at next year’s Walk on May 2, 2020!

On Saturday, May 4, thousands of animal lovers and their pets came together to donate, walk, and celebrate — making the 2019 Walk for Animals a monumental success!

In-shelter Floor Graphic

Donate. Walk. Celebrate.

M A Y 4

IDEAS FOR EVERYONE

• Start early. The sooner you start asking for donations, the more time you’ll have to grow your fundraising total.

• Set your fundraising goal. Give yourself something to aim for. Many people who set a goal raise more than they thought they would!

• Make a personal donation. Be the first to show your commitment to animals in need.

• Start a team. Ask your animal-loving friends, family, and coworkers to join you in supporting Animal Humane Society and the Walk for Animals.

• Send emails. Sending emails is a great way to get your message out. Share your story and include the link to your personal online fundraising page. Don’t be afraid to follow up if people don’t respond.

• Reach out on social media. Send messages and share your fundraising progress on social media. Use the Walk for Animals social app to schedule posts, update your profile picture, and more. Use #walkforanimals whenever you post about the Walk.

• Ask about employer matching gifts. Many companies match their employees’ donations. Ask donors if their company will match their gift, raising twice the amount for animals in need.

FUNDRAISE ON THE GO WITH SOCIAL AND MOBILE

Boost your fundraising and go social by sending messages via Facebook, Twitter, LinkedIn and more. You can even use the app to create a Facebook fundraiser, which links directly to your Walk for Animals fundraising total.

Registered Walk participants can fundraise on the go by sending emails, monitoring their fundraising progress, and updating their personal page via the Walk for Animals mobile apps. Download the app to your iPhone or Android phone today!

To get started, visit walkforanimalsmn.org.

FUNDRAISING TOOLKIT

Fundraising Tips

M A Y 4 , 2 0 1 9

Thank you for making a difference in the lives of animals in our community! By fundraising for the Walk for Animals, you’re helping give vulnerable animals shelter, medical treatment, and most importantly, the love and care they deserve. Every dollar you raise goes directly toward creating happier, healthier lives for animals.

Fundraising comes easily when you do it from the heart. Be creative and make it personal. And remember, you’re working hard for a wonderful cause — to help animals in need.

Take a look at the resources and tips provided in this toolkit to get started today!

Find more fundraising tools and information, including the fun prizes you could earn, at walkforanimalsmn.org.

GO SOCIAL

Frequently Asked QuestionsFUNDRAISING QUESTIONS

Can I still raise money and earn prizes if I cannot attend the Walk?Yes! You can still raise funds to help animals even if you’re unable to attend the Walk. If you have cash or check donations, attend our early check-in on Thursday, May 2, or mail them with your completed Donation Tracker form to the address below.

To ensure you receive the prizes you’ve earned, please attend early check-in on May 2. You may still collect your prizes after the Walk, but we cannot guarantee inventory for every prize level.

Where do I turn in donations at the Walk?Electronic donations are counted automatically. Please bring cash or check donations to the Walk check-in or mail them along with a completed Donation Tracker form to Animal Humane Society (address below).

What do I do with donations I receive after the Walk?Please mail the donations along with a completed Donation Tracker form to the address below.

How will my donors get tax receipts for their donations?All donors who include their full name and mailing address with their donation will receive a thank you letter from Animal Humane Society. This receipt includes donation information and can be used for tax purposes.

It’s important to use the Donation Tracker form to collect this information for cash and check donations so your donors receive their acknowledgments.

MAILING ADDRESS

Animal Humane Society Attn: Walk for Animals 845 Meadow Lane North Golden Valley, MN 55422

TEAM QUESTIONS

How many people make up a team?Join or start a Walk for Animals team! Why? Because humans are social animals! Plus, fundraising and walking together makes participating in the Walk more fun and meaningful! Three or more people are required to form a Walk team.

Where do teams check in on event day?Team members check in individually. Walkers who have personally raised $1,000 or more will go to Walk Star check-in. Walkers who have personally raised $999 and below will be directed to general check-in.

How are prizes awarded if I’m part of a team?Prizes are awarded based on individual fundraising accomplishments regardless of team affiliation.

CHECK-IN AND WALK DAY QUESTIONS

Can I check in before the Walk?Yes! Early check-in will take place from 4 to 8 p.m. on Thursday, May 2, at our Golden Valley location and Summit Brewery.

AHS Golden Valley Summit Brewery 845 Meadow Lane North 910 Montreal Circle Golden Valley, MN 55422 St. Paul, MN 55102

What do I need to bring to check-in?• Cash and check donations along with your completed

Donation Tracker form

• Employer matching gift forms (if applicable)

What else should I bring to the Walk?Please bring cash for food and merchandise purchases — not all of our vendors accept credit cards. Also, pay attention to the weather and bring necessary clothing and accessories.

For other questions, please visit walkforanimalsmn.org, call 763-432-4841, or email [email protected].

Fundraising Toolkit

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W E D N E S D A Y , M A Y 1

Current and Past Supporters

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Event and Program Overview