How does your media product represent particular social groups?

The magazine doesn’t really have a defined social group in terms of chavs, grebs and other social titles. Although I could say the magazine is for people who define themselves socially as musicians (eg. People who play open mic nights, ect.) or alternative rock fans(not so much). This meant I wasn’t really representing anyone or that I was representing people who read the magazine. The magazines does show slight representation of teenagers. All representation is unintentional signifier.

The sub-title “Why do things suddenly sound the same?” automatically defines the people buying the magazine as people who dislike/bored/not-interested the current pop music scene. This doesn’t represent the social group positively or negatively.

Another example representation is the content box for page 17. It defines the people who buy the magazine as festival goers. Again this doesn’t really represent them positively or negatively, the tones appears to be pretty neutral.

The preferred reading of my magazine would be a upfront (sometimes sarcastic) enjoyable/informative text, that doesn’t really represent a social group. The aberrant decoding of magazine would be if it was seen as a pretentious piece of objective dead-media.