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Charlotte Simpson – 15014687 Blog Address: https://charlottejsimpson.co.uk/ Physical Assets Hand-in: https://drive.google.com/open? id=1pOtSO6l-nhgS7QqX8JnOYNo_kNTZ_Z_b Photomontage (PDF) Audio Mix soundtrack (.Wav) Video Montage (.Mov) Selection of Final Images (.JPG) Evaluation: I have created a body of work that examines and makes visible the implications of capitalist consumption, through critical- visual representations of everyday waste. Linder states that “garbage has become a global concern. It is implicated in the transitional flow of goods, people, capital, data and images…” (2015:1). Hawkins states that “waste is something we all have to manage, beyond biological necessity, we expel and discard in the interest of ordering the self…” (2005: 24). I have situated my images within a large montage that depicts everyday commodities near the end of their lifespan. I have also explored systems of value within consumption behaviours whilst drawing attention to the visual codes that are used within commodity fetishism commerce. Linder described garbage “as a commodity in its own right in a transitional ‘second order market’, where garbage is bought and sold for recycling or the extraction of raw materials” (2015:1). Photography objectifies and fetishizes its subjects, within an allure of synthetic beauty through selective lighting, focus and editing processes. Thus, portraying commodities as enticing and desirable. Within capitalism “we are often being persuaded to buy products which are unnecessary; products manufactured at the cost of damaging the environment and sold to make a profit at the expense of the people who made them” (Williamson, J. 1995:17). My photography depicts ordinary objects immediately before, or at the point of disposal or abandonment, acting as a mechanism that incites visual consumption whilst denoting cult and social status. It’s ability to fix and petrify objects, moments or states, beckoning viewers to indulge in

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Page 1: Evaluation: - charlottejsimpson.co.uk file · Web viewCharlotte Simpson – 15014687. Blog Address:  Physical Assets Hand-in:

Charlotte Simpson – 15014687Blog Address: https://charlottejsimpson.co.uk/ Physical Assets Hand-in: https://drive.google.com/open?id=1pOtSO6l-nhgS7QqX8JnOYNo_kNTZ_Z_b

Photomontage (PDF) Audio Mix soundtrack (.Wav) Video Montage (.Mov) Selection of Final Images (.JPG)

Evaluation:

I have created a body of work that examines and makes visible the implications of capitalist consumption, through critical-visual representations of everyday waste. Linder states that “garbage has become a global concern. It is implicated in the transitional flow of goods, people, capital, data and images…” (2015:1). Hawkins states that “waste is something we all have to manage, beyond biological necessity, we expel and discard in the interest of ordering the self…” (2005: 24).

I have situated my images within a large montage that depicts everyday commodities near the end of their lifespan. I have also explored systems of value within consumption behaviours whilst drawing attention to the visual codes that are used within commodity fetishism commerce. Linder described garbage “as a commodity in its own right in a transitional ‘second order market’, where garbage is bought and sold for recycling or the extraction of raw materials” (2015:1). Photography objectifies and fetishizes its subjects, within an allure of synthetic beauty through selective lighting, focus and editing processes. Thus, portraying commodities as enticing and desirable. Within capitalism “we are often being persuaded to buy products which are unnecessary; products manufactured at the cost of damaging the environment and sold to make a profit at the expense of the people who made them” (Williamson, J. 1995:17). My photography depicts ordinary objects immediately before, or at the point of disposal or abandonment, acting as a mechanism that incites visual consumption whilst denoting cult and social status. It’s ability to fix and petrify objects, moments or states, beckoning viewers to indulge in critical reflections into consumerism. Susan Sontag, declared that “photographs can alter and enlarge our notions of what is worth looking at and what we have the right to observe” (2005:1).1 My images inspire deep contemplative reflection by representing the grotesque in a state of suspended elegance.

Photography and video are mechanisms that create and circulate advertising. Williamson states that “their very existence in more than one medium gives them a sort of independent reality that links them to our own lives; since both continuities, they constitute a world constantly experienced as real.” (1995 :11).2

1 These images re-establish and transform the value of these items, into critical and symbolic statements.2 Williamson, J. describes the ubiquity of advertisements, outlining how they are “an inevitable part of everyone’s lives” because “the images posted over our urban surroundings are inescapable” (1995: 11).

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Equally, my production represents vernacular commodities individually, within high-definition aesthetics. This process of isolation revealed the minuscule defects, imperfections, and traces of use; that at a glance would otherwise remain unnoticed. Thus, inviting my audience to reimagine everyday objects and practices on a critical level.

I was inspired by historic modes of representation such as Vanitas paintings. My attention centred around compositions and the role of material objects as signifiers of mortality, death and otherworldly sensations.3 Providing an explicit reminder of the fragility of human life and its impending demise. Susan Sontag notes how “all photographs are momento mori. To take a photograph is to participate in another person’s (or thing’s) mortality, vulnerability, mutability”, whilst also stating that “all photographs testify to time’s relentless melt” (2005:15). My images represent and embody implications of capitalism, each object signifies the death of all matter and demise of commodity culture; providing a harsh reminder that all matter will be reclaimed by the land.4

Initially really struggled with the presentation of my image, I was inspired by Kennard Phillips and John Stezaker, and their approaches to photomontage through seamless and integrated composition that created uncanny representation of popular culture.

My images worked best to seamlessly integrate each object within a large montage as to formulate a critique on commodification within the world. I am drawing attention to the ‘insignificance’ these objects, in relation to the world; that raises awareness to the larger implications of capitalism. 5

My photomontage will playfully experiment with narrative, scale and value. Each object takes form as an immersive and multi-disciplinary installation that features accompanying video and sound-based media. I have deconstructed and reassembled advertisements taken from popular culture; including dated and current footage. This highlighted the dynamic flux within media whilst exploring the tensions between familiarity and ambiguity as a mechanism to make visible the codes of capitalist propaganda within a critical framework.

Photographers such as Cindy Sherman, Irving Penn were crucial influences within my production. Sherman’s imagery depicts the taboo and grotesque, whilst juxtaposing this against stylized aesthetics through carefully worked compositions that feature over-saturated tonality and intricate detail; concealed with high-gloss prints.6 Studio lighting accentuated the form, texture and surface of each object, by making visible details that

3 Vanitas paintings feature props such as skulls and candles that encapsulate ‘Memento Mori’.4 When constructing my images, I deliberately pictured worn items, whilst fixing them within stylized and tonal aesthetics.5 Photographic abstraction allowed me to isolate my backlit objects against a black background as to direct the viewers’ attention to the state of that object.6 Studio lighting accentuated the form, texture and surface of each object, by making visible details that usually go unnoticed.

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usually go unnoticed. Post-production enhancements allowed me to achieve exaggerated colour, which conversely fetishized my subject, drawing attention to the exterior traces of use. However, it came to my attention that domestic waste is heavily controlled and manged by infrastructures such as council recycling centres and landfill sites. Because of this, finding suitable items became problematic and my subject choices remained limited. To combat this, I adopted an ethnographic approach that entailed photographing worn items from around the house. Additionally, my visit to St Phillips Recycling Centre in Bristol was key within my production. This provided a framework in which I investigated notions of value within consumerism. Raising questions around why and how we dispose of items? And how does their material, physical or symbolic value change, shift or transform? I also became interested in how value is represented in the form of commodity fetishism and how this sustains or develops in the future after objects have lost their material lustre. Additionally, as part of my ‘Work, Placement and Experience’ module I am formulating a research project that explicitly examines the role of consumption in reflecting identity.

Commercial photographers including Richard Kiely, Khung Nguyen, Robert Grimm and Vladimir Tatarevic all provided me with a technical basis in which to formulate commercial style images that successfully fetishized discarded items. Successfully converging commercial and artistic styles allowed me to create visually enticing representations of everyday waste as a commodity.

Sound and video became integral within my critique on capitalism. Initially, experimental videos including “Lets Call it Love” by Brenda Beban and “Surviving New Land” by Marjolijn Dijkman. Pieces like this playfully explore rhythm, pace, and narrative through use of montage, bricolage and remediation.

“Surviving New Land” examined the role of imagery and sound within montage, as Dijkman looped video reveals the view from a boat that is circumnavigating the parameter of an manmade island. Simultaneously, iconic and recognisable movie excerpts are audible, creating an uneasy and ambiguous atmosphere. This reconstructed narrative engages and provokes the audience to participate in nostalgia, as they recall familiar scenes from these filmic teasers - creating a dynamic, yet personalised experience that is thought-provoking.

Likewise, I have repurposed extracts from well-known and unfamiliar advertising, this grasps attention whilst highlighting the blatant and overused characteristics of capitalist advertising in a relatable and readable way. My montage appropriates both historic and current advertisements, ranging from the late 19th century to the present day. This approach grasps the audience’s attention through dynamic engagement and personalised reflection.

It is important to note that, my audience will be immersed within a textured experience that will incorporate a large-scale photomontage, featuring 6-8 of my original images. Alongside this, a reconstructed sound/video montage will be accessible via use of headphones.

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This will isolate the viewer from any outside noise, thus allowing audiences to engage with this piece in an intimate way.

Although, headphones will create an experience that is somewhat intrusive and intense. It’s ‘loud’, ‘invasive’ and ‘in your face’ approach will function to mimic the style of commercial advertising which is an inescapable and necessary regime within capitalism.

Combining old and new media was problematic, due to large variations between video quality and resolution, causing inconsistencies. However, I felt that this disparity could be used to accentuate the drastic changes in media technologies and commerce whilst also embodying the essence of waste/garbage. The video and its aesthetics are messy, inconsistent and at times, problematic to watch; this combines to create an uneasy viewing experience whilst metaphorically representing waste.

I was influenced by Christian Marclay’s skilful and meticulously reassembled video montages. His use of popular film scenes invite his viewers to embrace nostalgia in a dynamic and personalised way. Both videos recreate experiential narratives that intensify and build tension. This inspired my interest in deconstructing and reassembling commercial extracts to create a sense of unease through visual and auditory overstimulation. By converging familiar and unfamiliar imagery, I have decoded and made visible the blatant use of media languages within commodity fetishism. Thus, inviting critical reflection upon mainstream advertising and commerce whilst also making my critique more accessible and easily understood by a wider audience.

Deuze (2006) examined digital cultures whilst describing how bricolage, remediation, and distantiation can act as emancipatory tools for expression and social engagement. Stating that we become “active agents” that “modify, manipulate and thus reform consensual ways of understanding reality” as we “reflexively assemble our own particular versions” through creative intervention (2005:66). Within my production, I have adopted ‘distantiation’ as a tool to construct my critique. Deuze describes it as “… a more or less deliberate social act –

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deconstructing and/or subverting symbols, images, and other mediated products of whatever is perceived as “mainstream” (2005:69). He also discussed the convergence of old and new media whilst stating that ‘distantiation’ and ‘remediation’ involves “…being deeply immersed in a system” whilst “…reforming the system from within” (2005:70). Although, I am deeply immersed within the system, I feel that this has allowed me to formulate a critical understanding of consumption and its role within the everyday life, thus enabling me to formulate my critique. Merging both old and new content has not only highlighted the progressive flux within the media industry but this also draws attention to the language of commercial advertisements. This piece makes visible the visual coding that objectifies and fetishizes the commodity form whilst depicting items as desirable, thus provoking commerce and excessive consumption as a necessary part of human life. In addition to my photographic montage, my video piece has successfully embodied discourses of oversaturation and ubiquity within both commercial media and waste.

This piece began as a photographic archive, depicting pictorial mugshots of discarded objects. My attention shifted to audience experience, transforming from a linear and compressed experience (simply viewing images in a sterile way) to a dynamic and textured encounter (employing sensory stimulation through sound and visual cues). I then took excerpts from existing adverts, that were reassembled to create a sound track and then later, a video piece that allowed to critically constitute my production as a multi-disciplined and textured experience through sensory overload through a mixture of auditory/visual provocation.

Throughout, I had been confronted by several eventualities and issues. Initially, I had very limited access to suitable photographic subjects/items that embodied adequate traces of use. This was a fundamental consideration within my production because my use of visibly ‘discarded’ or ‘damaged’ items functioned to create a series of images that were relatable and easily understood. Furthermore, I occasionally faced difficulties in photographing items in a desirable and revealing way. This was predominantly, due to the size, form, and nature of some of the objects, which were either very small or flattened and distorted completely out of shape. This was also related to the textures and materials of the objects themselves, paper and card surfaces were problematic whereas metallic items were most successful due to the ways in which light reflected and bounced from the surface. Metallic items were most effective and worked to create an illusion of depth and deep tonal contrasts that worked to fetishize the objects the dark and shadowy allure, giving the commodity mystic and desirable qualities.

It often became problematic to adequately illuminate my objects whilst also abstracting the backdrop into darkness. However, I decided to shoot in Camera Raw which gave me flexibility over the appearance of my image. I made minor enhancements that allowed me to salvage most of my unsuccessful images and use some of them within my photomontage. Extensive commercial and theoretical research allowed me to create dichotomous juxtapositions between sharp and defined detail and oversaturated colour against the grotesque representations of consumption and waste practices. Through this, I have created a critically engaging piece that uses familiarity and relatability as a mode to invite the consumer to think and behave differently. I blurred the boundaries between the birth (inanimate object becomes fetishized through selective aesthetics and visual cues) and

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death of the commodity form (object has become void of purpose, value and exists merely as material essence). Equally, within my video montage and its use of existing advertising extracts meant that I had little control over video resolution and quality which created a disparity. Because of this, my video montage initially appeared quite inconsistent and hard to follow. However, this became an integral factor that depicted the commercial industry as dynamic and in constant flux. This also worked to highlight the stark and drastic technological advancements and consumption practices across the last century.

Ultimately, this body of represents a critical marriage between multiple disciplines including, photography, video, and audio media which has created a multifaceted investigation into capitalism, making visible its implications and consequences within Western Cultures.

Word Count – 2172

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