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Evaluation
Assists with allocating resources what is working how things can work better
Effective Evaluations
ID strategies/initiatives working best Provide feedback for decision making Show cost-effectiveness of different
strategies Increase ability to manage
projects/programs
Why Evaluate?
To determine effectiveness understand or verify impact of service, program,
product To assess efficiency
ensuring optimal use of time & resources To be accountable
account for what has been accomplished through project funding
To identify ways to improve a program Improving usefulness of the program or service Determining what works & doesn’t (strengths &
weaknesses) Determining if program is meeting needs of
participants
Types of Evaluation
Formative Information you collect to help you plan or
implement a program/service Needs assessment Feasibility assessment Pre-testing program elements Audience analysis
Types of Evaluation
Process Assesses aspects of program activities On-going process – feedback for
decision making along the way Tracking quantity & type of service Tracking people reached (# and type) Participant satisfaction (e.g., quality of
service)
PIE focus Perfect, Improve, Eliminate
Types of Evaluation
Impact
Whether & to what extent a program has accomplished stated goals & objectives
Fiscal or Efficiency Evaluation
Compares
costs -- economic resources consumed by program
WITH consequences -- to health effects or
outcomes
Fiscal EvaluationCost-Benefit Analysis Compares
cost in $$ economic benefits/consequences in units
of currency For every $1 spent on preschool program,
there are $7 in benefits through reduced societal costs
Fiscal Evaluation – Cost-Effectiveness Analysis Compares:
costs in monetary units -- $$ health effects in units of mortality,
morbidity, health status measure Costs $x to prevent one infant death from
diarrheal disease by supporting breastfeeding
Fiscal EvaluationCost-Utility Analysis Compares
cost in $$ consequences in health terms as utilities or
the preference/desire for a specific outcome Compare costs and outcomes of
interventions Cost $x to avoid one case of diarrheal
disease through oral rehydration or clean water supply
Steps in Evaluation
DESCRIBE/CLARIFY YOUR PROGRAM Engage stakeholders Assess resources
DESIGN THE EVALUATION Determine evaluation methods Collect the data Process and analyze the data Interpret and disseminate the results
TAKE ACTION Who conducts evaluation?
Evaluation Framework
Provides a plan that links the activities (implementation objectives) and outcomes (outcome objectives) with your evaluation questions, indicators, data sources and data collection methods
Evaluation questions directly reflect program’s implementation and/or outcome objectives.
Evaluation Framework
Indicators What are the specific measures indicating
you have achieved your objectives? How will you know if you accomplished your
objectives? What would be a success?
Sources Who can provide information about this? Where can you get the information?
Tools What is/are the best way(s) to gather
information/find out from people?
Implementation or outcome objective:
Evaluation Questions
Indicators Data Sources
Data Methods
Evaluation Framework
Measurement Indicators
Outcome Indicators measures for your outcomes Short-term
Improved access Improved collaboration Policy changes Changes in awareness, knowledge or beliefs
Longer term Service utilization Morbidity/mortality Health status
Measurement Indicators
Process Indicators Measures for how program delivered
Training sessions held Type of staff Staff activities and time Resources distributed Participation Client Satisfaction
Program Logic Model
A diagrammatic representation of a program Depicts relationships between program
activities, outputs & outcomes Describes a program to stakeholders
clarifies how the program is structured Shows how different facets of a program are
linked Integrates program planning & evaluation Facilitates the assessment of the feasibility of
program activities achieving program objectives
Program Logic Model – CAT SOLO
Components – Closely related groups of activities in your program
Activities – describe what you are going to do & provide (implementation strategies)
Target – describes who you are trying to reach
Outcomes – describe impacts on the customers, clients, organizations, systems (short and long-term outcomes)
Program Logic Model – CAT SOLOComponents
Activities
Target
Short-term Outcomes
Long-term Outcomes
Communicating Evaluation Findings Communicate info to potential users Ensure report addresses issues users
perceive as important Ensure timely delivery Ensure format easily understood by users
Communicating Evaluation Findings Include copies of survey tools
Summarize computer printouts in table format
Potential Users of Evaluation Results Immediate Supervisor Senior Management/Boards of Directors Policymakers Funding agencies Peers in similar programs Client base/Community Program personnel
Communicating Evaluation Findings: Figure 4-4, p. 123