Upload
jessie-keegan
View
221
Download
0
Embed Size (px)
Citation preview
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 1/38
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 2/38
High end music magazinePromotes new and up and coming music and artists
Elements of other popular culture e.g. fashion,celebrity, art, photography and design etc.
Monthly magazineName changes
every monthVery unconventional
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 3/38
I N W H A T W A Y S D O E S Y O U R
M E D I A P R O D U C T U S E ,
D E V E L O P O R C H A L L E N G E
F O R M S A N D C O N V E N T I O N S
O F R E A L M E D I A
P R O D U C T S ?
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 4/38
T H E C O V E R S
FORMS AND CONVENTIONS
T H R E E D I F F E R E N T I S S U E S , A L L W I T H V E R YU N C O N V E N T I O N A L D E S I G N S A N D L AY O U T. A L L T H R E E C O V E R S
V E R Y M I N I M A L I S T I C A N D I N C L U D E O N L Y O N E M A I N C O V E RL I N E . M I X T U R E O F H E A D S H O T S / C L O S E - U P S A N D M I D - S H O T S .A L L T H R E E B R E A K C O N V E N T I O N S B U T H AV E E L E M E N T S O F A
T Y P I C A L M U S I C M A G A Z I N E F O R M .
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 5/38
FORMS AND CONVENTIONS
Black and White
Image
Only onecover line
Head-shot
Over-exposed
image
T H E C O V E R
Rule of thirds
CHALLENGES
CONVENTIONS:
Very simplisticand
minimalistic in
design
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 6/38
FORMS AND CONVENTIONS
T H E C O V E RUSES
CONVENTIONS:
Although very
unconventional
can be compared
to Clash covers and
Q covers for
headshot style
image
Strong
masthead=brand
image/identity
Direct eye
contactBar-code
Q Magazine
similar in that they
usually have one
model/subject ontheir covers
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 7/38
Like this particular issue of i-D Magazine, which focuses on one main coverstar/person, my magazine does the same, with each monthly issue beingabout a different music artist. This is quite a conventional aspect to music
magazines in particular, with one main artist being shown on the cover, usuallywith an article or special feature inside to match.
FORMS AND CONVENTIONS
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 8/38
FORMS AND CONVENTIONS
Very busy
Lots of coverlines
Lots of colour
Stickers
Other imagery
More than onemodel
Bar-code
Similarly strongmasthead
One key band or artiston front cover
Backward ‘S’ eye
flow
Direct eyecontact
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 9/38
FORMS AND CONVENTIONS
Strong masthead
Rule of thirds
Direct eye
contact
No colour
Bar-code
One key band or artiston front cover
One image
Very simplistic and
minimalistic
Onecoverline
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 10/38
FORMS AND CONVENTIONS
Only oneimage
No model
image
Graphic
artwork
included
Unconventional
layout
THE CONTENTS PAGE
Unusual white
space
CHALLENGES
CONVENTIONS:NME:
Kerrang:
No editors note
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 11/38
FORMS AND CONVENTIONS
USES
CONVENTIONS:
THE CONTENTS PAGE
Consistent colourscheme
Image matches an
article featured
Website at
bottom of page
Only main
articles
featured
Names of articlesand page numbers
Strong, bold title
like Smash Hits
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 12/38
FORMS AND CONVENTIONS
Series of images
Very unconventional design
Images on
the right
hand side
THE DPS
No slugs
CHALLENGES
CONVENTIONS:
No pull
quotes
N M E D P S :
N M E D P S :
No real
intro tothe artist
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 13/38
FORMS AND CONVENTIONS
USES
CONVENTIONS:
THE DPS
Article in
columns
Page Numbers
Black and white
relates to covers
and overall
magazine 'house
style'
Line from the
‘L’ linking two
pages
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 14/38
H O W D O E S Y O U R M E D I A
P R O D U C T R E P R E S E N T
P A R T I C U L A R S O C I A L G R O U P S ?
REPRESENTING SOCIAL GROUPS
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 15/38
REPRESENTING SOCIAL GROUPS
T A R G E T A U D I E N C E :-YOUNG PEOPLE (16-25)
-CREATIVE-MIDDLE CLASS
-NRS SOCIAL GRADE = E OR B
-IN TOUCH WITH NEW MUSIC
-INDIE
-FASHION CONSCIOUS-ASPIRERS
-OPEN TO NEW IDEAS IN MUSIC,
DESIGN, ART, FILM ETC.
-ROCK AND ROLL LIFESTYLE
-LIVING ON THE EDGE
-INTO VINTAGE AND THE PAST
-WANTS TO/LIKES TO TRAVEL
AND EXPLORE
REPRESENTING SOCIAL GROUPS
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 16/38
1 9 6 0 ' S H I P P I E S
' S W I N G I N G S I X T I E S '
ON THE ROAD + TOURING
REPRESENTING SOCIAL GROUPS
REPRESENTING SOCIAL GROUPS
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 17/38
V I N TA G E I N S P I R E D L O O K
R E P R E S E N T S
F A S H I O N
C O N S C I O U S
A U D I E N C E
S T A T E M E N T
A C C E S S O R Y
R E P R E S E N T SA U D I E N C E
WA N T I N G T O
S TA N D O U T
O R M A K E A
S T A T E M E N T
REPRESENTING SOCIAL GROUPS
REPRESENTING SOCIAL GROUPS 'O H O G I '
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 18/38
REPRESENTING SOCIAL GROUPS
T h r o u g h l a n g u a g e :
'Tantrums' represents young
people who live vicariously +teenage mood swings etc.
-Swearing represents
younger people and this
particular target audience
-Younger audiences relate to
being 'hung over',represents 'rock and roll
lifestyle' and 'living on the
edge'
C h o i c e o f m o d e l:
-All models used are
relatively young whichrepresents social group
^Hinting at living on the edge and rock and roll lifestyle
C h o i c e o f i m a g e :
-Represents those who like
to travel and explore-New York typically 'cool'
city, fashion capital, arts
culture etc.
^Reasonably unknown bands. Audienceexpected to know who they are
'ON THE ROAD AGAIN'-Reference to travel and touring
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 19/38
L U C Y R O S E Z U L U W I N T E R
K I N G C H A R L E S
F O A LS
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 20/38
W H A T K I N D O F M E D I A
I N S T I T U T I O N M I G H TD I S T R I B U T E Y O U R
M E D I A P R O D U C T A N D
W H Y ?
DISTRIBUTORS
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 21/38
Bauer Media publish a wide rangeof successful magazines, music
magazines included, and own morethan 80 influential media brands.
DISTRIBUTORS
Bauer already publish two very
successful and popular musicmagazines 'Q' and 'Kerrang' so ifmy magazine were to bedistributed by Bauer, cannibalismcould occur as there would be justtoo much competition between the
music magazines.
They run radiostations such asKISS FM and
MAGIC.
They run musicchannels such as4MUSIC, KISS andThe Box.
Bauer publish magazinessuch as 'Heat' and 'Closer'
that focus more on celebrityculture and can be seen astrashy and cheap magazines.Although teens do read thesemagazines, my targetaudience are less likely to.Bauer has no experience withmy kind of magazine or target
audience.
DISTRIBUTORS
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 22/38
DISTRIBUTORS
IPC Media publishes a huge range ofmagazines. NME is published by IPC
and therefore if my magazine were to betaken on by IPC, there would be verystrong competition as NME is such anestablished music magazine. This is areason why IPC may not be a suitabledistributor for my magazine.
IPC don't publish anymagazines like mineand with the sametarget audience as
mine.
Has a very wide range ofmagazines so may be open tonew ideas and new magazinesor unconventional magazines
like mine.
They do, however,
publish Wallpapermagazine which has asimilar simplisticdesign which indicatesthey would be open-minded about myminimalistic designand layouts.
Too much
competition from NME
DISTRIBUTORS
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 23/38
DISTRIBUTORS
I N D E P E N D E N T L Y
C r e a t i v ec o n t r o l = n ob o u n d a r i e s s oc a n b e m o r er i s k y t o a t t r a c ty o u n g t a r g e t
a u d i e n c e
I HAVE DECIDED TO DISTRIBUTE MY MAGAZINE INDEPENDENTLY BECAUSE:
I n d e p e n d e n t
m a g a z i n e s u s e al o t o f t e c h n o l o g ys u c h a s i n t e r n e ta n d s m a r t p h o n e st o c o m m u n i c a t ew i t h t a r g e t
a u d i e n c e
M y m a g a z i n e l o o k s m o r el i k e o t h e r i n d e p e n d e n tm a g a z i n e s s u c h a s I - D ,Ta n k a n d W o n d e r l a n d .
A l o t o f h i g he n dm a g a z i n e sa r ei n d e p e n d e n t l y
p u b l i s h e d a n dd i s t r i b u t e d .
T h e r e i s c o m p e t i t i o nb u t m a i n l y f r o mi n d e p e n d e n t f a s h i o n
m a g a z i n e s . L e s sm u s i c m a g a z i n e s .
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 24/38
W H O W O U L D B E
T H E A U D I E N C E
F O R Y O U R M E D I A
P R O D U C T ?
TARGET AUDIENCE
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 25/38
TARGET AUDIENCE
T A R G E T A U D I E N C E :
A
G
E
16-25Young Adults
GENDER: PREDOMINANTLYFEMALE BUT SOME MALEMAYBE MORE FEMALES DUE TO SOME FASHION CONTENT
GENRE : MUSIC/INDIE BUT WITH
ELEMENTS OF FASHION, TRAVEL,
PHOTOGRAPHY AND FILM etc.CLASS: MIDDLE CLASS
STUDYING OR WORKING IN CREATIVE FIELD OF
WORK/CREATIVE INDUSTRY
LIFESTYLE : 'NON-MAINSTREAMERS',
Interested in new music - under the radar artists. Very
Creative and reasonably fashion Conscious, Indie,
Uniqueness. Spontaneous. Risk Takers.
PEOPLE WHO LIKE TO
GO OUT TO GIGS, LOTS
OF REFERENCES TO
TOURING
LOW INCOME BUT
WOULD SPLURGE
ON MAGAZINE AS
AN INDULGENCE
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 26/38
H O W D I D Y O U A T T R A C T /A D D R E S S Y O U R
A U D I E N C E ?
ATTRACTING/ADDRESSING THE AUDIENCE
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 27/38
ATTRACTING/ADDRESSING THE AUDIENCE
T H E C O V E R
Direct eyecontact
Bold black and
white design.
B+W favourite
colour scheme in
questionnaire
Unconventional
design
Price tag of
£3.75=affordable
but still high end.
Popular price
range in
questionnaire
60's style hat willattract audience
Quick to read,straight to the
point cover line
Rule of thirds
House style and
brand image
masthead attract a
reader
Popular/well know
artists/cover stars
ATTRACTING/ADDRESSING THE AUDIENCE
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 28/38
ATTRACTING/ADDRESSING THE AUDIENCE
T H E C O N T E N T S P A G E
By being
unconventional
this will attractaudience
Bold title will
attract and
address
Image and
graphic of NY
skyline will
attract young
people who
like/want to
travel
Same fonts and
similar colourscheme to
covers and DPS
creates brand
identity and will
attract audience
Articles will attract
young audience:
-festivals popular
with young people
-popular artists
within this target
audience
-indie/folk/pop
artists
-references to
touring will attract
Includes artwork
which will
attract creative
types
ATTRACTING/ADDRESSING THE AUDIENCE
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 29/38
ATTRACTING/ADDRESSING THE AUDIENCE
T H E D P S
By being
unconventional
this will attractaudience
Reference to
iTunes relates toyoung target
audience and
evolving
technology
Black and
white=very bold.
Creates house
style which willattract audience
Laid back,
informal article
Giving insight
into backstage
alter ego of
artist in
interview
Lots of imagery
VW van is retro
and cool,
attracting young
indie audience
Providing quick
information with
short interview
Interview favourite choice ofarticle in questionnaire.
Contact sheetelement links to
photographywhich attracts
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 30/38
W H A T H A V E Y O U L E A R N T
A B O U T T E C H N O L O G I E S
F R O M T H E P R O C E S S O F
C O N S T R U C T I N G
T H I S P R O D U C T ?
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 31/38
P H O T O S H O P
Eye dropper toolBrightness and Contrast levels
I completely over-exposed this image
to create a kind ofpop art effect andto create lots ofwhite space
Fill
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 32/38
I also used Photoshop elements to create my blog
banner/title using the brush tool
I N D E S I G N
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 33/38
I used the pen tool to write the name of theartist in the masthead for an autograph effect
I used the square tool a lot to draw mycolumns and connect my two pages
with the extended 'L' shape
I N D E S I G N
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 34/38
Designing what your blog will look like e.g. blog title, colour scheme and fonts
Learnt how to create a new post and insert images
Good way of displaying
your work and keepingorganised with yourwork and a good placeto post any inspirationsfor your magazine.
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 35/38
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 36/38
L O O K I N G B A C K A T Y O U RP R E L I M I N A R Y T A S K , W H A T D O YO U F E E L Y O U H A V E L E A R N TI N T H E P R O G R E S S I O N F R O M ITT O T H E F U L L P R O D U C T ?
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 37/38
O n l yu s e do n e f o n t
D i d n ' t e d i tm y c o v e r
i m a g e a ta l l
L e a r n t m o r e a b o u t w h a td e s i g n i s o n t r e n d a n d i n
t h e m a g a z i n e m a r k e t
U s i n g I n D e s i g n h a sc r e a t e d n e wo p p o r t u n i t i e s i n m yd e s i g n s
L e a r n t m o r e a b o u t t y p i c a lc o n v e n t i o n s b u t a l s o h o wi t i s o k t o b r e a k o rc h a l l e n g e t h e m
M a s t h e a ds t a n d so u t a l o tm o r e
M u c h
m o r es t r i k i n gi m a g ew i t hm o r ee x t r e m ed i r e c te y ec o n t a c t
T e c h n i c a ll y c o r r e c te y e f l o wb u t p r e f e rm o r es i m p l i s t i c
d e s i g n
N o w k n o w h o w t om a k e b l a n k / w h i t e
s p a c e l o o k g o o di n s t e a d o f j u s t e m p t y
L e a r n t t ot a k ei n s p i r a t i o nf r o m t h i n g s
8/2/2019 Evaluation 28th
http://slidepdf.com/reader/full/evaluation-28th 38/38
B o t h h a v e
a r t / d r a w i n gi n v o l v e di n s o m ew a y
L e a r n t a l o t m o r ea b o u t f o n t s a n d w h i c hf o n t s a r e o n t r e n d a n dl o o k p r o f e s s i o n a l
T h i s p a g e l a c k sm a y b e s o m e c o l o u r o r
d
L e a r n t h o w t o k e e pa c o n s i s t e n t c o l o u r
h
M yd e s i g n sa r e a l o t
b e t t e r n o wb e c a u s e o fn e w s k i l l sa n d t a k i n gi n s p i r a t i o nf r o mt h i n g s a n d
u s i n g i t i nm yp r o d u c t i o n
L e a r n t s o m u c h m o r ea b o u t m o r e u n c o n v e n t i o n a ls t y l e s o f m a g a z i n e s a n db e e n i n s p i r e d b y t h e m