2) How does your media product represent particular social groups? 4) Who would the audience be for your media product?

2) How does your media product represent particular social groups? 4) Who would the audience be for your media product?

On my magazine front cover I believe I have used many techniques to convey my social group that I am representing. They key future I have used to convey this is the artist used for my main image. When I researched into mis-en-scene I discovered that most of the social groups that are connect to jazz share a lot of common factors. The main social group I came across and when I researched into the target audience the majority were middle aged, white men meaning there is little demand for ethnic representation of any sort. I discovered that as well a lot of young male listen to jazz but only ones with a slightly above average intelligence. I also found out whilst doing my research that around 20% of the people who listen to jazz are social butterflies and only 12% are comfort speakers. I decided to choose my artist because he is afro-Caribbean and most jazz players are from that ethnicity and are stereotypically known for paying jazz music as the music originally came from New Orleans. I did this so that genre is instantly recognised by the target audience straight away. I decided to use a male in his late 50s as jazz is often associated with the older audience and it is very rare to see a young artist who plays jazz in this generation.

However, for my contents page I decided to use a female for my main image and no males. She is also half afro-Caribbean as it is stereotypically a genre of music that this ethnicity plays. As well as on my front cover the same features represent an alternative sub culture such as ethnicity and high intelligence. There are also features on my contents page that propose a stereotype such as the violin that the artist is playing, as it is an instrument related to jazz only really as a sub genre as it is more classical due to its unique sound that is able to present emotion. Someone who enjoys playing this instrument and other woodwind instruments such as a saxophone would likely be a fan off jazz and be interested in this magazine. My double page spread is also very alike to my front cover and contents pages. I found out the same in my research (that most social groups are middle ages white men) therefore reinforcing the use of why I have chosen my artist, as he is what appeals to the target audience.

When looking at my general use of representation I have taken some features from other music magazine but I have also broken some conventions in other areas. One of the ways I have followed other jazz magazines is by only using afro-Caribbean people in my magazine because when I did my research I found that most of the readers enjoy listening to jazz music written and played by this ethnicity rather than white people. However I have also broke convention slightly by using a young female artist on my contents page, which is very unlikely for my target audience to listen to. Although from my target research there was demand for a jazz magazine aimed for the younger generation with better-known jazz artist that represent females. Because of the instrument and the ethnicity that the female artist has, it has not been under represented then the other artists in other jazz magazines rationalising my choice.