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EUROPE’S PREMIER
MOTOR BOAT MAGAZINE
2015 MEDIA INFORMATION
SALES TEAM:Advertising ManagerJane Smith +44 (0) 203 148 [email protected]
Account ManagerBess Cullis +44 (0) 203 148 [email protected]
Senior Sales ExecutiveRob Hudson +44 (0) 203 148 [email protected]
Sales ExecutiveKeiron Batchelor +44 (0) 203 148 [email protected]
PRODUCTION HELPDESK:Ad Production Paul Quieros +44 (0) 203 148 [email protected]
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Motor Boat & Yachting is the defi nitive motor boat media brand. Our authoritative mix of news, reviews, features and cruising ideas has been informing and inspiring readers for over 110 years. To this day, that same focus on unbiased editorial excellence continues to make it Europe’s most trusted source of independent motor boat advice.
In today’s consumer-savvy world Motor Boat & Yachting remains as relevant as ever. With a hugely infl uential website, video channel, social media presence and a full suite of tablet-friendly digital versions to enhance its monthly print magazine, MBY now has a truly global reach to back up its world-renowned status as a Time Inc publication.
Whatever your business, no other media brand can get your message across to such a rich seam of highly motivated customers. Over 63% of our readers already own a motor boat with an average value of nearly £200,000 and the majority of them expect to replace it with a more expensive model in the near future.
Get in touch with us today and let us show you how we can helpgrow your business.
WELCOME FROM THE EDITOR
ADVERTISING CONTACTS
DEMOGRAPHICS83% male
54 average age
72% main wage earner
73% AB
79% homeowners
£84,000/€100,000 average income
61% have intermediate to advanced boating knowledge
MAGAZINE2 hours 12 mins
average time spent reading the magazine
12 years average period they have read the magazine for
BOATOWNERSHIP
63% own a boat, of which…
30% own at least two boats
30% bought their current boat new
£191,000/€230,000average value of current boat
56% own a boat which is 35ft/10m or larger
52% own a boat less than 10 years old
BOAT PURCHASE INTENTION
52% intend to buy or replace their boat, of which…
56% will buy within the next two years
£242,000/€300,000average intention to spend
ADVERTISING40% have bought something
from an advert in MBY
Popular items purchased: navigational equipment,
paints/antifouling, insurance, used boats
MOST POPULAR INTENDED ELECTRONIC
GOODS PURCHASEAIS receiverChartplotter
RadarSatellite TV
CRUISING56% are involved in cruising, of which…
41 days is spent actively cruising in an average year
INTERNET USAGE88% use internet at home
47% at work
33% on board a boat, of which…
82% access the internet from a laptop
63% from a smartphone
45% from a tablet (standard size)
17% from an e-reader
13% from a mini tablet
62% have purchased a marine related product
from the internet
45% have used theinternet to search for
a boat purchase
Connecting you with an audience of over
21,000readers
Source: MBY Reader Survey 2013
2015/16 PUBLISHING
& COPY DATES
ON SALE DEADLINE January 2015 4 Dec 4 Nov New Boats from the Genoa showFebruary 2 Jan 2 Dec London boat show preview, Motor Boat Awards fi nalistsMarch 5 Feb 6 Jan London boat show review, Motor Boat Awards winnersApril 5 Mar 3 Feb New boats from the Düsseldorf showMay 2 April 3 Mar Mediterranean specialJune 7 May 27 Mar Start of season equipment reviewJuly 4 June 5 May Summer cruising specialAugust 2 July 1 June Sportscruiser round upSeptember 6 Aug 7 July International Boat Show previewOctober 3 Sept 3 Aug Southampton boat show previewNovember 1 Oct 1 Sept Driving the stars of Southampton boat show December 1 Nov 6 Oct New Boats from CannesJanuary 2016 3 Dec 3 Nov Charter special *Contents subject to change
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DISPLAY FULL COLOUR 1-3 4-9 10+Outside Back Cover £4,668 £4,202 £3,968Inside Front Cover £4,465 £4,019 £3,795Inside Back Cover £4,239 £3,816 £3,600Double Page Spread £7,497 £6,748 £6,372Full Page Facing Editorial £4,422 £3,980 £3,758Full Page Run of Paper £3,872 £3,485 £3,291Half Page £2,842 £2,558 £2,415Quarter Page £1,324 £1,192 £1,125iPad Enhancement £450 £375 £300
BROKERAGE 1-3 4-9 10+Double Page Spread £4,420 £3,978 £3,757Full Page £2,160 £1,944 £1,836Half Page £1,393 £1,254 £1,184Quarter Page £890 £800 £755
CLASSIFIED 1-3 4-9 10+ Full Page £1,800 £1,650 £1,450Half Page £1,000 £825 £725Quarter Page £575 £415 £365Eighth Page £300 £210 £185
PAGE DIMENSIONS*ONLINE RATE IMPRESSIONS (IN PIXELS)Billboards £1200 30k 970 x 250Leader Boards £1050 30k 728 x 90MPU £1050 30k 300 x 250 *Maximum fi le size 40Kb
FOREIGN PAYMENT TERMS:
Listed below are the alternative methods of paying from abroad in addition to a credit account with TimeInc (UK) Ltd
1. EUROCHEQUE
2. DIRECT BANK PAYMENT TimeInc's bank details as follows: National Westminster Bank Plc, Account Number: 97691283, Account Name: TimeInc Ltd, Sort Code: 60-00-01. All direct bank payments must be accompanied by a remittance advice slip, stating client's name and address, the magazine in which the advertisement is booked and the full amount payable.
3. CREDIT CARD We accept various credit cards – Visa, Access, Mastercard and American Express. Please supply client's card number, card expiry date, cardholder's name and billing address.
£ STERLINGADVERTISEMENT
RATESwith effect from November 2014
NUMBER OF INSERTIONS
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DIGITAL FILE COPY DATESColour/mono - 15 working days before publication. Later copy dates on request. If submitting on disk delivery to (Production contact) Goods Reception, Blue Fin Building, 110 Southwark Street, London SE1 0SU by 16:00hrs (unless otherwise stated). If fi le to be transmitted then arrangements to be made with production contact.
PRODUCTION CHARGESExtra charges may be incurred if Digital File is not supplied to spec and/or if copy is not received by given deadlines.
TECHNICAL SPEC FOR THE SUPPLY OF DIGITAL DATADigital File required – PDF as per ‘Pass 4 Press’. Flightchecking: Colour: CMYK Acrobat: 3.0 compatible. All fonts embedded. Image resolution minimum 300dpi. Spec can also be downloaded from PPA.co.uk. A contract colour proof must accompany the digital fi le.
NOTE Most content is created in layout applications (e.g. Quark/InDesign) or graphic programs (e.g. illustrator) but problems may occur if these fi les are sent to press because fonts are not embedded, and there may be incompatibility between different software versions. Font legality issues must also be adhered to. The PDF is now accepted as the industry standard for fi le transmission because it handles all the information for high quality imaging. The simplest way to create a PDF fi le is by using the Adobe Acrobat package that included Distiller for converting Postscript to PDF ‘Pass 4 Press’ specifi cation:1 Create page in layout/graphics application. 2 Confi gure the Postscript printer driver. 3 Generate a Postscript fi le with embedded fonts. 4 Convert to a PDF using distiller. 5 Pre-fl ight the PDF. 6 Send.
DEFINITIONSPREFLIGHTING = the process of analysing digital art fi les to ensure they conform to specifi cation.PDF = A fi le format (portable document format) that carries all the font and content information.
SCANNING RESOLUTIONTwice the screen ruling of 150 x the enlargement.
UNDER COLOUR REMOVAL260-300% is the recommended sum total of the four colours in neutral areas.
FIRST PRINTING TONE2% all colours (catchlights still to drop out)
MINIMUM TINTSSingle colour tint 15%; multi colour tint 8%
COLOUR PROOFS DIGITAL CROMALINMatch name DP Euro_offset_gloss. Base board DP10- Curve available from Dupont. Proof must be produced from file submitted. Control elements – must include digital cromalin strip and filename. Equivalent alternative digital proofs accepted after discussion with TimeInc. Dot Gains: +/- 2%, 25% tone - 18%, 50% tone - 18% 75% tone - 11%. NB although these gains have been specified it is preferable to use the cromalin curve already specified. Ink densities - Black 1.6 / Magenta 1.35 / cyan 1.35 / yellow 0.9 all cols +/- 0.05 measured with Gretag
TYPEType reproduced as solid to be no smaller than 5pt all reverse lettering to be no less that 10pt bold avoiding fi ne serifs. Dominant colour for shape, secondary colours spread. Fine type slightly thicken.
TEXTNo live matter within 7mm of trim.
SOLID BLACKSWhere a solid black background is to be created with reverse type a 40% of cyan is recommended to reinforce the solid black printer.
VIEWING CONDITIONSCorrect viewing conditions must be used when viewing proofs and original copy. International standards agree that lighting of 5000 Kelvin should be used.
FOR QUESTIONS REGARDING SPECIFICATIONSPaul Quieros. Tel: +44 (0) 20 3148 2684Email: [email protected]
PRODUCTION SPECIFICATIONS
HELPDESK
