European Pharmaceutical Market Research Association

Presidents Report 2006-2007

The purpose of EphMRA is to develop and improve standards and techniques in Europe for market research in the field of health and healthcare, and to strengthen the role of the Association in the relevant decision-making

processes in order to support its members in their international activities and to create

transparency to the general benefit

Have 41 Full Members – Pharma Industry

Increased growth in Associate Members –now 117 (from 107 in 2006)

Represented by the Associate Members Board

Membership

List of Full Member companies• ABBOTT LABORATORIES• ALCON LABORATORIES• ALLERGAN EUROPE• ALTANA PHARMA AG (a member of Nycomed Group)• AMGEN EUROPE• ASTELLAS• ASTRAZENECA• BAYER SCHERING PHARMA AG• BD MEDICAL• BEIERSDORF AG• BERLIN CHEMIE AG• BOEHRINGER INGELHEIM• BOSTON SCIENTIFIC• CELGENE CORPORATION• CHUGAI PHARMA EUROPE• DAIICHI SANKYO EUROPE• ELI LILLY & Co.• GALDERMA INTERNATIONAL• GE HEALTHCARE• GLAXOSMITHKLINE• GLAXOSMITHKLINE BIOLOGICALS

• GRUENENTHAL GmbH• F HOFFMANN-LA ROCHE LTD• H LUNDBECK• JOHNSON & JOHNSON• LABORATOIRES SERVIER• MERCK SERONO INTERNATIONAL• MERCK & CO. INC.• MERZ PHARMACEUTICALS• NORGINE LTD• NOVARTIS PHARMA AG• NOVO-NORDISK• NYCOMED PHARMA• NV ORGANON• PFIZER INTERNATIONAL• PIERRE FABRE• SANOFI AVENTIS• SCHERING PLOUGH• SHIRE PHARMACEUTICALS • SOLVAY• UCB PHARMA SA

List of Associate Members1. Americas [11 members]Brazil [1]

Market Analysis BrasilCanada [1]

East to West Medical Market ResearchUSA [9]

Back Bay StrategiesBrintnall & Nicolinidtw Marketing ResearchFacta Research IncGfK V2Haworth PressPennside PartnersZimentZS Associates

Africa [1 member]Egypt [1]

Marketeers

Asia [6 members]Australia [1]

Jigsaw HealthcareChina [1]

Sinotrust Marketing Research & ConsultingIndia [1]

RNB GroupJapan [3]

AC NielsenSSRITM Marketing

List of Associate MembersGreece [2]

Medi MarkPavlopoulou Group

Italy [6]Adacta InternationalALES market researchMedi PragmaMeta ResearchMonitor TeamSGR International

Portugal [1]Intercampus

Russia [1]RMBC

Spain [4]Amber Marketing Research & ConsultingBlock de IdeasMG Business SolutionsNueva Investigacion

The Netherlands [5]Blueprint PartnershipFarminformJan Schipper CompagnieSKIM AnalyticalTNS NIPO

Sweden [2]GfK SwedenQQFS

Europe [99 members]Belgium [2]

Adelphi BelgiumKeystone Network

Croatia [1]PULS

France [6]A+A Healthcare Marketing ResearchCegedim strategic dataConsuMedGenactissuAzioTNS

Germany [13]AnswerS Pharmaceutical Marketing ResearchBever Medizin MarktforschungConcentraDocCheckEumara AGGfK HealthCareGOLeyhausen International ServicesLink InstitutMaritz ResearchPerleberg Pharma PartnerProdukt & MarktPsyma international medical marketing research

List of Associate MembersSwitzerland [2]

Research Mattersrxmark

Ukraine [1]Business Credit

UK [53]Adelphi International ResearchAequus ResearchAlexis MedicalAll Global LtdBrand Health InternationalBranding ScienceCRAM InternationalDatamonitorDouble Helix DevelopmentEnglish InternationalEQ HealthcareEssense HealthEvaluatePharma Ltd

Pope Woodhead & AssociatesThe Planning Shop InternationalPraxis Research & ConsultingP\S\L Research EuropeQiQ InternationalResearch InternationalThe Research PartnershipRipple ResearchRonin CorpSharpstream LifesciencesSilver Fern Research InternationalStethos InternationalSynovate HealthcareThe Patient ConnectionsThemisTime ResearchTNSWood MackenzieZaicom Research PlusZiment UKZS Associates

Fast Forward ResearchFieldwork InternationalFiori NashFocusVision EuropeGfK – LondonGillian Kenny AssociatesHealthcare Research WorldwideHI EuropeIMS HealthInformed InsightInsight Research GroupJ.Wagster ConsultingLifescience DynamicsMarketing SciencesMarketing Solutions InternationalMedefieldMedicysMedimix EuropeMMR International

PresidentAnne Loiselle

Abbott

General SecretaryBernadette Rogers

Past PresidentFrançois FeigMerck Serono

5 BoardMembersEphMRA

Vice PresidentRob Haynes

Schering Plough

TreasurerMichel

Bruguière

Barbara IfflaenderAltana

Ulrich WuestenBayer Schering

Paris Panayiotopoulos

Merck Serono

Kurt EbertRoche

Kerstin LillaSolvay

The EphMRA Board

Janet HensonCongresses

Nicole CollingwoodTraining

ORGANISATIONCOMMITTEES• Board• Classification• Database & Systems• Foundation• Market Intelligence• New Form Codes• PRM&T• Treatment Information

• Conference Programme• Country Groups• Associate Members Board

Financial Situation

• Financially the Association is in good shape

• We can and want to fund activities which will add valueto all our members

Major 2007 Achievement:EphMRA is REGISTERED!

• After three years of focus…• Creation of a GmbH and registration of the Association

in Switzerland• Specifics to be reviewed by Barbara Ifflaender

Committee and Board work – largely undertaken by those working full time

in companies, much work done in ‘spare time’

A big THANK YOU to all involved

EphMRA - current key initiatives• Creation of EphMRA GmbH and registration of Association

• Funding of EphMRA online training programme

• Adverse Events Reporting• EphMRA working group presenting guidelines on adverse events

reporting in Malta

• Liaising with associations• BHBIA (UK), ADM (Germany), Infostat (France), MRS (UK),

PBIRG, ESOMAR, PMRG (USA), AIMFA (Spain)• IFPMA, EFPIA

2007 EphMRA Conference

Malta20-22 June

A Look through the Kaleidoscope

2008 EphMRA Conference

Barcelona, Spain25-27 June

A Night at the Movies

Call for Synopses mailed out and in

delegate bag

Interim Members Meeting 2007• 8 February, Frankfurt• 52 attendees from pharma and

supplier side• Full Members Meeting on industry

relevant topics• Associate Members Meeting• Joined Full and Associate

Members session on Adverse Events reporting

• Networking Event• Guest Speaker – Jim Lawless:

‘Waggle like a Bee’

Next IMM - 6 February 2008, London

Surveys completed amongst Members

Members Survey• Conducted by InforMed Direct• On line survey • Full and Associate member

contacts• Aim: to assess views on

EphMRA, its mission and priorities

• The survey results have been used for strategic planning

Training Survey• PRM&T Committee study• Qualitative tele-depth study• Interviewing Full and Associate

members• Aim: to assess views on the

current Training programme• Look at how future training

needs can be met

Joint Collaboration with PBIRG 2006-2007

• Foundation projects

• Joint Meetings/Tele-conferences calls with Data Suppliers

• ATC Classification

• AGM President Invitation

Joint EphMRA – PBIRG Foundation Projects 2006-2007

Doctors Statistics• India• Latin America (Argentina,

Brazil, Chile, Mexico)• Asia (China, Korea, Taiwan,

Australia)

• Finalising – Scandinavia

Other EphMRA Publications

2007 Yearbook front cover to insert

Training DiaryIn 2006/07 – reviewing our Training Portfolio – through PRM&T survey – restructuring the portfolio of courses and how the courses are delivered (face to face, on-line).2006-2007 Training Activities

June 2006 - Athens - PRM&T Committee Masterclass Training Workshops Presenting Market Research – From Data to StorylineNLP – Neurolinguistic Programming – Applications in Market ResearchApril 2007 - BrusselsIntroduction to Pharmaceutical Marketing ResearchSegmentation – How to Target and Promote to the Customer More EffectivelyJune 2007 - Malta - PRM&T Committee Masterclass Training WorkshopsPresenting Market Research – From Data to StorylineMapping: Where is our product’s position, and where are the others?‘The 6 biggest mistakes in pharma forecasting and how not to make them’

EphMRA online training courses 2007-2008

• A complete set of online EphMRA pharmaceutical courses will be rolled out by late 2007Topics: primary research, secondary research, business skills, etc

• Details to be reviewed by Janet Henson

EphMRA Contribution AwardIn 2001 EphMRA initiated and presented an award which is a recognition of

a person's outstanding contribution to pharmaceutical market research.

2007 Nominations:• François Feig – Merck Serono International• Stephen Godwin - Synovate• Barbara Ifflaender – Altana Pharma, a member of the Nycomed Group• Xander Raymakers - Organon• Piergiorgio Rossi – SGR International• Alexander Rummel – psyma international• Ulrich Wuesten – Bayer Schering Pharma

Winner announced Thursday 21 June at 1620hrs.

Have a Successful Conference!

Thank You!

Anne Loiselle – EphMRA President