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Autobei Consulting Group (ACG) European Car Market Analysis
European Car Market Analysis
Autobei Consulting Group (ACG) European Car Market Analysis
ACG holds all copyrights of this analysis.
It is forbidden to sell or publish in whole or in part without prior permission from ACG.
This information does not constitute an offer to exchange or sell or an offer to exchange or buy any
securities.
Copyright
Autobei Consulting Group (ACG) European Car Market Analysis
17,912,308
18,692,262
19,622,391
18,820,893
16,606,947
16,491,307
17,159,553
16,187,240
2005
2006
2007
2008
2009
2010
2011
2012
Car sales
World Europe
European Car sales
There is a fluctuation in European car market, However globally sales has increased since 2010 onwards mainly due to emerging market
Autobei Consulting Group (ACG) European Car Market Analysis
VolkswagenGolf
Ford Focus Renault Mégane VolkswagenPolo
Ford Fiesta Peugeot Opel Corsa Renault Clio Opel Astra VolkswagenPassat
Top Models in Europe
Volkswagen Golf is the most selling model in Europe and most selling model worldwide within Volkswagen Group
Peugeot is launching its new product of 208 small car series by this which will compete VW Golf
Autobei Consulting Group (ACG) European Car Market Analysis
European Car Industry Overview
Germany is the largest market in Europe for passenger car with more than 3 million, Spanish economy is struggling and going down
297,937
316,846
356,145
572,211
555,798
304,984
1,749,074
2,204,229
1,941,253
3,173,634
271,215
326,081
336,010
487,377
502,675
699,589
1,402,089
1,898,760
2,044,609
3,082,580
Poland
Switzerland
Austria
Belgium
Netherlands
Spain
Italy
France
UK
Germany
Top 10 car market in Europe
2012 2011
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG) European Car Market Analysis
Brand wise sales
709
1,688
2,325
7,201
95,532
288,534
287,476
394,718
559,480
672,604
810,952
949,054
1,090,419
1,091,856
1,166,748
1,297,995
1,682,868
3,207,542
622
808
1,804
5,540
127,465
247,258
339,687
429,563
541,834
667,113
798,231
800,303
947,745
977,917
1,006,032
1,053,489
1,465,735
3,210,909
Iveco
Chinese
Aston Martin
Korean Others OEMs
Jaguar Land Rover
Others
Kia
Hyundai
Toyota Group
Daimler
Fiat Group
BMW Group
Ford Group
Japanese OEM
GM Group
Renault Group
PSA Group
Volkswagen Group
Sales Volume
2012 2011
VW is the market leader due to its product range and product position
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG) European Car Market Analysis
Brand wise market share
0.01
0.01
0.02
0.05
0.70
2.12
2.11
2.90
4.11
4.94
5.96
6.97
8.01
8.02
8.57
9.54
12.37
23.57
0.005
0.006
0.014
0.0
1.0
2.0
2.7
3.4
4.3
5.3
6.3
6.3
7.5
7.7
8.0
8.3
11.6
25.4
Iveco
Chinese
Aston Martin
Korean Others OEMs
Jaguar Land Rover
Others
Kia
Hyundai
Toyota Group
Daimler
Fiat Group
BMW Group
Ford Group
Japanese OEM
GM Group
Renault Group
PSA Group
Volkswagen Group
Market Share %
2012 2011
VW is the market leader with 25% market share due to its product range and product position
Top three Brand
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG) European Car Market Analysis
Market Overview
Overall market de growth by 8%
Top 3 players are Germans and French
Japanese are having countable presence in Eastern Europe
Resistant for Chinese products
• European market is quality driven
• Preference for small car and Sedan, People do not prefer to buy
big cars
• Car is one of the important vehicle in German people life
-3.13
-12.90-18.84
-13.77-10.44 -13.08
-1.31
-15.83
-0.82 -3.15
8.83
18.16
-14.31
33.43
-23.07 -22.41
-52.13
-12.27
VolkswagenGroup
PSA Group RenaultGroup
GM Group JapaneseOEM
Ford BMW Fiat Group Daimler Toyota Hyundai KIA Others Jaguar LandRover
Korean OEM Aston Martin ChineseOEM
Iveco
Growth
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG) European Car Market Analysis
Economy Class segment
* Based on strong position in segment
• VW is the peoples car in Europe, registered de growth of 4.6% in difficult market
situation
• Opel is facing serious problem in Germany but overall in Europe it is maintaining
in top 3 OEM
• Toyota is the top car OEM in the globe but could not penetrate European market,
Specially central Europe
• Kia & Hyundai are the only OEM with positive growth
2011 2012 Growth 2011 MS % 2012 MS %
Volkswagen 1,683,712 1,605,212 -4.66 15.65 16.52
Ford 1,090,409 947,738 -13.08 10.14 9.76
Opel 990,086 834,202 -15.74 9.20 8.59
Renault 1,045,730 816,866 -21.89 9.72 8.41
Peugeot 911,820 793,383 -12.99 8.48 8.17
Citroen 771,048 672,352 -12.80 7.17 6.92
Fiat 683,977 581,997 -14.91 6.36 5.99
Toyota 532,028 515,295 -3.15 4.95 5.30
Skoda 494,058 490,593 -0.70 4.59 5.05
Nissan 459,169 432,814 -5.74 4.27 4.46
Hyundai 394,718 429,563 8.83 3.67 4.42
KIA 287,476 339,687 18.16 2.67 3.50
Seat 305,430 259,845 -14.92 2.84 2.67
Dacia 252,265 236,623 -6.20 2.35 2.44
Chevrolet 175,718 171,287 -2.52 1.63 1.76
Suzuki 179,094 154,181 -13.91 1.67 1.59
Honda 150,267 139,911 -6.89 1.40 1.44
Mazda 137,035 123,903 -9.58 1.27 1.28
Lancia 98,586 92,646 -6.03 0.92 0.95
Mitsubishi 113,479 76,433 -32.65 1.06 0.79
Total 10,756,105 9,714,531 -9.68
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG) European Car Market Analysis
168,482
78,818
155,458
69,637
BMW "Mini" Mercedes "Smart"
Sales Volume
2011 2012
68
32
69
31
BMW "Mini" Mercedes "Smart"
Market Share %
2011 2012
Economy Class “Small” segment
-7.73
-11.65
-8.98
BMW "Mini" Mercedes "Smart" Total
Growth %
BMW “Mini” brand is stronger than Mercedes “Smart”
BMW “Mini” is having double market share compare to than Mercedes “Smart”
In growth also Smart has around 4% de growth compare to Mini
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG) European Car Market Analysis
680,287
642,006
593,786
703,464
644,418
597,476
Audi BMW Mercedes
Sales volume
2011 2012
3634
31
3633
31
Audi BMW Mercedes
Market Share %
2011 2012
3.41
0.380.62
Audi BMW Mercedes
Growth
Premium Class Segment
Volkswagen Group company Audi is the market leader with growth of 3.41% and Market share of 36%
Bavaria based BMW is number 2 with 34% market share, however it lost 1% in 2012 compare to 2011
Overall segment size has increased in last two years
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG) European Car Market Analysis
Premium/Sport segment
255,452
72,855
41,93422,676 2,325 13,323
230,733
104,057
45,301 23,407
1804 1,409
Volvo Land Rover Porsche Jaguar AstonMartin
SAAB
Sales Volume
2011 2012
62.52
17.83
10.265.55
0.573.26
56.73
25.58
11.14
5.760.44 0.35
Volvo Land Rover Porsche Jaguar Aston Martin SAAB
Market Share %
2011 2012
-9.68
42.83
8.033.22
-22.41
-89.42
-0.45
Volvo LandRover
Porsche Jaguar AstonMartin
SAAB Total
Growth
Volvo car which is consider one of the safe car in the world is the market leader with around 62% market share
Tata Group’s premium brand, Land Rover has registered growth of 42% in 2012
Aston Martin which was targeted by Indian OEM M&M has lost its sales and de growth 22%
Source: Association Auxiliaire de l'Automobile, ACG analysis
Autobei Consulting Group (ACG) European Car Market Analysis
Volkswagen Group
1,683,712
680,287494,058
305,430
41,934 2,121
1,605,212
703,464
490,593
259,84545,301
2,605
-4.7
3.4-0.7
-14.9
8.0
22.8
-50.0
-40.0
-30.0
-20.0
-10.0
0.0
10.0
20.0
30.0
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
Volkswagen Audi Skoda Seat Porsche Others
Volkswagen Group
2011 2012 Growth
Porsche Automobil Holding SE, Stuttgart,
50.73%
Porsche GmbH, Salzburg, 2.37%
State of Lower Saxony, Hanover, 20.00%
Qatar Holding, 17.00%
Others, 9.90%Share Holding Structure
Economy Brand
Premium Brand
Holding
50.7%
100%
100%
Passenger vehicles
PORSCHE AG
Commercial vehicles
Integrated Group
Source: VW & ACG analysis
Autobei Consulting Group (ACG) European Car Market Analysis
And many more……..
Autobei Consulting Group
Email: [email protected]
Visit: www.autobei.com
www.acganalysis.com