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European Bakery Scene
Stéphanie Brillouet
Head of Marketing - Délifrance UK
Agenda
Introduction to Délifrance
Macro economic trends
EU distribution channels evolution
Trends
Introduction to Délifrance
International Network
Part of the Délifrance Group NutriXo Expertise in milling (Grands Moulins de Paris) Expertise in French style bakery products
2 technologies
3 sizes
Smallbread
Sandwichbread
Bread to share
Bread range
French style viennoiserie
Indulgentviennoiserie
French filled viennoiserie
Different technologies depending on the desired quality, price and convenience
Viennoiserie range
A large range of French pâtisserie
Eclairs, religieuses, Paris-Brest… Entremets Mille-feuilles Tartes, tartelettes Mignardises Verrines Macaroons
Puff pastries: baskets, croissants and specialities
Ready to bake technology
Growing savoury range
Macro economic trends
Macro economic trends
Impact of the economic crisis Growth of more basic /staple categories Slow down of more luxurious categories but regaining momentum Growth of snacking lead categories
Raw material prices & cost pressures European manufacturers looking for more efficiency leading to
continuing consolidation of the bakery industry
Health and nutrition concern Salt intake, low carb, Free-from
Overall bakery structure is changing Decreasing number of artisan bakeries Development of the retail sector offer Discounters growth Bakery chains and coffee shops development
EU distribution channels evolution
EU bakery products distribution
Artisan; 22%
Retailers; 43%
Bakery Chains; 7%
Other Retail; 7%
Catering; 21%
Ireland, Netherlands, Denmark, Finland, Sweden, UK
Greece, Turkey, France, Italy, Belgium, Spain
Germany, UK, Spain, Austria, Sweden, Ireland
Germany, Austria, Netherlands
UK, Sweden, Denmark
Retailers
Retail landscape is constantly evolving
Refreshing of larger store formats (supermarkets & hypermarkets)
Growth of discounters
Regained growth of premium offering
Growth of online sales and click & collect
Convenience channel evolution
Making larger store formats working harder
Creating destinations, either stores or categories to drive footfall
Make the store space work harder for promotions and for specific customer needs
Use of technologies to help customers once in store
European examples of ISB
Growth of discounters’ bakery offer
Discounters are growing fast across Europe with more and more stores adding a strong bakery offer Looking for quality at a value for money price point Looking at introducing more depth in range
Artisanal Bakery
Artisanal bakery evolution
Joseph – Brot vom Pheinsten, Vienna, Austria
Lagkagehuset Bakery, Copenhagen, Denmark
Modern ways of displaying bakery products
Praktik Bakery, Barcelona, Spain Blé, Thessaloniki, Greece VyTA Boulangerie, Turin, Italy
Princi, Milan, Italy (also in London)
Bakery Chains
Growth of bakery chains – Success Factors
Positioned as “artisanal bakeries” whilst driving high volumes Bread is made on site or at a central industrial bakery Viennoiserie, pâtisserie and savoury products often outsourced
or produced industrially
Aggressive promotions
Targeted prices
Targeted range and quality
Location – retail parks, high traffic roads, urban areas
Examples
Marie BlachèreOver 200 shops mainly
in France
c. 500 bakeries mainly in Germany
One of the original bakery chain present in 29 countries
Trends
Premiumisation / Indulgence
RusticArtisan
alBread
ClassicsRevisite
d
DessertTrends
LevainSourdoughMother dough
Big sharing breads
Fermentation
Wild yeasts
Natural burst Darker colour
Hot dog rolls
New burger buns
Sandwich breads
Cup cakes Macaroons EclairsWhat’s next?
Japanese influence
Mini selection
Éclairs trendy in France, growing around Europe
Great British Bake Off
Shops dedicated to one single product
Premiumisation / Indulgence
RusticArtisan
alBread
ClassicsRevisite
d
DessertTrends
Hybrid
LevainSourdoughMother dough
Big sharing breads
Fermentation
Wild yeasts
Natural burst Darker colour
Hot dog rolls
New burger buns
Sandwich breads
Cup cakes Macarrons EclairsWhat’s next?
Japanese influence
Mini selection
Cronut
Dosant
Duffin
Crookie
Townie
Muffle
Macanut
What’s next?
Cronut
Macanut
Crookie
Townie Muffle
Duffin
The new Hybrid Products…
Wellthy
Free formReduce
NaturalWorld
Wild ingredients
Natural flavours
Vegs inclusion
Sugar reduction
Reduce salt
Gluten free
Balanced carbs
Healthy Perceived
Cuisine
Scandinavian
Mediterranean
Convenience
Packaging for on-the-
go food
Sandwiches in bakery
outlets
Hand heldproducts
Bake at home
bakery products
New retail access points
Adding extra convenience…
New retail access points
Ingredients
AncientGrains &
Seeds Revival
Farro
AmaranthSpelt
Quinoa
Teff
Kamut
Chia
Provenance
Heritage vegs
Ingredients
Linked to health benefit
Wild flowers
Rose / Violet
Forgotten herbs
Flavours
Lemon
BBQ
Natural
Smoked
Cuisine
Big Influence
rs
Middle Eastern
Japan Scandinavia New Kids On The Block
Hybrid cuisines
Brazilian
Peruvian
Mash UpSavoury desserts
Sweet & savoury
Thank you for your attention