Euromonitor Introduction 2011

© Euromonitor International

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MARKET RESEARCH & CONSULTING


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EUROMONITOR INTERNATIONAL:

• WHO WE ARE …

• WHAT WE DO …

• HOW WE HELP OUR CLIENTS …

RESEARCH METHODOLOGY

SYNDICATED RESEARCH:

• PASSPORT

• OUR COVERAGE

CUSTOM RESEARCH:

• SOLUTIONS & TOOLS

• CASE STUDIES

Q&A


3MAKING SENSE OF GLOBAL MARKETS

Since 1972: Strategy Research for consumer markets

Syndicated and Ad Hoc strategy research & consulting

Extensive network of in-country analysts: 800 and growing!

Global industry specialist teams ensure international consistency

Global presence

EUROMONITOR INTERNATIONAL

Chicago

Santiago

LondonVilnius

Tokyo

SydneyCape Town

Shanghai

Singapore

Dubai


4WHAT WE DO …

Independent provider of global strategic intelligence on industries, countries and consumers

Custom Research: Consulting, to get you from A to Z in Ad Hoc Projects

Syndicated research: Annual research program of US$ 80 million

Off the shelve research studies Tools:

1) Reports & Books: industry – country – consumers (national/global)

2) Online Research Database “PASSPORT”: global intelligence system

3) Market Research Monitor



5HOW WE HELP OUR CLIENTS …

Governments, Trade Bodies, NTO’s, Universities

Economic Planning (short, medium, long term).

Comprehensive Review at macro- and micro-levels.

Analysis of sectors, state of employment, major trends and impact of global crisis.

Identify new sectors and new sub-sectors as per their contribution to the economy.

Recommend a set of coherent policies and measures to promote sustainable development.

Creating detailed macro and sectoral econometric models, to make recommendation on the overall level of development.

Capacity building: training of the staff in operating, updating and extending the model.

Execute effective strategies for boosting the tourist industry.

Assess best export markets for strategic crops.

...


“Euromonitor International is certainly our most important tool for qualitative market data”.- APEX Brasil


6HOW WE HELP OUR CLIENTS …F

MCG, Banks, Advertising, Consulting, Aviation, Construction, Telecommunication …

On your product markets:

Annual strategy planning regionally and globally

Cross-check audit and panel data against big picture total market sizes

Identify opportunities from truly comparable cross-border statistics

Regular trends information for product and brand teams

And around your product markets:

Gain insights into less well-known channels (impulse, foodservice)

Watch the changes in e.g. health-related trends, ingredients and packaging

Update route-to-market strategy with detailed view of each channel

Monitor related developments and competitors in neighbouring markets

Consider market entry criteria for any country worldwide

Profile consumers and plan for social and lifestyle changes


“The competitive insight Euromonitor provided us exceeded allexpectations and actively impacts our strategy decision makingprocess”.- Whirpool


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• WHO WE ARE …

• WHAT WE DO …




• PASSPORT

• OUR COVERAGE

CUSTOM RESEARCH:


• CASE STUDIES

Q&A


8INDUSTRY RESEARCHRESEARCH METHODOLOGY


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• WHO WE ARE …

• WHAT WE DO …




• PASSPORT

• OUR COVERAGE

CUSTOM RESEARCH:


• CASE STUDIES

Q&A


10PASSPORTSYNDICATED RESEARCH

What’s in it?What is it? What is it for?

Gateway to global strategy intelligence

Common information architecture for your entire organisation

Industry-standard data and analysis

A complete picture of the commercial environment

Monitor your markets, related industries, operating conditions, consumer trends

More efficient information use

Statistics, reports, comment

4,000 products and services

115 million data points

17,000 full text reports: global, regional, country, company

Industries

Countries

Consumers


11OUR COVERAGEPASSPORT

Tissue & Hygiene DIY and Gardening

Consumer Appliances

Ingredients

PackagingSoft drinks

House Wares and Home Furnishings

Consumer Health

Foodservice

Packaged food

Eyewear

Non-Alcoholic drinks

Consumer Finance

Luxury Goods

Pet care

Fresh food

Clothing & Footwear

Toys and games

Home Care

Consumer ElectronicsBeauty & Personal Care Hot drinks

Retailing Travel and tourismTobacco

Health and wellness Countries

Consumers


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• WHO WE ARE …

• WHAT WE DO …




• PASSPORT

• OUR COVERAGE

CUSTOM RESEARCH:


• CASE STUDIES

Q&A


13SOLUTIONS & TOOLSCUSTOM RESEARCH

Macro

Opportunity frameworks

PEST

Quarterly tracking

Competitive intelligence

Profiling

Benchmarking

Partner evaluation

Innovation

NPD business case

Consumer insights

Product claims

Route to market

Production, imports, exports

Supply and value chain

B2B and B2C channels

Scenario analysis

Market simulations

Portfolio analysis

Test business cases

Marketing analytics

Marketing effectiveness

Substitutes and complements

Price and channel strategy

Visualisation

Discovery, sharing, communication

Market attractiveness planners

Performance monitoring

Forecasting

Launch, sales, demand, lifecycle

Success / failure probabilities

Determine risk exposure

Consumer analytics

Customer profiling

Income distribution models

Purchasing behaviour

Category evaluation

Sizes, shares, growth

Segmentation

Market entry strategy


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THANK YOU

For questions or concerns, please contact:

Ayman Ghanam, Regional Consultant – Middle East, North Africa & Turkey

[email protected]

Tel.: +971.4.371.27.81

Fax: +971.4.372.43.70

www.euromonitor.com

Documents

Euromonitor Introduction 2011