TEN MOST INFLUENTIAL POLITICAL VOICES ON TWITTER @jonworth Jon Worth @MartinSchulz Martin Schulz @CHedegaardEU Connie Hedegaard @BBCGavinHewitt Gavin Hewitt @BrunoBrussels Bruno Waterﬁeld @euHvR Herman Van Rompuy EUROPEAN UNION Averages among Top 10 Twitter Followers True Reach 14,955 Klout Score 61 90-Day Retweets 7,345 90-Day Followers 15,110 90-Day Mentions 3,118 90-Day Following 619 11,900 Network 43 21 Amplification The influence of each user’s network How many people each user influences How much each user influences people “G20 influencers” is a study conducted by Burson-Marsteller, a leading global public relations agency working with Klout, the social media analytics company. The study aims to identify the ten most politically influential people on Twitter in each country of the G20*. The study measures influence by using a tweeter’s Klout Score. For more about Klout scores see here: http://klout.com/corp/kscore. Burson-Marsteller created a list of close to 1000 politically influential people on Twitter across 26 countries. This included politicians, journalists, bloggers, public affairs specialists, NGOs, industry and trade associations. The data used for the study was taken in March 2012 based on activity over a 90 day period. For China, as Twitter is not used, the analysis is done using the social media platform Weibo. * The G20 includes 19 country members and the European Union, which together represent around 90% of global GDP, 80% of global trade and two thirds of the world’s population. Burson-Marsteller’s analysis extends to 26 countries, made up of additional countries from the European Union - Latvia, Netherlands, Poland, Portugal, Spain and Sweden. To see the in-depth results of this research, visit www.g20influencers.com

EU- Ten Most Influential Political Voices on Twitter in the EU

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"G20 influencers" defines the top ten most politically influential people on Twitter in each of the G20 countries*. It is a study by Burson-Marsteller, a leading global public relations agency, working with Klout, the social media analytics company that measures a user's influence across their social network.

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TEN MOST INFLUENTIAL POLITICAL VOICES

ON TWITTER

@jonworthJon Worth

@MartinSchulzMartin Schulz

@CHedegaardEUConnie Hedegaard

@BBCGavinHewittGavin Hewitt

@BrunoBrusselsBruno Water�eld

@euHvRHerman Van Rompuy

EUROPEAN UNION

Averages among Top 10

Twitter Followers

True Reach

14,955 Klout Score

90-Day Retweets7,345

90-Day Followers

15,110

90-Day Mentions3,118 90-Day Following

619

11,900Network

4321

Amplification

The influence of each user’s network How many people each user influences

How much each user influences people

“G20 influencers” is a study conducted by Burson-Marsteller, a leading global public relations agency working with Klout, the social media analytics company. The study aims to identify the ten most politically influential people on Twitter in each country of the G20*. The study measures influence by using a tweeter’s Klout Score. For more about Klout scores see here: http://klout.com/corp/kscore. Burson-Marsteller created a list of close to 1000 politically influential people on Twitter across 26 countries. This included politicians, journalists, bloggers, public affairs specialists, NGOs, industry and trade associations. The data used for the study was taken in March 2012 based on activity over a 90 day period. For China, as Twitter is not used, the analysis is done using the social media platform Weibo.

* The G20 includes 19 country members and the European Union, which together represent around 90% of global GDP, 80% of global trade and two thirds of the world’s population. Burson-Marsteller’s analysis extends to 26 countries, made up of additional countries from the European Union - Latvia, Netherlands, Poland, Portugal, Spain and Sweden.

To see the in-depth results of this research, visit www.g20influencers.com