Etrade Keitel

Embed Size (px)

Citation preview

  • 8/20/2019 Etrade Keitel

    1/29

     

    SUPREME COURT OF THE STATE OF NEW YORK

    COUNTY OF NEW YORK (COMMERCIAL DIVISION)

    HARVEY KEITEL,

    Plaintiff,

    v.

    E*TRADE FINANCIAL CORP.,

    Defendant.

    Oral Argument Requested

    Index No. 652220/2015

    Justice Charles E. Ramos

    MEMORANDUM OF LAW IN SUPPORT OF

    E*TRADE FINANCIAL CORPORATION’S MOTION TO DISMISS

    QUINN EMANUEL URQUHART &SULLIVAN, LLP

    Faith E. GayCorey WorcesterRenita Sharma51 Madison Avenue, 22nd FloorNew York, NY 10010Tel.: (212) 849-7000

    Fax: (212) 849-7100

     Attorneys for E*TRADE Financial Corp. 

    ILED: NEW YORK COUNTY CLERK 08/12/2015 11:53 PM  INDEX NO. 652220/

    YSCEF DOC. NO. 8 RECEIVED NYSCEF: 08/12/

  • 8/20/2019 Etrade Keitel

    2/29

      i

    TABLE OF CONTENTS

    Page

    PRELIMINARY STATEMENT .....................................................................................................1 

    BACKGROUND .............................................................................................................................3 

    ARGUMENT ...................................................................................................................................7 

    I.  THE TERM SHEET’S EXPLICIT STATEMENT THAT “NEITHER PARTYSHALL BE BOUND” IS DISPOSITIVE OF PLAINTIFF’S CLAIM OF A“BINDING AND ENFORCEABLE CONTRACT.” ........................................................11 

    II.  NUMEROUS OTHER PROVISIONS OF THE TERM SHEET ANDSURROUNDING DOCUMENTS INDICATE THAT THERE WAS NO FINAL

    MEETING OF THE MINDS. ............................................................................................15 

    III. 

    OCTAGON’S USE OF THE PHRASE “FIRM AND BINDING” CANNOTNEGATE THE EFFECT OF THE TERM SHEET’S CLEAR LANGUAGE. .................18 

    IV.  THE PLAINTIFF RESPONDED TO E*TRADE’S TERM SHEET WITHMATERIALLY DIFFERENT CONDITIONS; HIS RESPONSECONSTITUTED A COUNTER-OFFER THAT E*TRADE DID NOT ACCEPT. .........20 

    CONCLUSION ..............................................................................................................................22 

  • 8/20/2019 Etrade Keitel

    3/29

      ii

    TABLE OF AUTHORITIES

    Page

    Cases

    150 Broadway N.Y. Assocs. L.P. v. Bodner ,14 AD3d 1 [1st Dept 2004] ........................................................................................................9

     Aksman v. Xiongwei Ju,21 AD3d 260 [1st Dept 2005] ......................................................................................14, 15, 16

     Amcan Holdings, Inc. v. Canadian Imperial Bank of Commerce,70 AD3d 423 [1st Dept 2010] .......................................................................................... passim 

    Cent. Fed. Sav., F.S.B. v. Nat’l Westminster Bank, U.S.A.,176 AD2d 131 [1st Dept 1991] ............................................................................................8, 20

    Century-Maxim Const. Corp. v. One Bryant Park, LLC ,23 Misc. 3d 1120(A), 886 N.Y.S.2d 70 [Sup. Ct. Westchester Cty. 2009] ...............................9

    Chambers v. Weinstein,44 Misc. 3d 1224(A), 997 N.Y.S.2d 668 [N.Y. Sup. Ct. 2014].................................................9

     DSA Realty Servs., LLC v. Marcus & Millichap Real Estate Inv. Servs. of New York, Inc.,128 AD3d 587 [1st Dept 2015] ..................................................................................................9

     E. Consol. Props,., Inc. v. Morrie Golick Living Trust ,83 AD3d 534 [1st Dept 2011] ..................................................................................................21

    Fiala v. Metro. Life Ins. Co.,6 AD3d 320 [1st Dept 2004] ......................................................................................................7

    Flushing Expo, Inc. v. New World Mall, LLC ,116 AD3d 826 [2d Dept 2014] .................................................................................................8

    Fontanetta v. Doe,73 AD3d 78 [2d Dept 2010] ..................................................................................................1, 8

    Franklin v. Winard ,199 AD2d 220 [1st Dept 1993] ............................................................................................7, 10

    Gen. Motors Acceptance Corp. v. Clifton-Fine Cent. Sch. Dist.,

    85 N.Y.2d 232 [1995] ..............................................................................................................19

    Gephardt v. Morgan Guar. Trust Co. of New York ,191 AD2d 229 [1st Dept 1993] ..................................................................................................7

    Goshen v. Mutual Life Ins. Co. of New York ,98 N.Y.2d 314 [2002] ................................................................................................................8

  • 8/20/2019 Etrade Keitel

    4/29

      iii

    Guggenheim Corporate Funding, LLC v. Access.1 Commc’ns Corp.-NY  26 Misc. 3d 1210(A), 906 N.Y.S.2d 780 (Sup. Ct. 2009) ...............................................7, 8, 15

     Jordan Panel Sys., Corp. v. Turner Const. Co.,45 AD3d 165 [1st Dept 2007] ......................................................................................13, 14, 15

    King v. King,208 AD2d 1143 [3d Dept 1994] ..............................................................................................22

    Kolchins v. Evolution Markets, Inc.,128 AD3d 47 [1st Dept 2015] ....................................................................................................9

     Longo v. Shore & Reich, Ltd.,25 F.3d 94 (2d Cir. 1994).........................................................................................................19

     In re Lyondell Chem. Co.,491 B.R. 41 (Bankr. S.D.N.Y. 2013) aff’d, 505 B.R. 409 (S.D.N.Y. 2014) .....................14, 15

     Mendoza v. Akerman Senterfitt LLP,

    128 AD3d 480 [1st Dept 2015] ..................................................................................................9

     Naturopathic Labs. Int’l, Inc. v. SSL Americas, Inc.,18 AD3d 404 [1st Dept 2005] ..................................................................................................19

    Peter F. Gaito Architecture, LLC v. Simone Dev. Corp.,46 AD3d 530 [2d Dept. 2007] .................................................................................................10

    Prospect St. Ventures I, LLC v. Eclipsys Solutions Corp.,23 AD3d 213 [1st Dept 2005] .......................................................................................... passim 

     Roer v. Cross Cnty. Med. Ctr. Corp.,83 AD2d 861 [2d Dept 1981] ..................................................................................................22

    Scheck v. Francis, 26 N.Y.2d 466 [1970] ..............................................................................................................12 

    Shah v. Metro. Life Ins. Co.,No. 108887/00, 2003 WL 728869 (N.Y. Sup. Ct. Feb. 21, 2003) .............................................7

    Shehab v. Chas. H. Sells, Inc.,No. 04 CIV 01534, 2006 WL 938715 (S.D.N.Y. Mar. 29, 2006) ...........................................20

    Standard Chartered Bank v. D. Chabbot, Inc.,178 AD2d 112 [1st Dept 1991] ..................................................................................................7

    StarVest Partners II, L.P. v. Emportal, Inc.,101 AD3d 610 [1st Dept 2012] ....................................................................................12, 13, 15

    Thor Props., LLC v. Willspring Holdings LLC ,118 AD3d 505 [1st Dept 2014] .........................................................................................20, 21

    Vacold LLC v. Cerami,545 F.3d 114 (2d Cir. 2008).......................................................................................................8

  • 8/20/2019 Etrade Keitel

    5/29

      iv

    Wachtel v. Nat’l R.R. Passenger Corp.,No. 11 CIV. 613 PAC, 2012 WL 292352 (S.D.N.Y. Jan. 30, 2012) .......................................20

    Webster Estate of Webster v. State of New York ,No. M-65923, 2003 WL 728780 (N.Y. Ct. Cl. Jan. 30, 2003) ..............................................8, 9

    Woodward v. Tan Holding Corp.,32 AD3d 467 [2d Dept 2006] ..................................................................................................21

    Rules / Statutes

    N.Y. C.P.L.R. § 3211(a)(1) ..................................................................................................1, 7, 8, 9

    N.Y. C.P.L.R. § 3211(a)(7) ..........................................................................................................1, 9

  • 8/20/2019 Etrade Keitel

    6/29

      1

    Defendant E*TRADE Financial Corporation (“E*TRADE”) respectfully submits this

    memorandum of law in support of its motion to dismiss with prejudice plaintiff Harvey Keitel’s

    claim for breach of contract, pursuant to CPLR 3211(a)(1) and 3211(a)(7).

    PRELIMINARY STATEMENT

    This lawsuit concerns Mr. Keitel’s allegations that E*TRADE, in a space of less than

    seventeen hours, formed and then breached a purportedly “firm and binding” contract for

    Mr. Keitel to appear “in a series of three commercials” (Cmpl. ¶ 4) at a price of $1.5 million.

    Even a cursory glance at the purported contract itself and at the emails exchanged between the

    parties’ agents (all of which are repeatedly quoted and referenced in the Complaint) reveals that

    no such breach occurred because no such contract existed. Tellingly, Plaintiff relied on and

    partially quoted—but failed to attach—the alleged contract and the correspondence to his

    Complaint. In such circumstances, the Court may properly consider both on a motion to dismiss

    because having relied on, quoted from, and incorporated the documents into the Complaint, the

    Plaintiff has conceded that the documents are “essentially undeniable,” Fontanetta v. Doe, 73

    AD3d 78, 84-85 [2d Dept 2010], and constitute “documentary evidence” for the purposes of a

    motion under CPLR 3211(a)(1).

    First , the Complaint should be dismissed because the purported contract at the heart of

    this dispute was not, in fact, a contract at all—let alone a binding one. On the contrary, in plain

    English, the purported contract provides that “neither party shall be bound until the parties

    execute a more formal written agreement.” (Sharma Aff., Ex. A, the “Term Sheet,” at 3

    (emphasis added).) In light of the Term Sheet’s plain text, Mr. Keitel’s interpretation of it as a

    fully formed and binding contract (Cmpl. ¶ 21-25) is not tenable.

  • 8/20/2019 Etrade Keitel

    7/29

      2

    Second , numerous other provisions in the Term Sheet demonstrate that it was not a final

    agreement and that there was no final “meeting of the minds.” For example, the Term Sheet was

    not signed, contained blanks to be filled in later, and invited Mr. Keitel to acknowledge his

    understanding of the “proposed negotiations” (Ex. A at 4) concerning a “proposed agreement”

    (id. at 1) for his “potential participation” in E*TRADE’s advertising (id. at 3). It then concluded

    by asking Mr. Keitel’s agent to be in contact to “discuss the project further.” ( Id. at 4.) Taken

    together, the provisions of the Term Sheet make clear that it was an invitation to negotiate and

    not a contract.

    Third , Mr. Keitel’s claim for breach of contract depends almost entirely on the allegation

    that the cover email from Ogilvy & Mather (Sharma Aff., Ex. B, “Cover Email”) stated that the

    Term Sheet was a “firm and binding” offer. (Cmpl. ¶ 21-25.) The Complaint’s partial quote of

    the Cover Email is, however, misleading. Following the fragment that Mr. Keitel quotes, the

    Cover Email continues on to state that the offer was “ contingent  upon the results of the

    background check, and of course coming to terms on scripts, compensation, etc.” (Ex. B at 1

    (emphasis added).) The expressly “contingent” nature of E*TRADE’s proposal belies any

    suggestion that the Term Sheet was “binding” in the manner that Mr. Keitel alleges. Moreover,

    as a matter of law, such language cannot negate the plain language of the Term Sheet itself to

    create a binding contract where one would not otherwise exist.

    Fourth,  the Complaint also fails because the documentary evidence referenced in the

    Complaint makes clear that Mr. Keitel did not accept the purported offer. Instead, Mr. Keitel’s

    agent reported only that Mr. Keitel “has agreed to do the 3 commercials for E Trade.” (Sharma

    Aff., Ex. C, Email from K. Sellars to M. Conti, Jan. 28, 2014.) Mr. Keitel’s purported

    “acceptance” failed, however, because it is obvious on the face of the Term Sheet that the Term

  • 8/20/2019 Etrade Keitel

    8/29

      3

    Sheet includes proposals for six commercials and several other issues.1  Mr. Keitel’s purported

    acceptance also failed because his agent included proposed conditions that amounted to a

    counteroffer. The additional terms included a suggestion that E*TRADE hire Oscar-winning

    director Ridley Scott to direct the commercial, provide rehearsal time, and critically, give Mr.

    Keitel’s agent information on logistics that could be “run . . . by” Mr. Keitel. That counter-offer

    was never accepted by E*TRADE. (Ex. C.)

    For each of these four, independent reasons, the Court should dismiss Mr. Keitel’s

    Complaint in its entirety with prejudice.

    BACKGROUND

    E*TRADE is a financial services company that provides retail brokerage and related

    services and products to both individual and institutional investors under the brand “E*TRADE

    Financial.” In January 2014, E*TRADE sought to develop a series of television commercials to

    further its brand. (Cmpl. ¶ 5.) Specifically, E*TRADE worked with global marketing firm The

    Ogilvy Group, Inc., d/b/a Ogilvy & Mather NY (“Ogilvy”) to develop a concept for an

    advertising campaign that would involve a celebrity spokesperson. (Cmpl. ¶ 5, 6.) Ogilvy, in

    turn, retained Octagon First Call (“Octagon”), a celebrity acquisition and engagement specialist,

    to contact possible spokespersons for E*TRADE’s new campaign. (Cmpl. ¶ 6.) E*TRADE’s

    campaign was scheduled to begin shooting four weeks later, in mid-February. (Cmpl. ¶ 18.)

    Because of the short time until production commenced, discussions between E*TRADE and

    Ogilvy regarding the direction of the campaign were occurring at the same time as discussions

    between Octagon and the agents of various potential spokespersons.

    1  For example, in addition to the three television commercials, the Term Sheet included

    requirements related to two radio commercials, banner ads, digital material, B-Roll, and anonline video advertisement, as well as provisions related to, inter alia, the financial terms of thedeal. (Ex. A at 1-2.)

  • 8/20/2019 Etrade Keitel

    9/29

      4

    E*TRADE and Octagon considered several actors for the role, including Mr. Keitel.

    (See, e.g., Cmpl. ¶ 8.) To gauge Mr. Keitel’s interest in working with E*TRADE, Octagon

    reached out to his agent, Ms. Sellars, in late January of 2014. Ms. Sellars requested a firm and

    binding offer to present to her client. (Cmpl. ¶¶ 17-19.)

    Accordingly, at 7:15 p.m. EST on January 27, 2014, Octagon’s Maria Conti sent

    Ms. Sellars the Cover Email which she said “attached . . . a firm and binding offer [to Keitel] . . .

    contingent upon the results of the background check, and of course coming to terms on scripts,

    compensation, etc.” (Ex. B at 1 (emphasis added).2) The attached Term Sheet was four pages

    long and sent as an editable Microsoft Word document, not an Adobe Acrobat PDF, which Ms.

    Sellars would have been unable to alter, mark up, or edit. It was not signed. (Ex. A at 43.) Nor

    had it been placed on Ogilvy letterhead. ( Id.  at 1.) Moreover, the Term Sheet contained a

    signature block for an individual at Ogilvy but that person’s name and title had not yet been

    provided. ( Id. at 4.) Further highlighting its provisional nature, the Term Sheet did not identify

    the counterparty who would act for Mr. Keitel, stating only that it covered “a proposed

    agreement between The Ogilvy Group, Inc. d/b/a Ogilvy & Mather NY (‘Agency’), on behalf of

    its client, E*TRADE Financial Corporation (‘Client’), and __________ (‘Supplier’) f/s/o Harvey

    Keitel (‘Artist’).” ( Id. at 1.)

    The unsigned Term Sheet further stated E*TRADE’s understanding as to “[s]ome of the

    principal terms of the proposed agreement,” such as the cost,4 term, number of production days,

    2  The Cover Email is referenced in the Complaint in, at least, Paragraphs 21, 22, 23, 24,

    25, 26, 27, 28, 36, and 37.3  The Term Sheet is referenced in the Complaint in, at least, Paragraphs 22, 24, 25, 26,

    27, 36, and 37.

    4  However, as E*TRADE’s agent noted in her Cover Email, the parties had yet to“com[e] to terms on . . . compensation, etc.” (Ex. B.)

  • 8/20/2019 Etrade Keitel

    10/29

      5

    and E*TRADE’s rights to use the resulting materials. ( Id.  at 1-2.) However, as its use of the

    phrase “[s]ome of the principle terms” indicates, the Term Sheet was not intended to be

    exhaustive of all the terms in a typical retention agreement, nor was it intended to be binding.

    On the contrary, the Term Sheet stated:

    This letter sets forth the general intent of the parties to discuss in good faith theterms and conditions of Artist’s potential participation in Client’s advertising,provided that neither party shall be bound until the parties execute a more

    formal written agreement, which shall include terms and conditions standard foragreements of this type, including Client’s standard warranty, adjustment, forcemajeure, termination, ownership, morals clause, confidentiality andindemnification provisions, subject to good faith negotiations.

    ( Id. at 3-4 (emphasis added).) Consistent with E*TRADE’s understanding that the Term Sheet

    contemplated further discussion between the parties, the Term Sheet closed by stating that “[i]f

    the foregoing correctly sets forth [Ms. Sellars’] understanding with respect to the  proposed

    negotiations,” then Ms. Sellars should “please contact [Ogilvy] as soon as possible to discuss this

     project further .” ( Id. at 4 (emphasis added).)

    An hour later, as detailed in the Complaint, Ms. Sellars replied, stating that Keitel “has

    agreed to do the 3 commercials for E Trade.”5  (Ex. C6; Cmpl. ¶ 30.) Ms. Sellars’ email did not

    state that Mr. Keitel agreed to all of E*TRADE’s terms and the Complaint does not allege that it

    did. Indeed, in addition to the three television commercials, the Term Sheet also contained

    provisions concerning two radio commercials and an online advertisement (for a total of six

    commercials), and provisions related to banner ads, digital materials, compensation, and other

    things. (Ex. A at 1-3.)

    5  Ms. Sellars’ purported acceptance of the “offer” was also not attached to Plaintiff’sComplaint and, again, the Complaint neglects to mention the conditions Ms. Sellars included.

    6  Exhibit C is referenced in the Complaint in Paragraphs 30, 38, and 39.

  • 8/20/2019 Etrade Keitel

    11/29

      6

    Ms. Sellars’ email “acceptance” also did not state that she believed a deal had been

    finalized. (Ex. C.) On the contrary, in apparent acknowledgment of the requirement set forth in

    the Term Sheet for a formal written agreement, Ms. Sellars asked Octagon to “please get us the

    Long Form contract as soon as possible so that [she] can get it to your business affairs.” ( Id. 

    (emphasis added).) Before the execution of that “long form” contract, however, which would be

    negotiated as described in the Term Sheet, Ms. Sellars set forth numerous conditions to be

    “run . . . by” Mr. Keitel. Most consequentially, both in terms of cost and artistic vision,

    Ms. Sellars asked that Octagon “keep them in the loop in terms of the director. As I said, Harvey

    really wants a director who knows his work. Maybe someone like Ridley Scott, etc.” ( Id.)

    Ms. Sellars also pointed out that Mr. Keitel “would like to have rehearsal time.”7  ( Id.) Finally,

    Ms. Sellars stated that knowing “the city and days of shooting are equally important so I can run

    them by Harvey.” ( Id.)

    Concurrently with Octagon’s discussions with Ms. Sellars, E*TRADE and Ogilvy

    continued their internal discussions regarding the direction of the campaign, which resulted in

    E*TRADE concluding that it did not wish to proceed with Mr. Keitel. (Cmpl. ¶ 31.) E*TRADE

    believed correctly that it had no obligation to Mr. Keitel, as the Term Sheet was—as made clear

    by its provisions—a preliminary document. As such, on E*TRADE’s instructions, Octagon

    communicated E*TRADE’s decision to Ms. Sellars. (Cmpl. ¶ 31.) On January 29, 2014, less

    7  Ms. Sellars and Ms. Conti also had a telephone conversation, as referenced in the

    Complaint, in which Ms. Sellars purportedly communicated Mr. Keitel’s acceptance. (Cmpl. ¶¶

    28, 29.) This telephone conversation was memorialized in an email between Ms. Conti and herprincipals at Ogilvy. While E*TRADE does not rely on that email for the purposes of its motionto dismiss, the document memorializes nine other conditions to Keitel’s participation inE*TRADE’s advertising campaign, including a reduction in the number of hours Keitel wouldwork, limitations on E*TRADE’s right to use the resulting material, and the necessity ofE*TRADE acceding to Keitel’s requests to hire his preferred hairstylist, makeup artist, wardrobeperson, tailor, and assistant. These conditions were to appear in a “redline” that Ms. Sellarswould provide. All these terms together would have materially altered the value of the contract.

  • 8/20/2019 Etrade Keitel

    12/29

      7

    than seventeen hours after the Term Sheet was first sent, Ms. Conti emailed Ms. Sellars to state

    that the E*TRADE campaign was moving in a different direction and would not be negotiating

    further with Mr. Keitel. ( Id.)

    Despite the clear indicia that there had been no “meeting of the minds” between

    E*TRADE and Mr. Keitel, upon receiving notice that E*TRADE was no longer interested in

    using Mr. Keitel, Ms. Sellars professed to have understood the parties to have a binding and fully

    negotiated contract, and demanded that her understanding of the purported contract be honored

    by E*TRADE. (Cmpl. ¶¶ 32-33.)

    It is that purported contract—the terms of which were never mutually agreed, executed,

    or memorialized in a final writing (despite a requirement that they be so)—that underlies this

    suit.

    ARGUMENT

    “A party may move for judgment dismissing one or more causes of action asserted

    against him on the ground that . . . a defense is founded upon documentary evidence.” N.Y.

    C.P.L.R. 3211(a)(1) (McKinney). “It is well settled that a defense based on documentary

    evidence can succeed if the documents submitted resolve all of the factual issues as a matter of

    law.” Gephardt v. Morgan Guar. Trust Co. of New York , 191 AD2d 229, 229 [1st Dept 1993]

    (citing Standard Chartered Bank v. D. Chabbot, Inc., 178 AD2d 112 [1st Dept 1991]).

    “Allegations consisting of bare legal conclusions, as well as factual claims either inherently

    incredible or flatly contradicted by documentary evidence, are not entitled to . . . the benefit of

    every favorable inference.” Shah v. Metro. Life Ins. Co., No. 108887/00, 2003 WL 728869, at

    *8 (N.Y. Sup. Ct. Feb. 21, 2003) aff’d in part sub nom. Fiala v. Metro. Life Ins. Co., 6 AD3d 320

    [1st Dept 2004] (citing Franklin v. Winard , 199 AD2d 220 [1st Dept 1993]). “‘Under New York

  • 8/20/2019 Etrade Keitel

    13/29

      8

    law, whether a binding agreement exists is a legal issue, not a factual one.’” Guggenheim

    Corporate Funding, LLC v. Access.1 Commc’ns Corp.-NY , 26 Misc. 3d 1210(A), 906 N.Y.S.2d

    780 (Sup. Ct. 2009) (quoting Vacold LLC v. Cerami, 545 F.3d 114, 123 (2d Cir. 2008)). “‘In

    determining whether a contract exists, the inquiry centers upon the parties’ intent to be bound,

    i.e., whether there was a ‘meeting of the minds’ regarding the material terms of the transaction.’”

     Amcan Holdings, Inc. v. Canadian Imperial Bank of Commerce, 70 AD3d 423, 426 [1st Dept

    2010] (quoting Cent. Fed. Sav., F.S.B. v. Nat’l Westminster Bank, U.S.A., 176 AD2d 131, 132

    [1st Dept 1991]) (reversing trial court and granting defendant’s motion to dismiss breach of

    contract claim).

    While Plaintiff failed to attach either the alleged contract or the critical correspondence to

    his Complaint, the Court may properly consider both on a motion to dismiss pursuant to CPLR

    3211(a)(1). Where, as here, the documents are extensively quoted from, relied upon, and

    referenced in the Complaint, were exchanged between the parties, and are “essentially

    undeniable,” dismissal is appropriate where “the documentary evidence utterly refutes plaintiff’s

    factual allegations, conclusively establishing a defense as a matter of law.” Flushing Expo, Inc.

    v. New World Mall, LLC , 116 AD3d 826, 827 [2d Dept 2014] (quoting Goshen v. Mutual Life

     Ins. Co. of New York , 98 N.Y.2d 314, 325 [2002]). “[I]t is clear that judicial records, as well as

    documents reflecting out-of-court transactions such as mortgages, deeds, contracts, and any other

    papers, the contents of which are ‘essentially undeniable,’ would qualify as ‘documentary

    evidence.’” Fontanetta, 73 AD3d at 84-85; see also Webster Estate of Webster v. State of New

    York , No. M-65923, 2003 WL 728780, at *1 (N.Y. Ct. Cl. Jan. 30, 2003) (court may properly

    consider “a paper whose content is essentially undeniable and which, assuming the verity of its

  • 8/20/2019 Etrade Keitel

    14/29

      9

    contents and the validity of its execution, will itself support the ground on which the motion is

    based”) (quotation omitted).

    The alleged contract, upon which Plaintiff rests the entirety of his Complaint, is clearly

    “documentary evidence” under the standard of CPLR 3211(a)(1). “Where a written

    agreement . . . unambiguously contradicts the allegations supporting a litigant’s cause of action

    for a breach of contract, the contract itself constitutes the documentary evidence warranting the

    dismissal of the complaint under CPLR 3211(a)(1).” 150 Broadway N.Y. Assocs. L.P. v. Bodner, 

    14 AD3d 1, 6 [1st Dept 2004]; see also Century-Maxim Const. Corp. v. One Bryant Park, LLC ,

    23 Misc. 3d 1120(A), 886 N.Y.S.2d 70 [Sup. Ct. Westchester Cty. 2009].

    Similarly, where Plaintiff “describe[s]” and quotes the correspondence between the

    parties and relies upon it as the “offer” and “acceptance” in the Complaint, the correspondence

    may also be properly considered. See Mendoza v. Akerman Senterfitt LLP, 128 AD3d 480, 482

    [1st Dept 2015] (“The court properly deemed the above emails that were described and quoted in

    the complaint itself to be documentary evidence”); see also DSA Realty Servs., LLC v. Marcus &

     Millichap Real Estate Inv. Servs. of New York, Inc., 128 AD3d 587, 588 [1st Dept 2015]

    (permitting consideration of correspondence as “documentary evidence” “since there is no

    dispute as to its genuineness, and its content is ‘essentially undeniable’”); Kolchins v. Evolution

     Markets, Inc., 128 AD3d 47, 58 [1st Dept 2015] (permitting consideration of emails as

    “documentary evidence” in breach of contract case); Chambers v. Weinstein, 44 Misc. 3d

    1224(A), 997 N.Y.S.2d 668 [N.Y. Sup. Ct. 2014] (on CPLR 3211(a)(7) motion, considering

    emails as “documentary evidence” because emails demonstrated that the parties were still

    negotiating at the time plaintiffs alleged the contract had been agreed). Plaintiff has “assumed

    the verity of [the documents’] contents and the validity of [their] execution,” Webster Estate,

  • 8/20/2019 Etrade Keitel

    15/29

      10

    2003 WL 728780, at *1, in relying upon the Term Sheet and correspondence as the basis of his

    alleged contract.

    Plaintiff’s Complaint is also subject to dismissal pursuant to CPLR 3211(a)(7) because

    “the pleading fails to state a cause of action.” N.Y. C.P.L.R. 3211(a)(7) (McKinney). “On a

    motion addressed to the sufficiency of a complaint pursuant to CPLR 3211(a)(7), the facts

    pleaded are presumed to be true and accorded every favorable inference. However, allegations

    consisting of bare legal conclusions, as well as factual claims either inherently incredible or

    flatly contradicted by documentary evidence, are not entitled to such consideration.” Franklin,

    199 AD2d at 220 (citation omitted). “If the documentary proof disproves an essential allegation

    of the complaint, dismissal pursuant to CPLR 3211(a)(7) is warranted even if the allegations,

    standing alone, could withstand a motion to dismiss for failure to state a cause of action.” Peter

    F. Gaito Architecture, LLC v. Simone Dev. Corp., 46 AD3d 530, 530 [2d Dept. 2007] (citation

    omitted) (granting motion to dismiss where parties had exchanged “unsigned draft agreement”

    and “preliminary ‘memorandum of understanding’” by email, because “[u]nder the

    circumstances, the parties evinced their intent not to be bound until the execution of a formal

    contract, and no enforceable obligation arose”).

    In this case, despite Mr. Keitel’s protestations to the contrary, the clear text of the Term

    Sheet—the purported contract at issue—both states that “neither party shall be bound” and

    discusses future “negotiations” and a “proposed agreement.” (Ex. A at 1, 3.) Those provisions

    demonstrate that there was no “meeting of the minds” between the parties concerning the final

    terms. Furthermore, the correspondence from Mr. Keitel’s agent, which allegedly constitutes

    Mr. Keitel’s “acceptance” of E*TRADE’s “offer,” both failed to accept the entire offer and

    contained numerous material modifications to the provisions outlined in the Term Sheet. (Ex.

  • 8/20/2019 Etrade Keitel

    16/29

      11

    C.) As such, Plaintiff’s response was not an acceptance, but a counter-offer that was never

    accepted by E*TRADE. For each of these independent reasons, no contract was ever created

    between Mr. Keitel and E*TRADE, and Mr. Keitel’s suit for breach of contract must fail.

    I.  THE TERM SHEET’S EXPLICIT STATEMENT THAT “NEITHER PARTY

    SHALL BE BOUND” IS DISPOSITIVE OF PLAINTIFF’S CLAIM OF A

    “BINDING AND ENFORCEABLE CONTRACT.”

    The Complaint alleges that on January 27, 2014, “E*Trade . . . made a firm binding

    offer” to Plaintiff, and that that offer “contained all of the material terms necessary to create a

    binding and enforceable contract.” (Cmpl. ¶ 37, 38.) The Complaint did not attach the Term

    Sheet that constituted the purported “offer.” The reason is clear—the Term Sheet conclusively

    disproves any allegation that a “binding and enforceable contract” was created.

    On its face, the Term Sheet states that “neither party shall be bound until the parties

    execute a more formal written agreement , which shall include terms and conditions standard for

    agreements of this type . . . .” (Ex. A at 3-4 (emphasis added).) Under New York law, that

    provision is dispositive because where the parties to a negotiation clearly “anticipate that a

    signed writing is required, there is no contract  until one [wa]s delivered.”  Amcan Holdings, Inc.

    v. Canadian Imperial Bank of Commerce, 70 AD3d 423, 426 [1st Dept 2010] (emphasis added).

    The First Department’s ruling in  Amcan Holdings  is instructive. In that case, plaintiffs

    sued to enforce an alleged financing agreement with defendant CIBC, manifested in a document

    entitled the Summary of Terms and Conditions.  Id.  at 424. The Summary was fifteen pages

    long and contained “detailed descriptions of the credit lines, the amount of funding to be

    provided under each, amortization and interest rates, fees, security, a proposed closing date and

    definitions of key terms.”  Id . It also provided for fees of $50,000 and $150,000 immediately

    payable to CIBC upon “acceptance of [a draft and] this committed offer .”  Id. at 425 (emphasis

    added). However, crucially, the Summary included the following disclaimer: “[t]he Credit

  • 8/20/2019 Etrade Keitel

    17/29

      12

    Facilities will only be established upon completion of definitive loan documentation, including a

    credit agreement . . . which will contain the terms and conditions set out in this Summary in

    addition to such other representations . . . and other terms and conditions . . . as CIBC may

    reasonably require.”  Id. at 424. Plaintiffs received the Summary, executed the document, and

    purported to accept it by remitting it to CIBC along with the required deposit of $200,000. 

    After receipt of the deposit and prior to execution of the “definitive loan documentation,”

    CIBC “broke off negotiations,” returned the plaintiffs’ deposit, and refused to complete the

    financing agreement.  Id. at 425. The plaintiffs then sued CIBC for breach of contract, breach of

    the defendants’ obligation of good faith and fair dealing, and fraud, alleging that the Summary

    was a binding agreement.

    The First Department affirmed the grant of CIBC’s motion to dismiss all claims. The

    Court acknowledged that “the Summary was extensive and contained specific information

    regarding many of the terms to be contained in the ultimate loan documents and credit

    agreements.”  Id.  at 427. Moreover, the Summary had been signed and remitted, and a

    significant deposit paid. Nonetheless, “where the parties anticipate that a signed writing is

    required, there is no contract until one is delivered .”  Id.  (citing Scheck v. Francis, 26 N.Y.2d

    466, 470-71 [1970]) (emphasis added). In that circumstance, even the detailed Summary “d[id]

    not change the fact that defendants clearly expressed an intent not to be bound until those

    documents were actually executed.”  Id. 

     Amcan Holdings is just one of a litany of New York cases that enforce the requirement of

    a signed writing. For example, in StarVest Partners II, L.P. v. Emportal, Inc., 101 AD3d 610

    [1st Dept 2012], Emportal and StarVest executed a five-page term sheet, which provided for

    StarVest to finance Emportal in return for a stake in the company. On the first page, the term

  • 8/20/2019 Etrade Keitel

    18/29

      13

    sheet stated that “[b]inding agreements will be entered into only upon the execution by all parties

    of the Stock Purchase Agreement and other related documents. This Term Sheet is for

    discussion purposes only and there is no obligation on the part of any party unless and until a

    definitive stock purchase agreement is signed by all parties.”  Id.  at 611. Approximately one

    month later, StarVest “advised [Emportal] that it could not proceed with [the] investment.”  Id. at

    612. StarVest sought a declaratory judgment that, inter alia, it had not breached a contract. The

    Court granted summary judgment in favor of StarVest, because “[d]ismissal of the breach of

    contract counterclaims is required  where, as here, the parties have agreed that there would be no

    binding agreement until their execution of a written contract, but no such contract was ever

    executed.”  Id. at 612 (citing Amcan Holdings, 70 AD3d at 426-27) (emphasis added). Emportal

    also argued that an oral contract had been created which waived the term that required

    documentation. However, the Court found that “the concept of freedom of contract includes the

    freedom to avoid   oral agreements, a freedom that is especially important when business

    entrepreneurs and corporations engage in substantial and complex dealings. We think it

    preferable to allow sophisticated parties operating in the business world to decide when and how

    they wish to enter into legally enforceable contracts.”  Id.  at 613 (quoting  Jordan Panel Sys.

    Corp. v Turner Constr. Co., 45 AD3d 165, 173-174 [1st Dept 2007] (quotations omitted)).

    Just as in  Amcan Holdings, the Term Sheet in this case “anticipated a signed writing,”

    and as in StarVest Partners, it explicitly disclaimed any “obligation” until that signed document

    was executed. Moreover, the four page Term Sheet upon which Keitel is relying was

    significantly less “extensive” than the fifteen page Summary relied upon in  Amcan Holdings.

     Amcan Holdings  and StarVest Partners are squarely on point with the case presented by

    Plaintiff, and require the dismissal of this suit.

  • 8/20/2019 Etrade Keitel

    19/29

      14

    Numerous other cases have reached similar holdings. See, e.g.,  In re Lyondell Chem.

    Co., 491 B.R. 41, 55-56 (Bankr. S.D.N.Y. 2013) aff’d, 505 B.R. 409 (S.D.N.Y. 2014) (relying on

     Amcan  Holdings and granting motion to dismiss claim for interference with contract where under

    New York law, there was no enforceable contract; “the repeated references in the Information

    Memorandum to the future definitive documentation that later would need to be executed, and

    Highland’s statement, in the Commitment Letter, that Highland’s commitment was ‘subject to’

    the execution of definitive documentation, strongly compel a conclusion that binding contractual

    relations did not come into being before definitive documentation was drafted and executed.”);

     Jordan Panel, 45 AD3d at 166 (“It is well settled that, if the parties to an agreement do not

    intend it to be binding upon them until it is reduced to writing and signed by both of them, they

    are not bound and may not be held liable until it has been written out and signed.”) (citation

    omitted); Aksman v. Xiongwei Ju, 21 AD3d 260, 261-62 [1st Dept 2005] (“In our view, the letter

    of intent, which is clearly a preliminary, nonbinding proposal to agree, conclusively negates

    plaintiff’s breach of contract claim . . . . [T]he letter of intent expresses the parties’ intention to

    enter into a contract ‘at a later date’ and nowhere states that they intend to be legally bound until

    such future agreement is reached. Moreover, the letter’s opening line, setting forth its purpose as

    ‘a basis for conducting business between [the parties] during the Development and Test Trading

    Phases,’ as well as the letter’s repeated statement that it will be replaced by a ‘contract,’ reflects

    the parties’ intent not to be bound until an agreement establishing the proposed joint venture

    (Quantitative Strategies Group) is reached.”) (internal citations omitted); Prospect St. Ventures I,

     LLC v. Eclipsys Solutions Corp., 23 AD3d 213, 213 [1st Dept 2005] (“The letter agreement

    dated July 15, 1998, upon which plaintiffs rely, was a mere ‘agreement to agree’ rather than an

    enforceable contract, since it was expressly conditioned on the ‘execution of a definitive

  • 8/20/2019 Etrade Keitel

    20/29

      15

    agreement satisfactory in form and substance’ to both sides, and nothing in the complaint or

    record reflects that this condition was waived. The continued applicability of this condition

    precluded the formation of a contract in the form of the letter agreement, since that document

    manifested an intent not to be bound unless there was such a definitive agreement or a waiver

    thereof.”) (citations omitted); Guggenheim Corporate  (“The September Term Sheet states that

    the parties consent to the proffered terms and conditions, was subject to ‘the execution and

    delivery of definitive documentation in form and substance acceptable to the parties by no later

    than September 26, 2008, unless such date is extended by the agreement of all the parties.’ The

    law is clear that a party is not contractually bound to an agreement where such agreement

    provides that it is not binding until the execution of a formal agreement.”) (citation omitted).

    As were the agreements in  Amcan Holdings, StarVest , Jordan Panel, Lyondell, Aksman,

    Prospect St., and Guggenheim Corporate, the Term Sheet at issue in this case is clear: “neither

    party shall be bound” by its terms “until the parties execute a more formal written agreement.”

    (Ex. A at 3.) That more formal written agreement was never executed, and therefore no contract

    was ever formed between E*TRADE and Plaintiff. Plaintiff’s attempts to characterize the Term

    Sheet as a “firm and binding offer” (Cmpl. ¶ 26) in clear contravention of its explicit language

    are unavailing.

    II.  NUMEROUS OTHER PROVISIONS OF THE TERM SHEET AND

    SURROUNDING DOCUMENTS INDICATE THAT THERE WAS NO FINAL

    MEETING OF THE MINDS.

    Mr. Keitel’s argument for “an enforceable and binding contract” is not only fatally

    undermined by the Term Sheet’s requirement of a “more formal written agreement”—but also by

    numerous other provisions of the Term Sheet, the Cover Email, and Ms. Sellars’ purported

    “acceptance,” which clearly demonstrate that the parties had not yet come to an agreement on the

    material terms of any agreement. A contract requires a finding of “the parties’ intent to be

  • 8/20/2019 Etrade Keitel

    21/29

      16

    bound, i.e., whether there was a ‘meeting of the minds’ regarding the material terms of the

    transaction.’”  Amcan  Holdings, 70 AD3d at 426. Where there is no intent to be bound—or an

    expressed intent not  to be bound—there is no meeting of the minds and no contract. Here, it is

    clear from the Term Sheet and all of the other documents that there was no intent to be bound.

    The Term Sheet contains numerous indicia of its preliminary nature. The first sentence

    of the Term Sheet states that it “cover[s] a  proposed agreement.” (Ex. A at 1 (emphasis added).)

    The next sentence repeats that phrase. On the third page of the document, the Term Sheet refers

    to Mr. Keitel’s “potential participation” in E*TRADE’s advertising, and the final paragraph of

    the document invites Mr. Keitel to participate in “proposed negotiations.” ( Id. at 3-4.) Under

    New York law, an “intent not to be bound is also manifested in the references . . . to a ‘proposed’

    commitment and a ‘proposed’ transaction.” Prospect St., 23 AD3d at 21; see also Aksman Ju, 21

    AD3d at 261-62 (“[T]he letter’s opening line, setting forth its purpose as ‘a basis for conducting

    business between [the parties] during the Development and Test Trading Phases,’ as well as the

    letter’s repeated statement that it will be replaced by a ‘contract,’ reflects the parties’ intent not

    to be bound”).

    Second, the Term Sheet was not signed by Ogilvy, sent on Ogilvy letterhead, or even sent

    in PDF form so that it could not be altered. (Ex. A.) It was, in fact, sent unsigned as a Microsoft

    Word document, for ease of editing.

    Third, the Term Sheet was not complete. For example, in the first sentence, the Term

    Sheet states that the “proposed agreement” will be between “the Ogilvy Group . . . and

    __________ (‘Supplier’) f/s/o Harvey Keitel (‘Artist’).” ( Id.  at 1.) Similarly, the Term Sheet

    was to be signed by someone at Ogilvy, but the “By:” and “Title:” lines were both blank and

    waiting to be filled. ( Id.  at 4.) In other words, the purportedly binding contract between

  • 8/20/2019 Etrade Keitel

    22/29

      17

    E*TRADE and Mr. Keitel had not established either the name of the entity who was entering

    into the proposed agreement on behalf of Mr. Keitel nor the individual who was doing so on

    behalf of E*TRADE. 

    Fourth, as discussed above, the Term Sheet closes with an explicit statement that it “sets

    forth the general intent  of the parties to discuss in good faith the terms and conditions of Artist’s

    potential participation in Client’s advertising, provided that neither party shall be bound until the

     parties execute a more formal written agreement , which shall include terms and conditions

    standard for agreements of this type . . . .” ( Id. at 3-4 (emphasis added).)

    Fifth, the Term Sheet asks that, if Ms. Sellars agrees with the Term Sheet’s

    “understanding with respect to the proposed  negotiations,” she “please contact [Ogilvy] as soon

    as possible to discuss this project   further .” ( Id.  at 4 (emphasis added).) Both of these phrases

    indicate that the parties clearly contemplated further discussion and negotiation before an

    agreement would be formed.

    Sixth, the Term Sheet makes clear that it contains only “some of the principal terms of the

    proposed agreement.” ( Id. at 1.) Telling are the terms that are not  contained in the Term Sheet,

    and which awaited “a more formal written agreement, which shall include terms and conditions

    standard for agreements of this type.” ( Id.  at 3-4.) The Term Sheet contained no provision

    regarding the mechanism of payment, the script, or who the director would be. It expressly left

    open negotiations over schedule. It did not include an integration clause, a termination clause, a

    provision regarding the severability of terms, a choice of law provision, a choice of forum or

    arbitration provision, or a provision providing for the resolution of disputes regarding the

    interpretation of the agreement. In fact, it specifically left all of those things for that “more

    formal” agreement and the “negotiation” of “standard warranty, adjustment, force majeure,

  • 8/20/2019 Etrade Keitel

    23/29

      18

    termination, ownership, morals clause, confidentiality and indemnification provisions.” ( Id.)

    This is precisely the type of language that signals the need for and expectation of further

    dialogue, not a final “meeting of the minds.”

    In addition to the Term Sheet, both the Cover Email (Ex. B) and the email purportedly

    “accepting” the offer (Ex. C) clearly anticipate further discussions. The Cover Email states that

    the “offer” is “contingent upon the results of the background check, and of course coming to

    terms on scripts, compensation, etc.” (Ex. B.) Scripts and compensation are clearly material

    terms to any agreement to produce commercials. And the purported “acceptance” of

    E*TRADE’s “offer” asked Ogilvy to forward the “long form” agreement which would be shared

    with a “business affairs” team for review. (Ex. C.)

    Under clear New York precedent, as a matter of law, such documents cannot be said to be

    the type of offer that evidences E*TRADE’s “intent to be bound.” See Prospect St., 23 AD3d at

    213. Absent such an intent, E*TRADE cannot be said to have made a binding offer.

    III.  OCTAGON’S USE OF THE PHRASE “FIRM AND BINDING” CANNOT

    NEGATE THE EFFECT OF THE TERM SHEET’S CLEAR LANGUAGE.

    To dispute the Term Sheet’s clear requirement of a written agreement, and the many

    indicia that E*TRADE had no intent to be bound, the Complaint relies upon a single document,

    again referenced and quoted from but not attached to the Complaint: the Cover Email, which

    stated in part that the offer was “firm and binding,” had the subject line “Harvey Keitel Firm

    Offer,” and included a Microsoft Word version of the Term Sheet with the file name

    “Keitel_Ogilvy_eTrade_Term_sheet.DOC.” (Cmpl. ¶¶ 21-23.) Under New York law, such

    statements (even if they were complete quotes from the document) are insufficient to override

    the explicit language in the Term Sheet.

  • 8/20/2019 Etrade Keitel

    24/29

      19

    Where a written contract is clear, representations that are contrary to the contract

    language will not be sufficient to override the text unless the waiver of a specific provision is

    both clear and unmistakable. See Prospect St., 23 AD3d at 213 (a letter agreement “expressly

    conditioned on the ‘execution of a definitive agreement satisfactory in form and substance’ to

    both sides” was not an enforceable contract where “nothing . . . reflects that this condition was

    waived”); Gen. Motors Acceptance Corp. v. Clifton-Fine Cent. Sch. Dist., 85 N.Y.2d 232, 236

    [1995] (“Waiver requires the voluntary and intentional abandonment of a known right which, but

    for the waiver, would have been enforceable”) (citations omitted); see also Longo v. Shore &

     Reich, Ltd., 25 F.3d 94, 97 (2d Cir. 1994) (no contract of employment existed where contract

    stated that it was not valid until counter-signed, even though employee signed and worked for a

    year; offer was never counter-signed by the company).

    The case of Naturopathic Labs. Int’l, Inc. v. SSL Americas, Inc., 18 AD3d 404, 405 [1st

    Dept 2005], is instructive. In that case, the court dismissed a complaint for breach of contract,

    where a written contract was never executed by the defendant who stated with respect to a draft

    that the “deal was done.”  Id. As the Court held, “[t]o the extent that plaintiffs profess reliance

    on Heap’s remark that the ‘deal was done,’ and that the contract was complete but for the

    resolution of a pending lawsuit, it was not reasonable for them to have believed that SSL

    International had committed to purchasing the stock since the written language consistently used

    in SSL International’s communications, and included in the July 30, 2002 draft agreement,

    provided that the execution and delivery of an agreement would be essential to the existence of a

    valid and binding contract.”  Id. This Court should likewise dismiss Mr. Keitel’s claim for

    breach of contract where the very contract to which he supposedly agreed says that “neither party

    shall be bound until the parties execute a more formal written agreement.” (Ex. A at 3.)

  • 8/20/2019 Etrade Keitel

    25/29

      20

    Moreover, even if the language of the Cover Email could  override the Term Sheet—

    which it cannot—Mr. Keitel’s Complaint is misleading. While the Complaint quotes the Cover

    Email as stating the “offer” was “firm and binding,” it conspicuously fails to continue the

    quote—or even attach the email so that the Court could read the quote for itself. The full quote

    reads as follows: “[p]lease consider the attached term sheet a firm and binding offer for the

    services of your client, Harvey Keitel on behalf of E*TRADE, contingent upon the results of the

    background check, and of course coming to terms on scripts, compensation, etc .” (Ex. B

    (emphasis added).) Obviously, a contingent offer cannot result in a contract unless and until all

    of the conditions have been met. Wachtel v. Nat’l R.R. Passenger Corp., No. 11 CIV. 613 PAC,

    2012 WL 292352, at *2 (S.D.N.Y. Jan. 30, 2012) (“Since Plaintiff did not complete all of the

    conditions precedent, no contract was formed, and Defendants were under no implied obligation

    not to frustrate or prevent the performance of the conditions precedent.”) (citation omitted);

    Shehab v. Chas. H. Sells, Inc., No. 04 CIV 01534, 2006 WL 938715, at *6 (S.D.N.Y. Mar. 29,

    2006) (“Because these conditions [in his offer] were not satisfied, [the defendant] incurred no

    contractual obligation, and no claim of breach can lie.”); Cent. Fed., 176 AD2d at 132 (granting

    defendant’s motion for summary judgment on breach of contract claim where defendant’s “offer

    was contingent upon agreement as to certain material terms” and those material terms remained

    open.).

    IV.  THE PLAINTIFF RESPONDED TO E*TRADE’S TERM SHEET WITH

    MATERIALLY DIFFERENT CONDITIONS; HIS RESPONSE CONSTITUTED A

    COUNTER-OFFER THAT E*TRADE DID NOT ACCEPT.

    The Complaint should also be dismissed because Mr. Keitel did not accept the purported

    offer. “To enter into a contract, a party must clearly and unequivocally accept the offeror’s

    terms. If instead the offeree responds by conditioning acceptance on new or modified terms, that

    response constitutes both a rejection and a counteroffer which extinguishes the initial offer.”

  • 8/20/2019 Etrade Keitel

    26/29

      21

    Thor Props., LLC v. Willspring Holdings LLC , 118 AD3d 505, 507 [1st Dept 2014] (citations

    omitted) (finding that no contract was created and granting summary judgment where receiving

    party proposed “slight modifications;” those modifications were not immaterial and constituted a

    counter-offer, which was never accepted); Woodward v. Tan Holding Corp., 32 AD3d 467, 469

    [2d Dept 2006] (where “defendant’s acceptance of the purchase agreement was conditioned upon

    the plaintiff’s agreement to the terms set forth in the first rider,” and where “plaintiff unilaterally

    modified one of its material terms by inserting the word ‘not’ into the assignment provision,”

    each modification constituted a counteroffer that was not accepted, so no contract was formed).

    Ms. Sellars’ responses to Octagon were not “clear and unequivocal.” In fact, she

    requested, on behalf of her client, information on several undecided issues, which needed to be

    “run . . . by” Keitel. (Ex. C.) These included the identity of the director (including a request for

    Ridley Scott, a major star), the rehearsal schedule, the location, and the days of shooting. ( Id.)

    Terms such as these—which had the potential to greatly affect the scope, cost, and artistic

    direction of the finished product—were clearly material. She also stated only that Mr. Keitel

    “has agreed to do the 3 commercials for E Trade” without stating that he also agreed to do the

    two radio commercials, the on-line video, the B-Rolls, the digital materials, or any of the other

    items spelled out in the Term Sheet. Nor does the Complaint allege anywhere that Mr. Keitel

    had agreed to those things. On the contrary, the Complaint alleges that Mr. Keitel accepted

    E*TRADE’s offer to “star in a series of three commercials” (Cmpl. ¶ 4) without mentioning that

    the Term Sheet covered three other commercials and several additional items (Ex. A at 1-3).

    Courts in New York have determined that even small variances in terms constitute a

    “counteroffer.” See E. Consol. Props,., Inc. v. Morrie Golick Living Trust , 83 AD3d 534, 535

    [1st Dept 2011] (no contract for sale of property where “[t]he potential buyer’s attorney

  • 8/20/2019 Etrade Keitel

    27/29

      22

    responded with concerns about inspection, zoning, air rights, parking and artist certification for

    ‘Joint Living Working Quarters.’ These negotiations demonstrate that there never was a meeting

    of the minds on all essential terms.”); King v. King, 208 AD2d 1143, 1144 [3d Dept 1994]

    (plaintiff did not validly accept separation agreement where she stated that she “had no objection

    to any of the material provisions” and requested one week, instead of one day, to vacate the

    property; her response “fail[ed] to make clear that the proposed separation agreement would be

    acceptable to defendant even if the requested changes were not granted” and thus was a rejection

    and counteroffer); see also Roer v. Cross Cnty. Med. Ctr. Corp., 83 AD2d 861, 862 [2d Dept

    1981] (holding that where “plaintiff’s reply was not an absolute and unqualified assent . . . no

    binding contract was formed.”).

    Here, the proposed conditions could have radically increased the overall cost of the

    advertising campaign. Any one of the alterations that Ms. Sellars proposed was sufficient to

    render her response “not an absolute and unqualified assent,” Roer , 83 AD2d at 862; taken

    together, all of them make clear that the parties had not reached mutual agreement.

    CONCLUSION

    The Court should dismiss Mr. Keitel’s Complaint in its entirety with prejudice for each of

    the four independent reasons discussed above. First , the Complaint should be dismissed because

    the purported contract at the heart of this dispute was not, in fact, a contract at all—instead, the

    Term Sheet provides that “neither party shall be bound until the parties execute a more

    formal written agreement.” (Ex. A at 3.) Second , numerous other provisions in the Term

    Sheet demonstrate that it was not a final agreement and that there was no “meeting of the

    minds.” Third , Mr. Keitel’s claim for breach of contract depends almost entirely on the

    allegation that the Cover Email stated that the Term Sheet was a “firm and binding” offer;

  • 8/20/2019 Etrade Keitel

    28/29

      23

    however, the Complaint omits that the offer was explicitly “contingent upon . . . [the parties]

    coming to terms” on open issues (Ex. B), and could not supersede the Term Sheet’s clear

    requirement of a written agreement. Fourth, the Complaint also fails because Mr. Keitel never

    accepted the purported offer, but instead responded with a counteroffer that was never accepted

    by E*TRADE. For the foregoing reasons, E*TRADE respectfully requests that this Court

    dismiss the Complaint.

    DATED: New York, NYAugust 12, 2015

    QUINN EMANUEL URQUHART &

    SULLIVAN, LLP

     /s/ Corey Worcester  Faith E. GayCorey WorcesterRenita Sharma51 Madison Avenue, 22nd FloorNew York, NY 10010Tel.: (212) 849-7000Fax: (212) 849-7100

     Attorneys for E*TRADE Financial

    Corporation 

  • 8/20/2019 Etrade Keitel

    29/29

    CERTIFICATE OF SERVICE

    I hereby certify that, this 12th day of August, 2015, I have electronically filed a copy of

    the above and foregoing with Clerk of the Court using the NYS Courts Electronic Filing system,

    which sent notification of such filing to counsel of record.

     /s/ Corey Worcester

    Corey Worcester