eToro OpenBook

eToro OpenBookAndronoydi AnnaMayroy XristinaMachairidis AlexisXypolytos Georgios

Social media marketingSocial media marketing refers to the process of gaining website traffic or attention through social media sites.Social networking websites allow individuals to interact with one another and build relationships.Social networking sites and blogs allow individual followers to retweet or repost comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouthThrough social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers.

Whats eToro?eToro is a social investment network based in Cyprus. It provides personal online financial services in forex, commodities and stock indices through its own electronic trading platform called OpenBook.

Visionto become the first global market place for all people to invest and manage their funds in a simple and transparent wayachieve full transparency between the company and the customersInherit a user focused approach enable every investor to leverage the power of eToros investing community however they choose

Timeline of eToro2007 eToro is founded2008 eToro launches the WebTrader web-based trading platform07/2010 - eToro reveals OpenBook, the worlds first social investment network05/2011 - CopyTrader feature launched, enabling traders to build people based investment portfolios08/2011 - eToro Mobile trader applications available on Android, iPhone and Blackberry09/2011 - First Copy.me websites launched, enabling Guru traders to build their own investment business2012 - Projected launch of Guru Finder, a feature enabling traders to find the traders to follow/copy

eToro OpenBookOpenBook is the worlds first social investment network which enables users to view, follow and copy the network's top traders automatically.

FeaturesFollowCopyGurus

videohttp://www.youtube.com/watch?v=6xopeJ_UqocAchievementsaward-winnerannual customer growth rate of 20%impressive annual growth rateoverseas expansion

Why eToro?user friendly platformsocial interactionresponsible and free guidanceinnovative trading featuresoutstanding customer servicecompetitive trading conditions

Citation

Hammond, September 10, 2007 . IN (PRWEB) [online] Available at : [Accessed 1 November 2012].

Robin Wauters, Wednesday, January 26th, 2011. Techcrunch [online] Available at: < http://techcrunch.com/2011/01/26/etoro-funding/> [Accessed 1 November 2012].

Leena Rao, Tuesday, March 31st, 2009. Techcrunch [online] Available at: < http://techcrunch.com/2009/03/31/financial-trading-platform-etoro-secures-63-million-in-series-b-funding/> [Accessed 1 November 2012]. Thank you!!!!!!Andronoydi AnnaMayroy XristinaMachairidis AlexisXypolytos Georgios