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The official magazine of BETA International Voice of the equestrian industry for over 35 years The Voice of the Equestrian Industry Equestrian Trade News FREE TO ALL UK RETAILERS* Tel: +44 (0) 1937 582111 Email: [email protected]

ETN Media Pack 2016

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Page 1: ETN Media Pack 2016

The official magazine of BETA International

Voice of theequestrian industryfor over 35 years

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

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T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

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T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

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New

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T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

FREETO ALL UK

RETAILERS*

Tel: +44 (0) 1937 582111 Email: [email protected]

Page 2: ETN Media Pack 2016

Key DataPage average – 56Editorial/advertising ratio – 60/40Frequency – monthlyCirculation – 5,250 – 9,000*Distribution – mailed to saddlers, retailers, feed merchants, SQPs*, BETA members, subscribing manufacturers, wholesalers, agents and distributors in the UK and overseas.*Dependent on issuee-newsletter - emailed to 13,240 addresses Average open rate 23.5%

Stay up to date with breaking news from our sector.…Sign up now for our e- newsletter www.equestriantradenews.com/news.html

Page 3: ETN Media Pack 2016

...the magazine for the industry, about the industry, by the industry

JULYl Feed for veterans.l Bedded down – stable equipment and bedding for the

winter to come.l New clothing and footwear collections.l Best turned out.

AUGUSTl A celebration of British companies and manufacturing.l Below the belt – jodhpurs, breeches, riding boots, chaps

and spurs.l Bits, bridles & training gadgets.l Summer horse care.

SEPTEMBERl Worming focus – developments and latest products

including AMTRA accredited SQP CPD feature.l Firing on all cylinders – feeding for optimum condition.l Cutting edge – clippers and accessories including winter

rugs.

OCTOBERl BETA International preview and Spoga review.l Balanced diet – supplements and feed balancers.l Christmas – great gift ideas for seasonal giving.l Winter ailments – products related to seasonal issues.

First Aid.

NOVEMBERl Fibre power – fibre, forage and hay alternatives including

AMTRA accredited SQP CPD feature. l Natural and herbal products for equine health and

horsey treats.l Boots, socks and gloves to beat the chill.

DECEMBERl Support for retailers – how suppliers are backing the

retailer, merchandising, P.O.S., catalogues, rebranding, easy payment terms, sponsorship, etc.

l One-stop shop – a retailer’s guide to wholesalers.l Saddler and saddle fitters CPD feature.l Leather and leather care.

Advertising deadline: 12th of month preceding cover date [email protected] deadline: 1st of month preceding cover date [email protected]

Key Features 2016

JANUARYl BETA International preview – a look at the world’s

leading equestrian trade exhibition with stand-by-stand guide.

l Insurance – for the trade and your customers.l Worming Focus – the latest worming products and

regimes including AMTRA accredited SQP CPD feature.l Hoof care products.

FEBRUARYl Show reports – BETA International reviews.l Bedding – plus stable tools.l Horse clothing – rugs, bandages, etc. including products

for transport.

MARCHl Competition gear – clothes and equipment for horse

and rider including equine boots.l Weight watching – feeds for equines prone to laminitis.l Hoof, leg & joint care.

APRILl Feed for performance including AMTRA accredited SQP

CPD feature.l Good grooming – top-to-tail grooming, fly and coat care

products including summer sheets.l Stay safe – the latest body protectors, riding hats and

protective footwear.l Clothing & Footwear – what’s new for the seasons

ahead.

MAYl Rio 2016 – GB Team official suppliers and competitor

sponsors.l Supplementary help – supplements and balancers to

stock for the season ahead.l Paddock, stable and tackroom essentials – essential

products for good management including first aid.l Small holdings – products for small holders.

JUNEl Focus Europe – profiling European equestrian

companies.l Marketing, PR and advertising.l Finest saddles and saddle fitting – from home and

abroad.l Saddler and saddle fitters CPD feature.

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Eque

stri

anTr

ade

New

s

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Page 4: ETN Media Pack 2016

Advertising rates & Sizes

Inserts, outserts, wraps and tip-ons from as little as 23 pence per item; also run-ons and

print management.

Personalised e-shots now available along with more marketing ideas for your business

Request a tailored quote for series advertising or inserts today Tel: +44 (0) 1937 582111 or email [email protected]

ETN e-newsletter advertising opportunities are only available to companies advertising in ETN magazine.

Availability: 3 positional banner options per newsletter Positions: Headline & Footer (landscape)

Right-hand side (portrait)Cost: £90 + vat each

All e-newsletter banner advertising will appear in the same month as magazine advertising. Sizes upon request