Ethical Code Supplement 07152010

7/17/2019 Ethical Code Supplement 07152010

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For more information onthe Ethical Code Program visit www.imaginecanada.ca/ethicalcode IN CHARITY we trust

Lili-Anna PerešaExecutive DirectorONE DROP

DONOR INTEREST: Donors hope theircommitment will truly make a sustainabledifference in the lives of people, familiesand communities around the world, henceproducing a positive impact with regard toa universal issue.

YOUR RESPONSE: ONE DROP respondsto donors’ wishes to go beyond the act ofsimply donating by offering them clearchoices as to where their contribution can

be put to work. We earn their trust by ad-hering to the highest standards of account-ability and transparency.

WHAT’S NEXT: We all have the power – anda global responsibility – to protect and pre-serve water for future generations. I strong-ly believe that Canadians understand thischallenge and will keep supporting us incoming years. It is when communities caneasily access water that combined efforts toimprove health, food security and educa-tion have a real impact.

MaureenFraser-McLaughlinExecutive DirectorThe Arthritis Society,Atlantic Division

Every year a large majority of Canadians

make annual financial contributions to

one or more of the 85,000 registered

charities that comprise the charitablesector. But when times are tough,

maintaining crucial financial support is

a challenge.

What matters to donors today and what

are charities doing to ensure that donor

interests are taken into account? And

what does the future hold for charitable

giving in Canada? We asked some of the

country’s charity leaders to share their

perspectives with us.

Imagine Canada’s Ethical Code is a set ofstandards for charitable organizations. Byadhering to these standards, charities arecomplying with generally acceptedpractices for soliciting and managingdonor dollars. Tis is important because,as a donor, you are entitled to transparencyand the greatest impact possible for your investment.

Imagine Canada is a charitable organiza-tion whose mission is to support Canada’s

charities and nonprofits. We strengthenthe sector’s collective voice, act as a forumand meeting place and help to create anenvironment in which organizations cancontribute to building strongercommunities.

Canadian Breast Cancer Foundation CIBC Run for the Cure

IN CHARITY WE TRUST:Canada’s Charity Leaders on the Canadian Donor

DONOR INTEREST: Donors who designateto a specific area l ike research or advocacy

want to know that the charity is directing

those dollars in compliance with their wishes. Tose making a general donation want to know that we are spend ing it wisely.

YOUR RESPONSE: We want our donors toknow they are part of our community and

we ensure this simply by talking to them. We identi fy what is most important tothem and how we can address their needs.

Tese conversations give us new ideas andhelp motivate us in the fight againstarthritis.

WHAT’S NEXT: he future of giving isbright but the onus is on us to stay connect-ed to Canadians and keep those relation-ships strong. I am impressed by the level ofsupport we’ve seen from youth and we must

work to maintain their interest as they areour future donors.

W.R. (Bob) McPheeGeneral Director & CEOCalgary Opera

DONOR INTEREST: Our donors believe thatthe arts enhance their community. Tey

want to ensure access for all citizens to ex-cellent performances and valuable educa-tion and outreach programs for youngpeople in our community as well as in ruralareas of Alberta. Tey also believe in ad-

vancing the art form by supporting CalgaryOpera’s Emerging Artist DevelopmentProgram and New Works presentations.

by Julia Howell

The Ethical Code is generouslysupported by:



YOUR RESPONSE: We concentrate on ful-filling our core mandate by delivering thehighest possible quality in al l our produc-tions and programs. WHAT’S NEXT: We think future genera-tions of donors will desire even greater en-gagement with the organizations theysupport and that charities that ensure max-imum impact of the gifts they receive will

build long-lasting and rewarding relation-ships with people who believe in their cause.

Sylvia RothneyChief Executive OfficerAlzheimer Society ofManitoba

DONOR INTEREST: Donors support us be-cause Alzheimer’s disease and dementia is aprogressive, fatal illness that changes everyaspect of a person’s life and also greatly im-

pacts the family and friends who care forthem. Tey want the accessibility and flexi-bility that online giving provides but theyalso want to know that there is a real personstewarding their gifts. YOUR RESPONSE: We are communicatingmore often with donors and tailoring thosemessages to meet their specific needsand interests including assurances that

we are using their dol lars ef f icientlyand meaningfully.

WHAT’S NEXT: I think a higher level ofinteraction with donors at the local level isthe future. People want to know that theirmoney is being spent wisely, and they wantto know that their charities of choice areled by real people who are honest andaccessible to them.

Paulette SeniorChief Executive OfficerYWCA Canada

DONOR INTEREST: Our donors want tosupport a broad range of issues and services to

women and girls at the local, national andglobal levels. With a 140-year history theysee us as a credible organization advancingequality rights and economic security andadvocating to end violence against women.

YOUR RESPONSE: We report regularly tothem on what we have accomplished andmake it possible for them to express theirsupport in a personal way. Recent donorendowments have allowed us to expand our

reach into rural and remote communitiesand we created the Rose Campaign so thatdonors can actively participate by mobilizingtheir MPs to end violence against women. WHAT’S NEXT: As social media is going tobecome an increasingly important tool wehave recently launched a new iPhone Appthat connects women and girls with much-needed services and emergency help.

Rahul BhardwajPresident & CEOToronto CommunityFoundation

DONOR INTEREST: Donors are looking lessat the charitable receipt and are far moreconcerned with community impact. Teycome to us because we have our finger onthe pulse of oronto. Donors want to beconnected by head and by heart and are will-

ing to take risks and support innovation.YOUR RESPONSE: Each year our VitalSigns® report surfaces key challenges fac-ing oronto. From there we identify anddevelop innovative solutions and work withour donors to engage them in supportingthese solutions. WHAT’S NEXT: As we enter a time of in-creasing need, particularly in large andgrowing cities, donors will benefit greatlyby partnering with organizations such asours to access community knowledge andto connect with the myriad of solutions ex-isting within the community.

Margarita MendezExecutive DirectorNellie’s Women’sShelter

DONOR INTEREST: Donors support us be-cause they care about the health and well-being of the women and children who relyon our services. Tey share a common belief

in our mission, vision and values of ending violence and oppression in the lives of all women and children. Donors continue togive to Nellie’s because they know that wepractice the highest levels of ethnical fund-raising and financial accountability.

YOUR RESPONSE: We listen to and respectthe viewpoints of our donors by keepingthem informed on both ends – from lettingthem know the needs of the population weserve to recognizing how their gift hasmade an impact.

For more information onthe Ethical Code Program visit www.imaginecanada.ca/ethicalcodeIN CHARITY we trust

Ethical Code Participant ListA Life Worth LivingAcclaim Health and Community Care ServicesAdsum Association for Women and ChildrenAIDS Thunder BayAlberta Easter SealsAlberta Science Literacy AssociationAlberta Society for the Prevention of Cruelty to

Animals (SPCA)Alexandra Marine & General Hospital FoundationAllergy/Asthma Information AssociationAlzheimer Society of Alberta and Northwest

Territories

Alzheimer Society of B.C.Alzheimer Society of CanadaAlzheimer Society of ManitobaAlzheimer Society of SaskatchewanAlzheimer Society of Thunder BayAnglican Church of Canada, General SynodApplegrove Community ComplexThe Arthritis SocietyThe Arthritis Society - Alberta & NWT DivisionThe Arthritis Society - British Columbia & Yukon

DivisionThe Arthritis Society - Manitoba/Nunavut DivisionThe Arthritis Society - New Brunswick DivisionThe Arthritis Society - Newfoundland DivisionThe Arthritis Society - Nova Scotia DivisionThe Arthritis Society - Ontario DivisionThe Arthritis Society - PEI DivisionThe Arthritis Society - Quebec DivisionThe Arthritis Society - Saskatchewan Division

Art à la CarteArts for Children and YouthArtscape FoundationAspen Family and Community NetworkAsthma Society of CanadaBanff CentreBarrie Literacy CouncilBasically BabiesBC Cancer FoundationBC Children’s Hospital FoundationBeaverlodge Day Care SocietyBennett and Albert County Health Care FoundationBethany Care FoundationBig Brothers Big Sisters of Chatham-KentBig Brothers Big Sisters of SaskatoonBig Brothers Big Sisters of the Georgian TriangleBig Brothers of Greater VancouverBig Brothers of Sault Ste. MarieBissell Centre

Bosco HomesBoys and Girls Clubs of CanadaBoys and Girls Clubs of Canada FoundationBoys and Girls Clubs of Greater VancouverBoys and Girls Clubs of Greater Vancouver

FoundationBoys and Girls Clubs of Greater Victoria FoundationBrain Injury Association of AlbertaBrain Tumour Foundation of CanadaBrantford General Hospital FoundationBridgepoint Health FoundationCalgary Association of Self-HelpCalgary Counselling CentreCalgary OperaCalgary Science NetworkCambridge Memorial Hospital FoundationCambridge Shelter CorporationCanada Science and Technology Museum

Corporation Foundation

CanadaHelpsCanadian AIDS SocietyCanadian Association of Fairs and ExhibitionsCanadian Breast Cancer FoundationCanadian Cancer SocietyCanadian Cancer Society - Alberta/NWT DivisionCanadian Cancer Society - British Columbia & Yukon

DivisionCanadian Cancer Society - Manitoba DivisionCanadian Cancer Society - New Brunswick DivisionCanadian Cancer Society - Newfoundland &

Labrador DivisionCanadian Cancer Society - Nova Scotia DivisionCanadian Cancer Society - Ontario DivisionCanadian Cancer Society - Prince Edward I sland

Division



WHAT’S NEXT: For community-based organizations like ours, thefuture is bright as more donors embrace giving at a communitylevel, strengthening communities and making a local impact.

Gail NybergExecutive DirectorDaily Bread Food Bank

DONOR INTEREST: Daily Bread donors tell us they prefer to deal

with a charity that has a good reputation and places high impor-tance on accountability and transparency. Tey believe in the im-portance of giving back to their community by donating withmoney, food or their time.

YOUR RESPONSE: We believe in demonstrating integrity, trans-parency and honesty in everything we say and do because we knowit is essential to building community support and the loyalty of ourdonors and stakeholders.

WHAT’S NEXT: Social media outreach is up and coming. Usingcreative and innovative ways to promote charity initiatives through

witter, Facebook and online giving wil l continue to rise.

Craig MonleyChief Executive OfficerOkanagan Boys and Girls Clubs

DONOR INTEREST: Te initial attraction will always be the cause.In our case it’s children and youth. After that it is how your charityoperates. Is it evidence based, and does it subscribe to continuousquality improvement? Does the charity have a business plan tiedto its vision and mission?

YOUR RESPONSE: Our job as a charity is to help donors better un-

derstand the cause and educate them about us and our impact onbettering the lives of children and youth, while continuing to meettheir expectations.

WHAT’S NEXT: Tere’s a seriousness to the business of g iving. Canadians con-tinue to be generous but not frivolous with their support. Many

want to get actively involved in the work, in addition to gifting the

Canadian Cancer Society - QuebecDivision

Canadian Cancer Society - SaskatchewanDivision

Canadian Celiac Association

Canadian Cystic Fibrosis FoundationCanadian Diabetes AssociationCanadian Federation of Humane SocietiesCanadian Feed the ChildrenCanadian Hearing SocietyCanadian Immunodeficiency SocietyCanadian Red CrossCanadian Ski Patrol SystemCanadian Society for Social DevelopmentCanadian Society for the Investigation of

Child AbuseCanadian Women’s FoundationCanadian Youth Business FoundationCareer TrekCatholic Family Services of SaskatoonCentre for Opportunities, Respect, and

Empowerment (CORE)CentrePoint Non-Profit Management

Cerebral Palsy Association in AlbertaCGA - Canada Research FoundationCharity Intelligence CanadaChild Development Institute FoundationChildren’s Health Foundation

Children’s International Summer Villages(Saskatoon)Children’s Treatment Centre Foundation

of Chatham-KentChildren’s Wish FoundationChristian Children’s Fund of CanadaCliffcrest Community CentreCNIBCollingwood General & Marine Hospital

FoundationCommunity Care Haliburton CountyCommunity Foundation of Nova ScotiaCommunity Foundations of CanadaCommunity Home Assistance to Seniors

(CHATS)Community Living TorontoCommunity Living WinnipegCompassion Canada

www.imaginecanada.ca/ethicalcode



charity. Tey want to know that what theygive in dollars, time or effort is making adifference, through a charity that iscommitted, organized and responsible.

Sara WilburExecutive DirectorGrand River ConservationFoundation

DONOR INTEREST: Donors want hands-onstewardship. Tey care about the river andthey want to learn; they want to see the work;they want to experience it.

YOUR RESPONSE: We a im to improve the“thickness” of the relationship. For example,twice a year we bring prospective donors to-gether and introduce them to fishing at our

world-renowned brown trout fishery. Tis al-lows them to relate to the river peacefully andindividually. It’s not a pitch that I can make

Creative Retirement ManitobaCredit Valley Hospital FoundationCridge Centre for the FamilyDaily Bread Food BankDaniel McLellan Memorial FundDistress Centre DurhamDouglas Mental Health University Institute

FoundationDress for Success Vancouver SocietyDurham Youth Housing and Support ServicesEaster Seals CanadaEaster Seals Nova ScotiaEdmonton Brain Injury Relearning SocietyEdmonton Community Foundation

Edmonton Financial Literacy SocietyEdmonton John Howard SocietyEducation MattersEdward Johnson Music FoundationElizabeth Fry Society of Greater VancouverElizabeth Fry Society of TorontoEnvision Credit Union Charitable FoundationEpicure FoundationEpilepsy Ottawa-CarletonEquitas International Centre for Human Rights

EducationFamily and Children’s Services of the Waterloo

Region FoundationFamily Caregivers’ Network SocietyFamily Service SaskatoonFamily Service Saskatoon FoundationFanshawe College FoundationFondation nationale des ScoutsFondation ONE DROP

Fondation Santé Haut-Richelieu-RouvilleFoundation of Guelph General HospitalFriends of the Moncton Hospital FoundationGeorgian Bay Folk SocietyGeorgian CollegeGrace HouseGrand River Conservation FoundationGroupe artisanal féminin francophone de l’OntarioGroves Memorial Community Hospital FoundationHabitat for Humanity CanadaHabitat for Humanity Greater VancouverHabitat for Humanity NorthumberlandHamilton Health Sciences FoundationHeadwaters Health Care FoundationHealthpartnersHeart and Stroke Foundation of Alberta, NWT &

NunavutHeart and Stroke Foundation of British Columbia

and Yukon

Heart and Stroke Foundation of CanadaHeart and Stroke Foundation of ManitobaHeart and Stroke Foundation of Newfoundland

and LabradorHeart and Stroke Foundation of New Brunswick

myself. It creates a feeling of closeness thathelps us develop future relationships.

WHAT’S NEXT: Te charitable sector willbe looking to key supporters to get moreinvolved. Te charities that rise to the top

will be the ones that can cultivate the bestand longest term relationships.

Look for the Trustmark

The Ethical Code trustmark is our seal of

approval. Use of the trustmark demonstrates

each organization’s commitment to the

responsible management and accounting of

the funds that donors entrust to them.

Toll-free 1-866-393-2079

All proceeds from Home Care Supplies are used to support

programs and services for seniors and adults with disabilities.

Free delivery within Canada.

For more information onthe Ethical Code Program visit www.imaginecanada.ca/ethicalcodeIN CHARITY we trust



Te charities included here all participate inImagine Canada’s Ethical Code Program.Since its re-launch in 2008, more than 300charities have joined the Program,committing to an extensive set of standardsand accountability measures.

“The Ethical Code stamp of approvalsignals that a charity understands and is

committed to keeping its books – and doors– open by adhering to high standards,” says

Jan Belanger, Assistant Vice-President,Community Affairs, Great-West Life,London Life and Canada Life. hesecompanies have been generous supportersof the Ethical Code Program since 2008.

Resources for Donors

The Ethical Code

www.imaginecanada.ca/ethicalcode

The Federal Government Regulatorwww.cra-arc.gc.ca/tx/chrts/menu-eng.html

CanadaHelps: Portal for Online Givingwww.canadahelps.org

Association of Fundraising Professionals’Fundraising Code of Ethics

www.afpnet.org/ethics

Do you have any concerns?

Charities participating in the Ethical Code

Program are obliged to adhere to a set ofstandards and practices. Non-compliance

may result in removal from the Ethical

Code Program. If you have any questions

or concerns, or want to lodge a formal

complaint about an Ethical Code participant,

please contact: [email protected].

Your concerns will be heard by a volunteer

committee of experts.

Heart and Stroke Foundation of Nova ScotiaHeart and Stroke Foundation of OntarioHeart and Stroke Foundation of Prince Edward IslandHeart and Stroke Foundation of QuebecHeart and Stroke Foundation of SaskatchewanHellenic Heritage FoundationHomefrontHospice King-AuroraHospitals of Regina FoundationHôtel-Dieu Grace Hospital FoundationHull Child and Family ServicesImagine CanadaIndependent Living Nova ScotiaInterim PlaceInvest in KidsJennifer Ashleigh Children’s CharityJewish Community Foundation of MontrealJohn Howard Society of CanadaJohn Howard Society of OntarioJoseph Brant Memorial Hospital FoundationKidney Cancer CanadaKidney Foundation of CanadaKids Help PhoneKidsAbilityKinark FoundationKing’s University College Foundation at the

University of Western OntarioLakeland CollegeLansdowne Children’s Centre FoundationLIFE*SPINLifeline Malawi AssociationLions Foundation of Canada Dog GuidesLOFT Community ServicesLupus OntarioLupus Society of AlbertaMADD CanadaMaison des Jeunes de PierrefondsMake-A-Wish Foundation of CanadaMarch of DimesMarillac PlaceMennonite Central Committee of CanadaMentoring Artists for Women’s ArtMilton District Hospital FoundationMoorelands Community ServicesMothercraftMuscular Dystrophy CanadaNanaimo and District Hospital FoundationNational Youth in Care NetworkNellie’sNorth Shore Disability Resource CentreNorth Shore Neighbourhood HouseNorth York General Hospital FoundationNorth York Harvest Food Bank

North York Women’s Resource CentreNorthern Lights Regional Health FoundationNova Vita Domestic Violence Prevention ServicesNSDRC FoundationOakville & District Humane SocietyOakville Hospital FoundationOakville Senior Citizens ResidenceOkanagan Boys and Girls ClubsOne Child’s VillageOntario Brain Injury AssociationOntario Community Support AssociationOntario Horticultural AssociationOntario NatureOperation Eyesight UniversalOpportunity International CanadaOrillia Soldiers’ Memorial Hospital FoundationOttawa Regional Cancer FoundationOxfam CanadaPark Manor Personal Care Home

Parkinson Society CanadaParkinson Society of Southern AlbertaPathways To Education CanadaPelham CaresPlan CanadaPLEA Community Services Society of BCPowell River Therapeutic Riding AssociationPregnancy and Family Support ServicesProstate Cancer CanadaProvidence Healthcare FoundationRay-Cam Community AssociationRed Deer College FoundationRed Deer Public School District FoundationRed Door Family ShelterRenfrew Educational ServicesRideau Valley Conservation FoundationRoyal Botanical GardensSackville Memorial Hospital FoundationSaint Elizabeth Health Care Foundation

IMAGINE CANADA

Toronto • Ottawa • Calgary

TEL (416) 597-2293TOLL-FREE 1 (800) 263-1178

TWITTER

@ImagineCanada

FACEBOOK

facebook.com/ImagineCanada

EMAIL

[email protected]

www.imaginecanada.ca

Salvation ArmySarnia-Lambton ReboundSave the Children CanadaScleroderma Society of OntarioSeniors Association of Greater EdmontonServants Anonymous Society of CalgaryServe!SickKids FoundationSimcoe County Association for the Physically DisabledSOS Children’s Village BCSouth Okanagan Women in Need SocietySouthlake Regional Health Centre FoundationSpecial Olympics OntarioSpina Bifida & Hydrocephalus Association of OntarioSt. Christopher HouseSt. Hilda’s Towers FoundationSt. John’s Rehab FoundationSt. Joseph’s Health Care Foundation (Guelph)St. Joseph’s Health Care Foundation of LondonSt. Joseph’s Healthcare Foundation, HamiltonSt. Joseph’s Lifecare FoundationSt. Mary’s General Hospital Foundation - Kitchener-WaterlooSt. Mary’s Hospital Foundation (Montreal)St. Michael’s College SchoolSt. Stephen’s Community HouseSt. Thomas Elgin General Hospital FoundationStarlight Children’s Foundation CanadaStratford General Hospital FoundationStratford Meals on Wheels and Neighbourly ServicesS.U.C.C.E.S.S. FoundationSunshine Coast Community Services SocietySupport & Housing - HaltonSurrey Memorial Hospital FoundationTaking IT GlobalTeresa GroupThe PREP ProgramThe RedwoodThe Sisterhood of St. John the DivineThompson Nicola Cariboo United WayThorpe Recovery CentreThreads of LifeThunder Bay Regional Health Sciences FoundationToronto Centre for Community Learning and DevelopmentToronto Community FoundationToronto General & Western Hospital FoundationToronto Public Library FoundationTranscare Community Support ServicesTransforming Faces WorldwideTrico Centre for Family WellnessTyndale FoundationUnited Church of CanadaUnited Church of Canada FoundationUnited Way Alberta Capital Region

United Way of Greater Simcoe CountyUnited Way of London & MiddlesexUnited Way of QuinteUnited Way of Windsor - Essex CountyUnited Way of WinnipegUnited Way of York RegionUnited Way serving Kingston, Frontenac, Lennox

and AddingtonUnited Way TorontoUniversity of Western OntarioVancouver OperaVeterinarians Without Borders CanadaVOICE For Hearing Impaired ChildrenVolunteer Centre Society of Camrose and DistrictW.I.S.H.War Child CanadaWellspring CalgaryWellwood Resource CentreWest Coast Leaf Education & Action Fund

West Island MissionWest Lincoln Memorial Hospital FoundationWhistler Animals Galore SocietyWilliam Osler Health System FoundationWillow Breast Cancer Support CanadaWindsor Endowment for the ArtsWomen’s College Hospital FoundationWoodstock Hospital FoundationWorkman ArtsWorld Vision CanadaYee Hong Community Wellness FoundationYMCA CanadaYMCA of Greater TorontoYMCA of Simcoe / MuskokaYouth Science OntarioYouth Singers of Calgary SocietyYWCA CalgaryYWCA CanadaYWCA Vancouver

For more information onthe Ethical Code Program visit www.imaginecanada.ca/ethicalcode IN CHARITY we trust





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Ethical Code Supplement 07152010