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ETFs 201: How To Trade ETFs Sponsored by:

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Page 1: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

ETFs 201: How To Trade ETFs

Sponsored by:

Page 2: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

SPEAKERS

Matt Hougan Chief Executive Officer

Inside ETFs

Will Wall Head Trader

Riverfront Investment Group

SPEAKER

SPEAKER

Page 3: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

• Why Are We Here Today

• Back To Basics: Understanding On-Screen Trading

• Underlying Liquidity: How Big Trades Happen In Small ETFs

• The Matrix of ETF Trading

• Practicum: Strategies for Execution

Agenda

Page 4: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Why Are We Here Today?

Page 5: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

“I can’t buy an ETF that trades less than 100,000 shares a day!”

“I don’t want to be more than 5% of daily volume!”

“I know I can get in, but what if I want to get out?”

For internal use only

The Problem “I can’t buy an ETF that trades less than 100,000 shares a day!”

“I don’t want to be more than 5% of daily volume!”

“I know I can get in, but what if I want to get out?”

Page 6: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

For internal use only

Myth 1: You Can’t Trade an ETF with less than 100k shares of ADV

For internal use only

Page 7: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

For internal use only

Myth #2: An ETF Is As Liquid As Its Underlying

Page 8: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Trade

For internal use only Source: Bloomberg,

Elephants & Knotholes

Page 9: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Trade

For internal use only Source: Bloomberg,

Bulls & China Shops

Page 10: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Back To Basics: Understanding On-

Screen Trading

Page 11: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Sell at Bid, Buy at Ask

Back to Basics: Bid/Ask Spread

Page 12: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Sell at Bid, Buy at Ask Source: ETF.com, as of 7/12/2016

Back to Basics: Bid/Ask Spread

Page 13: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Source: FactSet, as of 12/31/2015

0.00% 0.02% 0.04% 0.06% 0.08% 0.10% 0.12% 0.14% 0.16%

U.S. Equity

International Equity

U.S. Fixed Income

International Fixed Income

Commodities

Currency

Leveraged

Inverse

Asset Allocation

Alternatives

All ETFs:

Median Spread %

Different Asset Classes, Different Spreads

Page 14: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Source: ETF.com, as of 7/12/16

Spreads Can Vary Over Time: QAI Example

Page 15: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Market Order: Buy 1000 Shares

Page 16: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Market Order: Buy 1000 Shares

Page 17: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

But Sometime You Can Do So Much Better

Page 18: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

How Big Trades Happen In Little

ETFs

Page 19: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

CSCO

AAPL

CAT

MSFT

IBM

$2.5 million

100K @ $25 ETFs, Inc.

Authorized Participant

ETF Anatomy: Creation/Redemption Refresh

Page 20: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

100K @ $25

IBM

MSFT

AAPL

CAT

CSCO

ETFs, Inc.

Authorized Participant

ETF Anatomy: Creation/Redemption Refresh

Page 21: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

50K @ $25

Authorized Participant

IBM MSFT AAPL CAT CSCO ETFs, Inc.

ETF Anatomy: Creation/Redemption Refresh

Page 22: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Authorized Participant

$25.00

Fair Value $25.00

$25.00

Why Do APs Do What They Do?

Page 23: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Fair Value $25.00

Authorized Participant

$25.00

$25.10

Why Do APs Do What They Do?

Page 24: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Fair Value $25.00

Authorized Participant

$25.00

$25.10

Sell 100K of the ETF @ $25.10

Why Do APs Do What They Do?

Page 25: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Fair Value $25.00

$25.00

$25.10

Buy An Equal Value Of The Underlying!

IBM

MSFT

AAPL

CAT

CSCO

Authorized Participant

Why Do APs Do What They Do?

Page 26: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Selling Pressure

Buying Pressure

Authorized Participant

Fair Value $25.01

$25.01 $25.01

Why Do APs Do What They Do?

Page 27: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Selling Pressure

Buying Pressure

Authorized Participant

Fair Value $25.01

$25.01 $25.01

Bought: $25.00 Sold: $25.10 Margin: $.10

Why Do APs Do What They Do?

Page 28: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Authorized Participant

$24.90

Buy 100K Of The ETF @ $24.90

Fair Value $25.00

$25.00

Why Do APs Do What They Do?

Page 29: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Authorized Participant

IBM

MSFT

AAPL

CAT

CSCO

Sell An Equal Value Of The Underlying!

Fair Value $25.00

$24.90

$25.00

Why Do APs Do What They Do?

Page 30: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Authorized Participant

Buying Pressure

Selling Pressure

Fair Value $24.99

Bought: $24.90 Sold: $25.00 Margin: $.10

$24.99

$24.99

Why Do APs Do What They Do?

Page 31: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Underlying NAV

Brokerage Fees

Market Maker P&L

Creation Costs

Forex Hedging Costs

Taxes

Bid Price

Ask Price

Market Maker P&L

Brokerage Fees

Taxes

Forex Hedging Costs

Redemption Fees

Underlying Bid/Ask

Spr

ead

ETF Spread

Source: SSgA.

What Goes Into An ETF Spread?

Page 32: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Source: Fox River Execution. Data as of 12/1/09.

ETFs Should Trade Within Their Arbitrage Band … Mostly

Page 33: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Diffi

culty

Size of Order For internal use only

ETFs Trading Is Hardest In The Middle

Page 34: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

0.00%

0.10%

0.20%

0.30%

0.40%

0.50%

9:30AM

10:00AM

10:30AM

11:00AM

11:30AM

12:00PM

12:30PM

1:00PM

1:30PM

2:00PM

2:30PM

3:00PM

3:30PM

IGV Spread Weighted Avg. Spread of Underlying Holdings

Source: Bloomberg, as of 10/19/12

And At The Beginning and End of the Day

Page 35: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Source: Bloomberg, as of 10/19/12

And In Fixed Income

Page 36: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

A Matrix For ETF Trading

Page 37: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

A Matrix For ETF Trading

OPPORTUNITY

NIRVANA

CHALLENGING

OPPORTUNITY

Und

erly

ing

Liqu

idity

Low >>> High

On-Screen Liquidity

Low

>>>

Hig

h

Page 38: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

An Example of Nirvana

• Extreme Volumes: The most liquid security in the world, trading 80+ million shares per day

• Extremely Tight Spreads: Averaging $0.01/share on a $214.95 handle, or 0.00%/share

• Excellent Underlying Liquidity: Five out of Five Rating

• Can be traded on-screen in any volume

Page 39: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

An Example of Challenging

• Limited Volume: Median Daily Trading Volume of 5,000 shares

• Wide Spreads: Averaging $0.65/share on a $66.94 handle, or 0.99%/share

• Poor Underlying Liquidity: Two out of Five Rating

• Still A Great Fund – In Fact, An Analyst Pick! But reflects a challenging market.

• Must be traded carefully on or off screen

Page 40: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

An Example of Opportunity

• Massive Onscreen Liquidity: >13 Million Shares Per Day

• Miniscule Spreads: Averaging $0.01/share on a $36.23 handle, or 0.02%/share

• Mixed Underlying Liquidity: Five Out of Five Rating, But Junk Bonds Are A Challenging Market

• The Most Efficient Way To Trade High Yield On The Market … But Premiums & Discounts Can Develop During Periods of Market Stress.

Page 41: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

An Example of Opportunity

• New Fund, Limited On-Screen Liquidity

• Wide Quoted Spreads: Averaging 0.87%/share

• But Perfect Underlying Liquidity: Five out of Five Rating; Only U.S. Stocks

• Easy To Trade 50,000 or 100,000 Shares At Very Tight Spreads … If You Know How

Page 42: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Practicum: Strategies for

Execution

Page 43: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Advantages: Ease of Use

Disadvantages: Limited Information & Access to Underlying Liquidity

Works Best For: Nirvana ETFs, High On-Screen Liquidity ETFs

Considerations: Always Use Limit Orders Never Use Sleeping Stop Orders Did I Mention: Always Use Limit Orders

Option 1: Trading On-Exchange

Page 44: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Firm Fund Families # of ETFs

Fidelity iShares, Fidelity 70+

TD Ameritrade iShares, iPath, Vanguard, SSgA, PowerShares, Van Eck, PIMCO 100+

E*TRADE Global X, DB-X, WisdomTree 100+

Schwab Schwab, SSgA, Guggenheim, PowerShares, ETF Securities,

US Commodity Funds 200+

Vanguard Vanguard 60+

Consideration: Commission-Free Trading

Page 45: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Source: Bloomberg, as of 2/19/13 For internal use only

Consideration: Access Level II Screens

Page 46: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Advantages: Expertise, guidance and access to underlying liquidity

Disadvantages: Potential for information leakage, commissions, time, restrictions

Works Best For: Larger trades of all sorts.

Considerations: Authorized Participant, Market-Maker or

Agency Broker

Option 2: Working With Liquidity Providers

Page 47: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Approach custodian to receive permission to trade away

If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Set up any necessary delivery and payment accounts

Deliver clearing instructions from your custodian to the broker

Have broker allocate shares to appropriate custodians

Custodians will then allocate shares to sub-accounts

Option 2: Working With Liquidity Providers

Page 48: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

“I want 150,000 shares of XYZ ETF”

Option 2: Working With An AP or Market Maker

Page 49: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

“I want 150,000 shares of XYZ ETF”

“Give me your best bid and

offer!”

Option 2: Working With An Agency Broker

Page 50: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Large ETF trader Handles all ETFs Heavily focused on trading technology

Managed by “Godfather of ETFs” Reggie Browne

Growing position in market Strong international/institutional

relationships Quantitative trading firm Aggressive growth in recent years Reputation for execution excellence Ability to trade in multiple manners

Examples of APs/Market Makers

Page 51: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Lead the charge of agency brokers Covers all ETFs Doesn’t do business with Knight

Subsidiary of Wolverine Broker neutral Technology driven

Bank of New York company ETF Direct – Online RFQ program

Examples of Agency Brokers

Page 52: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Optimizing Baskets

Customized Baskets

Accepting Cash in Lieu

Tightening Up Onscreen Spreads

Recommending Where to Route Trades

Option 3: Working With ETF Issuers

Page 53: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

Any Questions

Page 54: ETFs 201 - ETF.comApproach custodian to receive permission to trade away If they allow it but charge a fee, assess if fee is prohibitive to step-away trading

SPEAKERS

Matt Hougan Chief Executive Officer

Inside ETFs

Will Wall Head Trader

Riverfront Investment Group

SPEAKER

SPEAKER