Establishment of ASEAN SME Service Center (Phase II)

Presentation to

ASEAN SME Agencies Working Group

(ASEAN SMEWG)

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Presentation Agenda 1

2

3

4

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Project Background

Data Collection Results

Draft Website Structure & Themes

Website Management

5 Decision on Website Management & Future Collaborations

1. Project Background

• ASEAN SME Agencies Working Group (ASEAN SMEWG) has foreseen the importance of establishment of an integrated online ASEAN SME Service Center. The project is a part of ASEAN Economic Community Blueprint (AEC Blueprint), which must be accomplished by 2015. ASEAN SMEWG has assigned the Office of Small and Medium Enterprises Promotion of Thailand to be project proponent.

• This project is endorsed by all 10 SME Agencies in ASEAN

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1

Project Objectives

1. To develop a web portal using Cloud system to provide SME services to ASEAN small and medium enterprises

2. To create connections between SMEs and SME service providers

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1

3 Steps toward ASEAN SME Service Single Window

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1

Project Timeline

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1

Gather Data & System Requirement - Service Providers - Experts - Chamber of Commerce & Industry Associations - SMEs

Present to ASEAN SMEWG

October November December January July December

Online Template

SME Service Providers & Experts to participate

Public Awareness Campaigns to SMEs

Attract SMEs to become Members

Reward Program to Active Members

2014 2015

Online Training for SME Service Providers and Experts on how to

use ASEANSME.ORG

2. Data Collection Schedule

• Finished focus group and data collection in 10 AMSs with 263 participants

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Country Focus Group Period Status No. of Participants Thailand October 2, 2014 Finished 54 Malaysia October 8-9, 2014 Finished 12 Brunei October 13-15, 2014 Finished 49

Myanmar October 20-22, 2014 Finished 9 Philippines October 21-23, 2014 Finished 13

Vietnam October 23-25, 2014 Finished 26 Lao PDR October 27-29, 2014 Finished 23 Singapore October 28-30, 2014 Finished 36 Indonesia November 16-19, 2014 Finished 21 Cambodia November 19-21, 2014 Finished 20

2

Data Collection Results

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Types of Organization 1. Public Sector = 38.7% 2. Private Sector = 33.7% 3. Chamber of Commerce & Industry, Business

Associations = 10.4%

Types of services 1. Capability Development = 40.49% 2. Finance = 34.97% 3. R&D, Science & Technology = 23.31%

2

Data Collection Results

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Problems of providing SMEs’ services 1. Can not reach large volume of SMEs = 54% 2. Lack of communication channel with SMEs = 52.8% 3. Lack of network among SME service providers in different countries = 39.3%

2

Data Collection Results

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Preference toward system’s features 1. Experts' Database = 66.9% 2. Online Social Network = 62.0% 3. e-Market Place = 39.3%

2

Data Collection Results

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93.3% of respondents show interest

2

Suggestions from Focus Group

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2

1. System

2. Website Management

3. Information

4. Legal 5. Public Relations

Local Official Languages

Verification Process Expert Qualification System Avoid Info. Duplication

Updated Information Members' Score & Members' Seniority System

IT Working Group for SME Services Revenue Creation

Country Info. In AMSs Business Laws/Regulations Business Guide Manual

Legal disclaimer PR campaigns (below the

line & web-based promotions)

Mobile Application

Future Phase

Drafted Website Structure & Theme

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News about SMEs in ASEAN and beyond

Home Page include highlighted activities and overall web

framework

About Us: Background info. about ASEAN SME Service Center &

introduction to services offered

FTAs: Information about FTAs in ASEAN (e.g. AFTA, ATIGA, CEPT, AFAS, ACIA, & ASEAN+1 FTAs)

Register & Sign in for Member

Language Selection Tool

SME Services includes details of SME Services, criteria for

application, processes, time, contacts, etc.

Forum & Credential Q&A for Exchange of Ideas and Knowledge

E-Marketplace includes details about SMEs’ products, business

directories, classified, score rating system, new & promotional

products

Calendar includes schedule and venue for SME-related events &

activities in ASEAN

Link with National ASEAN SME Agencies

User Management Tools includes tools for users (SMEs and Service

Providers/Experts) to manage their profiles, service and network

Hall of Fame includes featured member’s profile & short bio

3

Drafted Website Structure & Theme (2)

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3

Website Membership Flows

Member Group Application Processes

SME Apply online (Service Providers & Experts from Government Sector will

be automatically treated as verified members)

SME Service Provider

Expert

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Viewer

Member Group

Verification/Qualification Processes

SME 1. Verified by ASEAN SME Agencies 2. Verified by Chambers of Commerce &

Industry/SME Associations 3. Verified by Existing Members 4. e-Document Submission

SME Service Provider

1. Qualified by ASEAN SME Agencies 2. Qualified by Professional Associations 3. Endorsed by Existing Members 4. e-Document Submission

Expert

Regular Member

Verified Member

4

Activities for Each Level of Members

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SMEsService

ProviderExperts SMEs

Service

ProviderExperts SMEs

Service

ProviderExperts

1 OverallView Information (e.g. FTAs, SME Service,

Forum, e-Marketplace, Calendar, etc.)x x x x x x x x x

2 Overall Has "Verified Member" Logo x x x

3 FTAs Search for FTAs x x x x x x x x x

4 Latest News Post SMEs-Related News x x x

5 Latest News Search for News x x x x x x x x x

6 Latest News View Archive News x x x x x x

7 Latest News Save/Export Archive News x x x

8 Latest News Sent News to target SMEs x x x

9 SME Service Post SME Services (No. of Services) 50 50 Unlimited Unlimited

10 SME Service Can search for SME Service x x x x x x x x x

11 SME Service Post Feature SME Services (No. of Services) 1 1 10 10

12 SME Service Service Features Comparison Basic Basic Basic Advance Advance Advance

13 SME Service Higher "Search Ranking" for Services 2nd Priority 2nd Priority 1st Priority 1st Priority

14 SME Service Sent RFP for Services (No. of RFP per day) 1 1 1 10 10 10

15 SME Service Provide Service Evaluation Feedback x x x x x x

16 SME ServiceReceived "email Alert" for Intested Services (No.

of Alerts per day)1 1 Unlimited Unlimited

17 SME ServiceWrite "Comment" of Service Evaluation Feed

Backx x x x x x

18 SME Service Access to SMEs' Contact x x

19 SME Service Receive SME Service Statistics x x

Viewer Regular Member Verified Member

Activities Allowed

No. TasksService

Categories

Access to Information

Access to All Non-Transactional

Related Activities

Access to All Activities

4

Activities for Each Level of Members

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SMEsService

ProviderExperts SMEs

Service

ProviderExperts SMEs

Service

ProviderExperts

20 ForumPost Question in General Forum(s) (No. of

Question per day)1 1 1 10 10 10

21 ForumPost Answer in General Forum(s) (No. of

Question per day)Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited

22 ForumPost Question in Credential Q&A Forum(s) (No.

of Question per day)10 10 10

23 ForumPost Answer in Credential Q&A Forum(s) (No. of

Question per day)Unlimited Unlimited Unlimited

24 E-Marketplace Online Product Listing 50 Unlimited

25 E-MarketplaceSend Private Messase to Other SMEs (No. of

Message Per Day)1 10

26 E-Marketplace Post on Classified x

27 E-Marketplace List "Feature Products" (No. of Products) 10

28 E-MarketplaceAdd "New Products" (No. of Products per month)

1 10

29 E-MarketplaceAdd "Promotional Products" (No. of Products per

month)1 10

30 E-Marketplace Higher "Search Ranking" for Products 2nd Priority 1st Priority

31 E-Marketplace Match with Quality Buyers 2nd Priority 1st Priority

32 E-Marketplace E-Marketplace Statistics x x x

33 E-Marketplace Access to Buyers' Contact x

34 E-Marketplace Search for Target Business in Directory x x x x x x

35 E-MarketplaceReceived "email Alert" for Intested Transactions

(No. of Alerts per day)1 Unlimited

36 Calendar Post SME Service on Calendar x x

37 Calendar Search for Event in Calendar x x x x x x x x x

38 Member Create Biography for Service Providers & Experts x x x x x

39 Member Create Store for SMEs x x

40 Member Eligible to be on "Hall of Fame" x x x

Viewer Regular Member Verified Member

Activities Allowed

No. TasksService

Categories

4

Activities for Each Level of Members

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SMEsService

ProviderExperts SMEs

Service

ProviderExperts SMEs

Service

ProviderExperts

41 Member Can edit Personal Information x x x x x x

42 MemberSent "Personal Message" to SMEs, Service

Providers & Expertsx x x x x x

43 ReferralReferral to other SMEs, Service Providers, &

Expertsx x x x x x

44 ReferralBecome "Friend" and "Follow" other SMEs,

Service Providers, & Expertsx x x x x x

45 Referral "Endorse" Service Providers & Experts x x x x x x

46 Referral Tracking of Referrals x x x

47 Referral Referral Statistics x x x

Viewer Regular Member Verified Member

Activities Allowed

No. TasksService

Categories

4

Possible Linkage & Networking with other SME Service Providers

1. ASEAN SME Agencies’ Websites 2. ASEAN SME National Service Portals 3. Japan (SMRJ, Jetro, JCCI, etc.) 4. Enterprise Europe Network 5. ASEAN SME Academy 6. East Asia Business Exchange (EABEX) 7. Others

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5

Website Management Decision

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SME Members’ Verification Process

Service Provider & Expert Qualification System

Updated Information

1. Verified by ASEAN SME Agencies 2. Verified by Chambers of Commerce & Industry/SME

Associations

3. Verified by Existing Members

1. Qualified by ASEAN SME Agencies

2. Qualified by Professional Associations

3. Endorsed by Existing Members

1. Recognition (Hall of Fame)

2. Reward for Activities IT Working Group for

SME Services Revenue Creation

4. e-Document Submission

4. e-Document Submission

5

More open to public

More open to public

Next Step

1. Decide on Verification Processes for SME & Expert/Providers Qualification System

2. Information Support 1. Directory of ASEAN SMEs 2. Service Providers & Experts’ Lists

3. Online Application & Online Information Template will be available online (by January 2015)

4. PR Activities (Any possible PR activities related to SMEs in AMSs?) 5. Suggest for possible linkages

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5

Roles and Possibility of ASEAN SMEWG

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5

Roles & Responsibilities Details Schedule Period 1. Decide on Possible linkage, Verification

Processes for SME & Expert/Providers Qualification System

Make Decision on appropriateness solution(s) November 2014

2. Information Support Provide contact information of 1. Directory of SMEs in AMSs 2. Service Providers & Experts’ Lists (e.g. Professional Associations, expert lists in each AMEs)

November 2014 onward

3. Support in PR activities to gain membership & information

Suggest possible PR activities (below-the-line and online activities) in AMSs

January 2015 onward

4. Service Tracking Follow up on our monthly report on number of activities that Service Providers, SMEs, and

Experts will perform online on ASEANSME.Org

April 2015 onward

Thank you

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