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7/23/2019 Esquema de Plan 1
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PLAN DE NEGOCIO
Nombre del plan de negocio:
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Responsable del grupo:
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Integrantes del grupo:
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7/23/2019 Esquema de Plan 1
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I. RESUMEN
II. INFORMACIÓN COMPLEMENTARIAIII. ANÁLISIS DEL ESTUDIO DE MERCADO
IV. ASPECTOS TÉCNICOS
V. ESTUDIO DE LA ORGANIZACIÓN, DE ASPECTOS
VI. INVERSIÓN INICIAL Y FINANCIAMIENTO
VII. ESTIMACIÓN Y PROYECCIÓN DE COSTOS E INGRESOS
VIII. EVALUACIÓN ECONÓMICA Y FINANCIERA
IX. CONCLUSIONES Y RECOMENDACIONES
DESCRIPCIÓN DEL BIEN Y/O SERVICIO QUE SE BRINDARÁ
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OBJETIVOS
Corto plazo
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Mediano o largo plazo
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IDENTIFICACIÓN DEL MERCADO
Perfl potencial de clientes: análisis de la demanda
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Perfl de los competidores: análisis de la oerta
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PLAN DE MERCADEO / ESTRATEGIA COMERCIAL
Prod!cto_______________________________________________________________________
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Precio
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Promoci"n
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Plaza
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INVERSIÓN INICIAL
Acti#os tangi$les e intangi$les
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Capital de tra$a%o
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FUENTES DE FINANCIAMIENTO
&!entes de fnanciamiento de acti#os tangi$les e intangi$les
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&!entes de fnanciamiento del capital de tra$a%o
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3. A!"#$%$% &' #( D')(!&(
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'()() Defnici"n del *ien +,o -er#icio
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'()(. Demanda /ist"rica + Presente
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'()(' 0aria$les 1!e aectan a la demanda
a2 Precio del $ien
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$2 Precios de los $ienes s!stit!tos + complementarios
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c2 Ingreso disponi$le del cons!midor
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d2 G!stos + preerencias
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e2 N3mero po$lacional
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2 Otras #aria$les: precio esperado del $ien
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'()(4 Demanda &!t!ra
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a2 Mercado potencial
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$2 Mercado disponi$le
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c2 Mercado o$%eti#o
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d2 Crecimiento del mercado o$%eti#o
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