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29/03/2017 © Sportradar AG 29/03/2017 © Sportradar AG
eSports Keynote
The Secret Billion Dollar Industry
29/03/2017 © Sportradar AG
• Introduction
• A Brief History
• Prize Money
• Consuming Content
• The Dominant Games
Agenda
29/03/2017 3 © Sportradar AG
What are eSports?
Professional video-gaming!
29/03/2017 4 © Sportradar AG
A Brief History
29/03/2017 5 © Sportradar AG
A Brief History
29/03/2017 6 © Sportradar AG
A Brief History
29/03/2017 7 © Sportradar AG
A Brief History
29/03/2017 8 © Sportradar AG
A Brief History
29/03/2017 9 © Sportradar AG
A Brief History
29/03/2017 10 © Sportradar AG
A Brief History
29/03/2017 11 © Sportradar AG
Prize Money
“The International” – Dota 2 event – Total Prize Money
1,6 1,6 2,9
10,9
18,4
20,8
10,8 10
5,1
0
5
10
15
20
25
2011 2012 2013 2014 2015 2016 WimbledonMen's 2016
USMasters
Golf 2016
Superbowl2016
Winners
Pri
ze P
oo
l ($
m)
29/03/2017 12 © Sportradar AG
Twitch – How the iGeneration Consume Content
• Created in 2011
• 2014 = Amazon acquired for $970 million
• 2015 = More than 1.5 million broadcasters, 100 million unique visitors per month
• Record unique concurrent viewers on Twitch.tv = 1million (ELEAGUE CS:GO Major Championships)
• Free to view – NO PAYWALLS
• 24/7 coverage
• Community driven – chat, subscribe, donate
• “Career streamers” – low barriers to entry & 7 figure salaries possible
29/03/2017 13 © Sportradar AG
Twitch – How the iGeneration Consume Content
29/03/2017 14 © Sportradar AG
League of Legends
29/03/2017 15 © Sportradar AG
Dota 2
29/03/2017 16 © Sportradar AG
Counter-Strike: Global Offensive
29/03/2017 17 © Sportradar AG
Overwatch