ESPN The Magazine

2

Home Depot Objectives

• Utilize the equity of the College GameDay brand to increase foot traffic in stores and help promote their partners

• Drive regular tune-in to the show and promote fan attendance

• Align with their “Ultimate Tailgate” campaign that they hope to push this year across TV, digital and social

3

Current Base Sponsorship

Television • College GameDay Built by The Home Depot (Includes additional studio

support programming, i.e. pre-season studio shows)• Coaches Playbook feature within College GameDay• Entitlement of the College Football Awards & support studio programming• Presenting Sponsorship & Game Plan feature in Final Verdict on ESPNU• In-Game Coaching Adjustments feature in ESPN Thursday Prime games

Digital • Herbstreet Gameplan Breakdown• GameDay Preview Video, Kickoff & Final• Coach Lou’s Pep Talk• GameDay Scribble & Module• College Football Saturday homepage poll

sponsorship• College Football Awards Page

4

Value of ESPN The Magazine

Source: GfK MRI Starch Advertising Research 2013, 2013 ESPN XP Tracker

The 2013 College Football Preview Issue had an audience of 15MM – 1MM more readers than the average issue

Purchas

e

Intent+

+100%+

+101%

3/4 of ESPN The Magazine readers are fans of college footballand

Readers are 80% more likely to be an avid college football fan (vs. average adult)

6%

+100%

5

12%

+

Source: 2013 ESPN XP Tracker

Purchase Intent

6%

+100%12%

6

+

Source: 2013 ESPN XP Tracker

Purchase Intent

7

College Football Coverage All Year Long

Reinventing the NCAA IssueIssue Date: Sept. 29, 2014 On Sale Date: Sept. 19, 2014Ad-Close Date: Aug. 29, 2014

College Football Preview IssueIssue Date: Aug. 18, 2014 On Sale Date: Aug. 8, 2014Ad-Close Date: Jul. 18, 2014

Football – One Weekend, One StateIssue Date: Nov. 24, 2014 On Sale Date: Nov. 14 2014Ad-Close Date: Oct. 24, 2014

Championship Drive IssueIssue Date: Jan. 5, 2015 On Sale Date: Dec. 26, 2014Ad-Close Date: Dec. 5, 2014

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The Home Depot & ESPN The Magazine

College GameDay Brand Integration• 25th Anniversary of College GameDay Editorial

– History of College GameDay– GameDay Location Predictor

• College GameDay Tune-In• Custom GameDay Poster Unit• Custom College GameDay Booklet

Ultimate Tailgate• The Score• Ultimate Tailgate Contest

Added Value• What’s In the Mag (SportsCenter promotion)

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ESPN The MagazineCollege GameDay Brand Integration

10

The History of College GameDay• Fans will be taken back to the very beginning of GameDay to see

where it all started, the history of Lee Corso’s headgear and how a favorite Saturday morning tradition came to be.

Infographics/Stats– How many times GameDay has been at each school– Win/loss record when GameDay visited each school– Typical weather at each school and its effect on the outcome

of the game (does it create advantages?)

GameDay Location Predictor• Which teams have the most potential to get chosen by GameDay for

2014• Opportunity to promote contests and sweepstakes

College GameDay Brand Integration: 25th Anniversary of

College GameDay

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High-impact ad units can be used to promote the first 2 GameDay stops and include the “Get Up. It’s GameDay” and “Let’s Do This” branding

College GameDay Brand Integration:

GameDay Tune-In Messaging

Wide Island Center Unit

Cost of Unit: $100,000 Net

Commitment: 2 incremental ROB pagesThe same look used for The Home Depot’s digital sponsorship can be

applied to magazine ad-units

Banner Ads

Cost of Unit: $15,000 Net per banner

Commitment: 2 incremental ROB pages

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• Blank poster that can be created to imitate the posters that are handed out on-site at GameDay

• Includes Home Depot logo, colors and “Get Up for GameDay” tagline

College GameDay Brand Integration: Custom GameDay

Poster Unit

College GameDay Brand Integration: Custom GameDay

Poster UnitCost of Unit*: • 4 ad pages/4 edit pages at earned

rate, less 15% Or

• 7 ad pages/1 edit page at earned rate, less 20%

Production Cost: $175,000

Size: Approx. 18” x 18”

Please note: This unit is inserted in-book on a hanger and perforated for easy tear-out

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* Pending approval from ESPN The Magazine edit, advertiser may split unit with editorial for a 4 page ad/4 page edit or 7 page ad/1 page edit configuration; Production fee may be split with edit as well upon further discussionAll details subject to change and/or cancellation pending management approval. Please contact your Account Executive for more information.

College GameDay: Built by The Home Depot

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College GameDay Built by The Home Depot• Branded Integration “Built by The Home

Depot”• Printable College Football Playoff Bracket

with Branded Integration• TV Extension: College Football Playoff

GameDay Preview ShowCustom Booklet

Cost of Unit: $450,000 Net

Production: $110,000-$150,000

Please note: Cost of unit is based on booklet max size - 8 pages or 16-sided; booklet is run of book and on a peel away hanger

All details subject to change and/or cancellation pending management approval. Please contact your Account Executive for more information.

Custom College GameDay booklet within the Championship Drive Issue that includes a breakdown of the College Football Playoff schedule, team rosters, stats and information.

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ESPN The MagazineUltimate Tailgate

Integration

Ultimate Tailgate Integration:The Score for the Ultimate Tailgate

16All details subject to change and/or cancellation pending management approval. Please contact your Account Executive for more information.

Home Depot Banner Ad • Cost of Unit:

‒ $15,000 Net per banner

• Commitment: ‒ 2 incremental ROB

pages• Specifications

– Bleed: 1.25 on all four sides

– Trim: 10 x 1– Safe: 9.5 x .5

Home Depot can create The Score for the Ultimate Tailgate and incorporate all of their partners, including Kingsford, Glidden Paints, Ryobi, Scotts Lawn Care, Weber Grills, Cree Lighting and more

17 *All edit details TBD, subject to change and final approval and pending final page commitments

The Score ListingThe quintessential guide to special promotions and your chance to present new products, great gifts, or special coupons to ESPN’s trendsetting readers.

Advertiser may choose to run in one of the listings to align with key selling timeframes. Contact your AE for exact dates and material deadlines. PLEASE NOTE: We do not offer category exclusivity

Timing/ThemeApril: Score for SpringJune: Score for Father's DayAugust: Score for Back to SchoolNovember: Score for the SeasonAssets• High Res Logo or Product Shot (eps or jpeg)• 30 words of copy and URL

Ultimate Tailgate Integration:The Score for the Ultimate Tailgate

(cont’d)

18All details subject to change and/or cancellation pending management approval. Please contact your Account Executive for more information.

Ultimate Tailgate Edit & Photos • Edit that focuses on a relevant story of a

fan(s) ultimate tailgate set-up

• Insider Spotlight section within the College Football Preview Issue

• Zoom or Collections photo

• “CFB Preview” or “One Weekend, One State” Issue

Collections

Insider Spotlight

Ultimate Tailgate Integration:Ultimate Tailgate Content

19 All details subject to change and/or cancellation pending management approval. Please contact your Account Executive for more information.

Ultimate Tailgate Contest • Fans compete for a chance to win the “Ultimate Tailgate”• Promoted socially via Facebook and Twitter

Ultimate Tailgate Integration:Ultimate Tailgate Contest

Advertorial• The expert design staff at ESPN The Magazine will design and produce the advertorial to

promote the contest, which will include significant The Home Depot branding, logo placement and imagery

• The Home Depot brand ad to run adjacent to the advertorial.

20

ESPN The Magazine

Added Value

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What’s In The Mag

Flips to featured edit Ends on sponsor ad

What’s in the MagSponsor will receive custom :10 TV drop-in showcasing cover story from respective issue and featured advertiser creative.• ‘Sponsored by’ branding included• Creative will be a ‘virtual’ flip book with

voiceover• Airs 5x in SportsCenter AM for 2 week

flight

All edit details TBD, subject to change and/or cancellation

Cover Shot