11
Style Guide 3.0 1 BORDER REGION MENTAL HEALTH CENTER STYLE GUIDE 3.0 Typography Color Palette Logo Display Voice Logo Specifics Logo Misues Imagery Textures

Espinoza_10.3.2

Embed Size (px)

DESCRIPTION

BORDER REGION MENTAL HEALTH CENTER Typography Color Palette Logo Display Voice Logo Specifics Logo Misues Imagery Textures S t y le G u id e 3 .0 1

Citation preview

Page 1: Espinoza_10.3.2

Style Gu

ide 3.0

Border Region Mental Health Center

1

BORDER REGION MENTAL HEALTH CENTER

STYLE GUIDE 3.0TypographyColor PaletteLogo DisplayVoiceLogo SpecificsLogo MisuesImagery Textures

Page 2: Espinoza_10.3.2

Border Region Mental Health Center

2

Border Region Mental Health Center is a state

funded agency that provides treatment services

for both adults and children from Webb, Jim

Hogg, Starr and Zapata counties. The center

strives on treating challenged clients holistically

by providing a diverse and current regimen of

psychoactive medications and therapies within

the psychological and psychosocial domains.

Since their establishment in Laredo, Texas in

1979, Border Region Mental Health Center has

undergone various transitions ranging from

name changes, new buildings, numerous state-

of-the-art treatments plans and conception of a

volunteer service council.

TYPOGRAPHYBig Caslon

CambriaABCDEFGHIJKLMNOPQURSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

ABCDEFGHIJKLMNOPQURSTU-VWXYZ

abcdefghijklmnopqrstuvwxyz

Footlight MT LightABCDEFGHIJKLMNOPQURSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Page 3: Espinoza_10.3.2

Style Gu

ide 3.0

Border Region Mental Health Center

3

Body Adult and Child Mental Health Services

TitleBorder Region Mental Health Center

SubtitleFor a Brighter Tomorrow

Page 4: Espinoza_10.3.2

Border Region Mental Health Center

4

COLOR PALETTE

Page 5: Espinoza_10.3.2

Style Gu

ide 3.0

Border Region Mental Health Center

5

C : 100M : 10Y : 28K : 47

C : 48M : 4Y : 16

C : 27M : 0Y : 14K : 0

C : 0M : 63Y : 99K : 0

C : 0M : 63Y : 99K : 0

R : 0G: 99

B : 115

R : 112G: 174B : 185

R : 184G: 226B : 222

R : 244G: 125B : 34

R : 244G: 125B : 34

Pantone 3155

Pantone 5493

Pantone 331

Pantone 716

Pantone 3155

Page 6: Espinoza_10.3.2

Border Region Mental Health Center

6

LOGO DISPLAY

www.borderregion.com 956-723-HELP

For A Brighter TomorrowFor more information on programs and services

PLAY

PUBLIC SERVICE ANNOUNCMENT

PRINT AD

INTERNET

Mental Health Center

Mental Health Center

Mental Health Center

FamiliesServicesAbout

Border Region Home | Site FAQ | Site Map | Language | Notice of Privacy Practices | Contact Us | User Rights | Accessibility | Disclaimer

24 Hour Crisis Hotline 907.143.3200

Border Region Mental Health Center125 Los EbanosLaredo, Texas 78041(956) 724-1111TTY (956) 720-3280Hours of Administration: M-F 8-5pm (Closed Holidays)

WELCOMEThe Border Region Mental Health and Mental Retardation Center is a state funded agency that provides treatment services for both adults and children with mental illness or mental retardation from Webb, Jim Hogg, Starr and Zapata counties. The center strives on treating mentally chal-lenged clients holistically by providing a diverse and current medication regimen of psychoactive medications and therapies within the psychological and psychosocial domains.

Newsroom Donate Health Professionals

TAKE A TOUR

Subscribe to our NewsletterEnter your e-mail address:

1 2 3

Page 7: Espinoza_10.3.2

Style Gu

ide 3.0

Border Region Mental Health Center

7

VOICE

“The Border Region Mental Health Center strives on treating challenged clients holistically by providing a diverse and current regimen of psychoactive medications and therapies within the psychological and psychosocial domains”.

Page 8: Espinoza_10.3.2

Border Region Mental Health Center

8

Mental Health Center

BLACK/WHITE

GREY SCALE

STANDARD LOGO

LOGO SPECIFICS

Mental Health Center

0.5”

0.5” 0.5”

0.5”

Minimum Web Size 177px X 157 px

Mental Health Center

Mental Health Center

DARK BACKGROUND

Mental Health Center

Page 9: Espinoza_10.3.2

Style Gu

ide 3.0

Border Region Mental Health Center

9

Mental Health Center

Do not remove layers on font

Mental Health Center

Do not remove layers on images

Mental Health Center Do Not Remove Tagline

Mental Health Center

Do not adjust colors

LOGO MISUSES

Page 10: Espinoza_10.3.2

Border Region Mental Health Center

10

Words can communicate a message to

viewer but photos can communicate

quicker and in different ways than

text. Vivid images used in combination

with the right words can be incredibly

powerful. These images do more than

just play a mere complementary role

in the design. The combination of text

and imagery blend to create the ideal

combination.

IMAGERY

Page 11: Espinoza_10.3.2

Style Gu

ide 3.0

Border Region Mental Health Center

11

TEXTURESThe many images and textures can be

utilized for the Border Region Mental

Health Center rebranding campaign. The

warm and comforting colors appeal to

the viewers will radiate a sense of calm.

The images portray a sense of safety and

assurance in the quality of care attained

through the programs and services.