Upload
adriana-espinoza
View
212
Download
0
Tags:
Embed Size (px)
DESCRIPTION
BORDER REGION MENTAL HEALTH CENTER Typography Color Palette Logo Display Voice Logo Specifics Logo Misues Imagery Textures S t y le G u id e 3 .0 1
Citation preview
Style Gu
ide 3.0
Border Region Mental Health Center
1
BORDER REGION MENTAL HEALTH CENTER
STYLE GUIDE 3.0TypographyColor PaletteLogo DisplayVoiceLogo SpecificsLogo MisuesImagery Textures
Border Region Mental Health Center
2
Border Region Mental Health Center is a state
funded agency that provides treatment services
for both adults and children from Webb, Jim
Hogg, Starr and Zapata counties. The center
strives on treating challenged clients holistically
by providing a diverse and current regimen of
psychoactive medications and therapies within
the psychological and psychosocial domains.
Since their establishment in Laredo, Texas in
1979, Border Region Mental Health Center has
undergone various transitions ranging from
name changes, new buildings, numerous state-
of-the-art treatments plans and conception of a
volunteer service council.
TYPOGRAPHYBig Caslon
CambriaABCDEFGHIJKLMNOPQURSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQURSTU-VWXYZ
abcdefghijklmnopqrstuvwxyz
Footlight MT LightABCDEFGHIJKLMNOPQURSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Style Gu
ide 3.0
Border Region Mental Health Center
3
Body Adult and Child Mental Health Services
TitleBorder Region Mental Health Center
SubtitleFor a Brighter Tomorrow
Border Region Mental Health Center
4
COLOR PALETTE
Style Gu
ide 3.0
Border Region Mental Health Center
5
C : 100M : 10Y : 28K : 47
C : 48M : 4Y : 16
C : 27M : 0Y : 14K : 0
C : 0M : 63Y : 99K : 0
C : 0M : 63Y : 99K : 0
R : 0G: 99
B : 115
R : 112G: 174B : 185
R : 184G: 226B : 222
R : 244G: 125B : 34
R : 244G: 125B : 34
Pantone 3155
Pantone 5493
Pantone 331
Pantone 716
Pantone 3155
Border Region Mental Health Center
6
LOGO DISPLAY
www.borderregion.com 956-723-HELP
For A Brighter TomorrowFor more information on programs and services
PLAY
PUBLIC SERVICE ANNOUNCMENT
PRINT AD
INTERNET
Mental Health Center
Mental Health Center
Mental Health Center
FamiliesServicesAbout
Border Region Home | Site FAQ | Site Map | Language | Notice of Privacy Practices | Contact Us | User Rights | Accessibility | Disclaimer
24 Hour Crisis Hotline 907.143.3200
Border Region Mental Health Center125 Los EbanosLaredo, Texas 78041(956) 724-1111TTY (956) 720-3280Hours of Administration: M-F 8-5pm (Closed Holidays)
WELCOMEThe Border Region Mental Health and Mental Retardation Center is a state funded agency that provides treatment services for both adults and children with mental illness or mental retardation from Webb, Jim Hogg, Starr and Zapata counties. The center strives on treating mentally chal-lenged clients holistically by providing a diverse and current medication regimen of psychoactive medications and therapies within the psychological and psychosocial domains.
Newsroom Donate Health Professionals
TAKE A TOUR
Subscribe to our NewsletterEnter your e-mail address:
1 2 3
Style Gu
ide 3.0
Border Region Mental Health Center
7
VOICE
“The Border Region Mental Health Center strives on treating challenged clients holistically by providing a diverse and current regimen of psychoactive medications and therapies within the psychological and psychosocial domains”.
Border Region Mental Health Center
8
Mental Health Center
BLACK/WHITE
GREY SCALE
STANDARD LOGO
LOGO SPECIFICS
Mental Health Center
0.5”
0.5” 0.5”
0.5”
Minimum Web Size 177px X 157 px
Mental Health Center
Mental Health Center
DARK BACKGROUND
Mental Health Center
Style Gu
ide 3.0
Border Region Mental Health Center
9
Mental Health Center
Do not remove layers on font
Mental Health Center
Do not remove layers on images
Mental Health Center Do Not Remove Tagline
Mental Health Center
Do not adjust colors
LOGO MISUSES
Border Region Mental Health Center
10
Words can communicate a message to
viewer but photos can communicate
quicker and in different ways than
text. Vivid images used in combination
with the right words can be incredibly
powerful. These images do more than
just play a mere complementary role
in the design. The combination of text
and imagery blend to create the ideal
combination.
IMAGERY
Style Gu
ide 3.0
Border Region Mental Health Center
11
TEXTURESThe many images and textures can be
utilized for the Border Region Mental
Health Center rebranding campaign. The
warm and comforting colors appeal to
the viewers will radiate a sense of calm.
The images portray a sense of safety and
assurance in the quality of care attained
through the programs and services.