ESP project-P & T Footcare PESP project-P & T Footcare Partnershipartnership

Leader: Chan Nga TingLeader: Chan Nga TingMember: Chan Kwok LamMember: Chan Kwok Lam

Fong Kuan IFong Kuan I Pun Tsz ChingPun Tsz Ching

MissionMission

Provide economical and trendy Provide economical and trendy productproduct

Offer the professional serviceOffer the professional service Provide free assessment and our Provide free assessment and our

consultationconsultation

ObjectivesObjectives

In first year, target income: In first year, target income: $4,320,000$4,320,000

Break even not more than 2 yearsBreak even not more than 2 years

Key Success FactorsKey Success Factors

Convenience LocationConvenience Location Provide Professional skills and Provide Professional skills and

technologies to our customerstechnologies to our customers Trendy productTrendy product

Company SummaryCompany Summary

4 shareholders- Alice, Nicola, Candy, Fre4 shareholders- Alice, Nicola, Candy, Frederickderick

Set up at 2007Set up at 2007 The shop Located at Mong KokThe shop Located at Mong Kok

Marketing planMarketing plan

Sales one hundred shoes per weeksSales one hundred shoes per weeks Detrude nurse shoes successfullyDetrude nurse shoes successfully Revenue and expenditure are Revenue and expenditure are

balanced in the three yearsbalanced in the three years Increase at least one branch store in Increase at least one branch store in

the following three yearsthe following three years Product diversificationProduct diversification

Management teamManagement team

Design DepartmentDesign Department Sales and Marketing DepartmentSales and Marketing Department Logistic DepartmentLogistic Department Accounting DepartmentAccounting Department

Management team -Design Management team -Design DepartmentDepartment

two designerstwo designers

fashion design of high diploma fashion design of high diploma At least 2 years experience in shoes At least 2 years experience in shoes

design design creativecreative The products are designed for The products are designed for

customers customers

Management team - Sales and Management team - Sales and Marketing DepartmentMarketing Department

SalesmanSalesman high diploma or above qualification of high diploma or above qualification of

marketing departmentmarketing department At least 2 years relevant experience At least 2 years relevant experience good communicative skill good communicative skill understand customer’s demandsunderstand customer’s demands

PromoterPromoter high diploma or above qualification of high diploma or above qualification of

marketing departmentmarketing department At least 2 years relevant experienceAt least 2 years relevant experience good communicative skillgood communicative skill

Management team - Logistic Management team - Logistic DepartmentDepartment

StaffStaff Nurse of foot careNurse of foot care

At least 2 years relevant experienceAt least 2 years relevant experience high diploma or above of qualification high diploma or above of qualification

nursing or physiotherapy course nursing or physiotherapy course professional knowledge professional knowledge attentive, hard-working and patienceattentive, hard-working and patience good communication good communication Skill and techniques training Skill and techniques training

Management team - Logistic Management team - Logistic DepartmentDepartment

StaffStaff Graduated from F.5Graduated from F.5 At least 2 years relevant experienceAt least 2 years relevant experience smart and hard-working smart and hard-working three months probation period three months probation period

How to maintain the staff How to maintain the staff qualityquality

Provide training course to them Provide training course to them General meeting each month General meeting each month Competition between each staffsCompetition between each staffs Commission and bonus Commission and bonus

Accounting DepartmentAccounting Department

Accountant Accountant high diploma or above qualification of high diploma or above qualification of

AccountingAccounting Graduated from LCCI level 2 or aboveGraduated from LCCI level 2 or above 3 years relevant experience in handling 3 years relevant experience in handling

full set of accounts independently full set of accounts independently Prompt, self-motivated & responsible Prompt, self-motivated & responsible

TargetingTargeting

12 - 35 years old customers12 - 35 years old customers

Ladies and gentleman Ladies and gentleman

Marketing mix (4P’s)Marketing mix (4P’s)

ProductProduct PricePrice PromotionPromotion PlacePlace

Marketing mix (4P’s)Marketing mix (4P’s)

ProductProduct healthy and trendy shoes healthy and trendy shoes suitable and comfortable suitable and comfortable

PricePrice The products are not expensive The products are not expensive $100 to $350$100 to $350

Marketing mix (4P’s)Marketing mix (4P’s)

PromotionPromotion leaflet leaflet posters posters WebsiteWebsite discount discount

PlacePlace Mong Kok Mong Kok traffic convenient traffic convenient

Products and Services Products and Services offeredoffered

Products:Products: Baby SeriesBaby Series Child SeriesChild Series Lady SeriesLady Series Adult SeriesAdult Series

Services:Services: free basic foot free basic foot

assessmentassessment professional professional

opinionopinion Regular re-check Regular re-check

serviceservice

SWOT analysis (Part 1)SWOT analysis (Part 1)

StrengthStrength Gather customer idea directlyGather customer idea directly Have professional skills and rich Have professional skills and rich

knowledgeknowledge Sell fashion style and healthy shoesSell fashion style and healthy shoes Economical PriceEconomical Price Good quality productGood quality product Quality ControlQuality Control

SWOT analysis (Part 2)SWOT analysis (Part 2)

WeaknessWeakness Lower Maket share than our competitorLower Maket share than our competitor

ss Lack of experience on managementLack of experience on management

SWOT analysis (Part 3)SWOT analysis (Part 3)

OpportunitiesOpportunities Larger development room than other Larger development room than other

competitorscompetitors Introduce our product to the workerIntroduce our product to the worker Can be a sponsor to support famous Can be a sponsor to support famous

activitiesactivities

SWOT analysis (Part 4)SWOT analysis (Part 4)

ThreatsThreats Some competitors like Dr. KongSome competitors like Dr. Kong Not enough knowledge of protecting fooNot enough knowledge of protecting foo

tcaretcare

Quality AssuranceQuality Assurance

For productFor product 7 days warranty7 days warranty 5S (structure, systematize, sanitize, 5S (structure, systematize, sanitize,

standardize and self-discipline)standardize and self-discipline)

For serviceFor service Set sales targetSet sales target TrainingTraining Collect customer opinionCollect customer opinion

Organizational StructureOrganizational StructureDirector

Nicola Chan

ManagerFrederick

ManagerAlice

ManagerCandy

Design Department

Designer

Sales and Marketing Department

Salesman and Promoter

Account Department

Accountant

Logistic Department

Staff

P&T Footcare PartnershipP&T Footcare PartnershipMeeting RecordMeeting RecordDateDate ：： 21 Nov 0721 Nov 07

TimeTime ：： 04:30p.m.04:30p.m.VenueVenue ：： B401VEB401VEAttendee: Chan Kwok Lam, Fong Kuan I, Chan Nga Ting, Attendee: Chan Kwok Lam, Fong Kuan I, Chan Nga Ting, RecordRecord ：：

SWOT analysis, 4 P and Market plan have been improved yet. The mentor letter has been sending out. But the mSWOT analysis, 4 P and Market plan have been improved yet. The mentor letter has been sending out. But the mentor have not reply for us by due date, so we do not know mentor opinion.entor have not reply for us by due date, so we do not know mentor opinion.

My company wants to invite applications for office vacancies employment. We use employment advertisement. IMy company wants to invite applications for office vacancies employment. We use employment advertisement. In addition, we use leaflet to promote my company product and we set up a website to introduce my company pron addition, we use leaflet to promote my company product and we set up a website to introduce my company product, background, mission, objectives and address. duct, background, mission, objectives and address.

We will do the financial analysis about breakeven analysis, projected income statements, projected cash-flow statemeWe will do the financial analysis about breakeven analysis, projected income statements, projected cash-flow statements and projected balance sheet. We have to inquire about the rent of address, the price of fix up a building, the pnts and projected balance sheet. We have to inquire about the rent of address, the price of fix up a building, the price of transportation, the price of materials.rice of transportation, the price of materials.

We must deliver progress report 2 on 28 November and on 6 December we must deliver draft report.We must deliver progress report 2 on 28 November and on 6 December we must deliver draft report.

We must write a lot impression about the next Monday 12:30-1:30 employment law guest lectures. We must write a lot impression about the next Monday 12:30-1:30 employment law guest lectures.

The next meeting: To be confirmThe next meeting: To be confirm

Chairman and record signChairman and record sign ：： NicolaNicola

Sales & Gross Profit

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

2007 2008 2009

Year

Mon

ey

Sales

Gross pofit

Net profit

(50,000)

0

50,000

100,000

150,000

200,000

2007 2008 2009

Year

Mon

ey Net profit

Fixed & Current Assets and Liabilities

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

2,007 2008 2009

Year

Mon

ey

Fixed Assets

Current Assets

Current Liabilities

Net Current Assets & Closing Capital

(1,500,000)

(1,000,000)

(500,000)

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

2,007 2008 2009

Year

Mon

ey

Net Current Asset

Closing Capital