ESKIMI SOCIAL & MOBILE DSP MEDIA PLATFORMS LITHUANIA | NIGERIA | INDIA | BANGLADESH | CAMEROON | SRI LANKA

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ABOUT ESKIMI MEDIA COMPANY

• Mobile social network platform to meet new people with 21M members

• Mobile DSP with 34M+ reach in Nigeria, 280M+ worldwide

• Ad Monetisation Solution for Publishers

• Direct Carrier Billing solution in 12 markets

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MOBILE SOCIAL NETWORK

ESKIMI MOBILE DSP PLATFORM

- 21M members & more than a billion impressions

- 34M+ mobile user reach in Nigeria & more than 3B+ impressions

- 280M total reach worldwide

2 MEDIA PROPERTIES WITH GLOBAL REACH

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AD MONETISE PLATFORM

CARRIER BILLING SOLUTIONS

- 20 ad networks integrated & more than 1 billion impressions monetised monthly

- 320M billable customers in Africa and Asia

2 MEDIA MONETISATION PLATFORMS

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ENGAGEMENT & PERFORMANCE CAMPAIGNS

ON ESKIMI SOCIAL SEE CASE STUDIES

DIRECT PRODUCT ACTIVATION FOR TELCOS

FOR BETTER ROI & SMART MARKETING

SPECIAL SOLUTIONS TO KEY CLIENTS

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1: SOCIAL NETWORK TO MEET NEW PEOPLE

• Instant chat on apps

• Friend matching and discovery

• Search

• Interest based communication - fanclubs

• Games

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ALL RELEVANT PLATFORMS COVERED

ENGAGING AND ORGANIC AD INTEGRATION

DISPLAY TREASURE GAME PHOTO COMPETITIONS

CUSTOM PROJECTS

See http://business.eskimi.com/case-studies for details

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ESKIMI MOBILE DSP

• All key exchanges for Africa

• Display, native & video ads

• Performance tools

• Automatic & manual optimisation

• Customisation of functions

• White labelling

• First local DMP

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BENEFITS OF PROGRAMMATIC IN THE AFRICAN CONTEXT

• High reach - one dashboard

• Buy audiences instead of sites

• Deep targeting

• Get premium quality for less

• Save budgets with optimisation

• Enrich impressions with data

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KEY BENEFITS OF ESKIMI DSP IN AFRICAN CONTEXT

• African specific traffic support

• Click to call, Click to USSD campaigns available

• Direct telco click to buy platform support

• Local DMP with unique local data for Nigeria, Kenya, Tanzania & South Africa

• Programmatic ad monetisation platform for publishers

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• More than 34 million unique users and 3B million impressions in Nigeria per month

• Reach over 17’000+ sites and apps within all categories in Nigeria

REACH

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HIGHER REACH

• The graph shows comparison of reach in Nigeria, where GDN has 33% reach only due to proxy browser and feature phones popularity

• Google would not show ads on part of proxy browsers (Opera mini, UC) and feature phones

67%

33%

Others

GDN

Impressions pm in Nigeria

Others 2 712 690 468

GDN 1 356 345 234

A FRACTION OF PUBLISHERS IN NIGERIA

ALL AD FORMATS

interstitials native ads videompuleaderboard

RICH MEDIA FORMATS

rich media interstitial leaderboard expand larger expand+sticky remaining ad

full screen expand dynamic contentrefresh

• Target by country, operator, OS, browser, exchanges, sites/apps, device types, time

• Create site packages or use predefined lists

TARGETING

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LESS COMPETITION MEANS LOWER COSTS

• Test campaign launched to compare traffic cost with 3 creatives

• Other channels can be up to 40% cheaper in CPM

• New suggested traffic mix will create 17-20% margin gain

Channel Creative CPM Gain

GDN 320x50 0,57 $

GDN 320x480 2,80 $

GDN 300x250 2,05 $

Others 320x50 0,38 $ 33%

Others 320x480 1,68 $ 40%

Others 300x250 1,33 $ 35%

New avg 320x50 0,48 $ 17%

New avg 320x480 2,24 $ 20%

New avg 300x250 1,69 $ 18%

• Track performance per each site, platform, OS

• Auto-optimise on CTR, CPC, CPA goals across 1000s of sites

• Manage performance manually

• Auto-stop bad performance

PERFORMANCE AND OPTIMISATION

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MANUAL & AUTO OPTIMISATION

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Budget

Clicks

CPC

Days 1 2 3 4 5 6 7

Budget 224 198 156 165 143 132 142

Clicks 1600 1650 1418 1650 1490 1257 1560

CPC 0,14 0,12 0,11 0,10 0,10 0,11 0,09

35% of the budget optimised

• Provided example shows a campaign gaining 35% budget savings towards CPC goal with automatic optimisation

• A single campaign is optimised programmatically within 30’000+ segments combining all targeting elements

• Part of the inventory enriched with location, gender, age

• SEC is achieved by proprietary algorithm combining own data, surveys, browsing data and device information

DATA MANAGEMENT PLATFORM

LOCATION IN NIGERIA

• TOP 26 states are active enough in terms of reach to be able to target users and would represent at least 100’000 unique user reach

• Other states can be reached, but with lower reach and lower frequency due to less activity on the net

1 Lagos 29,5%2 FCT Abuja 9,0%3 Rivers 7,1%4 Oyo 6,5%5 Kaduna 6,0%6 Kano 5,3%7 Bauchi 5,3%8 Delta 4,5%9 Ogun 3,6%

10 Ondo 2,6%11 Imo 1,6%12 Enugu 1,5%13 Sokoto 1,1%

14 Edo 1,0%15 Kwara 1,0%16 Osun 1,0%17 Cross River 0,9%18 Benue 0,8%19 Plateau 0,6%20 Niger 0,5%21 Abia 0,4%22 Katsina 0,4%23 Adamawa 0,3%24 Bayelsa 0,3%25 Borno 0,3%26 Akwa Ibom 0,3%

IMPRESSIONS & REACH

State % Impressions Users

1 Lagos 29,5% 265 677 089 3 009 915

2 FCT Abuja 9,0% 81 054 027 918 279

3 Rivers 7,1% 63 942 621 724 420

4 Oyo 6,5% 58 539 020 663 202

5 Kaduna 6,0% 54 036 018 612 186

6 Kano 5,3% 47 731 816 540 764

7 Bauchi 5,3% 47 731 816 540 764

8 Delta 4,5% 40 527 014 459 140

9 Ogun 3,6% 32 421 611 367 312

10 Ondo 2,6% 23 415 608 265 281

11 Imo 1,6% 14 409 605 163 250

12 Enugu 1,5% 13 509 005 153 047

13 Sokoto 1,1% 9 906 603 112 234

14 Edo 1,0% 9 006 003 102 031

15 Kwara 1,0% 9 006 003 102 031

16 Osun 1,0% 9 006 003 102 031

17 Cross River 0,9% 8 105 403 91 828

18 Benue 0,8% 7 204 802 81 625

19 Plateau 0,6% 5 403 602 61 219

20 Niger 0,5% 4 503 002 51 016

21 Abia 0,4% 3 602 401 40 812

22 Katsina 0,4% 3 602 401 40 812

23 Adamawa 0,3% 2 701 801 30 609

24 Bayelsa 0,3% 2 701 801 30 609

25 Borno 0,3% 2 701 801 30 609

26 Akwa Ibom 0,3% 2 701 801 30 609

AGE AND GENDER

Gender Reach

Male 6,664,694

Female 3,136,327

ADDITIONAL SEGMENTS

• Additional segments can be created by long term request to enable certain businesses advertise (e.g. real estate, insurance, car services)

• Districts in Lagos, type of real estate property, car ownership, banking service use, women as mothers, number of kids, etc.

• Multi-client agency reporting

• Branded reporting

REPORTING

• Each agency can have margin control per client

• E.g. if the campaign has a total spend of $1000, agency can set 25% margin on top

• Client report will show the spend of $1250

• Agency will benefit $250 from the campaign

• Margins are available on Google Display Network traffic as well

MARGIN CONTROL EXAMPLE

• Own your branded platform

• Full look and feel within your brand guidelines

• Reporting exports are branded too!

WHITE LABEL

• Higher reach (Google just 25% of the reach, proxy browsers, feature phones)

• Transparent bidding on GDN sites, possibility to save

• Automated optimisation by sites, platform, OS, operator

• All creative formats

• Click to call, Click to USSD, Click to buy campaigns

• DMP for 1B impressions: age, location (city), SEC*

• Local currency support: Naira payments

SUMMARY OF THE BENEFITS, ESKIMI DSP

Special solution for mobile operators for smart marketing and ROI

Eskimi launched Eskimi bundle in Nigeria

100’000+ bundles activated through Eskimi direct activation platform alone

Single campaign case study: https://www.youtube.com/watch?v=pMSlX0kjqo4

DIRECT ACTIVATION CAMPAIGNS FOR TELCOS

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• Full screen ads example

• Direct activation using one click scenario

• Works with data bundles, rate plans, VAS services, any other products

DIRECT ACTIVATION CAMPAIGNS

Any questions?