About MeCurrently living and working in the city of Chicago, Erum hopes to inspire other young fashion forward Mid-Westerners. A graduate of IADT Chicago, Erum is passionate about social media, event coordination, and of course, fashion. Erum considers herself lucky that her industry allows the combination of all three subjects. In her free time she can be seen volunteering at local fashion shows and events around the city.

A fantasy adventure came to life in late summer of 2013. Trends and styles had been moving more slowly since the depleting economy in the early 2000’s. I knew that specific trends would stay somewhat similar to those of 2013 but certain embellishments and detailing would change; like hemlines on dresses, and silhouettes of shoes. With the increase of technology in everyday life there has been a desire, at least in my generation, for a sense of nostalgia. Vintage styles and thrifting have gone from frowned upon to the forefront of style. Cue in the eccentric era of the late 70’s to the early 80’s. Rock n Roll, androgyny, and experimentation were all the rage. This specific era is modern enough for our tech savvy world, but still allows a fulfillment of nostalgia. Channeling inspiration from classic cult films of the time, I was able to create a fantasy adventure. The trends focus on girly, feminine, and androgynous looks; showing that fashion has reached the masses and can appeal to any style. On the same note having so many options truly makes finding an individual sense of style a journey. A fantasy adventure shows the consumer that the journey of fashion can be embarked upon with sense of wonderment and adventure.

A Fantasty Adventure

Inspiration

a fantasy adventure follow fashion’s journey into A/W 2015

Inspired by tales of adventure, fantasy, mystery, romance, and wonderment. Our favorite cult classic films come alive when fashion meets fantasy adventure. The Labyrinth, The NeverEnding Story, and The Princess Bride evoked our sense of longing to discover the world of the unknown. Follow the journey into A/W 2015 and be prepared for; an adventure, a fairy tale’s ethereal charm, the eccentricity of David Bowie, and a splash of 80’s glamour, creating a fantasy world rivaling those of our youth.

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Theme Board.pdf 1 8/13/2013 1:55:35 PM

a fantasy adventure follow fashion’s journey into A/W 2015

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Mood Board.pdf 1 8/13/2013 1:55:16 PM

Mood Board

Color Board

12-0758 buttercup

16-1149leather-bound

19-1555fire gang

11-0605ivory tower

12-1009moonchild

1805-23forest

19-3910darkness

19-0303man in black

16-3801despair

14-3949princess

a fantasy adventure

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Color Board.pdf 1 8/13/2013 1:52:31 PM

Looks Board

the childlike empress princess buttercup

the goblin king

a fantasy adventureA/W 2015

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Looks Board.pdf 1 8/13/2013 2:18:05 PM

Accessories Board

Jeffrey Campbell

Kate Spade

Yves Saint Laurent

Alexander Wang

Acne Chanel

Marc Jacobs

Vintage Topshop

a fantasy adventure

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Accessories Board.pdf 1 8/13/2013 9:49:58 PM

Buying 6 month plan: sample buying plan for the retail season

4/22/2014

TemplateW:\qameru0111\6_Month_Plan_Template%207-3-2013(1)

NAME: Erum Qamar

Sales (LY) 3500

% Planned Increase 30%

Planned Sales 4550

Planned FEBRUARY EOM 3535.10

Initial Markup % 55% 45%

Reductions % 40%

Total Planned Reductions 1820

Months August Sep Oct Nov Dec Jan

LAST YEAR'S SALES DISTRIBUTION 18.0% 19.3% 15.0% 15.3% 17.4% 15.0%

Plan Sales Distribution 17.2% 17.7% 16.4% 17.4% 18.9% 12.4%

Stock-Sales Ratio 3.9 3.0 4.1 3.6 2.5 6.3 5.7

Planned Stock -Sales Ratio 5.1 3.0 6.2 5.0 3.5 6.3

Reductions Distribtution 19.9% 10.0% 14.7% 11.4% 29.8% 14.2%

Months Aug Sep Oct Nov Dec Jan Feb

LAST YEAR'S SALES PER MONTH 630 675 525 535 610 525

PLANNED SALES PER MONTH + 783 805 746 792 860 564

$ Increase or Decrease (#5) 152.60 130.35 221.20 256.70 249.95 39.20

% Increase or Decrease (#5) 24% 19% 42% 48% 41% 7%

LAST YEAR'S BOM $13,650 $10,500 $14,350 $12,600 $8,750 $22,050 $19,950

PLANNED BOM - 3,052 2,416 3,059 2,850 2,150 3,554

PLANNED EOM + 2,416 3,059 2,850 2,150 3,554 3,535

PLANNED REDUCTIONS + 362 182 268 207 542 258

PLANNED PURCHASES @ RETAIL 509 1631 804 299 2807 803

PLANNED PURCHASES @ COST 229 734 362 135 1263 361

VALUE OF INCOMING INVENTORY $50 $200 $300 $100 $700 $250

OTB 179 534 62 35 563 111

SALES

AVERAGE INVENTORY

TURN OVER 20.2

6 Month Plan

LAST YEAR'S PLANNED

$3,500.00 $4,550.00

14,550.00$ $2,945.3

Fashion Show: IMAGINE production team

Fashion Show: Macy’s Glamorama backstage volunteer

Fashion Show: Live. Love. Life. backstage volunteer

TopShop/Topman sales advisor

Express Inc. fashion expert

Retail Experience

Erin Gallagher Jewelry social media/sales/production/events

www.egjewelry.com

Tracey Mayer media kit

view at: http://issuu.com/erumque/docs/traceymayer

Blogging erumque.tumblr.com

Blogging erumque.tumblr.com